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By Steve Duval in Featured

keywordsSuccessful stores need shopaholics, not window shoppers. It is the fashion bugs that stuff bank accounts, not the banal browsers. Every brick-and-mortar store knows this rule, but many online businesses forget this fact in the fevered frenzy of Internet marketing. Their ambiguous keywords and chaotic content may attract window shoppers, but loyal customers are few and far between. What is the secret? How to find good keywords?

In marketing vernacular, good keywords are targeted phrases designed to acquire potential customers likely to convert to a call to action – aka, good keywords attract visitors likely to enjoy the website and follow up.

Good Keyword Strategies & Tactics

Unfortunately, good keywords, like spouses, are hard to find. But what makes a keyword good? Before beginning an exhausting trek to track down good keywords, a business must identify the goal of the keyword. Goals may include selling a service, boosting website traffic, increasing conversion rates or acquiring new blog visitors. Choice of keywords depends upon choice of goal.

Should a keyword be generic or specific? Generic keywords are likely to attract more visitors but lower conversion rates and SERP rankings, while specific keywords will receive fewer hits but attract more focused visitors.

Ambiguous keyword phrases tend to be short tail, with only a few terms, while targeted phrases contain many terms, called long tail. Most SEO experts “ladder” their good keywords by identifying an ideal future keyword, a generic goal phrase, and an immediate specific keyword.

Most marketers use keyword analytic services to take the mammoth amount of amassed information and separate it into easily digestible morsels. Web analytic services can rate time spent per page, point of entry and exit, demographic and geographic trends, number of searches per keyword, and more.

Warning & Caution

Many webmasters throw caution to the wind and rampage about grabbing a term here, a short-tail phrase here and specific long-tail phrase there. Good keywords should have a consistent theme and should attract a certain caliber of customer.

The late 1990s suffered from a viral Internet pandemic of keyword stuffing. Writers crammed keyword after keyword into blocks of text, and search engine algorithms were victims of a bad case of information overload. Now, search engine algorithms punish keyword spamming, so no keyword phrase should be more than 8% of the total page content, and 2-5% is the optimum range.

Window-shopping is fun to the customer, but worthless to the seller. Hit-and-run visitors do not result in sales; it’s the shopaholics that make budgets. Good keywords make good customers.

Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online steves6figureincome.com. To Find Out More About Steve and how he can help you steve-duval.com

By Lucy Beer in Featured

bounce_rateA low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.

What Does Bounce Rate Mean?

The definition from Google’s Analytics help pages is: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

When is Bounce Rate a Relevant Metric?

- If you have a sales or conversion process which requires the user to follow through multiple pages on your site.
- If exploration of your site is important to your goals.
- If you are trying to turn new visitors into loyal readers or customers.
- If yours is a retail site and you want people to shop around and make purchases.
- If your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.

By Mark Etinger in Featured

mobileapps2Wholesale cell phones dealers get fired a lot of tough questions from their customers: how is this model better from this model, what’s this manufacturer’s track record, and how does this brand compare to other brands? And the hottest topic of the moment seems to be whether the Blackberry, iPhone or Android is better. Here is a quick overview of each of these wholesale cell phones.

1. Blackberry - The Blackberry started out as business device, and although it’s now widely used, it’s still primarily a business phone. It has fewer apps than other phones, and the apps it does have are business-focused.

Experts say that of all the smart wholesale mobile phones, the Blackberry offers the best email platform, thanks to its rock-solid Enterprise Server, the most user friendly keyboard, and an excellent security and remote monitoring system. Also, apps can be run in the background, unlike with the iPhone. Experts also agree that the Blackberry is built to last: it has the toughest hardware of all the smart phones, and it also has a long battery life.

Blackberry can be used with the main carriers – AT&T, Sprint, Verizon, and T-Mobile – along with smaller carriers such as Metro PCS.

