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By Tom Koh in Featured

googlelogoGoogle News has become an incredible aggregator, bringing together news articles from around the world in one simple to use location. Like anything else that Google does, Google News provides individuals with the best listings and the best results, helping to drive even more traffic to specific websites.

Google News is a tool that can be used to boost website hits. Website owners simply need to learn how to use Google News to their advantage. The following information will show you how you can increase website traffic and boost website hits by using Google News on a somewhat regular basis.

Building a News Website

Practically anyone can submit their news stories to Google News, throwing all of their news content to the website. You simply need to have a website that is dedicated to specific topical news in some way. If you did not plan on a News Website, simply create a small niche news website that covers news that is related to the product, service, or information that you are pushing on your own website. You will be able to push your news to Google News, which will bring people directly to your targeted niche news site.

Connecting the News Websites To your Website You then need to find a way to connect your actual website to the news website that you have created to direct traffic from Google News. This is why the topical news website is crucial – the topical news will be easy to bring back to the product, service, or information that you are pushing.

You will be able to link to your product throughout all of the various posts that you create that are based on news stories. You will be able to link people back to your initial website, bring in a world of possibilities for future and current traffic.

Why This Works

It can be easy to be intimidated by anything that involves Google. Google indexes the websites of the world, bringing all of that information together for those who are searching for information. Google News is different through, bringing up news stories from websites that are generally unheard of. It works to understand what the best news stories are and works to direct you to the sources that have good information. Strong content for a niche news website is likely to show up on any searches for that type of news.

While Google News may not be the right marketing platform for some, it can be a perfect tool for others. Take the time to understand how Google News works and how your website could benefit from it’s use. If you think that your website would be a good fit for this marketing process, use it to it’s fullest extent. If you think that your website will not benefit from Google News, look into other traffic-driving tools, such as redirection and backlinks.

While Google News is an incredible tool, some websites will benefit from a different marketing focus.

Tom Koh has been swimming in the primordial Internet soup since the 1990′s. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services:
www.getwebsitetraffic.org

By Bradley Hess in Featured

socialmedia2You may already be blogging, tweeting and facebook-ing. But how much of an effect are you having? One way you can track this is to simply keep tabs on your bottom line and correlate that with changes in your social media strategy.

If you are simply looking for the effect you are having on the industry in general, discussions that are happening about your brand, or what your customers think, there are some very useful tools that you can use. There are several tools I use to track my social media presence. My top 3 are:

Google Blog Search

I love using Google search to find out what’s going on with my brand in the social media world but there is a more specific way to do this. Google blogsearch allows me to type in my keywords, name, company’s name, etc and the search returns results based on blog postings. I like this tool because I can easily find mentions of me and track which of my blog posts are being syndicated on other blogs.

Klout

This tool is great to track where I am on the Twitter spectrum. I can get a detailed explanation of my Klout score and it is easy to monitor my score updates. This tool is based on Twitter so it only measures your social reach on Twitter but it is still an excellent indicator of your true influence, or lack thereof.

Twitter Search

I can use the Twitter search function to find tweets about myself, my brand and my products or services. This can also be helpful to find out who is tweeting about your content.

I like to network with those who are already tweeting about my brand. It is a great way to continue a conversation with them as well as hopefully making a brand advocate out of them. For more information on brand advocates please see our article on the blog titled Brand Advocates and You.

These are only a few metrics I use to track my social media standing. It is important to use tools that are particularly useful to your brand. I find that the three listed above are generally helpful for any brand but there are many more that could be added to the list. If you haven’t used one of these tools previously, try it out. Let us know what you think. Do you have another excellent tool that you would like to tell us about? Please do!

For this and other articles from MyMark please visit www.mymark.com/blog. I made my mark with MyMark, providers of an integrated home base for professionally branding you through social media, blog marketing, video marketing. Original post.

By Rick Valence in Featured

graphicdesignFor many, the Adobe Photoshop Creative Suite provides everything one needs for photo editing and manipulation; it is user friendly, highly customizable and highly versatile.

However, it’s incredibly expensive. Some users may even have problems with its interface or its overall compatibility. Regardless of your reasons, there are plenty of other programs to consider that are a safe, affordable and a simple alternative to Photoshop. Many are open source, which will save you a bundle. Here are the top five Photoshop alternatives.

