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How to Use Facebook to Get Results in Your Business

By Anna Hancox in Featured

Whether you like it or not technology is the way of the future. Everything you do and say will be online. If you decide it is all too hard, sorry to tell you but you are going to be left behind.

Social media provides a way to communicate to the masses, it means that you can expose your business to people that you would never have had the opportunity or ability to communicate and market to. It means that marketing your business all of a sudden becomes so much easier.

Facebook, being just one of the many social media communities, is an internet phenomenon which is currently sweeping the globe. Like instant messaging and sites such as YouTube, Facebook is a website which allows you to find and communicate with friends, share photographs, and compare your likes and dislikes.

Facebook has become so popular because it is uniquely viral in that you need to find ‘friends’ before you can communicate with anyone. People either have a love or hate relationship with Facebook since it gets to know an inordinate amount of information about you very quickly. However, you are in control of how much information you provide to the entire Facebook community or to your friends.

Facebook for Business

There is much debate as to whether Facebook is the place to be if you are in business. Is it worth your time and effort if the main users are consumers not businesses?

The answer to that is Yes. Marketing your business on any social media platform is not an arduous task, as much as many people think it is, it is about having a presence, building credibility, and educating your potential customers.

Relaunch of New MRPwebmedia Site

By Jerry Bader in Featured

MRPwebmedia has relaunched a new version of its website jam-packed with new videos and blog entries on how to deliver your marketing message so people will remember you.
Visit http://www.mrpwebmedia.com.

5 Reasons to Hire a Ghost Producer for Your Video Content

By Enzo F. Cesario in Featured

The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle – as machines were provided that reduced the number of farmhands needed to grow crops, jobs requiring mechanics for the maintenance of these machines arose. More people were available to work in factories, which became increasingly specialized, and technology rocketed forward as a result.

In the branding world, the importance of dividing labor among various staff cannot be stressed highly enough. There are specialties for every conceivable task out there, and it is rare that you find someone who can competently handle all of them, much less excel. Further, since excellence sets a good brand apart from others, we must seek out the best specialists whenever possible.

When it comes to producing an online video component, such as a webisode series or informational campaign, it’s time to hire such an expert to ghost-produce your materials. Ghost-production is the development of materials that will go out solely under the brand name, without necessarily attributing the creator in the process. As will be discussed shortly, there are many advantages in this approach for all involved.

Advantage #1 – Specialization

As mentioned above, the power to specialize is a unique and effective thing. It frees one of the need to focus in many directions, allowing him to devote more time and energy to the tasks most needing his exact expertise. S0 the advantage in hiring someone specifically trained to work on the video produced becomes self-evident.

What’s more, video is a process that requires a specialized touch. There are concerns about lighting, quality of image versus likelihood of users’ Internet speeds, issues about the exact perfect length of a video, and so on. While it is true that just about anyone can make and distribute a video with a half-decent digital camera and a YouTube account, there is no argument but that those most familiar and capable with the medium can achieve the greatest results.

Advantage #2 – External Perspective

As in all cases of hiring outside personnel to handle projects related to a brand, the value of a close but still external perspective cannot be overestimated. A ghost producer typically is not an employee of the brand company, but a contractor. They don’t have the intimate personal involvement with the brand, yet they do care for its success because they want to get paid and be recognized as a good partner. So they can make objective assessments that might escape those more directly immersed in the program.

It’s said that no one is a harsher critic than oneself; however, at the same time, no one can deceive like oneself, either. Many people have the tendency to focus on what they perceive as exciting and vital about their brand without noticing the discomfiting facts about it. A ghost producer can provide a bit of perspective and open up fresh ideas that may not otherwise present themselves.

Advantage #3 – Expense Control

Another advantage of the specialization effect is that many professional video producers have their own equipment, or at least access to some. With some careful research, a brand can contract with such a talent and alleviate the need to acquire equipment directly.

