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December 28, 2010

Avoid These 5 Useless Website Promotion Techniques – A SPN Exclusive Article

Website Promotion

Every owner of a website on planet Earth knows that getting a constant flow of targeted traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.

Internet marketers are constantly coming up with newer ways to expand their reach across the Internet because no website can survive without enough targeted traffic. In their quest to obtain more of the elusive traffic, the website marketers have come up with some rather creative ways to bring in greater amounts of traffic in a short period of time and with little effort.

My email inbox has been flooded with sales letters promoting some automated software or seldom used secret that promises an explosion of website visitors within 30 days. The disturbing part of all this is that it goes against the teaching of our early years; that nothing good comes easy and there is no quick path to building a successful business. As a result of these promises of abundant website traffic and exploding sales figures, many have abandoned those time tested methods of attracting real targeted website visitors that are prepared to take some kind of action. Keep in mind that website traffic isn’t something that you can just get, but visitors will come to your website when you have something to offer, enticing them to click on your link.

Too many people are cashing in on a person’s desire to get to the top without much effort by offering some really useless website marketing techniques that could actually kill their search engine rankings. The fact is that these are nothing more than ‘Marketing Fads’, that may produce some huge results in the beginning, but when the newness wears off their effectiveness will fade away forever just like the telephone booth.

Remember when pop-ups and pop-under advertising came out years ago? This was the hottest marketing tool since the time of placing fliers on cars in parking lots. However, when everyone in the world started using pop-ups to promote their websites there were windows popping up every time you visited and exited a website. Internet users worldwide got so sick of all those pop-up windows that someone invented pop-up killer software. The search engines even started penalizing websites that were using pop-up scripts and soon after that method of website promotion faded away.

I will attempt to identify and explain some of these useless website promotion techniques that should be avoided at all cost. Using some of these bad website marketing techniques could certainly kill your search engine rankings.

Automatic Search Engine Submission Services

These free search engine submission websites allow you to put in your URL, keywords and a description of your website. You then click Submit believing that your website is on its way to being indexed on thousands of search engines. Not so! First of all, the major search engines require manual submission by hand and even implement coding script to prevent auto submission. Secondly, when you click on that Submit button you have no idea where your website link will end up going. Your website link could be automatically posted to porn or international directory websites that are nothing but a colony of spam links. If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.

There is absolutely no substitute for manually submitting your websites to the search engines directly. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description.

Auto Submission to Directories and FFA Sites

You may have seen those places that claim you can blast your website to over 2 million websites and directories. As a general rule, please stay away from anyone that uses the word ‘Blast’ because this is just another way of saying Spam. It sounds like you are literally placing your link on millions of other websites and getting tons of instant backlinks to your website. Those FFA or Free For All websites are nothing but a link farm containing links from sites with bad or irrelevant content. The search engines will never see your website as being respectable enough to rank high in the search results if it is affiliated with that type of environment.

Lead Generation Software

I once received an email that said, “Hello Webmaster, My name is John. I have been searching the Internet for some business opportunities and came across your website. I just wanted to know if you are still in business today. Please email me at this_email@emailaddress.com and let me know. Thank you.”

I replied to the person giving them more information about one of our websites. That particular email was forgotten until I received a few other emails with the same content from different names and email addresses. This matter sparked my curiosity and prompted me to do some further investigation to find out why these emails turned up so frequently.

I discovered that this was the work of lead generation software that extracts website links and email addresses from the Internet for any category. You just type the keyword in the search box and the software literally pulls in millions of email addresses. The software even allows you to mass email all those addresses. On the surface it appears to be the perfect way to put your website link in front of millions of people in the same industry as you.

This has the look and smell of spam, but because the one sending the email does not attempt to sell you anything, it’s not quite spam. This marketing technique is not very effective because the email is generic, impersonal and did not give the reader a reason to respond. Your emails should speak to a person’s needs and not just at them. Readers respond to emails if you find a way to reach their interests, giving them a reason to take action.

Backlink Generating Software

Google loves websites that have lots of quality backlinks, considering such links votes on the importance of those sites. Somebody got this crazy idea to automate the link building that Google loves, hoping to get huge numbers of valuable links and move to the top of the search engine results. Google has now gotten smart and has found to way to detect how you are getting your backlinks and even the speed at which you are getting them. So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website. Nothing can substitute for writing valuable content that will automatically attract quality backlinks.

Automated Article Submission and Article Spinning

Writing high quality articles is a great way to attract targeted visitors to your website. Again, someone invented a way to automate this process as well. They came out with article submission software that they claim will automatically submit your written articles to hundreds or even thousands of article directories. There is even software that will take one written article, spin the title and words around, and submit them to more directories. This software sells like hotcakes because people don’t want to do the labor intensive work of writing their own articles and submitting them manually to article directories.

The real, authentic article directories that can syndicate your articles are getting smart and have installed a special code that disallows auto submission of articles. They have also installed a special script that can detect articles that have been spun off from the original. Most of them manually approve articles before they are published in their directory and can easily detect duplicate and spinned content.

