November 11, 2010
I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related to traffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all.
Traffic is King
Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site which gets around 2,000 visitors a day.
Don’t jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of course, it all depends on what you’re selling… an LCD cleaning kit for $20 bucks or a gaming laptop which sell for $2000+.
Regardless, you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make; at least this has been my experience. Since traffic is very important to me, I keep a lot of records and stats on where my traffic is coming from on the web. I have to know what produces the quality traffic and how to get it.
So below I have listed down my 5 most important traffic sources and/or the marketing techniques I use to get that traffic. This list might also help you with your own traffic and how you can increase it. Here are my 5 main traffic sources…
1. SEO and the Search Engines
The majority of the traffic to my sites comes from the search engines, mainly Google. It is my high rankings for my targeted keyword phrases which brings in the most and the best quality traffic to my sites. Get the SEO right and build a lot of quality one-way links from related sites and you will get the traffic. Another tactic, don’t just create a website with only 10 or 20 pages – create one with 1000 to 5000 pages. I know this takes time but consider your site like a long-term business which you will keep building for years. Produce plenty of quality content and you will get plenty of quality visitors in return. Works for me.
2. Article Marketing
Another very effective way to bring in quality traffic to your site or sites is article marketing. Just write short articles related to your site’s keywords and place your keyworded links in the resource box. Distribute these articles all over the web. Right now, what is working for me, is writing unique articles which I only place on one important site. I am using this technique with sites like SiteProNews, Buzzle and many more. Article marketing is still one of the most effective ways to get quality traffic, just try it.
3. PPC – Pay Per Click Advertising
I know, I know, this can be very expensive, but PPC can be the quickest way to get quality traffic to your sites. Just be careful and approach it with kid’s gloves until you find campaigns which work for you – then scale them up. Microsoft Adcenter and Yahoo Marketing have now joined forces and I find this is producing good traffic for me. Google Adwords is probably better, but they are a real pain to work with and have become too expensive, at least for my keywords. But if you have the resources, don’t rule out Adwords or any of the PPC programs.
4. Social Media Sites
From Facebook to Twitter to LinkedIn, social media sites can provide a lot of traffic and word of mouth advertising for your site. For me, even though I haven’t worked these sites to their fullest potential, I still get traffic from them. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. While not exactly in the same group, I have had some success with YouTube videos which also bring in targeted traffic. Don’t ignore these social media and video sites in your traffic strategies.
5. Email Marketing and Follow-up Lists
This is another one of my major sources of “repeat visitors” to my sites. You must be constantly building up your different contact lists for further follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.
Of course, there are many more traffic sources such as Press Releases, Banner Ads, RSS Feeds, Off-line Advertising… and if you have your own products to promote, affiliates and joint ventures will be your most valuable source of traffic. Over the years I have picked up a lot of information on traffic and traffic tips… some of the best places/people for this has been:
freetraffictip.com – run by Tinu Abayomi-Paul, one of my best sources for free traffic tips. Excellent.
trafficology.com – this site and newsletter gives you off-beat ways to build traffic to your site. Highly Recommended.
trafficsecrets.com – if this one is still open, John Reese has a few very good products on traffic. Recommended if you can afford it.
The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing: internet marketing tools or try here free marketing courses Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.