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Blogging – Understanding The BIG Picture!
By Mavis Nong in Featured
So, is your blog generating any traffic yet?
Probably not… at least not yet!
Your primary objective should be to generate leads on a daily basis and to convert those leads into customers and distributors. So, I’m going to share with you what you need to do to achieve this.
1) Create Valuable Content
If you don’t create content, people will not find you and you will not be able to build a successful business online.
Many people ask me this question, “How often should I write on my blog”? And my answer is, 2-3 times a week or daily if you can. Having a consistent schedule is the key here. When you write “killer” posts, your readers will keep coming back to your blog for more! Write about boring stuff, then you’ll lose your audience!
Your goal should be to write the best content so that your blog can stand out among the rest and have more readers. You also want people to share your posts with their friends and followers because they are great.
You can also outsource your blog content inexpensively to fill the gaps, if you are busy with the other things. A word of caution: you should always check the content before publishing, because your blog is about YOU and the content represents YOU!
2) Generate Social Traffic
You need to integrate your blog with the social media sites so that you can drive massive, free traffic to your blog and ultimately into your business.
a) Twitter
* Make your blog your primary website link on Twitter. Top tip: Use a link to a capture page on your blog. * Use a greet box plug-in to greet and welcome visitors from Twitter. It makes it more personal. * Use tools to automatically tweet about your new blog posts when they get published. * Use a comment system to get more viral traffic as the commentors’ followers get exposed to your content – very powerful!
b) Facebook
* Link to your blog from your Facebook profile. Top tip: Use your blog as the only link on your profile. * Use a greetbox plug-in to greet and welcome visitors from Facebook. It adds a personal touch. * Use tools to update your status each time you publish new content. * Import your blog RSS feed into Facebook as “Notes”. Top tip: Use “excerpts” in order to send your readers to your original posts. If you don’t do that, people will read the full content on Facebook and leave comments there. Remember that your goal is to drive traffic to your blog! * If you have a Facebook group, send your members a message about your new posts, in order to get more visitors and readers. * Use a comment system to get more viral traffic as the commentors’ friends get exposed to your content.
c) YouTube
* Link to your blog from your YouTube profile. * Create short videos to promote your new posts. Send your viewers to the relevant blog link for full content, from the video description.
3) Generate Search Traffic
You also need to take advantage of the traffic from the search engines such as Google. The most important piece of the puzzle when it comes to search results is keywords.
It’s important that you do a keyword research before writing your posts so that people can find your content as well as ranking high in the search engines.
Once you have decided on your keywords, there are factors contributing to where your blog could show up in the search engines.
a) On-Site Factors refer to things that you do on your blog that can affect your search engine rankings:
* Domain name – having the keywords that you want to rank for in your domain name is very powerful. Also, the age of the domain has some impact on Google, believe it or not – old domain will rank better than the new one. * Title and meta description – having your keywords in the blog title and meta description helps with your blog ranking. * Keyword density – pay attention to how often your keywords are used in your posts. Don’t overuse them! * Blog structure – having your content organized and linked together internally helps your blog to get ranked on each of the categories or sections. * Outbound links – every link from your page to another site, causes it to lose a little rank. Don’t use a lot of outbound links.
b) Off-Site Factors refer to things that do not happen on your site but make a big difference:
* Inbound links are a very important part of your blog linking strategy in order to attract more traffic to your blog. Quality and quantity of these links are important. * Anchor text – use the relevant keyword that you want to rank for instead of words such as “click here”.
4) Share Your Offer
The above process is intended to get people to opt-in your list. So, it’s very important that you pay attention to your opt-in box. It will allow you to capture your readers’ information so that you can follow up with them and share what you have to offer with them. Then that will mean more money in your pocket!
If you ever wanted to have a good blog in place for your business, the time is now. Implement these strategies and take your blog and business to the next level!