1. GIMP (GNU image manipulation program): When it comes to getting the most out of a photo editing software, GIMP has all the features you need to create a variety of stunning effects. If you miss Photoshop’s unique structure, another similar alternative includes GIMPShop, which is a form of GIMP that is quite similar to Photoshop. In terms of navigation, it has almost identical tools featured in Photoshop and allows them to be accessed with ease. Not only is it compatible with a variety of operating systems, but best of all, it is an open source program; which means it can be download for absolutely free.

2. Paint.NET: This is a Windows based photo editor that is perfect for users who want something simple to work with. Out of all of the Photoshop alternatives in this article, this is quite possibly the most basic. Just because it does not have the same bells and whistles as the more ornate programs this software is in no way less efficient. Packed with a variety of simple, user friendly features, it is for photographers who prefer to focus more on taking photos than editing them. Also an open source program, it is simple to download for free.

3. Splashup: An in-browser based photo editing program, there are no downloads necessary. Simply “Jump Right In”, as the site dictates. Boasting a streamlined elegant user interface, it features a wealth of popular tools, features and applications available. However, much of what it offers is rather advanced. Splashup Lite is a great alternative that allows you to get the job done without getting bogged down looking through tools you might not necessarily need. Best of all, both versions allow you to share finished photos to websites, such as Flickr, Facebook, Picasa and more, without a hitch.

4. FotoFlexer: Another one of the Photoshop alternatives that runs through a browser. It is the perfect solution if you wish to tweak a photo before sending it off to Flickr or Facebook. However, unlike Splashup, this is a very bare bones program. While it has most of the tools you’ll need to get the job done, don’t consider it a complete Photoshop replacement. Instead, consider it a convenient additional tool.

5. PhotoLine: The only Mac exclusively based editing program on this list, it provides you with a wealth of features designed to make editing and fine tuning your photos a breeze. It’s not the most attractive of interfaces; nevertheless, it is user friendly enough to make the job easy. While not incredibly well known at the moment, it is definitely a program to keep in mind when it comes to simple and reliable photo editing programs.

Equipped with these tools you will make short work of any photo. It all starts with great photos, so get out there and start shooting!

Rick is a photography expert at C.R.I.S. Camera Services in Chandler Arizona www.criscam.com. Rick is also a health-nut training and is in the middle of training for the San Diego a triathlon.

By Anna Hancox in Featured

socialmediamktgWe hear many business owners ask the question, “Is there any real value in Social Media for my Business?” Whether you like it or not, today and in the future social media is, and will be, an important component for all businesses.

Whether you are a bricks and mortar business or an online Internet-based business, chances are your sales will go up if you are marketing your business online. There are many offline businesses that can effectively leverage social media to strengthen and grow their businesses in creative and effective ways. It’s about thinking outside the box.

Most importantly, your social media marketing must fit in with your overall business Marketing Plan. If you are ad-hoc in how you use social media to market your business then yes you will probably get ad-hoc results. Be sure to implement a Social Media Marketing Plan to ensure you get the most effective results for your business.

Many of the popular social media websites, such as Facebook, Twitter, LinkedIn, YouTube, all engage prospects and customers, increase the awareness and popularity of your business and inevitably boost your sales.

If you are serious about taking your business into the 21st century, then you will need to embrace social media. There are many ways that businesses can use social media to their advantage. Here are just a few:

By Kalena Jordan in Featured

bing-fb-like-serp-75percent Following on from their recent partnership with Facebook, Bing have introduced some new social search enhancements to their search results this week.

Now if you conduct a search on Bing and your search results include a specific link that has also been “liked” by your Facebook friend Jane Doe, a “Jane Doe Liked This” message will be highlighted within the Bing search results page.  From Bing’s official blog post:

“Over the last several weeks, we introduced the new *Liked* results feature that uses the basis of your query to surmise your intent and surface relevant stories or websites  that your friends on Facebook have liked with a nice answer, called out somewhere on the page. Based on the positive customer feedback, we are taking this feature a step further expanding the results to include even more sites.”

You can see the feature highlighted in the attached image (click to zoom).