2. iPhone - The iPhone started out as a personal, consumer device, and this is still its primary function, though more consumers are using it for business purposes. Many Blackberry users originally switched to the iPhone as it offered device consolidation: the iPhone was a smart phone and an iPod in one. According to experts, the iPhone’s biggest weakness is that Apple has no central management portal, which means security is not nearly as strong as Blackberry’s. Also, you can’t run apps in the background on an iPhone, and you can’t swap out the battery. The iPhone is not as hardy as the Blackberry, and broken screens are a common problem for users. But weaknesses aside, most users swear by their iPhone, saying that it allows them to do everything they’d do at their desk: write emails, listen to music, surf the web, watch videos, and more. AT&T is the only carrier for the iPhone.

3. Android – Google’s Android is the new kid on the block, and, after hitting the market just two years ago in 2008, it’s already proving a formidable force to beat in the smart phone world, giving Apple a run for its money. A recent Nielsen report showed that the Android represents 27 percent of new smart phone purchases in the United States, while the iPhone commands only 23 percent of purchases.
Wholesale cell phones experts agree that the Android’s biggest strength is its open platform, which is allowing a large community of developers to create powerful and flexible platforms that improve the functionality of the devices and enhance the user experience. Currently, there are 70,000 apps (and counting) available for Android, which is now supported by every phone carrier in the U.S.

So, there are pros and cons to Blackberry, iPhone and Android, and the choice comes down to which device best suits your wholesale cell phones customers’ main requirements.

http://www.todayscloseout.com/ is your number one source for quality wholesale cell phones and unlocked cell phones for wireless dealers. Check out our blog at todayscloseout.blogspot.com

By Connie Ragen Green in Featured

businessTestimonials are very powerful. They allow you to share what is working in your business without having to brag about yourself. The kind of testimonials I am writing about here include the ones from clients, customers, and prospects that talk about the benefits someone has received from using one of your products, taking one of your courses, or working with you directly.

These can be used in your email messages to your list to build your relationships even further. This is referred to as social proof.

If you are not familiar with this type of marketing strategy, or have never received an email that uses this technique, think about someone who has said something positive about one of your products or courses.

Imagine them writing to your list and telling a little bit of their story. Then imagine the reaction of your list when they read this email. When they can relate to the testimonial they will be more likely to make a purchase from you. I first used this idea when I held a teleseminar on an upcoming course I was teaching on article marketing and blogging as a way to build online visibility.

After the call one of my people wrote to me and shared a story about the time he had written to me and said he did not have any ideas for articles he could write in his niche.

He was about to give up and not pursue his dream of working online. I had his number and picked up the phone and gave him a call. We spoke for about fifteen minutes, and during that time I showed him how could write a series of ten articles during the next two weeks that could be repurposed into blog posts, teleseminar outlines, an e-course, and a short report.

He was excited at the prospect of getting his business off the ground and is now working full time on the Internet. He said he could not and would not have done it without my help.

I shared this testimonial in a follow up email to my list. During the next three days my course sold out, and soon people were waiting in line to learn from me. I now ask for testimonials on a regular basis, as well as ask people if I may use what they have written to me on future sales letters and other promotional material.

Start a folder and save the emails people send to you that could be used for this purpose in the future. You will be glad you can use this technique to share what others say about you with your prospects, and the social proof it provides is priceless.

Remember that the reason to start an internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business and a Special Report on 21 tips to make huge profits from a tiny list by visiting BigMoneyTinyList.com to learn how to write articles, blog,and learn the technology needed to build a profitable online business, even if your list is very small right now.

By Laxman Samtani in Featured

YouTubeAffiliate marketing has been gaining tremendous traction across the web. Many marketers are switching to a novel way of generating wealth through passive income using various strategies. Blogging phenomena and a plethora of article directories and book marking sites such as Digg and Delicious are used to promote affiliate marketing. Those who understand the power of Internet to market their products are also leveraging the power of viral videos to those ends.

YouTube is the primary tool of affiliate marketers to introduce new products or services. Most marketers find this to be an extremely useful tool which delivers the most bang for almost no bucks! , YouTube attracts millions of viewers. Numerous affiliate marketers are able to attract thousands of eyeballs by cleverly placing videos and keywords related to their products and services on YouTube.

