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By Scott Jason in Featured

Blogs-&-PodcastsThere are three words not normally associated with SEO. They are quick, cheap, and easy. But there is one situation where I can honestly say these words really do describe the optimization process; the WordPress blog.

Google loves WordPress because it’s easy to spider and uses extremely clean code on the back end. But there’s more…

Google has a thing for dynamic content and lots of it. And it doesn’t get much better than WordPress when it comes to making Google happy. You don’t have to know a lot about SEO because WordPress sets you up to naturally take advantage of what Google likes. And if you invest a bit in a nice plugin, you can often see results you never even dreamed of.

There are just a few things to know about initial setup so I’ll cover them one by one.

By Forrest Yingling in Featured

In this modern age, it is increasingly important to make sure your websites are optimized for the major search engines through the use of Search Engine Optimization (SEO) practices.  The current top three search engines are Google, Yahoo and Bing.  Let’s face it though; Google is the major player and they set the standards when it comes to the Internet search industry.

There are a few basic practices you can follow to make your site more friendly to the search engines and thus rank higher for certain keyword phrases when users search for them.  You just need to make sure you are conducting these practices properly.  Being at the top of the search engines for your target keywords is a make or break factor for the success of your business.

There are millions of websites in existence and there could be thousands competing for the keywords you are trying to rank  for.  The Internet is a very competitive marketplace so it is vital to stay on top of the current SEO trends.  Not being recognized by the top search engines can be very frustrating, especially after putting a lot of work and money into creating and designing your website.

Each search engine uses a different algorithm to conduct their searches.  These algorithms are kept secret by the companies and are always changing.  However, there are numerous people whose jobs consist of attempting to deconstruct these algorithms to figure out how the engines rank pages.

In order to increase your web page’s rank in the search engine results, take the following advice into consideration:

Keywords:

  • Remember that content will always be king.  Fill your web pages with relevant information that will help visitors – search engines love this.
  • Fill your content with your target keywords but don’t overdo it by stuffing keywords into your pages.  You need to keep your keyword density to no more than one anchor text keyword hyperlink per 100 words of content.  If the pages of your site contain relevant keywords to a searcher’s search phrase then your site has a higher likelihood of appearing on the results pages.
  • Be specific with your keywords.  If you are selling “Men’s Nike Air Jordans” target that phrase not “Michael Jordan shoes.”
  • When choosing keywords, put yourself in the shoes of the searcher.  What would you search (WWYS)?

Meta Tags (Title, Description & Keywords):

  • The title tag is the description of the current page you are on that appears on the top bar of your web browser.  For SEO purposes, you need to use your first targeted keyword at the beginning of your title and try to describe what your website is all about In 10-15 words.
  • The keyword tag consists of the list of keywords you have put together in your market research.  Search your competitors websites and see what keywords they are using then rank them in order of relevancy from first to last.
  • The description tag is a short explanation about the content of your website and its topic.  Keep this under 20-25 words and try to use at least three to four target keywords.  This is what users will see on the search engine results pages under the link to your site.
  • For the best SEO results, edit the meta tags for each page of your website to match the contents of that specific page.

Submit Your Site to the Search Engines:

  • It is a quick and painless process to submit to the top search engines.  Simply visit the websites of the major search engines and fill out the corresponding submission forms.
  • You should also submit your website to the DMOZ.org directory.  It can take a few months to get listed but it is a great SEO technique and most sites listed in the directory get higher priority in the search results over sites that are not listed.
  • Patience is a virtue when it comes to submission.  It can take days or weeks for the search engine spiders to actually crawl your website and get indexed.

Build Links by Submitting Your Site to Directories and Niche Websites:

  • The more meaningful links from high ranked websites linking to your site, the higher your search rating.  However, this does not mean you should practice “link farming” or paying for links.  This is considered a negative practice and can actually have a negative impact on your results rating and can even get you banned from the search engines.
  • The best way to be featured in directories is to make a profile with a link to your page.
  • Article marketing is another very valuable SEO tactic.  Write articles with keyword hyperlinks pointing to your page.  Other sites are happy to have quality content and you obtain linkage, so both sides win!  You will also see direct traffic from these links which will help your site gain popularity.
  • Link building is a time-consuming process that can take long periods of time to see real results, so again – be patient!

