July 6, 2010
Need a Web Video campaign but can’t afford to pay for it? We get approached all the time by small businesses that would love to have a Web Video campaign but their budget is just not enough. Well if that’s a problem, Lady Gaga has the answer.
In a recent article “Product Placement Grows in Music Videos” by Joseph Plambeck in The New York Times (http://www.nytimes.com/2010/07/06/business/media/06adco.html?_r=2&ref=business), Plambeck describes how record labels use product placement to defray costs and create new revenue streams. Check out the Lady Gaga video at http://www.youtube.com/watch?v=EVBsypHzF3U and see how many product placements you can spot.
Additionally, one of the first things you’ll notice is that it resembles a movie which takes the production beyond a mere performance video and places it in the category of branded entertainment (see “Web Advertising’s Future Format: Branded Entertainment” http://www.sitepronews.com/2010/06/27/web-advertisings-future-format-branded-entertainment/). Even in times of tight budgets, there are always ways to get what you need. It just takes thinking out side the box.
Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at firstname.lastname@example.org or telephone (905) 764-1246.