The feature is part of Bing’s new approach to integrate social signals into their algorithm to enhance the searcher’s overall experience.

By John Sylvester in Featured

Fittingly perhaps, at Googleplex there is a bronzed T-Rex skeleton nicknamed Stan, which is said to remind them to not become a digital dinosaur. But as EU regulators are set to probe Google for manipulating search results, the Eurozone nears extinction.

Mashable wrote of Googleplex: “One of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.” Another account of the gigantic T-Rex ventures that Messrs Brin and Page brought him home as homage to the previous occupants, who were said to have helped Steven Spielberg animate the dinosaurs in Jurassic Park.

The story of Stan, the Tyrannosaurus Rex, began 65 million years ago in the heart of what is known today as North America. By studying the earth, along with fossil bones and plants, scientists have pieced together a picture of what life was like when this massive carnivore walked the Earth. In Stan’s world there were crocodiles, flying reptiles, large lizards and small mammals, along with a host of other dinosaurs.

When Stan was old enough, he left the family group and fought many battles. Bringing down his prey afforded Stan not only the opportunity to dine, but also the possibility of injury and competition. And by studying “pathologies” in the bones, scientists surmise that the T-Rex scuffled for territory, fought over food, and engaged in other behaviors similar to today’s carnivores.

Last week, European Union regulators were set to probe whether Google “scuffled for territory” by “manipulating its search results to stifle competition, funnel more traffic to its own services and protect its global stranglehold of the online search market.”

By far the largest carnivore in its environment, Stan was an “apex predator”, preying upon hadrosaurs and ceratopsians, although some experts have suggested he was primarily a scavenger. Tyranno means “tyrant”, sauros “lizard” and the species Tyrannosaurus Rex (“rex” meaning “king” in Latin), sheds some evolutionary evidence on the symbiotic  relationship between Stan’s skeleton and “today’s carnivores”.

The European Commission’s formal investigation into Google’s business practices could potentially result in billions of dollars in fines. In the recent case of Microsoft, Europe’s antitrust slapped the company with around $2 billion, and a further $1.4 billion on Intel Corp, in fines.

The issue could boil down to whether “Google has a right to program its search engine the way it wants or whether it is abusing the market power it has accumulated by processing about two out of three search requests made worldwide.”

But let’s take a look at the EU itself, which is now facing three profoundly disturbing scenarios: fiscal union, debt restructuring and Eurozone break-up. Against a backdrop of discord and hesitation among its most influential members, European Union leaders held a summit last week to deal with the growing threat to their common currency, the euro.

On Thursday, Spain was forced to offer significantly higher interest rates at a debt auction. Bond markets fell across Europe. So far the EU has failed to halt the spread of the turmoil as its members are expected to raise $2 trillion of debt. Read Germany. Now, Europe risks triggering the unthinkable: the extinction of the euro.

This week the Economist noted that: “Google has been able to afford such flights of fancy thanks to its amazingly successful online search business. This has produced handsome returns for the firm’s investors, who have seen the company transform itself in the space of a mere 12 years from a tiny start-up into a behemoth with a $180 billion market capitalisation that sprawls across a vast headquarters in Silicon Valley known as the “Googleplex”, an area near to where Stan used to live.

But the alpha male of the unorthodox is now faced with two major challenges: the first is to ponder whether Europe will go under while negotiating with the regulators; the second is how Google will address the issue of sourcing new growth as it is still heavily dependent on its search-related advertising model.

In words that Stan would have been abjectly proud of, Steve Ballmer, the boss of Microsoft, “derided” Google for being “a one-trick pony” but whose apologist “two-ageing ponies”, the archaic Windows operating system and Office, are those I am at this moment grappling with on a friend’s PC. I can feel Tourette’s coming on strongly again, I fear.

Microsoft aside, is it then fair to write Google off for its innovative deficiencies when the likes of social networks such as Facebook, which has seen traffic to its site surpass it earlier this year, and when apps are being offered by Apple in search without the use of a web browser? The Economist notes: “Google recently clashed publicly and caustically with Facebook over the latter’s data practices, warning potential users that the social network had become ‘a data dead end’.” Ouch!