Additionally, if the video project is intended to be a short-term effort within the larger context of the brand, it means that the company can acquire talent for the duration of the project and no longer. Rather than hiring someone and going through all the routines required to bring them into employ, the brand can contract their services and then cheerfully part ways at the end with all parties satisfied.

Advantage #4 – Flexibility

There is one concern that is always raised about the ghostwriting or ghost producing process: Why would any creative sort surrender the rights to his work? The answer is for career training and flexibility.

Particularly in the early stages of a producer’s career, anonymity can be a great asset. It allows the creator to gain on-the-job experience without risking his reputations early. Additionally, while he may be justifiably proud of his work when he produces it, he may have a different view later in his career and be more comfortable if those early efforts did not gain as much notice as later ones. Ghost productions therefore allow a comfortable period of adjustment to this career of choice.

Advantage #5 – The Sly Aside

Just as a ghost-producing effort could be a trial run for a budding artist’s career efforts, it can serve equally as a trial run for a hiring process. Hiring several producers over time to make different branding campaigns can save the brand the money of retaining them full time, while allowing the brand to find the style it is most comfortable with before sending that artist an offer of employ. None of this need be stated outright during the campaign, but it is often understood that this might well be the case, and a strong brand will take advantage of the effect.

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Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to www.BrandSplat.com or visit our blog at ,a href=”http://www.iBrandCasting.com/”>www.iBrandCasting.com

Adwords Marketing To Get Web Traffic

By Tom Koh in Featured

Marketers seem to automatically assume that Adwords marketing involve high expenditure without realizing that using some simple tricks and techniques, it can be incredibly cost-effective.

Adwords is an incredibly easy way to drive traffic to a website. While it is by no means low, it can be very competitive when compared to others forms of website promotion. Using Adwords as part of the marketing mix will help you to increase website traffic quickly.

Adwords Marketing

If you are trying to advertise with Adwords you are putting your faith in Google. Google has a selection algorithm to determine what type of advertisement that goes on the most appropriate pages based on criteria such as keywords. This implies that your advertisements are going to go on pages that cater to visitors who are similar to your target market visitors. They will be drawn into your website, as they are already interested in the services, products, or information that you have to offer.

It is important for you to understand that your advertisements will not get lost in the world of Adwords. Websites are looking to push Adwords advertisements as much as possible because of the revenue that they receive every time a visitor clicks on one of the advertisements they have placed on their website. They are likely to place the advertisements in prominent spot, as they want to get revenue as much as you want to get website traffic.

Adwords marketing has become a simple and somewhat cost effective way for websites to advertise. They cost less than they would be for large and prominent advertisements, as they are grouped and are small on graphics and flash. They are simple word advertisements that help to bring individuals to the information they are looking for.

Adwords On Your Own Website

If you are trying to get website traffic through Adwords you may also want to consider putting advertisements on your own page. Initial visitors to your website may find a link that they are interested in through the Adwords advertisements on your page. They will be more likely to visit your website again because they found more information and more sources through your website. Any website that can help someone to find something else on the Internet is generally seen in a positive light, leading to possible trackbacks.

Adwords is not a perfect fit for each and every website. While some websites would benefit from paying for those small ads, others would benefit more from link redirection or from backlink purchases. You simply need to understand your website and understand the various benefits that come from all of the different marketing tools that are available to you. Use Adwords if you have the money to spend and want to reach out to various viewers who may be interested in your website. If you do use Adwords, you should use analytical tools to make sure that you are deriving the net benefits.

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Tom Koh has a Bachelor’s degree in Computational Science. He has developed new niches in the Internet sphere including web seminars and project exchange portals. Tom is currently an SEO, providing web optimizing services. See www.getwebsitetraffic.org

Why Most Small Business Owners Fail To Attract Clients Using LinkedIn

By Kristina Jaramillo in Featured

There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable.

So, why aren’t you able to attract more clients? Why is no one connecting with you?

Out of the 80 million professionals, there are only a few internet marketers and companies that are successfully getting more clients each and every single day from LinkedIn. Below, you will find out their secrets to attracting clients that are ready, willing and able to invest in their products or services.