YouTube and other broadcast yourself media sites such as Vimeo and Viddler are leveraged by all sizes of businesses – one man/woman basement business owners to multi-billion dollar international corporations. From music industry, to large aircraft like Boeing are marketed by cleverly placed tags and keywords in videos posted online. Recently YouTube introduced click-to-buy links attached to their videos and linked to Amazon. Amazon has seen a significant upward spike in their sales of music, DVDs and other products.

For an average affiliate marketer who wants to use the power of video marketing, there are many screen capture softwares such as Camtasia that will help create video tutorials, events and product demonstrations. This gives affiliate marketers considerable power as they can redirect potential customers from online video pages to their web sites and convert visits into a sale. Thousands of such affiliate link redirects occur every day and make affiliate marketers millions of dollars.

When your target audience views a video of your product or service in action, their enthusiasm gets ignited. Such exposure has ballooned sales of products and services on the Internet. Writings alone cannot match the power of visuals of video on the Internet. This enables people to feel more of an impulse as they get to view what they are seeking.

As an example, a potential customer can see how a new website or software will look like and work. Tutorial videos will give them added comfort as they navigate the maze of installations and operations. All this puts them in a comfort zone to click on your buy button.

Yet, web marketing is in its infancy. Merchants who had no marketing skills, and who thought they could not successfully launch a marketing campaign, are suddenly finding themselves successful. Advent of online video and the net has changed all that and given them tools which did not exist just a decade ago. For online affiliate marketers, YouTube has become a gold mine. No wonder YouTube is the world’s number 3 most popular website and number 2 search engine!

In conclusion, if you want to be a successful affiliate marketer, create something of value, identify your customers, create a video of your product/service, load them to YouTube, and link them to your website. Yes, it is that simple – just some thought and effort.

Laxman Samtani is an Internet entrepreneur based in Toronto, Canada. Visit his website www.aff-resource.com and find out how you can enhance your internet marketing business.

By Bilal Chowder in Featured

microsoft-office-live-meetingMicrosoft live meeting software has been used by many people. There are lots of great features that people can use out of this software. These programs have been helping people to communicate much more efficiently. One of the hottest features that you can use is the live meeting chat.

Live meeting is a type of software that allows you to connect with your friends and associates in real time. You can easily set up a meeting with people from other sides of the world without worrying about the system. Microsoft has created a way for costumers to have the best meeting and usage of the program.

Here are some of the features that you can take advantage with Live Meeting in Microsoft:

1. Even if the person is hard to reach through telecommunications, web support of this program can connect the person live. With the help of this technology, a new way of reaching the world has been open for better communication modules.

2.You may also easily utilize the application that will help navigate the entire system. It’s a popular trend that you could easily information and application web-sites within the network from the meeting.

3.This system comes with audio connection that lets you gain access to every one of the people inside the network. This is a growing trend you could actually control the audio with the entire meeting without navigating to a new panel with the computer.

4.The most effective things that one could get using this type of application will be the web cam capability in the matter. You can actually watch your entire people in the meeting. With the World Wide Web, you should have a web conference like hardly any other.

5. Live meeting also allows the proper management of scheduled meetings. It gives a way for the person to manage discussion and meetings. Plus, an aid in a special meeting center is also provided for private conversation.

Using Live Meeting from Microsoft is the best way to enhance productivity of the workers. It may help to link people from through the planet and build a hub for business arenas. It can be the best way to have numerous people in a very meeting without spending much profit accommodations and transportation.

Companies happen to be benefiting from the Live Meeting application from Microsoft like a great avenue to enhance their prime potential and save money and time simultaneously.

Planet Radio is an up and coming tech resource that specializes in having a different approach to technology. Planet Radio writes about the stuff that no other website has, from ham radio controls to Microsoft Live Meeting, we got it all. To learn more about Microsoft live meeting, go here: www.planetradio.net or if you want to head straight to the free report, go here:
www.planetradio.net/index.php/microsoftlivemeeting/

By Titus Hoskins in Featured

SEO2You simply must get the SEO part right. Mainly because proper SEO (Search Engine Optimization) will increase your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web.

