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SiteProNews Blogs

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What to Include in Your Social Media Marketing Strategy?

By Laura Wimble in Featured

Creating a “buzz” around products, services, businesses or an event is a requirement from all clients. There is no social media marketing wand that someone will wave and a target audience will automatically start coming to your site. And what works for one brand may not work for another.

The process of creating buzz doesn’t start from creating a Blog or creating a video, it’s a social media strategy that encompasses social media and word-of-mouth marketing. We have compiled a list of social media tools that companies use to build their social media marketing mixes.

Are You Putting Enough Emphasis On Your Website Content?

By Jamie Lyons in Featured

Search Engine Optimization is a science which is perpetually in flux. With each new day come fresh announcements which claim to revolutionize not just the industry but also the internet at large. Alongside these announcements are an almost limitless stream of blogs and articles written by self-labeled ‘SEO Experts’ which purport to provide guidance as to the definitive strategy to put your website at the top of search results. Opinions differ greatly as to the importance of various on-page factors, the worth of links from directories and all manner of other factors, whether minor or major. The one thing which is consistent throughout all of these competing claims and assertions is that they should not be the basis of a complete overhaul of your existing SEO strategy. Not only is Search Engine Optimization a highly competitive arena but also one in which nothing can be known for sure: in fact there are so many variables that it is nigh on impossible to ascertain for sure why a website is or isn’t ranking as well as it apparently should.

Rather than claim that I have it from an informed source that Google’s search algorithm contains a specific command or that I can obtain your website as many back links as there are stars in the sky: I purely wish to share one idea, and it is by no means a new or original concept, just something which I fear many people have neglected in order to pursue quick fixes or forum derived trends. That one idea is that you spend some time on your website content. By this I don’t mean contact an overseas organization who will string together reams of text for next to nothing, nor am I referring to the practice of syndicating the work of others blindly. Using a word or page count as your only measurement of quality will count for nothing: in the long term, the short term, or any other time constraint you wish to consider.

Spending time on your website content will not only mean that your website is more likely to be visible in the results pages of searches for relevant long tail phrases (which as we know account for more than 70% of all searches made through Google), but actually makes your website itself considerably ‘better’. By ‘better’ I mean that people will be glad to have found it, visitors are more likely to pay attention to your message, and a prospective customer is considerably more inclined to make the transition to satisfied customer. In short, your website content is key in terms of getting people to your website, engaging them and converting them. Great content can serve the role of ‘link bait’ and engage people to the extent that they link to it, it can be published as an article or blog to elicit interest from 3rd party publishers, it can be used to generate traffic through social media sources and can persuade the undecided potential product purchaser of your credibility and service.

Personally I can think of no other factor which has anywhere near the same impact on the success of a website than its content. Best of all: it’s been that way for years and won’t be rendered pointless by the ‘next Google update’.

How to Use Facebook to Promote Your Business

By Ivana Katz in Featured

Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different tools and if done properly you can establish a relationship and credibility with a large number of people who in turn will visit your website and purchase your products and services.

Facebook Marketing Begins with Your Profile

The first thing you need to look at when you start marketing on Facebook is your profile page. Does it look professional – at least to your professional contacts? If you are using Facebook as a social site as well then you can use privacy lists to determine who sees what and so still ensure that your professional contacts see a professional profile. It is from here that most of your other Facebook marketing techniques will flow.

Using Facebook Pages to Promote Your Business

In addition to your profile page you can also have a number of ‘Facebook Pages’ which are specifically for advertising your business and building your list of professional contacts (or fans). Facebook pages can generally include more advertising as it is all about your business.

For starters you should have your business name as the title, information about your business (such as what you do, when you started, etc.) and some contact details and your website address.

As with Facebook profiles you can also add applications that further extend the usefulness of these pages for marketing.

Facebook Groups

Once you have set up your profile and pages you may want to consider either joining a few Facebook groups or setting these up yourself. The advantage of joining groups is that they already have a membership that you can advertise your link to. The benefit of starting your own is that you will have more flexibility in how the group is run. Whichever way you decide to do it, Facebook groups are useful for promoting your website and business. Facebook Ads

Facebook Ads are the new Google Adwords. They are a PPC form of advertising that is quickly gaining popularity and holds a number of advantages over Adwords such as better targeting based on information entered into people’s Facebook profiles.