Conclusion

Widespread use of these automated website marketing techniques has taken away the need to apply really genuine website promotion that gets real results and replaced it with push-button marketing. You may see some quick and positive results, but only for a short period of time. Treat your website like an infant; give it lots of attention, feed it some healthy content, protect it from dangerous spam activity and let it grow naturally over time.


Deek Ennis is the Founder and CEO of Buildstar Wholesale Resources. Since 2003 they have helped over 100,000 businesses fulfill their wholesale and drop ship product sourcing needs and save money with free worldwide shipping on over 5 million wholesale products. Deek is the author of numerous published articles on internet marketing and business such as, “7 Do It Yourself Techniques to higher Search Engine Rankings” and “How to Avoid Getting Scammed While Buying Wholesale”. Learn how Deek and Buildstar can help fulfill your wholesale product sourcing needs at www.buildstarwholesale.com.

25 Responses to “Avoid These 5 Useless Website Promotion Techniques – A SPN Exclusive Article

    avatar Daniel Jose says:

    Absolutely, these all are kind of black hat SEO and may be wrong effect on site promotion.

    avatar John Smith says:

    Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

    Internet marketing Company
    Seo Services India

    avatar Dagmar says:

    Thanks for the wakeup call! This was a very interesting article. We are a startup and just 2 people working so coming across these “helpful” offers is tentative. Your common sense should tell you that this sounds too good to be true. So bottom line is back to the roots, manual work and another night shift.

    avatar Harry V says:

    “So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website.”

    Wrong statement!
    If it was true, anybody could ruin their competitors by blasting thousands of backlinks to the competitor’s web sites.
    Google can penalize you only for the content of your site, not for something that doesn’t belong to you. It would be too easy to spend $100 and crash famous brand’s reputation by blasting few hundred thousands links to their web resource. :)
    Backlink blasts are simply ineffective and useless, but harmless to your site.
    Also, I did article spins few times and every time Google showed me results almost immediately.
    I agree about the importance of good content and manual posting of your articles on respectable article sites, but, if you are still using these article spinnings, your articles must have a good content, not senseless set of keywords.

    Happy New Year! :)

    Excellent article. Thank you for highlighting the downsides of using some of these tools.

    Clients are always looking for quick wins and they don’t always believe my caution.

    Gareth

    avatar Danny Martin says:

    Agreed, all valid points there – so why was the top point, about avoiding automated submission services, wedged between two adverts for – er, automated submission services? :o)

    avatar Jim says:

    Good thoughts and good advice, those who have been around awhile have learned about these. But we still need to be refreshed so that we don’t get caught up in the easy. The comment “Too many people are cashing in on a person’s desire to get to the top without much effort” is why they are still around and being purchased.

    Right on target.

    avatar Tom Hargrave says:

    This article is right to the point. Just like everything else worth doing, there is never a quick & easy solution.

    avatar Terry says:

    Nice article no doubt, but it describes some of the services I have bought here in the past?

    Little confused? Should I follow the guidelines in the article, or continue to use the services you recommend?

    Terry

    avatar gordon says:

    Hi Danny, I agree with you. Why are they promoting automated submission services within the article. Perhaps they advice us not to use those techniques, but they themselves are using it. Who knows? The best thing we could do is to try it on one website & see what happen.

    avatar massa says:

    I didn’t go past this:
    >Every owner of a website on planet Earth knows that getting a constant flow of traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.Every owner of a website on planet Earth knows that getting a constant flow of traffic is the key to making money online.<

    is NOT a fact. I think anyone who does agree with that needs to read a book on business basics and understand that generating traffic is an expense, A damn big one at that and expenses don't MAKE money. SAlES at a profit is the only way to make any money, really good or any other kind.

    Maybe the rest of the article offers extreme value in it's insight and shared expertise, but starting with a statement like that and implying it to be an absolute fact makes me have serious reservations about any other content the author may offer.

    But that's just me. If you enjoyed it,that's all that matters I suppose. If you believe it, that could be an expensive proposition.

    avatar Al Kernek says:

    Excellent article! It is about time that someone slammed all the schemes out there to gain online visibility without doing the work to build a solid site targeting spcific markets.

    avatar MH says:

    I too find it ironic that within an article condemning automated links and submissions are ads that promote that very service. Go figure.

    Aspira offers online CEUs for MFTs, Social Workers, and Counselors. Visit http://www.aspirace.com to complete your required CEUs with an easy to navigate/user friendly website. Discounts available.

    avatar Sam F says:

