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How To Have Great Results With Article Marketing!

By Chris Gustafson in Featured

Ever wonder how to get a virtual flood of FREE traffic to your websites? Yeah, me too! Then I discovered article marketing.

What is Article Marketing?

Article Marketing is the art of the writing and distributing articles to article directories and blogs.

There are two main purposes of article marketing.

1.) To gain valuable backlinks from high page rank sites to your website or affiliate page
2.) To drive traffic to your website or affiliate page

**So how do you write good articles?**

To start off with, the number one rule for writing articles is to provide value to the reader! This can be done by explaining a topic (like this article does) or by solving a problem the potential reader has. Providing Value is very important because if you are trying to get people to your website or affiliate page, what is the chance they are going to click through at the bottom of the article if you do not write a good article? Probably, no chance at all.

The 2nd rule when writing articles for maximum effect is to include a byline or signature that seems to be a natural extension of the article itself. There are far to many individuals who are not aware of this rule. What do I mean by this?

Well instead of writing an author’s signature like this (99% of people do this):

Chris Gustafson is a expert in the field of search engine optimization. To find out more about him visit his blog
here:

[blog link]

Write something like this:

As you can see topic XYZ is not that hard to understand once you have it explained to you in plain English. For more information on topic XYZ, you can click on link below:

[blog/affiliate link]

When you write a signature like the 2nd one your click through rate on your articles will go from 5% to above 20%.
Yes, it’s that big of difference!!!!

So there are your two golden rules that if followed will put you ahead of 99% of the other people out there who are using article marketing as a strategy. The next thing you need to know how to do is distribute your article. To do this you really have two options:

1.) Manually submit your article to all the top article directories
2.) Pay an article submission service to do this for you

Option #1 is time consuming and get’s old real fast.
Option #2 will cost you some money but may be worth it if you are in this for the long haul. To find article submission services it is as simple as Googling that term! There will be a ton of results; all you have to do is pick one. Make sure to do your homework first though.

In closing, I hope you enjoyed this article. I hope you learned something and it leads you to great article marketing success!

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Now that you know the basics of article marketing, you can find out more great in-depth information by clicking below.
The link below will take you to part 1 of a 4 part series on article marketing. Everything is covered and nothing is left out. And here’s the best part, it’s FREE! Click on the link now. budurl.com/amkrp1

Creative Conjuring for Your Writing Team

By Enzo F. Cesario in Featured

Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision are numerous, of course — for one, you get to grow a team with a focus on your business so they grow more and more aware of it as time goes on, benefiting from long-term exposure to what you have them writing about.

However, now that you’ve got them, what’s the best way to maximize their creativity? Having a dedicated writing staff is a fine thing, to be sure — but in order to get the most out of the investment, you need them to produce solid, creative and reliable content. It doesn’t matter if they produce entire reams of articles if the material produced isn’t worth reading.

This is something broadly known as a meta-concern. Meta means “alongside” or even “outside.” A meta-concern is a matter that isn’t immediately related to your primary purpose, but can have significant implications all the same. Time spent helping your writers be creative is time you aren’t spending on direct branding efforts. However, it can pay off in solid support and respect for your brand in the long term. To that end, have a look at a handful of techniques that have been demonstrated to help spur productivity and creativity in your writers.

Antivirus Protection from the Power of the Cloud

By Kristin Gabriel in Featured

Computer netbooks offer an affordable entry into portable computing especially for buyers with tight budgets.

Basically, netbook users do not want to be frustrated by a slow computer while browsing the Internet or when sending or receiving email. In addition, these lightweight computers are most often used to surf the Internet and many people may not be aware of precautions they need to take to protect themselves against online threats.

Sophisticated netbook users often shut down critical security programs to boost speed of their computer. Despite its sophisticated cloud technology security, anti-virus and anti-spyware for netware must be light on the device’s memory, and run in the background, providing comprehensive, up-to-date protection against online threats without slowing down the system.

In-the-cloud computing technology has been compared to the early proliferation of electricity. Homes, towns, and businesses did not want to rely on their own source of power. They began connecting into a greater power grid, supported and controlled by power utilities. And so along with this utility connection came time and cost savings, in addition to greater access to, and more reliable availability of power.

In-the-cloud computing has evolved through a number of phases including grid and utility computing, application service provision (ASP), and Software as a Service.