By following these simple SEO tactics, you can raise your ranking in the search engines!

Forrest Yingling is the Marketing Director for WebNet Hosting, Premier Miva Hosts since 2004 offering fully PCI Compliant Miva Hosting with 100% uptime at the industry’s most affordable prices.

By Adeline Rekli in Featured

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search engines, they’ll get traffic right away. The truth is that there is a lot more to bringing traffic to your website. Search engine optimization is a task that is ongoing and it does take quite a bit of work. Instead of submitting your site to the search engines right away, here are a few critical steps to great SEO that you should take first.

Step #1 – Research Your Keywords

One of the important steps you need to take for great SEO before you submit your site to the search engines is to research your keywords. No doubt, you already know what the topic of your site is all about. It is important that you choose the right keywords now before you submit your site. When you select keywords, keep in mind criteria that the search engines have for keywords. Look for niche keywords instead of keywords that are so broad you’ll never rank well with them.

Step #2 – Improve Your Title Tags

Another step to take before submitting to the search engines is improving your title tags. One of the biggest things that will determine your score within the search engines is the appearance of keywords in the title tags. Do not go with title tags that don’t use your keywords. Your title tags should be keyword rich, which can help you ensure that you get strong rankings when your site is submitted to the search engines.

Step #3 – Check Out Your Site Technology

Take some time to check out your site technology before submitting your site to the search engines as well. Some technology built into sites can end up confusing the spiders that crawl through websites. Image maps, CGI scripts, frames, and other types of technology may not be understood by many of the spiders out there. Go through your site carefully and ensure that technology is not holding you back from getting high rankings in the search engines.

Step #4 – Check for Errors

Checking your website for errors is also going to be a critical step to great SEO. It’s a good idea to use a site maintenance tool to make sure that you catch any errors before you start bringing customers to your website. Any errors in HTML can end up causing problems for search engine spiders. Not only can errors cause problems with spiders, but they can also be frustrating to site a user, which means they may leave your site. Now is the time to ensure that any errors are taken care of.

Each of these steps is essential to the success of your website. Before you submit your website to the search engines, go through these steps and ensure that your site is ready.

Adeline Rekli – For the latest seo articles , please visit our website.

By Forrest Yingling in Featured

Confusion Runs Rampant
Many folks in the e-commerce industry have found themselves scratching their heads in confusion over the new PCI PA-DSS (Payment Card Industry, Payment Application – Data Security Standard) rules and guidelines.  PCI Compliance has never been an easy topic to wrap one’s head around and the new DSS is starting to cause panic among some involved in businesses that operate online.  The July 1, 2010 compliance deadline is looming and many payment applications are still not DSS certified.

This is not good news for anyone involved in the e-commerce sector.  There is no set punishment established for non-compliance with the new PA-DSS.   If an online storeowner is found to be non-compliant then they will likely be charged increased merchant fees and penalties, face hefty fines and in some cases have their merchant account or even their entire website terminated.

Most of the confusion and controversy revolves around who exactly needs to comply with the new DSS.  The answer to this is somewhat complex but the primary rule of thumb is that if your store processes credit cards online then you need to use a shopping cart that is PA-DSS certified in order to be PCI Compliant.

As an e-commerce merchant, vendor or retailer (those operating a business online), it is your duty to ensure you are utilizing fully PCI Compliant Hosting and that your shopping cart application is PA-DSS certified.  If either your host or cart is not compliant with the PCI than your site is in trouble.  Many carts and other merchant service providers are still shuffling to get scanned and added to the list of compliant applications before the July deadline.

If you are in the market for new shopping cart software than you do not want to use a program that is non-compliant with the PCI or PA-DSS.  It is not worth losing money or possibly your business over something so simple to remedy.  The responsibility falls on you – the storeowner – to find a host and cart that are compliant with the PCI and to fulfill the required network scans and questionnaires.