Thousands of network marketers are still struggling to make a real income in their businesses. They use old marketing methods and spend themselves out of business every single day… Are YOU one of them? Mavis Nong, Internet Marketer and Coach, invites you to discover free, cutting-edge marketing training at Attraction Marketing Online blog.
Article Submission Services: How To Find A Good One
By Steve Shaw in Featured
So, you’ve finally made the decision to make your life easier by employing the services of an automatic article submitter. That is a very wise decision, because if you choose the right service you can save a ton of time and vastly increase the effectiveness of your articles.
When you’re evaluating article submission services, keep these tips in mind:
1 - A referral from someone who has actually used the service is your best bet in finding an excellent article submission service.
If you haven’t been referred by anyone, check the website of the article submitter you’re investigating and look for testimonials. If the service is good, its customers should readily volunteer their recommendations for it.
2 – Look for a service that has stood the test of time. In the online world, a service that is 5+ years old is a veteran one, and the longevity of the service speaks to its stability.
3 – Is it known for its customer service?
When you need help, you want to know that you can get timely and accurate answers. When considering a friend’s referral or testimonials that you are reading about the article submitter, is the business’ customer care complimented?
4 – You will want to use an article distribution business that has professional editors on staff who review each and every article.
Why? You want your article to be pre-screened for any obvious issues that might prevent it from being accepted by publishers.
5 – Does the service update their distribution network on pretty much a daily basis?
The distribution network is the list of publishers to whom your articles are sent. Having a well-maintained list is crucial, as these types of lists can go out of date pretty quickly if they are not attended to regularly.
It’s a perk if the service has a good reputation with publishers. If the publishers directly request to receive articles from the article submitter, then they are much more likely to approve your articles for publication.
6 – How many article submission are you allowed?
The most flexible option would be unlimited submissions, although I must caution you that when you are submitting automatically you need to submit far fewer articles than when submitting manually. Usually 8 articles per website is enough when submitting automatically to a large network of publishers.
7 – How about scheduling your articles?
This type of feature allows you to submit your article and then have it be distributed at a later date. This is particularly helpful if you are going on vacation and want your article marketing campaign to continue when you are away. Many people also like to submit all their articles at the beginning of the month and schedule them to be distributed at various dates throughout the month.
8 – Can you “trickle” your article distribution?
Normally when you submit through an automatic article submitter your article would be sent to the entire distribution network all at one time. However, there are SEO benefits to having your article submitted to a few publishers a day, perhaps over the course of a month or so.
This creates a more organic accumulation of links, which Google appreciates. Check to see if the service you are interested in will allow you to submit in this “trickled”
fashion.
9 – What kind of article spinning features are available?
It’s great if a service allows you to create article variations so that the same article is not sent to every publisher.
10 – Is the article submitter committed to ongoing education?
Most article submission services concentrate on the technical aspects of article distribution, rather than on teaching their customers how to improve their article marketing. If you find a service that offers ongoing training, that is a plus!
It may take you a while to find the article submitter that works for your unique needs, but it’s worth the time and effort to do this investigating. The more information you can gather about the service beforehand, the more likely you are to be satisfied.
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article distribution service www.submityourarticle.com used by thousands of business owners.
What is Pay-Per-Click?
By admin in Featured
Basically there are search engines which offer a marketing option called “pay-per-click” to advertisers.
Most of the major search engines offer this type of service.
The advertiser places a small advertisement on the search results page based on a specific keyword or phrase. Although you don’t pay to place the advertisement, as such the search engine company makes their money by charging you for every time someone clicks on your advertisement. Hence the name “pay-per-click.” Note that this is different from organic (free) search engine optimization obtained through other methods of advertising. How pay-per-click operates is that when a person asks a question of the search engine e.g. “How does such and such work” or “how can I do…” then if the words used tally with your keyword/phrase then your advertisement appears. Should your advertisement appeal to the enquirer and they click onto it then you are charged by the search engine company. If your advertisement doesn’t ring any bells and is not clicked on then you will not have to pay any money. Bear in mind though that if your advert is clicked on and it is not of interest to the reader you will still be charged. So it is very important to ensure that your keywords are very specific to your targeted audience. Whilst this method of advertising seems fairly simple it is in fact one of the most feared by newbies and with good reason. If you don’t know what you are doing then you can very quickly lose all of your advertising budget.
