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By Wendy Suto in Featured

facebook-iconIt’s now or never if you want to secure your business real estate on Facebook. Fan pages for business are quickly catching on for all types of industries; however, not all fan pages are maintained effectively thus missing valuable traffic and engagement with fans AKA potential customers and clients.

Facebook and other social networks are all about people and relationships. Business owners want to build their reputation, so that they become trustworthy, credible and knowledgeable about their audience to provide them with the products or services they need.

Social networks work the same way. Who is your company’s audience and what do they want from you? How are you going to attract more people to your page’s network?

Two ways to increase your network and reputation on a Facebook Fan Page: consistent updates and applications.

Post often on a fan page. Allow more than one person to manage a fan page to provide the valuable information and expertise that your business prides itself on. The second way to establish a reputation and engage with your network is through Facebook applications. These add-ons will both visually enhance a fan page much like adding special features to a Web site and stimulate engagement, conversation and ongoing interactions with your fans.

By Marshall Adler in Featured

Website PromotionLooking for a no-nonsense, take no prisoners free website promotion plan? This article provides ten important steps you must follow and act on in order to ensure a safe and successful website promotion plan.

1. Define Your Objectives and Your Audience

Get out a piece of paper and spend ten minutes or more writing your answers to the following questions which will help you define your mission and target audience:

A) Do you want to promote through traditional marketing methods?

B) Are you selling a unique product or service?

C) Are you selling the same product or service that other people are selling? If so, why should anyone come to your website?

D) Are you providing information of some kind?

E) Are you trying to reinforce a brand image?

By Jon Harwokey in Featured

social networksEnterprise social computing technologies are beginning to spill over into the corporate environment with increasing frequency. These useful tools are fun and a great way to keep up with your friends and family, but they can also be used to keep up with your business colleagues and team members. Technologies such as activity streams, microblogging, shared collaboration tools, and rich clients can help keep your team members connected and up to date with the real-time information that they need to be able to perform their job.

Activity streams can give team members a way to subscribe to information provided by other team members or other groups that are critical to their performance. For example, an external group may publish technical specifications that are crucial to your project. If you subscribe to their group then you will know when they make the status update with the link attached that points to their technical specifications that you can then go out and access. The ability to be able to tap into enterprise social computing information is a huge benefit.

Microblogging is another tool that has been used for purely social purposes until recently. Microblogging gives team members a way to post critical information and for a group of subscribers to be able to quickly disseminate that information after they’re notified of the new post. Links, audio, and video can also be published in microblogs in order to make the experience richer and more interactive.

Users who find the information in these posts useful can then “tag” or “like” the post, which then allows all of their linked “friends” to see the post and have access to the content as well. This is almost a viral way of floating information to your enterprise social computing community.

Rich client software is also another social tool that most people already have on their smart phones or netbooks. Apps or widgets written for smart phones or network enabled computers give traveling team members the ability to stay connected even when they aren’t in the office. They can be just as efficient and productive as office employees, because they have access to the same real-time enterprise social computing technologies. They are able to keep their colleagues back in the office on their results, locations, and successes. Providing your employees both in the office and out the option of using these rich tools from anywhere, you are enabling them a way to be a cohesive information network. This will keep your organization running smoothly.

The enterprise social computing technology can usually be incorporated into your existing systems enabling them to enhance the resources you already have in place. They make email more useful and provide information in other ways that are simply not possible with other forms of communication. Activity streams also offer a news service that can be subscribed to by interested parties.

Microblogging provides an excellent group collaboration tool. Rich client software provides team members with multiple means of communication while they are in the office and on the road. What started out as a social phenomenon has now spilled over into the corporate world and will eventually change the way we communicate forever.

Enterprise social networking has become an important tool for businesses that value a constant flow of communication with their team members. As a software developer, Jon Harwokey utilizes activity streams with his team to keep them on the same page. Visit www.newsgator.com to see how they can benefit your business.