PCI Compliance vs PA-DSS – what’s the difference?
The PA-DSS (Payment Application – Data Security Standard) applies to products that are distributed as applications that people can purchase and then do whatever they wish.  For example, this applies to shopping cart programs and e-commerce solutions.  The DSS started as the PABP (Payment Application Best Practices) by Visa before becoming affiliated with the PCI Security Council, which represents all five major credit card companies.  In order to be PCI Compliant you must be on a DSS certified application.  In other words, your cart must be compliant.

PCI Compliance is a broader set of rules and guidelines.  The PCI Compliance rules are the standards for the way in which credit card transactions and other confidential information is processed online.

As of July 2010, both PCI and PA-DSS Compliance are necessary for a site that accepts credit card payments.  The PCI applies to all e-commerce businesses, web hosts, shopping carts, payment gateways and merchant account providers.  When a company becomes DSS certified they are then added to Visa’s list of compliant companies.  The PCI Compliance rules are the standards for the way in which credit card transactions and other confidential information is processed online.

In order to be fully PCI compliant with the new PA-DSS, level 4 merchants must be running compliant applications on their site (such as their shopping cart).  Their web hosts must also be PCI compliant by using properly encrypted networks, regularly updating their anti-virus software and performing regular system scans.

There are a number of PCI scanning companies approved by Visa and MasterCard that will help small merchants pass PCI audits and complete the PCI questionnaire in order to show PCI compliance. Being fully PCI and DSS compliant is like having an insurance policy in the event of a security breech.

For the list of requirements that QSAs will be checking for in your scan check out:

https://www.pcisecuritystandards.org/security_standards/pci_pa_dss.shtml

Forrest Yingling is the Marketing Director for WebNet Hosting, Premier Partner Miva Hosts since 2004.   WebNet Hosting provides PCI Compliant Miva Web Hosting and e-commerce solutions.

By George Muha in Featured

googleThe people at Google are truly amazing! They are evolving their search engine into something that can be an incredibly powerful tool for business. There are a zillion things that Google can do for different parts of your business and in this post, I will highlight the top 10 Google search tools that will help your supply chain.

Since Google is just a click away, I think it’s a very useful for everyone involved in the supply chain to be aware of how much easier it can make their lives. Everybody from traffic managers, to purchasing people, to accounting people and customer service will likely need to reference what Google can do during the course of the week. There are a lot of people who don’t even know all of Google’s capabilities. So without further ado, here is your:

By Derek J in Featured

Anyone who’s learnt the basics of SEO has come across the two little words – meta tags. Some argue that meta tags are important, whilst other dismiss their use altogether. Here’s what you need to know about meta tags, their importance and their use.

Back in the early days of search engine optimization (SEO), any given website’s ranking in the search engines relied heavily on on‐site optimization factors. These factors included, first and foremost, meta tags, as well as header tags, keyword density, and so forth.

As search engines have evolved, they have moved weighting away from on‐site factors and towards off‐site factors (as well as a host of other tiny factors). For this reason, meta tags no longer carry the weight that they used to, but certainly do still serve a very important function.

Meta tags are broken into three tag types – “title”, “keywords” and “description”. We’ll look at all three separately.

The title tag is what is displayed in the actual header of the internet browser (be it Internet Explorer, Firefox or Safari). This tag is considered the most important of the three and is best utilized to reflect the keywords that the page is attempting to rank for. This tag is also the tag that shows up as the heading in a search result, so make sure that it includes your keywords, and an attractive copy t o catch the searcher’s attention! Keep in mind that the search engines will only display a certain title length, so try keep your titles to seven words or less.

The keywords tag is pretty self‐explanatory. This is used to reflect the keywords that best describe the page itself. Its best practice to insert your keywords in this tag, in the order of highest importance to lowest importance ‐ separated by commas. There’s ongoing debate as to how many keywords you should or shouldn’t use in this tag, but the best bet is keep it less than six separate keywords or phrases. More importantly, make sure that the content of each page is reflective of the chosen keywords (i.e., try use the keywords in the page content as well).