Delivering computing resources through a global network was a concept rooted in the sixties by.C.R. Licklider, who was responsible for enabling the development of the Advanced Research Projects Agency Network in 1969.

Furthermore, much like what we call cloud computing today, Licklider’s vision was for everyone around the world to be interconnected and accessing programs and data at any site.

Since that time, cloud computing developed progressively, and since the Internet, only started to offer significant bandwidth in the nineties. That’s why there are other key factors that enabled cloud computing to transpire. This includes the maturing of what is known as virtualisation technology. This is universal high-speed bandwidth and software interoperability standards. This is why cloud computing for the masses has taken time, with the most recent being for Web 2.0.

The industry analysts appear to all be in support of next generation cloud computing, also known as private clouds, public clouds, and hybrid cloud environments. The latest technology called cloud computing is transforming today’s computing for a better future in the clouds.

This exciting new in-the-cloud-client content security infrastructure, is designed to block Internet security threats before they reach users. It’s protection while reducing reliance on time-consuming signature-downloads. By combining Internet-based or “in-the-cloud” technologies with smaller, lighter-weight clients, users will have immediate access to the latest protection wherever and however they connect – from home, or when on the go anywhere.

Cloud technology helps automatically stop viruses and spyware before they reach your computer, so it won’t slow you down – it’s a whole new way to protect your computer.

This means that real-time updates keep your PC protected from the latest online threats. This Internet security technology is light on your system resources so your computer runs faster.

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Kristin Gabriel writes for Trend Micro; Titanium; Internet Security for Netbooks with cloud technology to automatically stop viruses and spyware before they reach your computer. Titanium antivirus and antispyware is designed to be easy-to-use and understand with simple screens and reports and includes spam blocking and customizable parental controls. www.trendmicro.com

The Effect of Spam on Business

By Karl Muhlbach in Featured

Spam, or junk email, is one of the largest frustrations for Internet users. For businesses, this frustration adds up to dollars lost and spent trying to prevent it. Reports estimate that spam costs U.S. businesses more than $71 billion in lost productivity annually, which equates to $712 per employee. I’m sure most businesses, especially in the economy’s current state, can think of a better use for those dollars.

The thing that makes spam a unique, and subsequently the reason it increases every year, is that the cost of email is placed on the receiver rather than the sender. With traditional direct-mail, a person or company spends money on every piece sent. Think about the amount of junk mail you receive every day at your home and business. Now imagine if each piece of mail did not have a hard-cost for the sender — we would all need much larger mailboxes.

Spam can also hurt the reputation of your business as well. It is all too easy to “spoof” or fake the email address that an email shows it is being sent from. You certainly do not want customers and clients to receive junk or malware emails with your company’s name in the sender’s address bar. Spoofing email is, unfortunately, very easy to do as it exploits a level of trust that the basic email protocols use. I’m sure when these protocols were initially developed no one envisioned the future of email to be what it is. While there is no full-proof method to prevent email address spoofing, newer methods such as SPF records and the Sender ID framework are working to reduce it. It is important for businesses to put these new safeguards in place, as the sooner the adoption rate increases, the sooner more mail servers will start enforcing them.

Fortunately there are several hardware and software products that can be deployed to protect your business from spam and the security threats they bring. Depending on your email infrastructure, a dedicated-hardware solution may be the appropriate solution. For others, a third-party Software as a Service (SaaS) solution may be a better fit. Don’t worry if you don’t have existing personnel to put these solutions in place, a full-service Managed IT provider can help.

With the number of spam emails being sent increasing every day, it is important to make sure you have the necessary solutions in place to protect and prevent spam.

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Karl Muhlbach is the President of Eukairos Technologies. With more than 20 years experience in Information Technology, Eukairos Technologies can custom design a solution for your small business to ensure all of your IT needs are met and exceeded. www.EukairosTech.com

Facebook Places Takes Geolocation Networking to 500 Million

By Kalena Jordan in Featured

Amid great live streaming fanfare and back slapping, Facebook officially launched their location-based social networking application Facebook Places today.

TechCrunch were keen to point out that they spotted the product before the launch even began, but the fact that Facebook were working on geo-networking functionality has been a poorly kept secret for a while now.

