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June 20, 2010

5 Steps to a Social Media Avalanche of Customers

Web-2.0

Build it and they will come” the saying goes.

Not.

You can build a blog or video site and you can still be lacking connections.

Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

It is all about connecting and creating a magnetic conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.

The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.

That simply is not going to happen. Not in social media. You do not build ‘it’ but instead, build relationships that can become doorways and then eventually become customers.

Here is the “Avalanche Path” you can follow:

1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer.

Let’s take a quick look at each step:

1) Connect

Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.

Here’s a little tip:

Connect to those who are looking for you. They will find you if you are visible, and accessible to connect to.

2) Conversation

This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites because you can learn a lot just by paying attention.

Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.

3) Value

This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, increase, enlarge and improve their life. You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can increase the size of their dreams, you can get them as a customer.

The more value people perceive you have for them the more likely they will walk through the “Doorway.”

4) Doorway

This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.

Give them an offer where “No” is impossible to say. That is the secret. Give first and then make the offer so compelling they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.

The secret of success we experienced can be found in the word “Give.”

Give away something they must have, and something that will improve their life, and they will get it.

5) Customer

This final step is where they purchase your message, products, or webinar or event. This is the beginning of your relationship though – not the end.

Here you must start building the relationship between you and the customer even more.

Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.

Encourage more. Make sure that you send a note of encouragement and stay in touch with them.

Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.

Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everyone you know you are the best at what you do.

That is what you want to happen in your home business or traditional business in social media marketing.


Doug Firebaugh is one of the Top Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers / Authors in the world. Over a Million people a month read his training letter. You can subscribe to his FR-ee training letter and get 3 free gifts at http://www.passionfire.com FREE ebook: http://www.newrulesofhomebusiness.com

7 Responses to “5 Steps to a Social Media Avalanche of Customers

    avatar motocikl says:

    Amazing article, lots of intersting things to digest. Very informative

    avatar cna training says:

    Wow this is a great resource.. I’m enjoying it.. good article

    avatar Simon Hensby says:

    This is all very well if your product is several hundred dollars to purchase. If you only have a product selling for $20 like mine, then forget it as the amount of time you spend in studying each potential customer, engaging with them etc., etc., as per your steps above, then it becomes economically unviable unless you are a Coca Cola type company with billions in your marketing budget.

    I have to say that like Simon, I have some reservations, especially around connecting. Advice is always to connect with people usually using your existing circle of useful internet users but what if you don’t have this? How do you even start connecting? Twitter is fairly easy but the following you can build is only doing what you’re doing, building a list of followers. Not necessarily targetd, as for the others..well let’s just say if someone comes up with a way to do it starting from nil friends then they’ll be the ruler of SEO.

    avatar Help Desk says:

    Love this article, it will definitely improve my presence in SM. Actually, I have been doing some of the tips you posted. I think I should be doing more with it and try to be better. 😉

    This is really very interesting and useful article.

    fantastic article. Lots of very helpful information.

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