November 19, 2010
Video SEO in social media is growing in acceptance and importance to the consumer. Many companies are turning to different forms of social media marketing to promote online brands. Company websites are becoming more than static brochures. They are changing and growing, featuring more interaction with their audiences. Websites now contain a variety of forums like blogs, discussion forums, blog and page comments, and video. Companies are providing more information and they are letting their customers talk back to them.
Video is now becoming the new way to communicate information. Because we live in a wired – or actually a wireless – world, marketers are turning to both the web and mobile marketing, and video, to tell their stories.
Not only is this a good way to share information and promote your brand, video marketing leads to higher search engine rankings, which means more website visitors and increased sales. Video SEO is following closely on the heels of the video revolution.
Some companies are slow to accept video, let alone video SEO, since it is still relatively new. However, online video and video SEO make perfect sense. Americans spend many hours in front of their televisions. Reality TV has taken television into a whole new direction. People want to see actual reality (or what they believe is reality). They want to experience and learn from what is actually happening, not what is acted out. We have become a visual learning society. So it is only natural that people want to “watch TV” on their computers, including finding new information and communicating. This new evolution of media brings new opportunities to marketing and makes video SEO an important tool in the marketing toolbox.
Video SEO will give you a strong edge in marketing strategy. Not only are you reaching people with the videos you produce, but by hosting your videos on sites like YouTube and Vimeo, and then embedding them on your blog or website, you are giving your site a video SEO boost.
You can give your video SEO efforts a bigger boost if you tag these videos with your chosen keywords, and include links back to the site where the video can be seen (i.e. your site). You can also share links to the video on your Twitter and LinkedIn accounts, and post it on your Facebook “Like” page. This will not only expose your video to more people, but will tell search engines like Google, Bing, and Yahoo that both the video and your website are important.
The more links you get back to your main website, the higher it will appear in the search engine rankings. And because Google owns YouTube, you have the added bonus of your videos being indexed quickly and easily, which can only help your video SEO efforts even more.
Video SEO ends up helping you do a few things at once: promote your products or services, boost your search engine rankings, and help you reach more people by being some of the first in your industry to use these techniques.
The Internet is always changing, which is why you have to stay on top of the technology and tools behind it. Even things like search engine optimization techniques and tactics, including video SEO, are changing all the time – things that were accepted and expected are now not only old news, they can even get you banned from the search engines.
If you find you do not have the time and energy to devote to SEO, then consider an SEO professional. Not only are they well-versed in the latest developments in the search engine world, like video SEO techniques, they know other professionals, like video production companies, that can help you create entertaining and informative videos that keep your visitors’ interest once they arrive at your site.
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined video seo practices for distribution in social media. www.Rostinventures.com offers video seo, social media marketing and online reputation management services that are affordable and drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing and web 2.0 communities and resources.