So what exactly IS Facebook Places? Think of it as a combination of Foursquare and Gowalla but available on Facebook. Which is interesting because Facebook have *partnered* with both of  these supposedly rival companies. More about that later, but for now, here’s how it works:

How it Works

You need to download the latest version of Facebook’s iPhone application OR if your mobile browser supports HTML 5 and geolocation, you also can access Places from touch.facebook.com.

Open the application of your choice and tap the “Check In” button (sound familiar?). A list of nearby places will show. Choose the place that matches where you are and check in. If it’s not on the list, you can add or search for it. Your check-in will show up in the Recent Activity section for that place and also create a status update from you in your friends’ News Feeds.

Who Else is Here?

Similar to tagging a friend in a photo, you can tag other Facebook friends who happen to be with you during check in and include a status update about what you’re doing at the location.

The “People Here Now” section allows you to stalk check what other Facebook users have checked in recently to the same place. Facebook suggests this is a way for you to meet like minded people, but I can imagine this feature becoming a privacy issue for some. Thankfully, Facebook have provided a way for people to opt-out of being shown in the People Here Now feature.

Does it Make Foursquare and Gowalla Obsolete?

Given that the check-in and recent activity features of Facebook Places are nearly identical to what Foursquare and Gowalla currently offer, there was some talk about whether there was room in the market for all three geolocation services.

However, both companies have worked with Facebook in the past and both were invited to partner with Facebook Places. Staff from each even spoke at today’s launch about their partnership. But let’s face it, what choice did they have?

Apparently, both Foursquare and Gowalla are going to allow users to publish their check-ins to their Facebook feeds and even transfer their pins and badges to Facebook Places. I’m sure the carrot of Facebook’s 500 million members was a tasty one, but you have to wonder if this will mean long term redundancy for Gowalla and Foursquare.

Privacy Issues

Having learned from their mistake with the profile privacy settings, Facebook have given users more privacy control over Places. You can only tag your existing Facebook friends during check-in and your check-ins will only be visible to your friends by default, although you can change this to public.

Just like removing yourself from a photo tag, you can remove any Places tag or check-in or tag. You also have the choice to turn off the ability for friends to check you in at Places. To do this, go to your Privacy Settings and turn off the setting to “Let Friends Check Me In.”

Facebook Places is currently only available within the US but should roll out to more countries within the next few weeks.

17 SEO Tips for Your Marketing Campaign

By Wendy Suto in Featured

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years.

While there may be much discrepancy, these 17 tips for SEO are something most experts seem to agree on. Following these rules, you can avoid some common mistakes and launch a successful campaign.

1. Perform keyword research. This is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy.

Tips to Get More Video Viewers

By Pilar Torres Wahlberg in Featured

Videos have become a very dominant tool in communicating with readers and the public. It is also not costly to produce. But the problem occurs once you upload it on your website. You do not just display the video in your homepage; you should also consider the other elements involved. It is not about SEO and how to get people to your website. This article will give you tips on how to make people click on the “play” link once they arrive on your website.

The following tips are the best practices gathered through the years. These calls to view techniques will hopefully benefit your site conversion:

1. Give visitors a compelling reason to watch the video. The title should be well-thought out and focuses on the benefits. It can come in the form of a “how to” title. Using words like “powerful”, “funniest”, and “best” may sometimes be appropriate as well, depending on the video. If a well-known personality is featured, be sure to mention his/her name in the title as well.

2. Integrate color changes in the border. This is a very simple trick and no one really knew about its impact until some tests were done. By “lifting” the video off the all-white webpage background, the video stands out in itself and it looks more important. Views can increase to as much as 20%.

3. Choose the graphic image for the video carefully. When people look at a collection of videos, they scan through a lot of images and will only click on the most interesting ones. Most marketers take the easy way out and use the opening shot of the video as the graphic. If it is not compelling, substitute it with another image that may be taken from within the video itself or from another related source.

4. Describe the video. Make it a point to describe the video on the graphic image to strengthen its appeal. The message gives them more reason to watch the video to find out what it contains. Be sure to choose a color that is complementary to the background while being easily readable at the same time.

5. State the length of time. Most people think that videos usually last 3-5 minutes. And indeed, this is usually the case. But there are also web videos that last up to 9-10 minutes or more. People don’t want to open lengthy videos so if yours is a short one, place it on the graphic image.

