There are many ways to spam search engines and trick search engine spider to increase traffic to websites. Some of these popular methods are better known as ‘search engine spamming.’ Let’s know more about these methods in order to gain clarity:
It is commonly known as the repeated use of word or phrase in order to make a page look more relevant. There is a specific way of including keywords in a webpage. Determine your exact keywords and use them in different ways to include in the page.
In this method, spammers usually insert text that is a combination of repetitive use of keywords on a webpage. The main aspect of this kind of process is that it is discolored and make to look similar as the background color so as to making invisible for common users.
Many times, spammers use small font size to place their content. By doing so again and again, search engines may penalize the website.
Page Spoofing / Meta Refresh / Redirection:
This is a process that automatically redirects users to a newly developed webpage. Usually, spammers create a separate page for particular keywords. So, when users click on the link, it will lead users to a different page with very content with no relation with the mentioned keywords. Therefore, most search engines simply decline such pages.
Meta Tag Stuffing:
Usually, adding keywords to a webpage without putting in excess keywords is an accepted form of search engine popularizing. However, many people place high traffic keywords which are directly not related with a webpage in any way.
Common spam indexing techniques are content spam and link spam. Content spam may include: keyword stuffing, hidden or invisible, meta tag stuffing, gateway or doorway pages, scraper sites, article spinning. Link spam includes: hidden links, link building using automated software, page hijacking, cookie stuffing, Sybil attacks and link farms.
Other spam indexing techniques are cloaking, URL redirection.
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