On the other hand done correctly the rewards can be HUGE. It is very important that you have your website set up properly after due diligence before even considering pay-per-click. My advice would be that you shouldn’t use company replicated sites (unless brand new!) because everyone else is! You need to have set up your own branding pages, submitted articles etc first. Make sure that your foundations are secure before entering this field! Assuming you are now in a position to go ahead with pay-per-click then how do you pay?
You bid! Oh no I have to get in an auction? Basically yep!
In essence the greater the bid the higher your advertisement is placed on the search engine.
That is a rather simplified explanation so please study further so that you fully understand how to construct a suitable campaign.
Normally the bid price is in cents rather than dollars but can still work out very expensive unless you have suitable controls in place.
As with most things you have to educate yourself first.
You have probably gathered by now that pay-per-click requires a serious learning curve and plenty of patience if you wish to be successful advertising in this medium.
As with all things testing is paramount.
So, yes, pay-per-click is a mayor way of selling your product/service on the internet and should be included in your advertising campaigns.
Just be sure you know what you are doing before dipping your toe in the water as you are playing with the big boys here.
To YOUR success
John Beaumont Internet Marketer
Want to know who to drive Highly interested Prospects to your website using the power of Ezine Marketing? Found out how here. Would you like a FREE! “6 Pages To 6 Figures Special Report Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business. Get it here.
Improve Online Reputation Management with Proactive PR
By Julie Ann Ross in Featured
Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.
Proactive PR is important for online reputation management, because it means you are creating positive search engine results, which can keep negative search results from ever appearing. You can focus on positive content-generating activities, rather than putting out fires via reactive management.
Here are five ways to improve your online reputation management.
Start a blog. Fill it with as much positive information as you can find. News releases, product and service descriptions, customer questions, employee interviews, and anything else you can think of. The more content you can create, the better your online reputation management efforts will be, because you will have a central location you can direct people to.
Create a Twitter profile and a Facebook page. Fill your networks with customers, journalists, and anyone else who would have an interest in your company. Answer customer care questions, link to your blog posts, and be a valuable resource to anyone you interact with on these networks. An important part of your online reputation management will be to create positive relationships with people. This way, if something ever does go wrong, you’ll have a group of people who are willing to support you, or at least forgive you.
Use your own face and name on your company’s social media profiles. While this may not be possible for a large corporation, it’s crucial for a small business. An important part of your online reputation management will be to put a personal face on your corporate brand. People will be able to relate to your company more easily, which will make your online reputation management efforts much easier.
Join a niche social network for your industry. Start communicating with people on the network, especially answering questions and providing information. You can help your online reputation management by becoming a trusted resource among your industry peers and customers. Form relationships with people on the network, make referrals to people inside and outside the network, and work to become a regular, well-known presence in the group. If there is a crisis that hits the media, you may end up finding allies in your industry group who will speak favorably about you.
Good online reputation management includes effective search engine optimization. Do all of these other steps with an eye toward SEO. Your ultimate goal is to win all searches on the big three search engines; Google, Bing, and Yahoo; which will help keep negative entries off the front page. If you’re already sitting on top of the mountain, it will be harder to unseat you. But if you aren’t even on the front page when an incident blows up, you’ll have a hard time getting to the front page let alone the top of the results. And the longer you wait to begin, the harder it will be.
It’s important you begin your online reputation management efforts immediately. If you ever find yourself in a crisis, and the news results hit the search engines, it’s too late to start thinking about online reputation management. You’ll be playing catchup for days, weeks, and even months later, trying to overcome every news story, blog entry, and tweet that other people have been posting while you’re still setting up your first Twitter account.