By Derek Jansen in Featured

webdevYour website is your online ambassador which provides an information portal to all of your prospective customers. As with anything, there is always a right and a wrong way to do things, and doing the wrong things when it comes to the design of your website can mean online suicide! Here are some of the key mistakes to avoid:

Flash Overkill

When flash first hit the scene, it was hugely popular, and to be honest, it looked really good. But, as with many new inventions, it became overused. Whilst flash is still acceptable on a website, try to refrain your use to purely graphical elements (slideshows, product images, etc). Flash is unreadable by Google, and so the impact on your search rankings could be devastating if you’re placing all your beloved content into a flash element. Approach with caution and use in moderation…

Pop Ups / New Windows

One of the favorite marketing tools of “adult” sites are those annoying little things called pop ups. Whilst most browsers have now eradicated this problem in terms of unprompted pop ups, some websites still insist on opening new content in new windows (pop ups), generally with good intentions. This is a bad idea for two reasons:

1. It’s annoying – no one likes them because they cause clutter and remind us of spam

2. It breaks the “back button chain” – think of how many times a day you use the back button on your browser. Quite often I’m sure. Using pop ups or new windows makes using the back button impossible, and will most likely result in the visitor leaving your site. No good.

Introductions & Music

I’ve grouped these two together because they generally appear together, but they are just as “evil” in isolation. Introductions are generally just plain annoying. In today’s fast paced life, users want to get to the most relevant information as quickly as possible. Don’t annoy them with delay tactics for the purpose of looking “cool.” If you absolutely must use an introduction page, be sure to include a visible “Skip Intro” button.

Music on your website is simply a no-no. Not only does it slow down your website and provide no real benefit to the user, but it is also quite likely to annoy them. Browsers often have their own music playing in the background, which will simply be interrupted by your website’s music. Once again, if you absolutely must use this feature, be sure to offer a “Music Off” button.

No Display of Price

This is always a tricky one, but very important nonetheless. Whilst displaying pricing online is completely normal (and required) for consumer type websites, business to business (B2B) websites seem to avoid it, and cover up by mentioning something along the lines of “customized solutions.” Whilst this may be true for some business, you should always aim for the greatest level of transparency possible.

The benefits of listing pricing on your website (even if only in the form of “From $ X.99″) include, but are not limited to:

• Increased trustworthiness (you obviously have nothing to hide, and charge all customers equally)
• Fewer inquiries from unqualified prospects (bargain seekers, etc.)
• The ability to create an online ordering process (such as a checkout cart)
• Differentiation from your competitors (if they’re hiding their pricing)

As you can see, having a website is much more than just uploading an online brochure to the web. To really get the most out of your site, you need to follow the “rules.” Marketing online has its own set of advantages and disadvantages, but implementing the best practices and avoiding the “suicidal” mistakes will ensure that you get the most out of your website.

Do you need a helping hand when it comes to marketing online? Derek Jansen is an www.internet marketing and SEO consultant who has helped numerous businesses get their websites into tip-top shape, ranking well and generating profits. Contact Derek today for a free consultation!

By Michelle Jayes in Featured

webtrafficWe are all aware of the fact that unless we generate traffic to our legitimate online businesses we are not going to be making too many sales of the affiliate income opportunities we have on offer. There are those people who will tell you that all traffic is good and while this is true to a point just driving untargeted traffic to your website is not really the whole truth.

There is a huge difference between targeted and untargeted traffic and the key to success and making lots of affiliate product sales is to understand the relationship of both kinds and how it affects your affiliate profits. This is important if you want to get the best results for your efforts.

Here are some of the differences between targeted and untargeted traffic:

1. Targeted Traffic is usually defined as such; if they have pre-qualified themselves in some way. For example if it has come either through a search engine or an email newsletter or even through a sales page or banner ad.

This type of traffic is generally made up of people who are interested in the niche products and information that you are promoting, and have taken some sort of action to prove it.

2. Untargeted traffic on the other hand is usually a viewer that may have seen your website or your ad under other circumstances that would not be considered as pre-qualified. These are usually people who have come to your online businesses websites via a pay to click type of site where a member will just click on your ad in order to earn extra money, it does not mean that they have any interest in what you are selling or in the information that may be available on your website.

