August 3, 2010
While you were busy Twittering the Internet has evolved into a whole new marketing presentation environment with increased opportunities for those who understand the medium and how to use it to deliver entertaining content, particularly when that content is aimed at selling products, services, or even ideas. The Web, more specifically Web Video content, has invaded television, and the invasion has just begun.
‘StudioDaily blogs’ reports on the inevitability of Internet-enabled TVs (IETVs) reaching significant market penetration in a post by Debra Kaufman entitled “Internet-enabled TVs trump 3D sets. Kaufman highlights iSuppli’s report stating:
“IETV shipments will expand at rates of more than 50 percent for the next two years, and then continue to increase at double-digit rates until the end of 2014. By then, global IETV shipments are anticipated to reach 148.3 million units, accounting for 54 percent of the total flat-panel TV market.” The entire post can be read at http://www.studiodaily.com/blog/?p=3786.
As media moguls continue to stew about illegal downloads and look to technologies like 3D movies and television to save the day, consumers have moved on to what they want – more content. And since networks are unwilling to invest in what’s required to fill the content gap created by the 500-channel universe, the void will be filled by Web content with video programming positioned to capture major audience market share.
The market penetration of IETVs means the bar has been raised for webmedia content; amateur hour has past, and if companies want to continue to be competitive they will have to upgrade their content. IETVs provide a tremendous opportunity and a significant challenge for businesses that think in terms of conventional wisdom and outmoded presentation formats.
The next time budgets are discussed think about where your marketing dollars are going and where they can be used to create maximum benefit for your organization.
Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at email@example.com or telephone (905) 764-1246.