3 Reasons Why You Are Not Attracting More Clients and Making More Money with LinkedIn

Reason #1 – You are waiting for prospects to come to you

Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them.

Think of it this way, who is the interested party in this situation:

You or the person who doesn’t even know they know they need your services or products.

You have to be the one the take charge and find your prospects. Here are a few ways to easily engage with others on LinkedIn…

* Update your status message daily.

* Start a vigorous discussion in various groups that you belong to. This will enable you to prove your expertise in your given area.

* Answer questions on the Q & A Boards. This will show your experience and help you become a thought leader

Reason #2 -You fail to take advantage of LinkedIn groups

LinkedIn allows you to join up to 50 groups – where you can network, join conversations and show prospects that you have the answers to their problems. Yet, most small business owners and internet marketers do not actively seek groups that they should belong to.

If they do join groups they make these two mistakes:

1. They become a member of a group – but they sit there like a lump on the log. How can you expect prospects to come to you if you do not take the time to make yourself heard?

2. They join groups where there are like members. Let me put it to you this way, do you want to be a member of a group that is full of your competition or do you want to belong to a group that is full of people who could turn out to be your prospects. It sounds pretty obvious to me that you would want to be where your prospects are. But many entrepreneurs fail to think outside the box and strictly join groups based on their field of expertise.

Another way, to take advantage of LinkedIn groups is to create your own group. This is the absolute best way to create your own community of followers. You are the one who is in charge of the type of content that is posted. You can make sure what you have to say is heard and you have the power to control your own group. From my experience, many group members religiously check out what is being discussed in the groups they find the most useful. Why can’t your group be one of them?

Reason #3 – Failure to Create Content and Distribute it to the Different Groups

Eric Gruber (My Partner at GetLinkedInHelp.com and Founder of Article Marketing Experts) belongs to 50 different groups. Now, if each of the 50 groups has at least 1,000 members, then each time he submits content, he is getting his content in front of 50,000 potential clients – just with a couple clicks of the mouse.

So, you need to create content that…

* Proves your expertise
* Sparks controversy and debate
* Gets people talking
* Entices prospects to visit your blog and website
* Motivates prospects to take action (using your products or services of
course)

Just by avoiding these common LinkedIn mistakes, you will begin to build your list of connections and prospects. Continue the conversation – and you will turn these prospects into paying customers and clients.

Now the three mistakes I outlined in this article is part of a larger special report where I detail 14 LinkedIn mistakes and the opportunities you are missing. You can get it for free at: www.GetLinkedInHelp.com

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LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” and along with easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at: www.GetLinkedInHelp.com

How do I Easily Get My New Site to Page 1

By Neil Holley-Williams in Featured

If you have a small business website, or if you are planning to set up a website, you might not yet realize how difficult it is to actually get visitors to your site.

Many small businesses naively enter the web assuming that they will miraculously end up on search engines. All of them quickly find out that isn’t the case.

To get on those engines, you have to go through a process called search engine optimization (SEO).

For years now, there have been tons of people researching just how SEO works and how they could use it to their advantage. If you want your business to pick up, you have to do the same.

The easiest way to do this when you’re just starting out is to hire someone to help you with SEO.

This won’t cost you a lot of money, and it will help you get an insight on just how the internet actually works, and it will be valuable knowledge that you can take forward; perhaps quite soon you won’t need to pay at all because you’ll also be an expert.

Techniques for search engine marketing change all the time, so much so that it literally takes full time attention for anyone to understand everything out there. Seeing that you probably don’t have that kind of time, hiring someone that does SEO for a living would be quite logical. You can really benefit from their experience.

One of the first things that you will do with your SEO consultant is to determine who your target audience is and how they operate the internet. One integral part of this process is keyword research.

During that time, you will work out what words people are using to find your site and others like it. That way you can put those words on your site and in your marketing material, providing associations with you and the words. You will also use these keywords with the inbound links you put for your site on other sites so people click on them and already know what to expect from your services.

