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The Behavioral Targeting Promise Land?

By Jerry Bader in Featured

If you were to put together a list of irritating and annoying everyday occurrences, those dinnertime phone calls about getting your ducts cleaned or your windows and doors replaced would be high on the list, followed closely by email spam, and television commercials that seem to be twice as loud as the program and repeated ‘ad infinitum.’

Would You Like Some Behavioral Targeting With Your Duct Cleaning?

My own special hell includes all those newsletters, reports, and white papers touting statistical analysis aimed at directing advertisers to the behavioral targeting promise land. Behavioral targeting refers to the practice of collecting data (that’s data not information) about how people behave. That data is then used to display advertisements that are supposed to be of value to individuals who have shown an interest in that subject matter. From an advertiser’s point-of-view it seems like a very promising tactic for increasing the effectiveness of what otherwise would be a shotgun approach, and I would hazard a guess that at its most sophisticated (as in expensive) it may actually work. On the other hand, if it’s not done properly, it can lead to silly if not downright unfortunate marketing gaffes. It doesn’t take much of an imagination to see how this approach in the wrong hands or set to autopilot by some backroom programmers could go terribly wrong.

Statistical Evidence Supports Online Video As The Web’s Preferred Marketing Communication Tool

By Jerry Bader in Featured

Those of us in the video production and marketing communication business have known for some time that the Web is positioned as the perfect platform for video marketing communication. Many companies, especially e-retailers have been slow to act instead focusing their budgets on e-commerce, social networking, and search engine optimizing. But times have changed and the Web audience has adopted video as their preferred method of receiving Web-based information. Those that find the decision to invest in Web video difficult and need a statistical push, read Paul Verna’s article “Companies Throw Their Weight Behind Online Video” published in ‘eMarketer, Digital Intellience’ at http://www.emarketer.com/Article.aspx?R=1007821. Verna supplies enough statistical evidence and market intelligence to get the most reluctant marketing executive scurrying to develop a Web video marketing strategy and implementation program.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Twitter Marketing – Find Out Why It Is Not Working For You

By Gail Ramberg in Featured

This is a great new Twitter tactic I just found and wanted to share with everybody.

I am presuming that you already know that network marketing is based upon these two fundamentals. 1) You have to generate traffic that’s aimed at whatever your niche is. 2) You have got to send that traffic to your nerve center by promising something of value. OK, pretty much everyone in network marketing knows this. What they don’t know is HOW to do this.

There are a lot of ways to build traffic. In this post we’ll be targeting social media. More specifically, we are taking a look at Twitter.

What makes Twitter such a great option? There are two reasons. 1) It’s free. Who doesn’t love that? 2) The information is generally available to anybody who would like to use it.

Finding Fans

Once you decide on using Twitter as a marketing plan, you have got to find the right folks. There are 2 ways to do this.

1) – Follow the folks that are following folks with in your niche. There’s a reason they’re following the industry leaders. They need to learn. You can assist them with this. A lot of marketers have already heard this. 2) – Search Twitter for folks who mention your targeted keywords. It’s the box on the right side of the site nearly halfway down. This search function isn’t as widely known or used.

Twitter is for socializing and folks use it to hook up with others. When you get hold of the people you need to connect with, follow them. In most cases, they will return the follow.

Obviously, you’re using Twitter as a marketing tool, but if that’s your single focus, you will fail. Your results using Twitter (and honestly any kind of marketing will massively increase if you connect with people). Don’t just follow people. Send them an e-mail to introduce yourself, (but do not introduce your marketing business).

If you introduce your business to them on your very first “meeting”, they will pay no attention to you. If the thought of not talking about your network marketing business appears crazy, you should spend some quality time studying about Attraction Marketing.

Remember, the network marketing world is about people. It’s of no significance how or where you’re finding your leads, it’s about developing a relationship with people. In this plan of action we’re discussing, you are just beginning to develop the relationship before they become leads.