Google Instant is a perfect example of how things can change overnight. While it didn’t change SEO per se, it did change how people use Google and how the results are shown. Searchers don’t get the same chance to type in their long-tail keyword phrases because they are constantly and instantly being bombarded by suggested links… so much so that getting those top positions for shorter root keywords has gotten more important and this has increased everyone’s competition because those popular shorter keywords have always been the most competitive.

Probably every webmaster or online marketer knows that in order to get top rankings in the search engines you have to have quality one-way backlinks from other high ranked keyword-related sites. This will more than likely be the main determining ranking factor for most search engines, especially the all important Google. You simply need good quality one-way links and plenty of them to rank high.

However, there are many more SEO factors which come into play, especially if you’re in a very competitive niche and targeting highly cherished lucrative keyword phrases which bring in the big bucks. Then in these competitive situations, you must get all your SEO ducks lined up proper, if you want to be a player.

By John Sylvester in Featured

Back in the days when we started a Bangkok-based web design agency, there was little mention of keyworded domains. In those days, the ease of getting high placement was all about having good SEO and links. Not now.

It was probably always the case but we just failed to think it through properly. The title, the meta tags, the h1 tag, the keywords in the body copy all had profound significance in the days of SEO in the uncompetitive market for search. But the company domain was somehow sacrosanct in the rather old-fashioned idea in delivering the “brand” and we somehow got round it by varying the link text to match the search term.

But, according to an article written a while ago by Marketingweek: “The most successful domain name strategies will use more than the company name alone – incorporating keywords relating to a particular vertical market will reach a wider audience and build brand associations far more effectively.

“Some good examples of companies already doing this include Johnson & Johnson with Baby.com; Calvin Klein with Underwear.com and Proctor & Gamble, whose Crest brand owns Toothpaste.com…One brand that seems to have taken this strategy to heart is Toys ‘R’ Us’, who recently purchased toys.com for $5m (£3.2m). The retailer correctly viewed domain names as an asset not an expense and toys.com is putting them in the top search ranking for their market and to considerably improving their digital brand recognition.”

Digital brand recognition? Then why doesn’t Nike have runningshoes.com and Amazon books.com? Because it’s too late to register them? Or why not have Coca-Cola re-brand to fizzydrink.com or Toyota to reasonablypricedcar.com?

I wrote an article a while ago that argued the case that Google had decided to place a heavier emphasis on “brand” for conventional corporate websites when deciding how to rank and I said it was the new “oligarchic algorithm”.

Added to that, I said, in the Google universe, each business has size and gravity that can be determined by measuring mass, presupposing that mass, as determined by established brand, is the only variable that determines gravity. I was wrong.

Two years ago, ignoring my own prejudices, I registered vietnamwebdesign and webdesignbeijing and, through merely throwing a link from my home page plus a couple of other permanents at them, I got to #1 in a week for both.

I closed down the latter through lack of a strategic partner but the former has remained in that spot ever since and without any link building, social media or article writing. Both are admittedly in uncompetitive markets. And I have recently done the same with webdesignlaos. I expect the same but this time with sales staff on the ground.

It’s a very different story for web design bangkok, though. That is because the market space has become so saturated with the search term in titles. The first page of Google’s listings though has #3-5 registered as keyworded domains.

Just to explain how this skewed algorithmic madness actually works in practice: according to Yahoo stats, the #1 site has 68 pages and 1,305 backlinks; #2 has 510/1,903 and #4, which has just been registered by a company that significantly failed to penetrate the market by its brand, has 1 page registered and 2 inbound links. Priceless.

Recently, in the seo.com blog they talked of Matt Cutts, who works for the Search Quality group in Google specialising in search engine optimisation issues, talked about how “keywords in the domain carry weight with users” and, for this reason, “Google also gives some weight to a keyword in the URL and/or domain name”. Some weight. Some understatement, judging by site #4 above.

With this in mind, it will be interesting to see if this story gets through the bot moderators to land up anywhere near the top ten. I rather doubt it, but anyway I’m going to give it a try.