However, you should be aware that keywords are not the be all and end all as most amateur web builders think. The search engines use over 200 different scoring pointers to determine the ranking of your site; you need to get a lot of these right to be page 1 for your industry. Of course if you are a local business, you are competing against a smaller market, and so your chances are better, and the SEO is slightly easier, but just as finely balanced.

Don’t be fooled into thinking you are successful at SEO if you are on Page 1 for your own particular web address (URL). A URL is unique so it’s hardly surprising! (However, that does raise another point that could fill a whole day’s seminar, choosing a good URL!)

If you are planning on building your own website because it’s FREE. Think again. A website designer will be able to optimize your site right from the start. The chances are you won’t be able to without lots of research.

Your SEO expert will show you that SEO is not just about what is on your website, but also how you put the word out about your website. It’s not all technical, and it can be a lot of fun, especially if you are a budding author!

As your traffic begins to improve, you and your SEO chap will be able to monitor where you’re getting the most success so you can direct your search engine marketing down that route. The consultant will draft monthly reports for you so you can see just what is happening with your website. It may take some time for things to pick up initially, but after a few months of work, you should see a great deal of benefits for your small business.

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Neil Holley-Williams runs HW marketing, a Chichester web design company providing very affordable websites and SEO for small and medium sized businesses. Neil has worked in the IT industry for over 25 years for companies such as IBM, Carnival UK, Invesco Perpetual and Skandia Life. www.hwmarketing.co.uk/seo

10 Free Tools and Resources for the DIY Business Person

By James Druman in Featured

These days, it is not necessary to pay for website creation. If you don’t choose to spend thousands of dollars on a premium designer, there are plenty of tools out there to do it on your own. Small businesses and personal bloggers have all the tools they need to make a website for free, and while many designers make beautiful sites these days, it may be beyond the needs of the average small company or hobbyist.

Here are some of my favorite free webpage design tools and resources.

1. Publishing Software: WordPress.org

WordPress has revolutionized web design and most of the advice is based on this program. There are other options available, but in my opinion WordPress offers the most value. Not to mention that great hosting providers, like HostGator, have made it a simple matter to upload the software to your cPanel with the click of a button.

Google’s $5m charitable donation to the newspaper industry will surely not include Murdoch

By John Sylvester in Featured

Google is to give $5 million dollars to organisations trying to find innovative ways to continue the practice of journalism, while estimates of traffic to News International sites’ front pages has declined by 43% and the number viewing stories by 88%.

Google, having strained relations with many US newspaper publishers, has donated $US5 million to encourage innovation in digital journalism. Today Nielsen estimated the number of UK web users going beyond News International’s front pages to their paywall in order to access subscription content is around 362,000 362,000 monthly users. They also estimates that before the paywall went up, content from Murdoch’s papers averaged 3.1 million unique monthly visitors. It is now only 1.78 million with just over 20% going on to access subscription content.

TechCrunch published today that Google executives have felt so bad about the newspaper industry’s malaise and blaming itself for all that’s gone wrong, it intends to give away $5 million dollars. But on the proviso that only those finding “innovative ways to continue the practice of journalism” will receive the funds.

Google will be giving away $2 million to the John S. and James L. Knight Foundation, with $1 million going to the Knight News Challenge and $1 million going towards continuation of US Journalism grant making. The remaining $3 million will be spent internationally.

I can’t really see that Mr Murdoch will be one of the many beneficiaries and he has in the past accused them of “stealing” his content and having announced: “The aggregators and plagiarists will soon have to pay a price for the co-opting of our content. But if we do not take advantage of the current movement toward paid content, it will be the content creators — the people in this hall — who will pay the ultimate price and the content kleptomaniacs who triumph.” Google, content kleptomaniacs?

It is worth quoting Google in full on Techcrunch’s donations story: “Journalism is fundamental to a functioning democracy. So as media organisations globally continue to broaden their presence online, we’re eager to play our part on the technology side — experimenting with new ways of presenting news online; providing tools like Google Maps and YouTube Direct to make websites more engaging for readers; and investing heavily in our digital platforms to enable publishers to generate more revenue.” Not to mention the $5 million dollar tax write-off.

