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July 21, 2010

Easy Ways to Improve Search Engine Ranking and Drive Traffic

To learn how to increase search engine rankings and drive website traffic you need to understand the concepts that govern the way the search engines work.

Without an understanding of these principles and a system to incorporate them into everything you do online, you will not get the success you are seeking.

On the other hand, learn how to effectively utilize them and you will start dominating niches all over the Internet driving thousands of visitors to your site on a daily basis.

So what are the principles that rule search engine rankings and how do I improve mine? Here they are:

1. Relevancy
2. Popularity
3. Originality


Relevancy is something defined as having relationship to. For example if your website was about golf, related content would include information about such things as golf clubs, golf courses and golf lessons.

Content about anything other than the topic of the website or related topics would not score for relevancy, thereby having no chance of ranking in the search engines. Search engines check your site for relevancy.

You need to be right on topic for whatever it is you are targeting with the content you create. A final word of caution about relevancy: Relevancy alone will not rank your site. You could have the most highly relevant, best original content ever written posted at your site, however if there are no sites pointing to it, it will never rank in the search engines. Relevancy does not work without the concepts of popularity and original content.

The first step is to choose the keyword or keyword phrase you want your content to target. Let’s say you’re trying to get a higher ranking for this keyword phrase, the topic I am currently writing about, “Improve Search Engine Ranking”. First, you would want to find what people are searching for and specifically target that keyword if you want your content to rank for that phrase.

Make sure you include the keyword phrase in the title of the article. For example, your title could be “Strategies To Improve Search Engine Ranking”. Always try to put the keyword or keyword phrase as the first few words of the article title. Always remember to use the keyword phrase, several times throughout the article. Finally make sure your content remains 100% relevant to the keyword phrase.


Popularity works together with relevancy to improve search engine rankings. Popularity is based on two key measures:

1. How Many Sites Link to Your Site

A site’s popularity is measured first by the number of sites that directly link to your site.

To demonstrate popularity let’s take a quick look at YouTube. YouTube is one of the most popular sites on the Internet, Why? All links and embed codes taken from YouTube and embedded on other sites, whether on Facebook, Myspace, a blog, a sales page or a website, create automatic links back to YouTube where the video is hosted. Every time someone shares a YouTube video a link is created.

With the number of videos shared, Youtube gets thousands of new incoming links daily. This is one of the reasons why YouTube videos rank very highly on the search engines. Their site is super popular.

2. The Popularity of the Sites Linking to You

The more popular the site linking to you is, the better the score given by the search engines.

The more incoming links to your site the more popular it is. It is therefore always important to syndicate the content of your site (with a direct link to the content on your site), to as many sites as possible. The Internet presents a host of sites where you can post your content for free to increase your search engine rankings, including popular high ranking sites like article directories, blogs, social bookmarking sites, video
sites, press release and social network pages.


Originality basically refers to unique content. In simple terms the search engines ask the question, is this same piece of content all over the Internet? As an example, if I took a highly relevant and popular article from my site and posted it to hundreds of sites it would not rank high in the search engines as it would no longer be deemed unique.

There is no doubt that spreading your unique content across the Internet is important for driving traffic to your site. The secret is to make several unique versions of the same information all with a backlink to your original article posted on your site. Spinning is a popular term used to describe the process of changing the titles, key words and phrases throughout your article to make several unique versions. Placing these all
over the Internet with a back link to your site will improve rankings.

Follow the steps above and I promise you will see an increase in the number of visitors to your site.

To learn more about how you can improve search engine ranking and drive more traffic to your site it is important to learn all you can to rank highly. Visit the following link to access my Free Marketing Training and start ranking today.

14 Responses to “Easy Ways to Improve Search Engine Ranking and Drive Traffic

    avatar Aaron says:

    Very very nice content.. very helpful, I would recommend all this steps to all my colleagues that want to rank or want to increase their traffic of their websites.. Thanks to this.. very nice.. keep it up!!

    avatar Kevin Penny says:

    Great information!I’ve already started doing some of the things mentioned in this article and traffic has increased to my website. Thanks!

    今天這篇很好,多謝你提供如此寶貴資料.thank you very much

    Great tips! I super agree with what you wrote especially relevancy, we must make our sites as important as others and share important details.

    avatar Rick K. says:

    Thanks. Unfortunately spinning articles/content is far more difficult than most people think. In the long run it could be profitable to hire a good ghostwriter to deliver uniqe content, unless you can do this job yourself.

    avatar Gavin says:

    Trying all of this now. Thanks!

    avatar cna training says:

    Great site. A lot of useful information here. I’m sending it to some friends!

    One of the best explanation about the relevance, originality and popularity I have ever seen. Webmasters following this content will certainly do good for their website. Search engines are very peculiar about the originality and relevancy of the content used for website marketing or promotion.

    Thank you for the post, it is very good but I have seen some 1st page website that do not follow this common concept of SEO, they where without a title or a description even without the keyword I was looking for, also some 1st page websites had no relevancy but where full of incoming and outgoing links so I think that SE’s give more importance to links than good content.

    avatar forex robot says:

    found your site on today and really liked it.. i bookmarked it and will be back to check it out some more later

    avatar Rumi says:

    Very useful article, thanks!

    This is really great tips thank you very much!:)

    avatar transcribe says:

    Nice post. Bookmarked it for further reference. Content is king and if any website has unique content of its own, search engine ranking will grow definitely.

    avatar Ian Strauss says:

    Thanks for the info. This article indeed makes sense. I’m now starting to to create backlinks on my website and getting rankings is not as easy as you think. I have a question to the experts, lets say I purchased keywords from a site that allows you to link the keywords back to your own website as backlinks ex. , is this considered as quality backlinks or not? Kindly advise. Thanks.

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