So now that you can see the difference between targeted and untargeted traffic you should be able to understand why generating targeted traffic is so important. Can you imagine if you had a website that was aimed at selling golf equipment and the visitors to your site had absolutely no interest in the game at all, what are the chances that any of them would stay there for more than a minute or that they might become customers? It would surely be far better to have 100 visitors who were searching on Google for a website selling golf equipment than to have 1000 that’s only interest was the fact that they were getting paid to visit your website.

This is why Google traffic is rated so highly, the reason being that anyone who visits your website is doing some research on Google and looking for the information and type of products that you are promoting. Higher quality traffic will mean better sales for your affiliate products.

What is great about targeted traffic is that it will not only improve your conversions but will also finish up generation even more traffic to you online legitimate businesses. Provided your website contains good content and useful information the possibility of your visitors sharing this with others on social networks such as Twitter and Facebook is pretty strong and this can lead to more direct traffic and backlinks to your website and will not involve any extra work on your part.

Untargeted traffic will not give you this added benefit for the simple reason that they have nothing invested in your content and information and as they really are not interested in your niche or anything that you have to say they will not be bothered to share your website with anyone else.

As you can see there is a vast difference between targeted and untargeted traffic and hopefully now that you understand what it is you will realize why targeted traffic is preferable. The advantages you will gain from driving targeted traffic to your legitimate online businesses can give you great gains in profitability which you will not get from untargeted traffic.

For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website < a href="http://www.online-income-business.com">www.online-income-business.com and get some great internet marketing e-books for FREE at www.online-income-business.com/FreeEBooks.html.

By Jai Grishin in Featured

mobilemktgSmartphones have suddenly become the device to have. No longer a novelty, or a tool for the rich, everywhere I look I can see someone using their iPhone or Android phone. Doing everything from making calls to searching for information. That’s new eyes in a new market with new customers. How could you incorporate a business model using mobile marketing, and affiliate marketing, as a part of your Empire Building?

The surprise arrival of the iPhone a few years ago and its incredible growth has given rise to explosive growth in the mobile market. Over 2 million phones were sold recently by Apple. The recent launch of the iPhone 4 was Apple’s most successful yet. Then there are all the other handset manufacturers that are scrambling to catch up. Let’s stop and consider for a moment the number of people that are connected to the internet from their smartphone right now… Most people have their phones within 3 feet of them 24 hours a day, 7 days a week.

Furthermore, over half of all new connections to the internet are from these new mobile phones.

Smartphone marketing – What is it? In it’s broadest definition it is providing customers with personalized information that is time and location sensitive using media sources that is interactive and wireless to promote goods, services and ideas, such as from Google search.

There are not many marketers in this market yet. I will emphasize the word “yet”. With mobile advertising your ad is the ONLY ad that will be displayed on the page. With a bit of tweaking and personalizing your ad using a bit of research and geo marketing and you can begin to see how easy it would be to get someones attention without all the noise and distraction of other AdWords and flashing banners on the page.

Everything that you are using now in affiliate marketing using ClickBank, CPA offers, and building a list will also work the same with the mobile market as it does with a PC. The difference is that it is not as competitive.

The mobile marketing potential has just started, and there appears that it is not going to slow down anytime in the near future. The number of people going mobile continues to rise – using their smartphone for so many more things than just making calls.

How you could use this developing market to build your Empire?

My name is Jai Grishin and I’m currently building my internet marketing Empire and I love life! If you like the ideas about mobile marketing and your interested in more ideas on building YOUR Empire, please go to seosecretsuncovered.info to receive a Amazing FREE 158 Page book.

By Merle in Featured

social networksLong before there was Google Adwords it was Overture, and before pay-per-click search engine marketing was even born, there was a website called Goto.com. If you’ve been marketing products/services online for more than 10 years, you might remember that Goto.com was the original and one-of-a-kind when it came to bidding on keywords and ranking for them in search results.

Fast forward to today, and the same man responsible for Goto, Bill Gross, the team at Idealab and other investors, are attempting to repeat that success with the invention of Postup.com – a concept very similar to Google Adwords, but this time for Twitter and other social networking platforms. When first launched, they were called Tweetup and were only for Twitter, but they’ve since changed the name and included other social networks like Facebook and LinkedIn.

It is a self service bid-based marketplace that runs on a patent-pending platform. At the time of this writing, it’s only available to those in the U.S. but eventually plans to go international.