The key to online reputation management is to do it before you ever need it, and to create a positive online brand. Follow these five steps and you’ll be ahead of the game.
Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google, Yahoo, Bing and an undesired page or website appears, they can push the negative page back in the search results where it will rarely, if ever be found. www.RostinVentures.com
Why Social Bookmarking is a True Success Story
By Frank Breinling in Featured
Social bookmarking has become a true success story that combines the ability to collaborate online with the knowledge of millions and the social dimension of the ever changing Internet. The World Wide Web is far too large and vast to ever allow individuals to find everything they’re looking for on their own. Along comes the search engine to help them.
However, as efficient as the search engines may be for finding something, they can often add hours on to the search process, especially if the correct keywords are not used in the search. Social bookmarking is so unique because it brings the human touch into the equation. They say the Internet has billions of websites. It also has billions of users and many of these users are sharing the sites they view with others. This is what social bookmarking is all about.
Have you ever found a joke or funny story online that you wanted to share with others but didn’t feel like emailing it? Social bookmarking makes this possible. Say you read an interesting story about Brett Favre and you want to share it with your friends at work. If you’re not a member of a social bookmarking site, the first thing you’ll want to do is join one of the many available.
Once you’ve joined, you’ll have a couple of buttons on your web browser. Go to your Brett Favre story and click on the designated button to share the link on the social bookmarking site. A tagging window will pop up with your link in it and space for you to put in some tags or keywords. Here’s where the tricky and important part comes in. The tags are what are going to help your friends and others find your website quickly and easily.
You can put in one or several tags but make them consistent with and related to your story. If you used football as a tag for your Brett Favre story, it would be far too vast to get good results. By using words like Favre, Bret Favre or Favre and a significant word from the article, others wishing to read your story will be able to find it easily.
You may also add significant notes or annotations with your tags to make it even easier for your website to be found. Because articles are tagged or voted on at social bookmarking sites, viewers can easily see which articles are the most recent or most popular.
By tagging your bookmarks as you would for yourself, others will find it easy to find what they’re looking for and in much less time than it would take with conventional search engines. As more sites are tagged, these generated tags are grouped together, making it easy for anyone on the web to find the websites. This is the beauty of social bookmarking, and what’s made it such a success story for Internet users.
Frank Breinling is a recognized expert in Affiliate Marketing. Here you can grab his FREE Report about Affiliate Marketing Ideas breinling.com, his newest Project about Social Bookmarking you can find here, bookmarketingtraffic.com.
How to Use Video as an Effective Communication Tool
By Jerry Bader in Featured
Now that just about everybody is a believer in Web video, it’s time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract ‘Mr. GoodSearch;’ and let’s all encourage them to continue, especially our competitors, because as they stick to yesterday’s marketing tactics, we can capture market share by communicating, using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.
Even if you’re still a bit unsure of the benefits Web video brings to your marketing efforts, think of the commitment Google has invested in YouTube and then you’ll know where the biggest search opportunities exist. So let’s all agree, video is where it’s at, but hold on just a second, let’s call it compelling content presentation, or more precisely, properly conceived, professionally produced, attention-to-post video that delivers a meaningful memorable message in a manner that is less advertising and more content, less pitch and more experience.
How To Get People To “Like” Your Facebook Pages
By Duncan Wierman in Featured
This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever. People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so much more fun and convenient.
If you ever wanted to have your business get free advertising then this is the best time in history since you have so many non-stop social networking sites that can assist you. It has now made marketing even more personable than before which is a great marketing tool. The key is to be active in the online world and to constantly promote and market the service or product you are selling. Even though you still will need to promote offline too do not think that internet marketing is easier.
Internet marketing can be very time consuming too. Yes, it is conveniently done from the computer but it requires a lot of work on your part. So how can you get better at internet marketing? So how you get people to like your fan pages and any other pages you have out there?