And while in this guilty frame of mind, Google has plans to release a micro-payment system later this year that links to paid newspaper content directly from search results called Newspass, in another attempt to save the newspaper industry. Newspass will provide news organisations with micro-payments for direct links to their properties from Google News.

Basically the system works by Google News providing both paid and unpaid results. If a user chooses to click on the paid results, they will be charged a fee via Google Checkout; if they don’t want to use Google checkout they won’t be able to read the content.

In a report by CNN, Italian newspaper La Repubblica is reporting that Google is already piloting the service with publishers in Italy and has been contacting Italian newspapers. Henrique de Castro, a Google vice president, said in a translated statement, “Google wants to be partners, not competitors, with the newspaper industry.”

Google will launch “an integrated payment system” allowing users to buy news content with just “one click” and Newspass would allow publishers to use a single infrastructure for web, mobile and tablet computers to monetise their content. Consumers will have a single log-in across a multitude of news sites that would be flexible enough to accommodate various kinds of payments, including long-term subscriptions and one-time micropayments.

Murdoch’s paywall initiatives seems to have had a predictable result: that of falling subscribers. The BBC argues that the number of people buying online subscriptions at The Times is very low, meaning much of the audience behind the paywall, that 362,000 of which Nielsen says it is confident, are either print subscribers or people who have free access, and “if only a fraction of people are paying online, that suggests that the 362,000 could be off and that the real number is far lower.”

Murdoch’s paywall idea for news sites has been highly controversial and there has always been justified scepticism about its ability to work: only a handful of specialist financial publications around the world have got it more or less right, but for mainstream, general news, paywalls have not been a success.

In the early 2000s many online publishers tried to put their content behind a paywall, but were forced to retreat in the face of what became known as the “web 2.0″ era, which saw a tidal wave of user-generated content and blogging.

Now, driven by a slowdown in advertising, a financial crisis and an inability to make real money out of online advertising, the paywall debate has resurfaced with vigour, with much of the noise coming from Rupert Murdoch. The Times controversially implemented its paywall earlier this year and ever since the reports talk of plummeting readership figures.

Google’s initiative does not follow the Murdoch’s approach, which involves individual publications creating their own bespoke paywall and payment system. This, it is argued, contributed to the failure of multiple paywalls because it constitute a barrier to entry for users.

The Times’ solo paywall attempt was just repeating the mistakes of the past, it seems. Google’s Newspass is a no-brainer: it proposes a one-stop solution and, as a neutral service, offers the best chance of a paywall system working as it is one of the few internet players able to implement such a broad-ranging initiative.

Google argues that it drives traffic to newspaper websites and newspapers can easily prevent the web search engine from accessing their content if they choose to do so. This unprecedented charitable donation will not be going anywhere near News Corp’s bank account though.

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V9 Design and Build (http://www.v9designbuild.com) produce tasteful web design in Bangkok, Thailand, including ecommerce shopping cart solutions, with functionality that allows owners to set up and maintain their online stores.

The Great Misconception of Long-Tail Keywords and SEO

By Jill Whalen in Featured

As I write this, I just came back from a meeting with a potential client with a startup who wants to make sure they bake SEO into their website from the start while also not making any SEO gaffes along the way. They were referred to me from a current client who was in similar shoes about a year ago. I love working with startups who have a well-thought-out business model, which is in part to create a website and business so great that it dominates their space.

During the course of our conversation one of the many things we discussed was the need for a “long-tail keyword strategy.” Which makes sense because part of dominating any niche is showing up in the search results for any and all keyword phrases that relate to the business. We talked about the usual long-tail keyword vehicles…a resource center on the website, a blog, etc., all of which this company was planning to implement down the line.

