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August 16, 2010

The Power of Google Analytics

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google analytics or some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.

A few examples of where your traffic may come from:

– Search Engines (Google, Yahoo, Bing, etc)

– Pay-Per-Click campaigns

– Twitter, Facebook, etc

– Articles and press releases that include links

– Websites that have your links

– Etc.

Having this information can help you have a more effective Internet marketing plan.

Easy Come, Easy Go

It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working.

The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written.

The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.

Conversion Rates

Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources.

Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy. It’s free to use so all you have to do is go for it.


Frank Breinling is a recognized expert in Internet Marketing. Here you can grab info product ideas cashyourwebsite.com, his newest Project about Blogging you can find here, xdreamblogging.com

6 Responses to “The Power of Google Analytics

    avatar Jeff says:

    Yes. It is important. Can you give more details on this tool?

    Web analysis makes easy by google analytic web application tool. It is an important tool in seo activities. I think, you have to cover the tool settings in detail.

    I have been using Analytics too, it is great to observe the traffic and all the things we need for a website. I also like the geography or the maps that shows where visitors of the site are from.

    avatar Hyderabad Web Development says:

    for the past few days we are using Google analytics. recently we received a complaint from one our client. Complaint is like this “daily 100+ are visiting our website”, But when iam checking with Google analytics it was showing 30 visits only… how can i suggest my client regarding this issue. could anybody provide a solution asap.

    oh good question. for the past few days we are using Google analytics. recently we received a complaint from one our client. Complaint is like this “daily 100+ are visiting our website”, But when i am checking with Google analytics it was showing 30 visits only… how can i suggest my client regarding this issue. could anybody provide a solution asap.

    Thank you for all the great info. I have been using analytics for a few months now. I am always looking for info on how to use it to the fullest.

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