Other barriers are being erected too, such as media companies that are now rethinking their policy of licensing content to Google, and television producers now wary of supplying programming to new internet-enabled television services such as Google TV.

While writing this, I came across an interesting comparative I read years ago while working for an African magazine in London. It is a novel by Nigerian author Chinua Achebe, “Things Fall Apart”. This is a story of Okonkwo, a great man in his home of Umuofia, who began building his social status by defeating a great wrestler, propelling him into society’s eye.

Because of his great esteem, Okonkwo was selected by the elders to be the guardian of Ikemefuna, a boy taken prisoner. For three years the boy lived with Okonkwo’s family and he grew fond of him. Then the elders decided that the boy must be killed.

Shortly after Ikemefuna’s death, things begin to go wrong for Okonkwo and when he accidentally killed someone at a ritual funeral ceremony, he and his family were sent into exile for seven years to appease the gods. While Okonkwo was away in exile, white men began coming to Umuofia and they introduced their religion. As the number of converts increased, the foothold of the white people grew beyond their religion and a new government was introduced.

Now, with Greece and Ireland under the virtual stewardship of the EU and the IMF and Portugal threatened with a similar fate, there is a growing recognition that policy-makers are running out of options. Spain is also in jeopardy due to unknown losses in its banking system and even Italy and Belgium are coming under pressure in the bond markets.

As the Economist points out, “This is not happening in a vacuum. As Europe tries to sort out its economic problems, China, India and other countries are on the rise, providing tougher competitive challenges. Because of that, the European social model has to be reformed radically to increase competitiveness.”

Across the Atlantic, Google could also suffer from government threats against companies that are perceived to have violated users’ privacy online. If so, it will be more difficult to carry on “minting money from ads”. And this month, America’s Federal Trade Commission said it favoured a plan to allow consumers to choose whether or not their web-surfing habits are tracked by others.

In a statement last Tuesday, Google reiterated its belief that it hasn’t done anything wrong. But if the Commission finds that Google has abused its position it could levy a fine of up to 10 per cent of its revenue, or $2.4 billion, based on its 2009 earnings figures.

During the spring of 1987, amateur paleontologist Stan Sacrison was exploring outcrops near the town of Buffalo, South Dakota, when he came across a large pelvis weathering out of a sandy cliff face 100 feet above the prairie.

During that summer, Stan spent his free time attempting to uncover what was obviously the skeleton of a large dinosaur. One serious injury left it with a broken neck — and probably terrible headaches. But the most interesting wound was a hole at the back of its skull, which is a perfect match for a tooth from the lower jaw of another T-Rex. Although wounded, it  lived to fight another day.

V9 Design and Build (http://www.v9designbuild.com) produce tasteful web design in Bangkok, Thailand, including ecommerce shopping cart solutions, with functionality that allows owners to set up and maintain their online stores.

By Dele Ojewumi in Featured

PageRankHow do you improve page rank fast?

You must have heard it said many times over that traffic is the lifeblood of any internet business. Of all traffic sources, search engine optimization (SEO) is about the most enduring and effectively, cheapest means in the long run. In comparison with pay per click for example, the traffic the marketer generates from search engine optimization (SEO) recurs unlike pay per click where the traffic generated virtually grinds to a halt as soon as the marketer’s expenditure on his advertisement stops. This makes search engine optimization a much sought after means of traffic generation by most marketers.

However, “if wishes were horses, beggars would ride.” Search engine optimization is a very painstaking and relatively long term method of generating traffic. In brief, search engine optimization involves on page and off page site optimization. This again can be looked at from the angle of content creation and optimizing as well as generation of backlinks. All these enable the small business owner to improve page rank of his site.

The question now arises as to which approach is best for the marketer to achieve effective search engine optimization for his site such that he obtains reasonable volume of traffic to enable sales and profit within the shortest possible time?

Some marketers would say just more and more content published on your website or blog will achieve the objective. Others would say, emphasis should be on gaining as many backlinks as possible. Let us be practical. Can any small business marketer hope to effectively compete with the relatively larger companies in terms of content generation? These companies can afford to employ freelance writers on a permanent basis to regularly churn out relevant and unique articles for their website’s use. Some of these companies even go to the extent of utilizing bots to generate articles for their blogs/sites.