The last of the meta tags is the description tag. This tag is what is reflected under your heading tag in the search engine results (although some search engines mix and match this with other information). You need to see this tag as your opportunity to lure visitors through to your website, so try to make it as compelling as possible, and sprinkle your keywords throughout the copy if at all possible. The ideal length for this tag is 15 – 25 words.

And that sums up the long and short of meta tags. As mentioned, although they don’t carry the weight that they used to, they’re still an essential tool in the webmaster’s tool kit. Make sure that you create customized meta tags for each page on your website, and don’t be afraid to get creative about how you write your copy for the description tag!

By Derek Jansen, author of The SEO Basics Course. – Sign up for your free seo course and learn the SEO basics today!

By Dominik Mikula in Featured

With the advent of Web 2.0, the virtual world took a turn to the best. Yet, when it comes to employing Web 2.0 in internet marketing, nothing can be as effective as social media. However, despite the many options available for e-Marketers, Twitter proves itself to be one of the best solutions to get promotional messages across consumers all over the world.

This is where you, the internet marketer, come in. By tapping into any of these sources, you can easily provide a lot of exposure to your products. However, of these methods, social media, especially Twitter, is the best way to shine the limelight on what you have to offer.

Why Twitter

Here are some statistics that will help you understand why Twitter is the tool for you:

  • Twitter has more than a 100 million registered users.
  • The social media website is growing by 300,000 users per day on average.
  • Aside from Twitter’s users, about 180 million unique visitors hit the site on a monthly basis.

These numbers sure do make your mouth water, don’t they? Just picture at least 1% of Twitter’s users heading in your direction i.e. 100,000 users. Of these, even if 1% of that amount (100 users) buys what you are selling, you will be able to have a considerable amount of profits by the end of the month.

Besides that, managing and using twitter is a simple process. All you will need to do is tweet your promotional message whenever you want to. Compare this to writing long blogs and having to put your writing skills to the test – tweets surely take a load off your mind, don’t they? Besides, you won’t need to pay a single dime! You can message the whole world and pay nothing at all!

How Twitter Can Increase Your Sales

There are so many ways that Twitter can boost your sales. One of the first ways Twitter does that is by providing traffic to your website. Imagine tweeting a message with a link to your website, and then having at least a hundred followers re-tweet it onto their profiles. Your URL will spread online like a rocket ship at take off. In addition, with many people visiting your website, your search engine ranking will increase. Thus, you will be visible to those who aren’t using Twitter. Two birds with one stone!

Another way of increasing your website’s traffic (which in return leads to sales) is by tempting your followers. Everyone loves free things and will do anything to get them. By tweeting a competition or a sale, you will have many users try to fight their way through the online crowd to get to your website before everyone else.

You can also boost your sales by getting feedback from your followers. From time to time, you will have devoted followers provide you with constructive feedback. By using that, you will be able to assess your product’s weaknesses and strengths. Hence, you will be able create a solution to solve the weak points and focus on improving the strong points. This can ensure you of having more people like your product and eventually buy it.

There are also so many other ways such as following other Internet marketers in order to promote one another, and finding people who can help join your network to advertise your product. Regardless of what you choose, you can rest assured that you will have a thick wad of cash enter your pockets in a very short time.

So, if you’re interested in simplifying the already easy process of network marketing, all you will need is a Twitter account and a few effective promotional messages. After getting these, simply let the blue birdie take care of the rest.

Dominik Mikula is a popular online marketing expert who mentors home business owners and network marketers. He teaches how to sell anything, to anyone one, anywhere in the world with the power of the internet. Learn about Dominik through his Blog at http://www.dominikmikula.com/ or join Dominik Mikula and become part of an exclusive group he has helped. Go to http://mlmfrustrationsabolished.com/

By Duncan Wierman in Featured

WebmastersFor years now, the squeeze page has practically been the lingua franca of the online marketing world. Whether you’re in real estate (and actually, the real estate industry in particular has leaned particularly heavily on squeeze pages), banking, e-commerce or anything else, the conventional wisdom has been to target tightly focused groups of consumers through these web pages/marketing tools.