The concept is simple really. You sign up, bid on keywords and your posts will appear in Postup’s sponsored results when a search is done for that phrase. They’ll also appear on a number of particular sites and other Twitter third party apps, such as Twitterfeed and Tweetdeck. Partners also include Answers.com, Seesmic, Popurls, TechCrunch and more. They’ve also recently purchased Twitdroid, a Twitter app for Android phones.

By Richard Legg in Featured

marketing3When it comes to making the most of your online sales and marketing articles it’s really a matter of getting the right message in front of the right people. Sounds simple, doesn’t it? And while it’s not that hard, it will take some trial and error. Don’t expect to hit it out of the park your first try. You might, but it will be almost guaranteed to be a fluke and probably won’t be repeated.

Instead view your marketing as a work in progress. You will want to test various keywords and articles to see which ones perform the best for you. You should be willing to invest several weeks, or months, to find just the right ‘formula’. Once you’ve got it dialed in that’s when the magic happens. Once you know that you’ve got a winning article all you have to do is rewrite it, keeping the focus and the keywords the same but changing it just enough to make it unique, and re-submit it.

Do this with several sets of keywords and you’re going to get all the traffic you will need. And, that traffic will be highly targeted and totally free!

Another thing to remember is that there are hundreds, perhaps thousands, of online article directories that will accept your well written, unique article and publish it.

You don’t have to worry about being rejected, you’re not submitting a novel. As long as you follow their terms of service and abide by their rules your article will be published.

There are two schools of thought as to how many articles you should submit. Some say submit as many articles to as many directories as is humanly possible, while others say it’s about quality over quantity. In other words, several well written, keyword optimized articles will give you all the traffic you need so you don’t have to submit hundreds of articles.

Personally, I think an approach that lands somewhere in the middle of these two extremes is best. Submit a lot of articles, about 50, using several keywords spread out over the articles. Submit them to several online article directories.

Another thing to keep in mind to increase the effectiveness of your articles is that they must be on topic. If you’re selling product or services in the dog grooming niche you wouldn’t write an article about bird watching, would you?

Believe it or not that is exactly the type of mistake many people make. Keep your articles tightly focused on your niche market and their needs

When you write your resource or authors box make it something compelling. Don’t just say, ‘click here for more information”. Yawn. Instead be intriguing and tease your readers. Pique their curiosity or offer them something free if they click through to your site.

To get the most out of your sales and marketing articles just use common sense. Provide your readers with a well written, informative, keyword optimized article and a strong call to action in your resources box and this is an extremely cost effective method of getting hordes of hungry visitors to your website.

Get more traffic marketing tips at videoconversionformulae.com

By Steven Washer in Featured

onlinevideoHow to Quickly Set Up Your Video Marketing “Studio”

You know you want to do video marketing consistently. You may even want to use video to create products and services.

That means setting up a space to do video in. Because if you’ve taken my previous articles to heart you know that setting up your video properly makes a huge difference in how you and your company are perceived.

The Complication of Video Marketing

But that adds a complication, doesn’t it? Because now you have to move around a bunch of lights, mess up your workspace, tell everyone to keep their noise level down, choose a background, compose your shot, set your audio levels…well, you get the idea. It can be a royal pain in the you-know-what.

Is there a better way? The answer is most definitely yes. In fact, you can get this whole prep session down to about 5 minutes. But there’s a catch. And the catch is that you have to make a decision.

The Decision That Makes Video Marketing a Snap

That decision is very, very simple and very, very hard. It’s simple, because once you make it, the way you make videos will be very easy from then one. You’ll save hundreds of hours that you can spend selling, creating products, devising marketing campaigns, the whole nine yards.

But it’s also hard, because making the decision is also making a commitment. Ugh. There’s that word again. What are you committing to, precisely? I think you’ve already guessed it, haven’t you? The commitment is that you are going to use video to begin attracting your best clients in a kind of auto-pilot marketing program. It means you will be putting out video content on a regular basis; from once a week to once a month.

And that is the sticking point for most people and most businesses. They aren’t really super-sold on the fact that video can truly help them or that it’s worth the time and trouble to set up a dedicated space. So if this is you, I have a solution for you.