Some Cool Technology:
There are software programs which can help you with your advertising and increase people “liking” your pages.
These software applications captivates people by engaging them in different contests and competitions. The idea is to get people on the web excited and passionate about something which has a direct relationship with your business. This software allows your campaign formats to be available on all the social networking sites. Everything begins with one simple click and networking.
You can use these software programs simultaneously with sites such as MySpace, Facebook, and Twitter. They even allow you to track your progress as they have their own analytic platforms. This is an easy to use program with proven and effective results. All you have to do is create, distribute, engage, and then spread the word.
These Applications works with everyone and I mean everyone. It does not matter your budget since they have pricing available for any type of business. You can be a small business, corporation, or agency. Even if you are a blogger or non-profit organization they have will work with you.
People are more computer savvy now and like to be entertained and engaged online so the approach is easy by giving them something to be enthusiastic about. Then that is how you can get them to be aware and take interest into your product and service.
Plans range from five dollar per campaign and ninety-nine cents per day on up so we have something for everyone’s budget. You will gain a lot of traffic with this system. You will be amazed by the results and will grow to love it as your fans grow to love your games and products. It is an all around win situation if you choose to use this system. You can only enjoy the many benefits it offers. Start getting the fans and friends you want and deserve now. Try this new and improved promoting system. You will soon have many people liking your fan pages as well. It works out cheaper than running Facebook Ads too!
Now you have traffic and more fans than ever.
Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Internet Marketer. Duncan teaches how real estate agents and investors can take their business to new levels using creating marketing methods to promote their business and get more leads. Get your free 14 day internet marketing e-course at: www.duncanwierman.com.
SEO & Social Media Marketing To The Rescue
By Jack Collins in Featured
Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on!
Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then?
A properly crafted website well on it’s way with this.
During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines. Web directories and Search engine submission
One of the first steps after launching the website should be submitting your site to the top web directories and search engines. Getting listed can sometimes cost a nominal fee and at times can be a long process, so it’s important to get the ball rolling.
Getting your site known and listed on directories can help in numerous ways:
People who use these directories can find your site
Lets the search engines know that your website exists
Provides links back to your site from some top page ranked sources
Link building
Link building is another important step in promoting your website. Having in-bound links listed on highly reputable and relevant websites is probably at the top of Google’s long list of criteria for determining your pages rank. Make sure that your approach with link building is ethical.
(Not-so-good practices such as using link farming services can quickly make your site disappear in the eyes of the major search engines.) The Best practices of getting your links listed on websites that are relevant to yours can direct visitors to you as well as making search engines say: “Hey if that top ranking website thinks that your site has reputable and relevant information then it must be so.”
Best practices for link building include (but are not limited to) the following:
Writing articles for websites or blogs and including a link back to your site in your authors bio
Writing articles and submitting them to article publication services
Adding a link on your site to a website you hope to get your name on, contacting them and asking for a reciprocal link in return
Having content on your website that is actually inbound link worthy
Keeping your content fresh
A very large mistake many people make after launching their website is never adding new content or updating existing pages. This hurts your visibility in numerous ways. If there is never anything new to see visitors will never feel the need to return. The same is true for search engine spiders – they want to eat up and index all of your new content.
Top experts also feel that search engines give more importance to sites with frequently updated content as the info must be time relevant. Spiders keep track of how often new content is added to your site and determine the frequency of their trips back to you based on this data.
The more content you produce, the more visits you’ll have from all your friendly neighbors on the net. Harnessing social media.
Using social media channels like Facebook and Twitter can help keep you in touch with your fans, tribe and client base. Social Media is a great avenue for building upon old relations and creating new ones as well. The viral nature of social media marketing also provides huge potential for exposing your website to an exponential number of people, friends of theirs and their friends’ friends, and so on ad infinitum.
There are many ways to market your website and get your name out there so that your people find you.