These pages do OK at helping marketers identify which keywords or keyword phrases do well in terms of attracting targeted traffic and if they’re well designed, at gathering email addresses or other contact information from these visitors. However, there are much better methods of doing keyword research than creating a separate squeeze page for each of your keywords. Additionally, building and maintaining these pages represents an investment of time and money which isn’t likely to produce a worthwhile return.

By Pilar Torres Wahlberg in Featured

There is little doubt that most believe that one of the most effective forms of marketing today is through Social Media. Twitter, Facebook and LinkedIn normally provide opportunities that you will not be able to take advantage of any other way. Primarily, that is in getting the word out to people who are reading your messages. Social media is almost entirely ‘instinct’ based, if you post something of quality, chances are that people are going to be curious enough to take a look as soon as they see it. However, one of the downsides of social media marketing is the problem that many people encounter with the amount of time that it takes to post updates, manage followers, retweet messages and send out messages. In these cases, it might be helpful to take a look at some of the automation tools that are available to automate your social media marketing One such tool is TweetAdder.

TweetAdder is maybe one of the most cheap automation tools that is available. They are one of the few paid tools that do not require you to pay a monthly fee. You pay a one time fee (money back guaranteed) and you will be able to set up your Twitter, Facebook and LinkedIn account and update them using your existing files. This isn’t to say that TweetAdder isn’t without it’s faults, it definitely has some problems. Let’s take a look at the pros and cons of TweetAdder.

Pros

The biggest benefit of using TweetAdder is that you only pay a fee one time. It does not have a requirement that includes payment each month to continue using the software. Most other programs charge between $25 and $50 per month (or more) to use the software. The one time fee is $55 for a single user license. This includes lifetime updates for the software.

TweetAdder is also very simple to learn to use. Unlike some other programs that require a lengthy learning curve, TweetAdder is very straightforward, and you can learn how to use it very easily. One of the downsides however is that when updates are made to the program, they can be all encompassing. A recent article “Using Tweetadder” for automation which was published on May 17, 2010 is no longer valid, at least for multiple accounts. The changes that were made in Version 10 of Tweet Adder were sweeping, changing many of the features. The upside is that many of the previous database errors have been corrected in this version.

Cons

There are two primary downsides to TweetAdder. The primary one being that your computer must be running in order for it to operate properly. This means that if you are prone to shutting your computer off at night, your version of TweetAdder will close down with it. This isn’t an issue if you intend to only run TweetAdder during working hours.

The other “downside” of TweetAdder is that there is no way for you to view your time-line within the program. For most users that means they must have another program such as TweetDeck, HootSuite or log into their Twitter accounts to re-tweet or to read messages.

Summary

For what it will accomplish successfully, TweetAdder is a great program. It is even better if you are only managing one Twitter account. The low cost of TweetAdder makes it ideal for someone who is just getting started with automating their Twitter and other social media accounts.

This article was brought to you by Pickaweb. Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. Check out our Professional Website Hosting Services. We also offer Reseller Hosting and other services such as Dedicated Servers, VPS Hosting, Domain Names, Web Design, Online Website Builder, Web Design Templates, Email Marketing, Data Backup and 0800 Numbers.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=100891

By Andrea Carless in Featured

SEO marketers make use of different promotions, some would even go to the extent of buying the traffic that they need! There’s no need for that, as long as you have a good keyword finder and bearing in mind these top 10 things to gain more traffic; you’d get more traffic without spending so much as a dime

1. Position yourself as a personality or expert – or both.

When you position yourself as either a personality or an export, or both, you are building up your credibility, thus enabling people to link your site even without you asking for it. It encourages people to avail of services or buy products from your site.

However, this isn’t an easy task to do. Just the same as building trust in real life is not a walk in the park, online, it’s even more challenging. It’s hard to built a good reputation, but the rewards that you reap, and the traffic that it can generate will make everything worthwhile.

Now, once you have established your good reputation and authority, people would start turning to you for advice and reference.They may also want to interview you about your ebooks or your affiliations. As long as you promote your site and gain good publicity from it, it will reflect on your site and your authority on your niche.