    Deek, overall I agree with your statements. These are all valid points.
    Now on to the detractors.
    Guys, this is an article not a full blown marketing, link building or website submission course.
    Massa, you and I both agree that the opening statement was the weakest aspect of the article. However, most of the people the article is written for aren’t looking for marketing or accounting principles. They wanted to learn what promotional methods to avoid.
    Harry V, what is stated here is true as far as it goes. If your site goes from 5 backlinks to suddenly 500 or 5000 backlinks, Google can and has penalized websites. And they have a good idea whether or not links were purchased. I have been online since 1991 and my reputation is excellent. It’s going to take more than $100 to do any damage to myself or any other responsible online business. As for article spinning, if it worked for you great. But what happens if 100 or 1000 people all have the same MRR article and spin it? How many will be accepted by Google then?
    Terry, I would like to give you answers but you weren’t specific in what you have tried.
    It is better to manually submit your site to the main search engines. Your site will eventually get crawled and ranked. Time consuming, yes. But at least you know your site is where it can benefit the most. Most of the software created for generating leads or backlinks have their flaws. It’s better to create website of value to your visitors or create a sales page with a simple signup box for lead generation. As for article submission services, many of the larger sites have discontinue acceptance through automated means and only accept manual submissions.

    avatar Buck Johnson says:

    Dear Mr. Deek,

    I hope you read these comments because I sincerely want your answer and thoughts. You’ve told us five things that don’t work or that we shouldn’t do to build traffic. What should we be doing?

    avatar elvenrunelord says:

    In general I agree with all you say but I do have a couple points to make.

    As one other person stated, virtually all the bad habits you mentioned had ads for the very thing near them. This is sorta sad really.

    Another thing. If your going use spinner articles you are going to have to create them yourself and trust me, it takes time and work. A good article that can be spun at least 100 times needs to be at least 15,000 to 18,000 words which means you will have a lot of time invested in creating these articles, but in the end they will be worth it. If you write several on the same theme you will have something of real worth if you know how to use it.

    Automated spinning just sucks.

    avatar Jana says:

    Very useful article for me. I was thinking about the possibility, how to generate traffic with less work. But I see, the way I do, will be completely ok. Thank you.
    Happy New Year!

    avatar Jon Coward says:

    The problem is that although we professionals know these are black hat techniques and the possible consequences, this is what out customers see daily and question our REAL results.

    avatar Eric Basir says:

    Interesting. You wrote that we should manually submit our website to “real, authentic article directories”.

    Any suggestions on which directories are “real, authentic article directories”?

    Thanks.

    avatar Paul Jenkins says:

    Fist you need to make sure your website has the right key words on its pages its best that your site has article content, note blogs do well in this area. Once that is done you need to get the word out or back links. There are many ways to go about this a lot of people use software to help them these days. You can go about this with free software or software that you pay for. If you would like a free copy of traffic software and more tips on web traffic you can go to http://freetraffictrapper.com/ this free software will send targeted traffic to any website. Why? If you go to any search engine and type in free traffic trapper you will see that freetraffictrapper.com is number one on your search that’s how good this free software is. Thank You Paul

    avatar Nievo says:

    When I started reading I can’t find any second to blink.

    These are good precaution to people who are availing the service from outsource company and doing the services you’ve mentioned.

    They need to stay away from these companies.

    avatar Eric Basir says:

    Nievo, why stay away from them? What could happen?

    avatar Eric Basir says:

    Nievo. oops. Sorry. I should specify. Are you saying stay away from the 5 useless techniques or from the companies mentioned in the comments?

    I have one major issue with this article.

    I quote “Your website link could be automatically posted to porn or international directory websites that are nothing but a colony of spam links. If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.”

    If this were true then any competitor could just buy poor quality links from such low quality websites and get you delisted or worse rankings. Clearly the above statement is flawed. Especially if its a competitive industry where buying such links would gain a real commercial advantage.

    Fact is get as many links from wherever you can. G will work out whats good and whats not. Obviously its best that you spend time getting authority links but many a top ranked site has done so with paid for directory links I can assure you!

    Unnatural linking patterns could potentially get worse rankings but take this scenario. You create some wonderful internet service or product and every blog or social media site gives you thousands of instant links…..you really think G is going to send you down the SERPS for that?

    You have to think seriously about what you say when writing these articles.

    More than likely ranking changes are due to algo changes/updates and datacentre lags.

    Sites WILL get delisted for cloaking or Black Hat techniques like http://www.bmw.de did for cloaking with javascript.

    The real truth is that G analyses the quality and relevance of the link. Those which are deemed worthy and those which arent are part of the algo. G doesnt penalise anything as such. Period!

    Duplicate content pages just wont make it into the index and the links on that page wont count. Same for spun articles……………again think logically here….do major newspaper websites disappear because they all report the same stories in the news that same day? No they Dont! If it were true these websites would get delisted by Google because all news website have basically the same content in the news article and they have been doing this for years.

    Bet hey there are literally hundreds of ways of attracting links. It just takes time and you dont have to be a Pullitzer prize winner to create good content.
    Links dont always equal traffic.
    E.G. Banner advertising works…its part of SEM but not SEO.

    avatar King Ralph says:

    There is no way google can possibly know how you obtained a link from another website. They are trying to get informers to tell them who is selling links. That’s their alleged method. Selling links on your website is like selling advertising and there’s nothing google can do about it. As far as using article spinners is concerned, I have done google searches and some of the top results that showed up were created by article spinners as the grammar was virtually incomprehensible. You have been bamboozled by google into thinking that they are somehow all knowing and can figure out good content from bad. All they can do is count links. The rest is hot air and b.s.

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