After the meeting I made a quick stop at Trader Joe’s for nuts and berries for my husband (I think he’s part chimpanzee!). When I got home it was noon so I fired up my “Jill Whalen Daily,” which provides me with great lunchtime reading. The paper.li dailies are cool because they provide you with all the links your Twitter followers posted during the last 24 hours. I often use mine to help me find good articles to submit to Sphinn, as well as to keep up with the latest news in the search marketing world and beyond. As I was browsing it today, however, I was thinking that I shouldn’t be reading other people’s articles because I had a newsletter to write and no clue what to write about! My only excuse was that perhaps I would get inspired by something I read.

Facebook Claims Messages on Facebook Regulated by Can-Spam

By Pace Lattin in Featured

Last week Facebook sued affiliate network MaxBounty making a wide variety of claims. An outsider looking at this would assume that this is just a simple case of another marketer doing something unethical and annoying Facebook users. However, when one takes a close look at the complaint, it becomes very apparent that Facebook is asking the courts to extend the law in ways that have never been done before. While many parts of the complaint are questionable, one specific part, in relation to CAN-SPAM stands out. If Facebook prevails in this case, it could affect how any marketer does business not only on Facebook, but other social networks, message boards and even AIM and Twitter. Every marketer needs to read this now.

A quick rundown on what Facebook alleges is in order. According to their complaint, they say that MaxBounty and its affiliates engaged in a scheme where they had users install a “dislike button” application, and as part of this, the application asked users to answer questions, fill out survey, showed them offers and then asked them to promote the program to their friends on Facebook. As part of this, Facebook is making a slew of allegations but the part that really caught my eye, was the claim that the viral method of promoting the product was a violation of CAN-SPAM. This is where they are asking for a ruling that could affect the industry significantly.

CAN-SPAM specifically address the emailing of messages between users . In CAN-SPAM there is a provision that allows Internet Service Providers (ISPs) to sue for violations of CAN-SPAM. In this case, Facebook is asking the courts to assume that they are an ISP because they are a service that allows users “to access content, electronic mail or other services offered over the internet…” This is a very strange request, because according to this interpretation, a great deal of websites, including most blogs and boards that require registration and allowed user to communicate with each other, could be classified as an ISP. This should be highly disturbing to any marketer reading this.

On top of that, not only is Facebook asking to be a classified as an IPS, but then pointing out that MaxBounty violated CAN-SPAM by not providing an opt-out mechanism for users from ever receiving a commercial message from MaxBounty again via Facebook. As part of this, Facebook is also alleging that there was not a proper address in the messages, as required by CAN-SPAM. They are asking that any message sent via Facebook, whether it’s mail message between users, or a post to a wall, if it has a commercial nature, to be governed by CAN-SPAM.

Not only is this unreasonable in its application of Facebook, but if we were to assume what Facebook was saying to be correct, any commercial message on a message board, a forum, or even a blog would have to have an unsubscribe link that would prevent a user of that forum from ever receiving another message, plus include the full address and other pertinent information of the advertiser. While email has one communication structure and email addresses are uniquely identifiable by their very nature of being unique email address, this would be an impossible task to accomplish on every board, message system, instant messenger and twitter.

Still, if Facebook got its way, and was considered an ISP and that wall posts should be regulated by CAN-SPAM, as an industry we could have a serious problem. Can you imagine tomorrow that Twitter is called an ISP and we have to all create opt-out mechanisms for our business, and include in any message our full address (that would use all the characters). The industry needs to look closely at this case and really question Facebook’s intentions in this specific part of the case. Why are they being asked to be classified as an ISP, what other ulterior motives do they have that could affect the industry?

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In perhaps the fastest growing industry ever, one person has made a name for himself as a leader and innovator. Pace Lattin, the publisher of the top newsletters in new media and online advertising, is one of the inventors of many of the technologies and methods that have become standards in the industry. He has been called many things, including a rabble-rouser, a guru, an innovator and a watchdog — but one thing stays the same: he is one of the most interesting leaders and commentators in the online advertising industry. Marketing Sherpa, a leading marketing research publication called him the most influential journalist in online media for a reason. IndustryPace.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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