2. Create link baits.

Link baits are website content that people and readers voluntarily link to. An example can be found on http://www.sugarrae.com/permalink/25-things-everyone-should-have-them/ where the blogger lists down 25 things she needs to do in the near future. Therefore, he can take the initiative to slash out then repost the link to ANOTHER blog entry relating to the slashed and completed item.

This is a good move to lead your readers to explore your site further. Besides, this makes for a fun read, when done right.

3. Syndicate your content.

Use the RSS feed and then you can syndicate it, it’s a means for easier means for them to link to your site. For this, it’s more favorable to use PHP compared to Java Script. This is to ensure that the search engines do capture your headings and your links too.

Also, one popular programmer Will Bontrager, on http://www.AssociatePrograms.com/willmaster-scripts also helps affiliates with their syndication of articles and tips.

4. Create an amazing profile in Amazon.com.

If you are an author as well as an affiliate for an online dating niche site, then this would greatly help you. If you have hired an author, set up an Amazon account for him or her.

Authors can join in Amazon Connect. By signing up; they can have instant access to million’s of visitors on Amazon. If you play your cards right, you can write mentions in dozens of different plazes inside Amazon. These mentions may lead to a page, which contains links to your website.

You can create a blog, a profile, a “Listmania” list, or review books, or tag dozens of keywords. These would act as your digital Hansel-and-Gretel breadcrumbs, which lead people to your Profile, with your site links.

5. Experiment with offline advertising.

Try to promote your niche site using offline advertising, such as posting ads in newspapers or magazines. Offer readers to reply to your ad by offering a free e-book or free mini-course. You can also try your hand at posters and banners.

6. Make use of Yahoo! Answers.

Yahoo! Answers is a service offered by Yahoo! wherein an “asker” asks a certain question, and then anyone with a Yahoo! account and linked with Yahoo! Answers can answer the said question.

You can try it out by answering a few questions that are related to your niche. Make sure your answer is a good, relevant one, so that the “asker” would vote it as the “Best Answer.” Those kinds of answers get a special place of prominence in the page.

Now, be extra careful with this because Yahoo! “advertisements” and promotions are banned as well. However, when you answer a question, you can list down “sources” where readers can get more information.

Use this to your advantage and link it to your own website that is a relevant part in your answer to the question.

7. Make use of E-bay.

E-bay is one popular online buy-and-sell website where hundreds of visitors log in to look for the items they wish to buy. Set up an E-bay account and make a profile. In the “About Me” page, you can link your website.

But, to make sure that more people read you profile, make a genuinely useful profile, with lots of informative data, and also affiliate links. You can sell your e-books there, at affordable prices, so many more users would buy it.

8. Make use of AdSense.

Bloggers have a great idea on what Adsense is about. It’s a great way to have income for your website.

But more than that, AdSense has an AdSense Help discussion group, where people can discuss about their online life and businesses.

Now; you can log-in or be an observer and offer your own useful insights to other online users. Make sure though that your post is really relevant so that people won’t get annoyed when you try to link them to your site.

9. Add some thoughtful comments and insights to blogs or website comment sections.

Make sure that when you comment to a blog entry or to a site, that your comments are insightful and informative. One that can add to a discussion.

Dave Taylor of AskDaveTaylor.com says:

“Add relevant thoughts and useful comments and information to their discussions. Sometimes, when appropriate, link back to your own articles, but other times add your own comments just to participate in the ongoing discussion and, yes, gain some visibility in your marketspace.”

10. Add a classified ads section to your site.

A classified advertising section can help your site. It can get you some extra revenue, and also attract new visitors. Brad Waller’s EPage.com is a good place to start on this.

Traffic is one of the defining factors for your site’s survival, the more high quality traffic you get then the better chances for conversion and earning! SEO marketing is a tough market and made even more tougher due to the competition. Survive the SEO race with the help of a trusted Keyword Finder and be miles ahead of your competitors in no Get it for FREE and guaranteed benefits at it’s best. Grab you own copy of this wonderful SEO tool at => http://www.MarketSamurai.com/freetrialdownload

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