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December 19, 2010

Facebook *Likes* Bing and the Feeling’s Mutual

Following on from their recent partnership with Facebook, Bing have introduced some new social search enhancements to their search results this week.

Now if you conduct a search on Bing and your search results include a specific link that has also been “liked” by your Facebook friend Jane Doe, a “Jane Doe Liked This” message will be highlighted within the Bing search results page.¬† From Bing’s official blog post:

“Over the last several weeks, we introduced the new *Liked* results feature that uses the basis of your query to surmise your intent and surface relevant stories or websites¬† that your friends on Facebook have liked with a nice answer, called out somewhere on the page. Based on the positive customer feedback, we are taking this feature a step further expanding the results to include even more sites.”

You can see the feature highlighted in the attached image (click to zoom).

The feature is part of Bing’s new approach to integrate social signals into their algorithm to enhance the searcher’s overall experience.
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Kalena Jordan is a search engine agony aunt, SEO blogger & co-founder of SearchEngineCollege.com. Check out her Google+ Profile
 

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