Facebook Connect and Integration

Integrating your website with Facebook and using the Facebook Connect features can also help to improve your visibility on Facebook and also make your website easier to join and more exciting. Allowing your visitors to comment on Facebook using your website or to share links from your website on Facebook can help to spread your message virally.

Facebook Applications

Another popular tool you will find people using to promote their business (or even as a business in itself) are Facebook applications. Creating an application can allow you both to make money through the application itself as well as sending people to your website. Depending on the application you create and how you market it this can become very popular and even create a viral marketing effect.

Facebook is an incredible internet marketing tool and you should consider using it to promote your business using Facebook profiles, pages, groups, ads and their integration features and applications.

Web Marketing Ideas You Can Actually Use

By Jerry Bader in Featured

The Web is full of information, articles, videos, white papers, e-books and all matter of research and information. Some of it is very, very good, and some of it is misleading and irrelevant. Somewhere in the middle, falling squarely in the category of spectacularly mediocre, is the vast majority of the rest of it.

If you’re like me, always trying to improve, learn, and grow your business, then you’ve probably been frustrated in your search for truly useful information that you can actually use to improve your marketing, branding, and sales efforts.

Keyword Research Basics for SEO

By Dave Davies in Featured

I’ve said it before and I’ll say it again… there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance. In fact, when I’m building affiliate sites my first step is to look up keywords and competition levels – then I look into products and websites and this method has worked very well indeed. It insures that I choose keywords that will both convert and that I can rank for in a period of  ime and with an effort level that matches the return.

Learn How Search Engine Submission Results In Even More Site Traffic

By Brad James in Featured

Search engine submission can be considered a method to market your site and calls for the straightforward submission of a site’s URL to many search engines. This used to be the favored method of getting websites listed. But many search engines presently make use of different ways to seek out webpages. Although this is the case, there are a couple of good reasons why you must do search engine submission for your webpage.

If you have a brand-new web-based business, there is a big possibility that you also got a new webpage to support it. It’s better to submit a website than wait around for it to be noticed by spiders. Submitting your site will enable it to be detected by folks via basic search queries.

The next reason why site submission is a good way to advertise your website involves search engines’ updates: when a search engine is updated and you’ve sent your site’s URL to it, it would generate your website again as part of the search results.

There’s two ways to submit a webpage. You can submit it one page at a time or utilize a sitemap to submit all the site’s contents as well as links in a single instance. But the easiest way to execute site submission is to just send in your webpage’s home page. If your webpage is made well, search engines would start listing it right after it’s submitted. The idea is to make your webpage appear as among the best search results. The sites that get the best spots would have more traffic since people regularly consider just the leading results and select a site to visit in accordance with those rankings.

A webmaster has to optimize a website to be placed in the top 10 listings. The factors that have to be taken into consideration to make a website get noticed include the hierarchy structure of the webpage, keyword placement and keyword density.

In the year 2004, the top search engines acquired the capability to find new websites immediately. This is done by having an automatic indexer locate links coming from other sites. Backlink services could be used to make certain that you will have a lot of backlinks to your site, which would then be located by most search engines and also have an effect on your rankings.

These days, site submission is necessary only if a new website is rolled out. Believe it or not, this might violate the Terms of Service agreements of the major search engines. In the event that a search engine determines that you’ve dishonored its Terms of Service, it’ll bar your webpage from being added to its search results. Regardless, a webmaster could make use of all the submission methods in the international market as long as she / he goes through each and every Terms of Service agreement; making use of all of the popular search engines will yield the best results for a website.

Despite the presence of spiders, lots of international search engines still need to have sites submitted to them. This ascertains that website owners can reach an incredible number of internet users in a variety of markets. You could utilise applications to help you submit your site, and there’s also many enterprises that will help you make certain that your webpage is indexed correctly.

Building Inroads: the Inclusive Path to Branding

By Enzo F. Cesario in Featured

The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial.

All of these have one defining trait in common; they inform in a non-interactive sense. You can turn away or read as you wish, but that’s the extent of your control over the content of the advertisement. This has left the power of brand building largely in the hands of the originators. The company creates its advertising, and people respond to it.

Issues on Privacy Concerns on Facebook

By Pilar Torres Wahlberg in Featured

It seems that you can barely log into the internet today without finding dire warnings about the privacy of your FaceBook account. Hundreds (and possibly thousands) of users have declared May 31, 2010 as “Leave FaceBook Day”. Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results while Twitter returns 15,500,000 results and LinkedIn at the bottom of the pile returns 667,000 results.

