June 29, 2010
As a follow-up to the article “Web Advertising’s Future Format: Branded Entertainment” I thought readers might be interested in some statistical justification that arrived in my in-box from two different sources. Check out the Online Media Daily article by Joe Mandese “Internet Emerges As Fastest Growing Segment Of Paid Product Placement” at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131054&nid=115967and the Wayne Friedman’s article in MediaDailyNews, “Online Ads Surpass TV Ads In Recall, Likability” at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126671&nid=113593.
Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at email@example.com or telephone (905) 764-1246.