Find some way to make a personal connection when you start to follow them :
* Comment on a newer tweet
* Talk about something in their profile you liked
* Say something about similar interests you share
* Be funny

What you want is this; when they see your next Tweet pop up, they will feel like they already know you. Do not forget… Don’t talk about your business to them immediately or they can disregard you.

How To Find Content For Your Fans

This is probably the part you have probably not heard before. You don’t always have to make the content yourself. You’ll be able to find other posts that’ll be interesting and relevant to people in your niche. A couple of great places to find these are alltop.com or popurls.com. You may use article directories, etc.

Then publish the link on your nerve center, but don’t simply make it a page full of links. Again, you should make it personal. There are at least two sentences you ought to use to introduce the link. 1) Tell your readers what you enjoy from the article. The more detailed you are, the better. 2) Tell them what you really like about the author.

By providing a source of content that is valuable and handy to your readers, you are changing into a source of good information for them. By giving them quality suggestions you are becoming a professional and a leader in their eyes.

If you give your Twitter fans quality information (that they can find on your website), your website visitors will be exceedingly centered and fascinated by your niche. If your internet site has a good opt-in offer, you’ll capture some of this traffic to your list.

Summary

It fundamentally comes down to this :
* Find fans
* Develop a connection with them
* Link them to your site by providing excellent quality content
* Capture their email address via your opt-in offer

I found this new technique refreshing and just a bit bit different from everything else I’ve read.

What do you think?

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Find out more about Attraction Marketing and get 847 trillion (give or take a few trillion) MLM success tips at TheNetworkMarketingBlog. Do you feel like you’re in a dead-end business? Look at this new business opportunity and team up with a proven internet marketing giant.

Article Marketing Lab – Learn My Secrets for Getting More Views and Clicks

By Paul Neeley in Featured

When you are writing an article the reader should find it informative. If you are writing about the pros and cons of something then the reader should be able to identify with what you are saying. You need to come up with a solution to a given problem in the article. With this in mind, article writing can be easier than many of us think.

Here Are 5 Simple Tips On Writing Great Articles:

1. If the title of the article is ambiguous it should be simplified to make it more effective. The readers should find your writings both interesting and informative. You should know your target audience, before you start writing articles. This will help you write better. Make sure that your title is catchy. You will be up against thousands of articles so you want to be able to stand out from the crowd.

2. The success or failure of an article marketing campaign may rest on its use of keywords. They must be strategically placed. They should appear at least once in the title, opening and closing paragraphs. They should also appear in the middle. The rest should be sprinkled throughout the remainder of the piece. Keyword density should be about one to three percent.

3. Use conversational tone. Don’t even think about making your articles sound like novels or encyclopedia. To avoid alienating your readers, write as if you’re personally talking to them. Use first person pronouns when addressing them. Ask questions from time to time and find effective ways to engage them all the way.

4. Keep it short and scannable. As you might already know, online users are usually pressed for time. You can make your articles more attractive for these people if you make them relatively short and easy to skim through. Make sure that you will not use more than 500 words especially if you’re discussing very specific topics. Then, use subheadings, short paragraphs, and bullets lists as much as possible.

5. Use good grammar and proper spelling. This should go without saying. Yet some article writers/publishers seem to have a poor grasp on grammar and spelling. Even if your grammar and spelling are stellar, you should always run your articles through a spell/grammar check. This can help catch mistakes you might miss.

Writing a POWERFUL Resource Box

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get the job done. Be fun and creative but at the same time show that you have a great deal to offer.

While the resource box encompasses only a small space, providing the right keywords and content will provide more prodding for the reader to go to your site. You do not need to give away everything in your article, but instead make your readers crave for more information. This will guide them to visit your website to get more details. You only get one chance to wow them and many other chances to repulse them.

Remembering these tips when you embark on creating an article marketing campaign will greatly increase your chances of success. Not only will it be great for business, you’ll undoubtedly come away with a tremendous sense of personal satisfaction.

Final Thoughts

What Article Marketing Lab taught me was how to write articles for certain products and how to use those articles to drive traffic to a simple landing page. The key to writing articles is target specific people looking for more information on my chosen topic and the landing page is there to deliver what my article readers are looking for. Pretty simple really once you know how.