6. Include the video bar. Finally, the video bar makes people feel in control. Don’t take it away for any reason because it lets the user set the volume, pause, play, and reply as they want.

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Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners at www.pickaweb.co.uk. Check out our Professional Website Hosting Services. We also offer Reseller Hosting and other services such as Dedicated Servers, VPS Hosting, Domain Names, Web Design, Online Website Builder, Web Design Templates, Email Marketing, Data Backup and 0800 Numbers.

Blogging – How Often do I Post?

By Frank Breinling in Featured

Many bloggers, especially new bloggers wonder how often they should post on their blog. Do they post at a furious pace until their fingers bleed? Do they post only when the spirit moves them? The answer is somewhere in between.

Bloggers need to have a general idea of how often they plan to post. Consistency is more important than volume when it comes to posting. If you start off with great passion and post 5 or 10 postings every day for a month then suddenly lose steam your followers will recognize this and wonder if you are losing interest in your own blog. If you lose interest so will they.

How Often to Post – Gain Momentum

You are always better off gaining momentum rather than losing steam. Start off your blog by adding postings at a pace you know you can keep up with. On days that you are feeling particularly prolific you should create extra posts and save them in your admin panel without actually publishing them.

You can build a stockpile of posts that can be used on days you have nothing to say or are unable to sit down and focus on your blog at all. This is a good way to make sure that you are prepared for any unplanned writing absences.

How many posts you start off with per day will depend on your blog’s focus. If you are a corporate blog you can likely start with one very good post per day. If you have an entertainment blog you probably want at least four or five short postings per day.

What is my Starting off Point?

The best way to determine your starting off point is to look at the competition. See how often they post and how long their postings are. You do not have to duplicate their effort but you do not want to be too far below it.

You must also consider quality. Quality should not suffer for the sake of quantity. If you find that some of your posts are not good enough for your blog because you were focused on getting out extra posts you should consider scaling back a bit and sustain a volume that is comfortable for you.

The bottom line is you need to keep your blog updated and current with content but you do not want to become a slave to it. Try to find a realistic pace that can grow over time.

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Frank Breinling is a recognized expert in Affiliate Marketing. Here you can go for Affiliate Marketing Ideas http://bestcommissionsystem.com , his newest Project about Blogging you can find here, http://thebloggingmastery.com.

Niche Marketing Strategies

By Elliot Hanson in Featured

Niche marketing is essential for any good internet marketing campaign. Niche marketing is easy enough almost anyone can drill down to the micro niches where money can be made, but some people aren’t doing necessary niche research before hand. The key components to finding these money making micro-niches is proper research and careful selection. So how do you select a niche? Here’s 3 simple niche marketing strategies.

1. Follow Your Strength

Remember in school when you had to do a presentation and the teacher was assigning topics and you got stuck with one you weren’t exactly happy to do research on?

Don’t relive those feeling with picking your niche. Select something you are passionate about or at least would enjoy doing research on. It’s important to select a niche you have a natural strength in because following a strength will give you leverage and make your work seem less like work.

Selecting a niche you have no interest in will reflect to your customers or clients. Lack luster enthusiasm or information about a niche will equal lack luster sales.

Though, when you have a strength in a particular field it shows through not only in your writing and the amount of value but it helps give you an edge over your competition because you know where to find your target audience and exactly what their looking for when it comes time to market to them.

2. Look to Mainstream Media

Turn on the TV, open a magazine, and watch talk shows. You can get a ton of ideas of profitable, hot niches just by flipping through a magazine while standing in the check out line at the supermarket or studying television commercials during your favorite show. You can even log onto Google Trends to see what the latest trends are online.

There are many clues beyond the internet which will indicate good niches. Many of the advertisers you see in magazines and TV also operate affiliate programs so be sure to check out advertisers you’re interested in.

3. Do Your Keyword Research

Keyword research is essential when selecting a niche marketing or any other type of marketing. Do not skip researching potential keywords to target. Research a possible niche with a keyword tool and investigate if your niche will be profitable.

Does it get a fair number of searches per month? Are there more searches than there are competing websites? Also, see if there are advertisements running along the side of the search results of your main keyword, that’s another indicator the advertisers may very well be making money in that niche.

Look for indicators in a potential niche will be profitable. Keyword research can be fascinating, but be sure not to get too involved with research or you might not get anything done.

