September 13, 2010
Business owners have to do much more than offer a quality product or service today. With a market that continues to increase in competition, thanks to the global ramifications of the Internet, successful businesspeople will also be characterized by certain qualities that get them noticed in their industry.
If you thought psychology classes were strictly for the health care professionals, think again. There’s plenty of psychology that goes into the effective running of a business, particularly when joint venture marketing comes into play.
Successful business owners must know how to form relationships both with potential customers and prospective JV marketing partners. Relationships with joint venture business partners must be professional, but they must also inspire trust and creativity between the two of you. When a JV marketing partnership is healthy and thriving, both businesses benefit.
Make sure your communication with your partner is used to build up rather than tear down the other individual. Offer positive feedback and show enthusiasm for your joint business venture. When you make others feel good about their contributions and their relationship with you, they are more likely to stick around for the long haul.
Networking is an important part of building a successful business, whether you are interacting with other business owners or potential customers. Networking events are an excellent place to meet other like-minded individuals who might be interested in building a JV partnership with you.
However, these occasions may cause shy individuals to shiver with anxiety and may even result in you missing out on valuable business opportunities because your fears prohibit you from attending. If social networking makes you nervous, take a class on interpersonal communication that can provide you with the skills you need to handle these events with confidence.
An effective business is a team of individuals, all working together toward a common goal. If you want your business to be successful, you will need to learn to play nicely with others. This includes other business owners in your field that might be lucrative JV partners, as well as those who work directly in your business with you. Cooperation, contribution and positive encouragement are all traits that make individuals effective team builders.
If you are lacking in any of these traits, team-building classes will show you how to work well with others. Learning specific techniques like active listening and group brainstorming can also show you how to make the most of the creativity and enthusiasm within your staff to make your business run more smoothly.
Psychology plays an important role in a successful business, whether you are forming JV partnerships with other business owners, working with your staff, or interacting with your customers.
If you feel your interpersonal skills are lacking, now is the time to get educated on the finer points of networking and team building. Professional classes are available in psychology, communication and interpersonal skills through community colleges and professional training forums. The money you invest in building your professional skills will go a long way in helping you run your business more effectively.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. Join his Joint Venture Marketing Wealth Report at www.christianfea.com/joint-venture-wealth-report.