October 15, 2010
The buzz words continue to be Social Media, SMO, and everything to do with Social Networking, so it is not surprising that we are constantly bombarded via all media outlets with “Are You?” or “Why Aren’t You?” on Facebook and Twitter (and all the many others social media sites). Therefore, I wonder, is our society about to reach Social Media overload? I do believe some people go over-the-top with the amount of time spent on these sites, but they ARE, and I will repeat ARE, extremely necessary in today’s business environment and YOU SHOULD have an account on both sites to actively pursue your businesses opportunities!!!
Since their inception a few years back, membership stats for both have exceeded even that of MySpace, which had become a phenom in itself for kids and musicians. It appears that MySpace has been replaced by Facebook [thanks in part to college students (the GenXers) and recent explosive interest by the Baby Boomers] as the GO TO place for social interaction with friends, family, and business opportunities. Heck, everyone has a Facebook page these days! My point exactly!! Everyone has a page, so as a business person you should be pursuing all your Friends and Family members to become a “Fan” and “Like It – Friend for your company”, thus their Friends and Family members become your potential customers/clients too.
Same goes with Twitter. Reaching out to those who use Twitter for information, news, opportunities, etc. You can definitely reach a younger audience and there are many Twitter apps that allow you to setup Tweets in advance and send them out an a scheduled release. A huge time saver! TechCrunch listed several on their site…
Twitpic – an app that lets users share photos on Twitter, took the top spot with 1,236,828 unique visitors in January. Tweetdeck – which came in second with 285,864 monthly visits, is a Twitter app that streamlines notifications and tweets. Third place went to Digsby (with 233,472 monthly visitors), an application that centralizes e-mail, IM and social networking accounts into one desktop program. With 149,812 visits, the fourth most popular app, Twitterfeed – offers to automatically tweet posts published on a user’s blog using RSS. A Twitter user ranking site, Twitterholic – is the fifth most popular application, with 147,164 people visiting monthly. Read more: techcrunch.com/2009/02/19/the-top-20-twitter-applications/#ixzz0n4qbY9Oa.
If you don’t have these accounts setup, it is pretty easy to do. For Facebook, first creative a personal account. Once you have created your personal page, on the left hand column under Ads and Pages, you can create a page for your business. This is a great place to provide information about your business, news, promos, sales, create an ad, post your blog, announce specials or sales events….whatever you want to promote…here is your FREE (the magic word here is – FREE) opportunity to get the word out at the same time keeping your personal page separate from the world to see.
For Twitter, you should have a personal account and/or a business account. Larger organizations’ employees should have employee business accounts – all tweeting and providing business news and insights, as well. Again, all this just opens more doors, creates additional ways to get your company name on the Internet, and more content for your web site. Your accounts can be added to a web page providing real-time updates, follow me buttons or sign up for streaming.
Use any one or all of the above applications to further promote your website, blog, press releases, business products, sales & promotions. You can schedule in advance and incorporate into your overall marketing plan. Take the time to set up your business with all the tools necessary to succeed and then when someone asks you, “Are you on Facebook?” you will be able to reply with a “YES!”
Lyn is a business marketing and social media professional. She has worked for corporations and Internet startups as a marketing consultant and community manager for social media and business relations.