The alternative to generating huge content left for the small business marketer is duplication of content which may not favor the marketer as a lot of his duplicated content may end up not being indexed by Google and other search engines.

The other approach is in regards to gaining backlinks. Hitherto, this could also effectively be dominated by relatively bigger companies who could afford to finance the use of bots to spam many sites with a view to gaining backlinks. The possibility of this is however now curtailed with the introduction of captcha by many websites.

Combined with this is the fact that here, the “river is very wide and available for all to swim”. A small business owner can effectively research his own set of keywords which may not be in use by the relatively bigger business marketer and so optimize for these and begin to point massive backlinks towards these set of keywords.

The small business marketer can even create very few high quality unique content in form of “link bait” which can attract backlinks on its own merit.

In summary, the best approach for the small business marketer to improve page rank and achieve search engine optimization (SEO) for his website within the shortest possible time and thus reap the relatively free targeted traffic therefrom, is through relatively much more focus on backlinking, possibly self-generating, through link baiting as opposed to massive original content generation which can take ages.

Dele Ojewumi is the webmaster of => homebiz-supermarket.com/profitable-business-ideas/ where you can find home business ideas and opportunities to begin working from home. He is the author of the popular internet’s most-up-to-date-list of 165 top-article directories => homebiz-supermarket.com/profitable-business-ideas/2010/10/top-article-directories/ with clickable links, classified into dofollow and nofollow.

By Terri Seymour in Featured

copywritingWriting effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid.

1. Not knowing and/or believing in your product. You need to know as much as possible about your product so this knowledge will come through in your sales copy. Also, if you do not believe in your product, this can also show through in your copy. Research your product, if you have to, and be prepared when writing your sales pitch.

2. No sub-headings. Most people will scan over the sales page to see if the product would be something of interest to them. You need sub-headings to emphasize the important points of your copy so as to capture the reader’s attention. A good sub-heading would be something like: “Discover the secret to healthy fast weight loss.”

Keep your sub-headings as short as possible but make sure they pack a psychological punch!

3. Not stressing the benefits. People want and need to know what is in it for them. Use a bulleted list to stress the benefits of your product. Pretend you are the customer. What would you want to know about the product you are selling? Let the customer know how your product will solve their problems.

4. Not using testimonials. Testimonials will show the reader that real people have used the product and it has worked for them. Be sure to use credible testimonials that detail what the product has done for the customer. Use something like: I have more energy now than when I was in my 20’s, as opposed to something like: This product works great!

5. Not using a P.S. Adding a P.S. at the end of your sales letter can have as much effect as a beginning headline. It could add that extra punch the customer needs to make the decision.

For example: P.S. Order now and receive a free 2 hour consultation on how to use our product.

6. Not learning how to write an effective headline. Take note of headlines that grab and keep your attention. Model your headlines after those. A headline has to contain power words that will trigger a response from the reader.

For example: PainBGone gets Rid of Pain or Free Yourself from Pain and Live a Happier Life

7. Not using the right words. A simple change like using the word “discover” rather than “learn” can make a big difference in the “feel” of your sales copy. Rather than “Get the Job Done”, you should say “Achieve Your Goals”. Using the right words can get a psychological response that the customer cannot ignore. Here is a quick list of some effective power words:
Discover
Secret
Proven
Invest (instead of buy)
Innovative
Reveal
Success
Free
Save

8. Not making your copy believable. You’ve seen the ads that were so full of impossible promises and guarantees nobody could believe them. If the customer doubts the validity of the copy then your chances of a sale are next to nothing. Be straight-forward, honest and use simple everyday language. There is no need for using the language of a rocket scientist. If people can identify with what you are saying, they will be more apt to trust it.

9. No sense of urgency. Sometimes people will need a little push to get them to order. This is when you need to add phrases such as:

Limited Time Offer.
First 10 Customers Only.
Order Today for Your Free Bonuses.

Help get your customer in the “Buy Now” frame of mind.

10. Not proofreading your copy. Who would put any trust in an ad that reads like this:

by now to get you’re free gift today. Limited-time offer for all order. Click the link below to order know.

Be sure to check all spelling and grammar before publishing your ad copy.