I have been part of the buy everything going crowd and I have learned through this course that there is a way to succeed, there is a way forward and that is to stick to something that works. I have a lot to thank Team AML for opening my eyes to something that I know I can succeed in.

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Paul is using Article Marketing Lab to get his articles ranked higher in search engines, and you can too. Click Here to discover this Online Formula To Make Money right away!

The Power of Google Analytics

By Frank Breinling in Featured

Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.

Make sure you have Google analytics or some other type of analytics installed on your website.

Traffic Sources

You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.

A few examples of where your traffic may come from:

- Search Engines (Google, Yahoo, Bing, etc)

- Pay-Per-Click campaigns

- Twitter, Facebook, etc

- Articles and press releases that include links

- Websites that have your links

- Etc.

Having this information can help you have a more effective Internet marketing plan.

Easy Come, Easy Go

It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working.

The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written.

The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.

Conversion Rates

Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources.

Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy. It’s free to use so all you have to do is go for it.

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Frank Breinling is a recognized expert in Internet Marketing. Here you can grab info product ideas cashyourwebsite.com, his newest Project about Blogging you can find here, xdreamblogging.com

The Art of Podcasting

By Chris Holgate in Featured

A common 21st century phrase is ‘podcast’ an odd combination of the words iPod and Broadcast; the iPod being, Apples market dominatingly popular portable MP3 player. This expression is used to define a technology that lets users routinely download available audio files for listening to later, and is no longer exclusive to the iPod as many other software and hardware combinations now be used for the very same thing.

The roots of podcasting most likely lie in the blogging world as it is the natural progression to broadcasting information via the written word. I’m sorry for chucking another buzzword in the form of ‘blogging’, but with technology suddenly becoming cool there are dozens of new ones making their way in to our vocabularies. A blog, for those of you that don’t know, is an online journal that is frequently updated and intended for the general public. I should also just mention a technology known as RSS (Really Simple Syndication) which provides a continuous feed detailing updates that have been made to a particular data source; a podcast site for example.

The conventional media sources like TV, radio or streaming Internet media offer minimum control with regards to when the recordings are heard. Podcasting lets users get their hands on the downloaded content automatically carted over to their compatible player so they can listen to it later. In my opinion this is key to the technologies success and why it became so popular, so quickly similar to the way most technology is going success relies upon on demand content, tailored the users lifestyle, not vice versa.

For arguments sake let’s say, that I get the bus to the office and I want fresh and exciting content to listen to on a daily basis. If I head over to one of the many online resources available (for example www.podcast.com), I can subscribe to as many podcasts as I want from the thousands available. From this point on when I plug my iPod (other MP3 players are available) in for it to synchronize with my PC the latest available from my podcast list will be downloaded for my listening pleasure. The topics covered by podcasting in general are incredible and include everything from the music to technology, gaming, religion and world news.

Assuming you don’t want to individually move podcasts onto your MP3 player upon release, you will require specialist software such as the excellent free download Juice to make the rather tedious job automated. When the software is all setup you can go about adding as many podcasts as you like (and will have the time to listen to) and Juice will make sure it keeps you up to date. Fortunately there are versions of Juice to run on Windows, Linux and Mac OS ‘ it is very much a cross platform compatible application fits nicely with the podcasting ethos of access for all.

A subject as diverse and with as much content as Podcasting cannot really be convincingly covered in one article so the best tip I can give you is that if you are at all interested then download the software, visit the directories and take some time to see what’s out there.
Yes, there is a load of absolute rubbish but all you ever have to do is hit the unsubscribe button; as with many things in life you have to sift through the chaff to get at the wheat.

I do have one last tip I feel I should share – Subscribe to the Chris Moyles podcast; it’s fantastic!

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Chris Holgate writes a weekly article of all things tech related. He is a copy-righter of the online Ink and Toner website Refresh Cartridges. These articles can be found in an archive at www.computerarticles.co.uk

Social Media Marketing Doesn’t Replace SEO

By Jill Whalen in Featured

Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future.

