December 17, 2010
Webinars and slideshows offer some very valuable information. I recently viewed a webinar by Brian Halligan and David Meerman Scott titled, Marketing Lessons From the Grateful Dead. The presentation itself offered some very valuable information but after the slideshow was over there were also links to other slideshows that enhanced the information I found on the Grateful Dead slideshow. The after-show links led me to find a slideshow about the Susan G. Komen foundation and its marketing strategies which I also found fascinating and quite informative. From that slideshow I found other slideshows that gave me equally compelling information and reaffirmed what I learned in the previous two slideshows.
Now, there are a few key points to take away from this experience:
Links to other related topics create further interest in the reader Linking my page to other resourceful web pages is important because not only and I branching out, but I am also giving my reader another avenue of information. If the reader is going to go on and find another source of information, it is best to provide them with a link that will take them to the information that you believe is the most relevant to the topic that you have already provided.
Learning good marketing strategies from already successful companies is a good idea Why start from scratch? Very rarely do individuals in the modern world bake a cake or make frosting from scratch so why should they build their marketing strategies from scratch either? The best thing about successful companies is that they can and do teach smaller, less established companies the secrets to their success. So if those successful companies are sharing this insanely valuable information, why aren’t you there soaking it all in? If the content presented is duplicated through another totally unrelated example, then it is more likely to be true.
Credibility is the name of the game. In order to establish oneself as the expert in the field there must be certain criterion that are met. One important criterion is that one’s peers are finding the same conclusions and presenting similar information. If this is happening, the information presented is more likely to be accurate. Customers love accuracy because that means that they can trust the information giver.
In previous blogs and articles, we’ve talked about the importance of creating valuable and informative content. This example only reaffirms that concept. The attraction of these slideshows is the valuable and accurate information presented in them. I learned something from these and I will likely return to view more content posted by these people. I also referenced two of the slideshows that I viewed in this blog. Do you see how beneficial it is to provide great content?
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