September 20, 2010
When it comes to marketing, you can go either inbound or outbound marketing. Most of us are familiar with outbound marketing. This type of marketing is a push strategy where you advertise to purchased leads, have a cold calling department, use telemarketing, and advertise through various channels. Inbound marketing is different in that it focuses on attracting people to your business.
Inbound marketing is where you focus on strategies to get the attention of prospects, industry leaders, and customers. An example of this is setting up a blog for your business where you attract subscribers and readers by posting valuable content. By focusing on quality content, you will start to establish yourself as an authority, gain credibility, and start a conversation in the community around your site.
An additional benefit of inbound strategies is that you will start to get traffic from the search engines because other websites start to naturally link to yours. You will also get traffic because the blogosphere is viral and loves to share great posts. Bloggers love to work together, share other valuable blogs, link to great resources, and are open to helping each other grow.
Another example of inbound marketing is email marketing. Many marketers use the Internet to deliver a regular newsletter to their subscribers. Through this newsletter and regular email communication, they are able to create relationships with prospects and customers. An email list also provides a great way to promote your latest product and services. Email campaigns have been known to generate big profits because of the fact that it is very affordable to use.
So should your business use inbound marketing or outbound marketing? It really depends on where you are and what direction you want to go. If you’re looking for quick results and have money to spend on advertising then outbound marketing may be a great way to grow your business. Most businesses depend on outbound marketing to bring in their profits.
However, if you’re on a limited budget and you have the time to spend on developing an authority site then inbound marketing may be the better choice. If you have the confidence to deliver something of value to your industry and community, then inbound marketing can really produce great results for you.
By establishing yourself in your market and industry, many people will choose you over competing businesses because they feel you’ve presented enough value, have established credibility, and also because they are more familiar with you as opposed to other businesses that don’t have a following behind them.
The difference between inbound and outbound marketing is that outbound marketing can help you get quick results and can give you a scientific way to measure your sales.
Inbound marketing is more about a long term strategy that will establish your business in the market and industry. It may be a great solution if outbound marketing channels are too crowded or expensive to compete in.
Many businesses that have used outbound marketing are also using inbound marketing to complement their business model. They are realizing that while maintaining cash flow with outbound marketing is important, they need to establish themselves in the marketplace and connect with people so that can ensure long term success.
Inbound marketing is still in its infancy and there is so much to learn about how to use it to its full capacity.
Many businesses are using multiple channels from blogs, email, Facebook, Twitter, to community forums. There are different ways to monetize these channels as well as rules that you need to follow when using them.
The best way to get the most out of inbound marketing is to focus on learning how to use one channel at a time and slowly integrating it into your overall strategy. There is a community of marketers devoted to learning how to use inbound marketing to grow their business and is worth your time to learn from them if you want to get the most out it.
In conclusion, there are big differences between inbound and outbound marketing. Some say that outbound marketing is the better choice while others think inbound marketing produces better results. It’s really up to you which strategy you go with as it will depend on your business model and also on what direction you want to lead your business towards.
Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Internet Marketer. Duncan teaches how real estate agents and investors can take their business to new levels using creating marketing methods to promote their business and get more leads. Get your free 14 day internet marketing e-course at : www.duncanwierman.com.