How to Quickly Set Up a Video Marketing “Studio”

This solution will allow you to prove to yourself that video done right works really, really well. And it won’t cost you a penny to implement. Ready to find out how it works? Great! Right before I tell you how to set this up, I’d like you to see a particularly nice example of this solution in action.

Please click on where it says “new video”: www.bamagazine.com

Now, did that look very difficult to pull off? Of course not! It looked like he was working at his desk, then just shifted in his chair to talk to you. That’s what we’re going to make your space look like. You can set this up in just a few minutes, and…this is the commitment part…keep the setup there for a few weeks. You may decide you like it so much that it becomes your permanent studio.

Here’s what you’ll need to get started:

1. one video light

2. camera on a tripod set up at eye level

3. wired or wireless microphone plugged into the camera and ready to clip on.

You can even set the light and camera aside if you place a mark on the floor where they will go when you need them.

Set the light from 20 – 45 to the side of the camera. If you want to get crazy, hang a little backlight from the ceiling and leave it there out of the way. That’s it.

That’s all you need to do. Remember composition. Where you place the camera is important. Put yourself off-center to create a pleasing composition, just as John has done in his video. If you want to review how to handle this particular piece when no one else is around, click here: www.youtube.com/watch?v-sednrGipvvk

The Unique Advantages of Your Own Video Marketing Studio

And that’s all there is to it! You can literally have this entire “studio” set up in less than 30 minutes. Now anytime you get the inspiration to talk to your audience, you can do so on the spot and you’ll have the confidence to know that it will look fantastic.

There’s one other less tangible benefit to all this. It will encourage you to keep your work area relatively clean. I find that a clean workspace tends to free my imagination anyway, so it might even make your videos better.

Consistency in getting your message out is really important to establishing your credentials. Don’t let lack of a dedicated studio hold you back.

You, your studio, and your unique message. Now there’s a match made in Hollywood!

Steven Washer develops strategies and systems to help you succeed at video marketing. If you want to learn how to design, craft and distribute powerful videos to help you play on a bigger stage, simply claim your free video marketing gifts at: => www.brainyvideo.com/newsletter.html

By Frank Breinling in Featured

googlelogoTo access Google analytics go to www.google.com/analytics.

Set up a Google account – If you do not already have a Google account you will need to set up an account to continue -click on the link “Sign-up Now” and complete the requested information.

Once your have established an account, login. Click on the “Sign Up” button and you are on your way. It is important to note before proceeding that you must be the owner of the website that you are wishing to track or have the permission of the website owner.

Blog sites such as WordPress often will have resources that will allow you to place code on your particular Blog page(s).

Setup Google Analytics - You will be directed to a couple of input forms that will ultimately provide you the coding to produce tracking data for your website.

- General Information – On this page you will be asked to submit your website’s URL, a name to serve as a domain identifier and finally your country and time zone. (You can elect to identify your locality based on your physical location or your target audience/primary user location.)

- Contact Information - This will simply request your name and your physical location.

- Accept User Agreement – Naturally, Google will request that you approve their Terms of Service. If they are acceptable to you check the box and click on “Create New Account”.

- Add Tracking – Finally, Google Analytics will produce a Javascript code for your domain. This should be added to each page of your website at the very end of your page coding between and .

Tracking your website – Once you have inserted the information onto each page, you will return to the Google Analytics page. Click on the link for the website you are wishing to review. This will bring you to the main “dashboard” and provide a wide range of general information including – daily usage, bounce rate, new visits, geographic locality of users, most viewed pages, etc.

You can receive more detailed information by clicking on various menu items. Detailed information will include specifics like what browser your visitors were using, by what means they accessed your page (directly, search engines, etc.), what keywords were used when accessing via a search. Google Analytics offers an area for users to establish goals to focus on specific areas of interest and particular campaigns.

Google Analytics is a powerful tool which offers the user such a wide range of in depth data the greatest risk is becoming overwhelmed by the amount of information received.

Here you can check out everything there is to know about SEO Analytics, http://seoanalytictips.com – And here I will show you how to get loads of FREE targeted visitors to your website Twitter Traffic Train

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