In a viewpoint, Facebook is approximated to have the largest number of users among the three. And truthfully, the three (although often lumped together) are really different and have different audiences. With that said, how concerned should you be about your FaceBook security?

Well, like anything else that’s on the internet, it’s not hack-proof. Even the strongest privacy policy isn’t going to protect you if someone really wants to get at your information. Changes on the privacy policy on Facebook however seem to be on a craze and they don’t really mind how many protests they receive, it is more like a “woops” to them. Then there is the audacity of Facebook founders to tell you that having multiple “online” identities is displaying unethical behavior? He’s simply letting you know that your account for business and personal account on Facebook must be one and the same or you don’t have the ethics. And the answer to that?

Probably not – most of us tend to like to keep our “personal” and our “business” lives (especially online) separate as much as possible. I mean seriously – do your children really care if the company that you are promoting has already reached 1000 blog readers? Do those people who follows your company really need to know that your grand daughter is a part of a cheerleading tournament? Probably the answer to both of these is “not so much”.

Given the number of issues that have come around you’ll find hundreds of articles including a very interesting one from the New York Times where they referred to FaceBook privacy options as “A Bewildering Tangle of Options”. Unless you are willing to spend the time to verify all of these potential options, you might just want to rethink your FaceBook account. However, keep something else in mind – deleting your FaceBook account borders on amusing and is certainly confusing for most.

Words of Caution:

• Disabling your Facebook account and deleting it are NOT the same thing!
• Links shared by other users after you posted them don’t get removed
• Photos that you shared who others shared don’t get removed
• There are other restrictions that can still cause you privacy issues.
• If you get through the delete process and don’t stay out of Facebook it negates the entire process!!

With that here are some options to help:

• a 33 slide show on how to lock down your privacy at Facebook
• Video instructions on how to delete your Facebook account
• Make sure you read some of the information and make an informed decision.

Submitting Articles To Publishers: What Is The Rule About Repetitive Titles?

By Steve Shaw in Featured

If you’ve been submitting articles to publishers for any length of time, you’ve probably noticed that some of your articles are significantly more popular than others.

What can you do with that information to help you write future articles that capitalize on the success of your previous ones?

Should you assume that it is the title that spawned the increase in interest? If so, should you try to use that same title for other articles?

These are all great questions, and I’m happy to answer them for you.

Each of your article titles should be unique. I know it is tempting to try to reuse the titles of your most popular articles, but you must resist that urge. There are a few reasons for this:

• Publishers want fresh content, and a unique title conveys that the article is also unique. If a publisher sees that you’re submitting articles with the same title, it can appear that you’re submitting the same article repeatedly. You must give publishers the types of articles that they want. Publishers want fresh articles with unique titles.
• Let’s imagine that a reader is looking at your list of articles on an article directory. He scans your list of article titles and sees that there are several repeats. Do you think that a reader would read each of these articles that bear the same title? Repetitive titles make it look like there are duplicate submissions, and they decrease the effectiveness of your articles.
• Also, your title should reflect what your article is about. Every one of your articles should offer fresh information on your topic, so consequently your titles should also be different.

It’s not a given that the title is the reason why a particular article is popular. It could be a number of factors that contribute to a very successful article.

You will need to do some experimenting:

• Perhaps it was the subject matter of the article. If your topic struck a cord with your target readers it could result in more views. Try writing another article that covers this same or similar subject matter from a different angle.
• Did you use keywords in your title? If you do keyword research you can pinpoint the most popular phrasing of a particular search term, and then you can use the search term in your title. If you have not done keyword research yet, you may have unwittingly used a popular search term in your title which resulted in more views for that article.

For future articles it is worth it to do a few minutes worth of keyword research prior to writing an article and then to appropriately incorporate your keywords into your title.

• Was your title in a different format from your other titles? For instance, maybe your title was a question. In that case you could try making other titles be in the form of a question.
• Perhaps the title indicated a specific type of article, such as a “how to” article or a “top tips” article. If an article of this type did well with your target market, then it is worth it to try to write other articles of that type and see how they do.

There are many elements that could be contributing to a super successful article. Take the information you gather from looking at your article list and play around with your future articles and titles.

After analyzing your top performing articles, what did you learn that you can apply to your next articles?

5 Useful Website Design Tips For A More Reader-Friendly Site

By David Jackson in Featured