To a certain extent, they are.

Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the “buzz” that can be created. When something interesting, cool, or unique is being talked about in “all the right places,” it can certainly provide a boost in website traffic.

Video Marketing Techniques For Business

By K. Moore in Featured

Since Google’s integrating of universal search in 2007, that typically showcases mixed information via multiple databases, videos now appear plainly in regular Google searches. So ensure that you use a video site-map in your website’s HTML code and that you give your video an appealing, keyword rich title. Video marketing is becoming significantly more essential due to video viewership on line, on mobile device’s and laptops. If your corporation has not implemented a strategy then now is the time to do so while your competitors are still concentrating on yellow page ads.

YouTube & Various other Video-Sharing Sites – Even though YouTube remains to be the most famous video-sharing site on the Internet by billions of viewers, there is a huge selection of other increasingly popular video sites that include Vimeo and Daily Motion, so be certain you distribute your video to as many of these sites as possible. To help generate a buzz online, try to perform this at once and not over an prolonged phase of time.

It is equally very vital that you optimize your YouTube video efficiently. Provide an attention-snagging head line, include things like a description filled with suitable keywords and choose the most appropriate tags to your specific market.

An alluring thumbnail is definitely crucial! YouTube gives you the choice of a frame at , and all the way through the video, so select the most suitable one. Or why not make sure that your publisher places a photo you want make use of as a thumbnail at any one of these points?

Perhaps most notably, make certain you verify the videos options, so sharing, downloading and embedding are granted! The more convenient your video is to share, the more probable it will grow to be prominent. Sharing is precisely what viral promoting is all about. Insights show that 80% of the Fortune 500 companies include video on their web site, so why shouldn’t you? Everything you do to make that easier is going to improve your campaign.

Get People Talking About It – E-mail a link to your video to as many related websites and blogs as possible. Sometimes all it takes is a single blogger to get your video moving. We can also provide a steady flow of visitors to your video each day and by doing this your video will begin showing up in Google search results.

Never just upload your video and forget it about it either. Comment on it yourself and start a conversation or ask us how to get comments on your video from real viewers. Why not start new threads about the video on relevant forums as well? You could also post the URL of your video as a response to other relevant videos that will be there for all people to observe. Be as creative as you like with the association.

Grow to be part of the online community.

Promote, Promote and Promote Some More - Blast a good old-fashioned e-mail with a link to the video to every person in your address book and really encourage them to share it with their friends as well. Post a link to bookmarking sites like DIGG and promote it on your social networks like Facebook, MySpace, Bebo and Twitter. If you don’t have profiles on these sites, then we can help you with that.

Even though there is no guarantees that your video will “go viral”, if you put in a bit of time and keep in mind these methods, you give your video the very best possibility probable.

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Charleston marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy.

Article Marketing Tip: Write For Your Readers Or Search Engines?

By Jeff Schuman in Featured

Should you write for your readers or for the search engines? That is a really good question to consider.

Search engines are still the best sources of warm and targeted traffic. They aim to provide online users with quality content.

That is why they put much weight on articles that are informative and content-rich. If you can offer these kinds of articles, you can be assured that the search engines will help you better connect with your potential clients so you can boost your sales and revenue.

Here’s how you can improve your article marketing by writing for your readers and letting the search engines benefit from it.

1. Write for your readers. You need to know how to impress online users so you can maximize the benefits that you can get from your articles.

Start by giving them content that they will find useful and relevant to their lives. Offer answers to their most frequent questions. Empower them to do things on their own by offering them step-by-step guides.

Offer solutions to their pressing issues, and share information that can help them better understand their problems and their areas of interest.

Then, ensure that your articles are easy to understand, easy to skim through, and concise. Remember, you do not want to waste the time of your readers as they have short attention span.

2. Talk about your products and services. Article marketing is one of the best ways to promote your offerings without burning your pockets.

You can highlight the benefits and features that your products can offer and communicate how they can help your potential clients improve the quality of their lives.