# # #

Web Design Bangkok, to be controversial (http://www.v9designbuild.com), produces tasteful web design in Bangkok, Thailand, including ecommerce shopping cart solutions, with functionality that allows owners to set up and maintain their online stores.

By John Carroll in Featured

SEOptimizationLet’s face it: SEO is complicated. It involves hundreds of variables and is a continual process of adjustments and building authority over time. It requires experience, deliberate decision-making and a fine mixture of art, science, and research. In addition, proper SEO is not cheap and, perhaps the worse part, it’s hard to know if an SEO provider is actually doing their job.

The good news is with the right provider, SEO can be possibly the most powerful marketing venue for your business. It can drive viable customers and gain online exposure that can’t be attained through any other marketing outlet.

The bad news is if you choose the wrong SEO provider, it can be an exercise in futility; costing your company wasted time, effort, and marketing dollars. Your company can be misled for years while your competitors are incorporating an effective plan and converting customers you could have captured.

For the SEO professional, it is pretty easy to spot the vendors of a counterfeit service, but through the eyes of a typical business, all providers are often blurred together. The result is unqualified SEO providers lose business, businesses lose customers, and the term SEO becomes a questionable service. My goal in this article is to help equip you to make the right decision for your SEO needs. The following 5 items are common tactics often used by less-than-qualified SEO providers.

By B Hopkins in Featured

BlogWordPress is a blogging/CMS (content management system) platform that allows you to not only create a blog on your website, but create the entire website using this flexible blogging platform. In order to get WordPress to look more like a static site, you will want to have the most flexibility you can when it comes to setting up the blog/CMS platform. This article gives you an overview of what widgets you should use on your blog that will give you the needed flexibility.

1. Widget Logic

Widget logic is a useful widget that allows you to control which pages your widgets appear on. It’s power resides in the fact that it can be implemented on a widget by widget basis. This gives you full reign over what kinds of content appears on what pages and you an further target your content to a much tighter topic. Widget logic can be found at wordpress.org/extend/plugins/widget-logic/ and is a free plugin. You will have to understand some simple WordPress conditional tag syntax, but it is very easy to pick up and once you have it, you are on your way to creating a truly unique website.

2. WordPress Sign-up Forms

WordPress sign-up forms are widgets that interface directly with your autoresponder, or mailing list software. The more popular emails list services each have their own WordPress widget, so the specific one that you would use will depend upon the service you have. Using these widgets makes it easy to add a sign-up box to all of the pages on your web site, which will help your mailing list grow more quickly.

WordPress sign-up form widgets include the following:

1shoppingcart

Aweber

Constant Contact

IContact

3. RSS Feed

The RSS feed comes with the standard WordPress install and it allows you to bring in other feeds to place on your website. Using RSS feeds allows you to have content on your blog that is constantly changing. This feature will bring the search engines back to your site on a more regular basis, which will improve the speed in which your pages are indexed. When used in conjunction with Widget Logic, you can incorporate several different RSS feeds into your site based on the topic, thus making each page on your blog more tightly focused to the topic, which will help it rank better in the search engines.

4. Text Widget

This widget is gives you extreme flexibility because it allows you to place additional HTML code on your website. You can use this widget to place ads on your web site and used in conjunction with Widget Logic, you can highly target these ads as well. A cousin of this widget allows you to add PHP code instead of HTML code. For more highly advanced programmers, this will allow you to add an almost unlimited kind of functionality to your WordPress blog.

Using specific widgets will allow you to create a web site that will be just as effective and complete as many custom hand developed web sites, yet at a fraction of the cost. Using the different widgets discussed will give you the flexibility you need to build a website that is unique, functional and easy to customize.

B. Hopkins teaches entrepreneurs Internet business strategies and how to use WordPress to create websites that can be easily updated and perform better in the search engines. Attend one of the WordPress workshops to get better blog and website performance.
psiphonconsulting.com/workshops/wordpresstraining1.html
A drivetraffictomywebsite.com creation.

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