Niche research can be fun and it should be like anything else you do online. Not only is it fun and relatively easy, but finding the right niche can also create a nice part-time or full-time income. Just remember follow your strength, look for hints of profitable niches from the real world and always do your keyword research with proper keyword research tools. With those three niche marketing strategies in mind you’ll be your way to becoming a niche marketing wizard.

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Discover 10 in demand niches which are set to grow over the next decade niche marketing strategies.

Do Trademarks Always Trump Domain Names? Not always.

By admin in Featured

Online start-ups are faced with the daunting task of selecting a domain name that will withstand legal challenges.

There’s a general belief among online start-ups that a trademark owner will always trump a domain name registrant with the same or confusingly similar domain name. That’s not always the result… as two recent 2010 UDRP decisions point out.

The UDRP

What is the UDRP, and why is it important?

The UDRP acronym stands for the Uniform Domain Name Dispute Resolution Policy. The UDRP is a set of procedures and rules that are supposed to help determine who should prevail in a dispute over domain name ownership.

The UDRP is important because it provides a faster and cheaper way to resolve a domain name dispute than a full-blown lawsuit in a court of law. Instead of litigation, it’s an administrative proceeding where the contestants present written arguments to a panelist-arbitrator who issues a binding decision. In-person hearings (including hearings by teleconference, video conference, and web conference) are permitted only in exceptional cases, and are therefore rare.

The UDRP has not been without its critics. Most of the criticism centers on the fact that the UDRP was established to benefit trademark owners in taking non-trademark owners to task in domain name disputes. And UDRP critics often point out the fact the UDRP decisions seem to come out overwhelmingly in favor of trademark owners.

There are three requirements for a trademark owner-complainant to prevail over a domain name-respondent in a UDRP proceeding:

1 – the domain name registered by the respondent is identical or confusingly similar to a trademark or service mark in which the complainant has rights;

2 – the respondent has no rights or legitimate interests in respect of the domain name; and

3 – the domain name has been registered and is being used in bad faith by the respondent.

The Arizona State Trailer Sales Case

This case involved requirement no. 1 above.

The complainant, Arizona State Trailer Sales, argued that the respondent’s www.littledealerrv.com domain name was confusingly similar to the complainant’s registered mark, LITTLE DEALER LITTLE PRICES and the complainant’s common law marks, LITTLE DEALER LITTLE PRICES RV and LITTLE DEALER .

The respondent argued that it should prevail because its registration of its www.littledealerrv.com domain name occurred prior to the complainant’s registration of its trademark.

The respondent won. The UDRP panelist noted that a complainant has to show that the respondent’s domain name is identical or confusingly similar to complainant’s mark. “This provision necessarily implies that Complainant’s rights must predate the registration of Registrant’s domain name”, the panelist concluded.

The take-away – the respondent won because it registered its domain name before the complainant registered its trademark.

The University of Texas Case

The University of Texas at Austin (UT) case involved requirement no. 3 above.

UT showed that it owned the www.texassports.com domain name, as well as the following registered trademarks: TEXAS, UNIVERSITY OF TEXAS, TEXAS LONGHORNS, and LONGHORNS. UT also showed that its TEXAS mark is registered for “Entertainment services, namely, providing college athletic and sporting events.”

UT argued among other things that the use of respondent’s domain was in bad faith because it was used as a “parking” website for information related to University of Texas sports and sporting events.

The respondent won. The panel found that UT did not prove “bad faith”. The panel reasoned that because the term “Texas Sports” is geographically descriptive, the respondent was free to register its domain name using the term on a “first-come, first-served basis”.

The panel also found that UT did not have a registration for the term “Texas Sports”, and therefore there was no likelihood of consumer confusion.

Conclusion

Selecting a domain name that will withstand legal challenges is a strategic undertaking for any online start-up. The important lesson is that although the UDRP may help in deciding in favor of a respondent in a domain name dispute with a trademark owner, the recommended approach is to avoid the dispute altogether by undertaking a thorough search of preexisting trademarks before selecting a domain name.

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Leading Internet, IP and software lawyer Chip Cooper has automated the process of drafting Website Legal Forms www.digicontracts.com for website legal compliance. Use his free online tool — Website Documents Determinator — to determine which documents your website really needs for website legal compliance. Discover how quick, easy, and cost-effective it is to draft your website legal forms at www.DigiContracts.com.

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