Connective Web Design offers affordable web design and website development services specializing in WordPress, Ecommerce, Social Media and Search Engine Optimization. Visit www.connectivewebdesign.com search-engine-optimization to learn more!
Paypal or Other Payment Gateways?
By Christina Jovillar-Ebeling in Featured
Okay, now you have your ecommerce website design and you want to set up a payment gateway. Where do you begin? You can find these payment gateways on the Internet and see which one is more suitable for you.
First things first, what is a payment gateway and why do I need one? A payment gateway connects your ecommerce website to your merchant account. It connects payments by a secure order form with your merchant account at a bank.
I would start by researching all the different payment gateways companies and compare security, features, price and reliability.
Some differences I found when researching are mainly the fees and services offered. Some have higher fees than others and some have services such as fraud protection, eCheck processing, and risk management you should look into. Fraud protection identifies suspicious transactions with built-in fraud tools provided by the online merchant company. Electronic checks (eChecks) are another payment method that allows customers to enter their banking information online. Risk management is where sensitive data is stored in the online merchant’s PCI-compliant data center, never on your computer.
Some fees to look into are the setup fees, monthly fees, and transaction fees. Most providers will charge a monthly fee and transaction fees. Some companies will waive the set up fee.
Reliability is an important thing to look at. Make sure your gateway is up 24/7 especially when your customers are ordering online throughout all hours of the day, all over the world.
Authorize.net is a company that offers payment gateways. I would also look into Paypal, especially Paypal Websites Payment Pro. Your customers won’t even need a Paypal account to purchase your products or services if you go with Paypal Websites Payment Pro. This is a very good choice, plus you will save on fees as there is no monthly fee for this type of account. Websites Payment Pro accepts all credit cards and all Paypal payments, and works with a number of shopping carts.
Considering security, price and reliability features for the payment gateway will help you on your way to getting your ecommerce web site ready to go live.
This article is written by the owner, Christina Ebeling, at a web development company that offers web development from Edmonton, Alberta to clients all over Canada.
Taking Action on Parked Domains
By Kerry Finch in Featured
Internet marketers and business owners who invest in dot coms tend to purchase the “org”, “net” or “info” variations and misspelled versions to prevent competitors from using them. These parked domains may be worth thousands of dollars someday if developed into thriving websites using an affordable site building service.
Benefits of monetizing
Maintaining a huge collection of names is a cash outflow that can be costly when you consider the renewal registration fees that you have to pay for them annually. Balance the outflow by monetizing them to promote cash inflow. Here’s what you can do with them:
Increase their resale value
Keyword names and those with suffixes other than “.com” don’t always sell well, if at all, in the resale market unless these point to active and thriving websites. Your strategy should be to build and develop multiple websites, generate traffic and sell products on them so you can easily resell them in bulk when you’re ready to unload these names.
Start a business
Sell your own items or promote affiliate products on your sites. With sales automation tools, your websites can turn into passive income streams so you can earn while aging your domains.
Build and lease
Offline businesses and traditional brick and mortar establishments often need websites with relevant keywords and visibility to jump start their entry into the Internet. You can fill this need by activating your domains, building sites and optimizing them with your target niche in mind and then offer to lease them for a few years and give them the option to buy the site and name at the end of the lease period.
What you need
You will need the following to monetize your parked domains:
1. website
2. content
3. traffic
4. products and
5. enough time for aging
If you’re an Internet marketer with advanced skills, aging websites is something you can do on your own, but could be overwhelming when you’re looking at a vast collection of about 30 to a hundred names.
If you don’t have the time or the skills for aging your own websites, why not follow the lead of domain experts who outsource this task and use a reliable service to do it for them? An experienced outsourcer will take care of building, adding content, optimizing and feeding fresh articles to your sites for you to get the best return on your investment.
Start aging your parked domains now to get high returns on your investment. It’s hassle free if you let us help. www.domainnameaction.com
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