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December 24, 2010

Three Twitter Time-Management Strategies

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So, you’ve jumped on the Twitter bandwagon and have embraced the experience wholeheartedly.

You’re doing everything that you should be doing, Tweeting out industry tips, quotes and strategies, connecting with targeted followers and spreading the word about your small business.

But, there’s one problem. You’re spending hours a day on Twitter. You don’t have time to write your blog posts, you aren’t sending out press releases and worst of all, you haven’t spent the time that you should on your small business.

So, what’s a Twitter-lover to do?

Here are three quick and easy ways to manage your time on Twitter:

1. Consolidate.

Your Twitter home page isn’t configured for time-management. It’s cumbersome and requires you to click back and forth between screens in order to access your Twitter stream, replies, and messages.

Instead, use a software application such as TweetDeck to organize and categorize your Tweets all in one place. The best part is that it’s a free application that no Tweeter should be without.

2. Automate.

There’s no reason why you need to log into your Twitter account several times a day, just to send out industry quotes and tips. There’s software that can do the job for you. My personal favorite is Socialoomph and it allows you to preload Tweets and schedule to send them out at a later date.

I’ve actually gone so far as to load dozens upon dozens of small business marketing quotes into Socialoomph and drip them out to my followers over time. That way, my followers see me and my small business pop into their Twitter stream several times a day (and most don’t even realize that the process is completely automated). It’s the perfect way to generate massive visibility around your brand.

3. Communicate.

Of course Twitter is a social network and it won’t work if you depend solely on automation. Therefore, get involved in the conversation and ask and answer questions, retweet interesting posts and interact with your followers. You should strive for a few minutes of personal involvement on Twitter about three times a day. Even though Twitter is a fantastic marketing platform, it is only one of many marketing tools that you should be utilizing to spread the word about your small business.

Therefore, put these three tips into play to ensure that you’re not wasting valuable time and energy Twittering away your day.


Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns.
Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. To download your FREE Shoestring Marketing Kit, visit:
www.ShoestringMarketingKit.com

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