You just have to make sure that you don’t fill your articles with marketing hype and sales pitches. You need to do the selling in a subtle way so your copies will not be rejected by the publishers. And the search engines will love you more as well.

3. Create a killer resource box. You would want your readers to click on your resource box as this is the only way to get them to visit your website or your squeeze page.

You can get them to act on your favor by making sure that your resource box is benefit-driven. Tell your readers what they can expect to get from your website or offer them with exciting freebies like vouchers and free e-books.

When people know that they will benefit from something, they will surely do it in a heartbeat. This can lead to enormous conversion rate that can help in growing your e-business exponentially.

Follow these article marketing tips and write for your readers. The search engines will find you too.

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If you enjoyed this article by Jeff Schuman on article marketing please visit his website today. If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles. www.HandsOffArticleMarketing.com

10 Ways to Energize Your Email Marketing

By Duncan Wierman in Featured

Email marketing has grown tremendously over the years and it can benefit your business substantially. As with any type of marketing, email marketing takes a great deal of time and effort to insure it is working effectively.

There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and product updates, tutorials, etc.

Regardless of which type of email marketing you utilize, one important thing you must do is continually evaluate the effectiveness of your email marketing campaign. Do not let your email marketing go stale. You need to keep it alive, fresh and energized.

Below are 10 ways you can help energize your email marketing campaign:

Fresh and Helpful Content – Always be sure to include good, solid content. Check the content to make sure it is reliable. You want to make sure you are providing true, helpful information for your mailing list. Offer good resources, tools, tips and other content that will actually help your subscribers. This will help in building the foundation of the essential trust relationship between you and your mailing list members.

Make it Personal – Making your email more personal will help build trust and your reputation. You need to connect with your list and by making your emails more personal, warm and friendly, you will accomplish this task.

Grab Their Interest with Your Subject Line – Grabbing the readers’ interest with the subject line can make all the difference as to whether they open the email or just delete it. Keep the subject line short and to the point. Use words that will pique the readers curiosity and make them want to know more. Use power and/or action words such as new, innovative, secret, reveal, etc.
Which email would you open?

How to Increase sales or
New, Innovative Sales Strategy Revealed…

Be Available for Your Readers – There is nothing worse than emailing questions to a company about their products/services and waiting days or longer to get an answer. Make it a point to answer questions and concerns as soon as possible. Be as helpful and responsive as possible. You will be amazed at the difference this will make in your business.

Be Consistent – I know some people that will send out an email here and an email there – sometimes with months in between. This will never bring you any results. Send out your emails on a regular basis using the same design, layout and format each time. Keep them neat, clean and free from a lot of clutter. You want your readers to become familiar with your mailings.

Add New Features – Always be thinking of new features to add to your mailings to keep it fresh and alive. Add a Q&A section or do interviews with your readers. Give your readers a weekly challenge to accomplish to help them obtain their goals.Publish success stories. The possibilities are endless!

Offer Subscriber Only Specials – Let your subscribers know they are appreciated by offering them deals and specials that you would not offer anyone else. Give them an extra percentage off the price or give them a free gift in your mailings. Doing little things like this can go a long way for your business.

Get Your Mailing List Involved – Encourage them to email you with ideas, suggestions and feedback. Let them know you are willing to consider all their suggestions. Ask them if you can use their feedback. Post their questions with the answers to help all your readers. Make them feel like they make a difference because THEY DO!

Contests and Competitions – Hold contests and competitions for your subscribers and offer prizes. For example: Each week in my newsletter I have a trivia challenge for free advertising and a movie quote contest for a free e-book. They are a lot of fun and my subscribers let me know how much they enjoy it.

Offer Referral Incentives – Let your mailing list members know that if they refer people to your mailing list, they will be rewarded. Have contests on who can get the most referrals for a grand prize.

Business owners who successfully implement an email marketing campaign are likely to gain a huge advantage over those who don’t. But you must keep your email marketing fresh, alive, consistent and reliable. Keeping in contact with your mailing list members and providing them with useful, helpful information and resources will help build a solid foundation of trust with which to grow your business!

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Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. www.seymourproducts.com/free.shtml

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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