You do not have to hire a professional to get good results from your ad copy but you do need to make sure you learn the basic strategies and mistakes when writing your sales page.

Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at www.seymourproducts.com for resources, $1 resell ebooks & software, affiliate programs, free ezine and free business ebook with Master Resell Rights. www.seymourproducts.com/free.shtml

By Charlotte Mooney in Featured

hackerThe online attacks against international payment websites continue to make the news and, if you believe the media hype, look set to escalate into all-out cyber warfare. It has already been dubbed “The First World Information War.”

‘Operation Payback’ began to hit the headlines when the shadowy online anarchic campaigners known as Anonymous called for reprisals against certain large global corporations for their withdrawal of online payment collection services to the controversial WikiLeaks site.
Since my first posting on this subject Amazon has experienced further problems and there are continued reports of downtime on Visa and MasterCard sites across the world.

The whistle-blowing, secret-government-document-publishing website WikiLeaks has attained international notoriety for championing openness and transparency. Its founder, Julian Assange, is widely feted as a freedom fighter – anti-censorship, anti-copyright, pro freedom of speech – and is wanted by the US government for alleged espionage and for threatening national security. His status as guerrilla fighter for the truth and potential martyr has been further enhanced by the pronouncements of well known right-wing spokespersons such as Mike Huckabee, who said those who passed the secrets to Assange should be executed, and Sarah Palin, who demanded that Assange be hunted in the same way an al-Qaida operative. News of his arrest, on the unrelated charges of sexual assault, was greeted by the US Secretary of Defense with the words “That sounds like good news to me.”

Sources in the Kremlin have cheekily suggested Assange for a Nobel Peace Prize. Whatever next? Perhaps the Vatican could have him canonized: The Blessed St Julian of Assange has a certain ring to it, don’t you think? It is less well known that Operation Payback began way before the WikiLeaks story went viral and exploded across the internet creating sensational headlines all over the world. In fact it originated as a less-than-idealistic campaign designed to hit back at the US recording industry in reprisal for its prosecutions of illegal music file downloaders.

Now, spear-headed by the ‘saintly’ Assange and spurred on by the so-called ‘Hacktivist’ group Anonymous, Operation Payback continues to gather momentum and cause disruption and annoyance to everyday commercial operations totally unconnected to the controversy. Anonymous may have been dubbed ‘Hacktivists’ by the press, which is currently enjoying a media bonanza of headline-making stories, but they are hardly worthy of the epithet of ‘Hacker’, are they?

As far as I can see, all they are doing is following the crowd like a herd of sheep, using someone else’s ‘botnet’ software to maliciously target the innocent and the irrelevant rather than using their brains to hack into a computer system that might actually constitute an intellectual challenge or a threat to them. Take Gary McKinnon, for example, computer geek, UFO enthusiast and Asperger’s sufferer, currently awaiting extradition to the US. He managed to break into US military and NASA systems whilst apparently looking for evidence of UFO sightings and cover-ups. Now there was a true Hacker.

I don’t approve of what he did, but at least he had the brains to get into government computer systems under his own steam. He maintains that the ‘secret’ files he hacked into were on open, unsecured machines with no passwords and no firewalls, and claims to have left countless notes pointing out their many security failings. Not exactly the acts of a dangerous terrorist, but idealistically motivated, albeit in a misguided way.

In contrast to this, the malicious attacks by the Anonymous activists are not true hacks at all. They are more accurately known as Distributed Denial-of-Service, or DDoS attacks, meaning multiple systems attacking a single target, thereby causing denial of service for users of the targeted system. The sheer volume of incoming messages to the target system forces it to shut down, denying service to the system to legitimate users.

Charlotte Mooney is an IT professional with many years experience, now working for International IT Software Consultancy Proswift, a leading provider of international credit system solutions to banks and finance houses. Click here for lots more topical stories from the world of credit card processing. www.proswift.com/aboutus/index.html

By Bradley Hess in Featured

grateful_deadWebinars and slideshows offer some very valuable information. I recently viewed a webinar by Brian Halligan and David Meerman Scott titled, Marketing Lessons From the Grateful Dead. The presentation itself offered some very valuable information but after the slideshow was over there were also links to other slideshows that enhanced the information I found on the Grateful Dead slideshow. The after-show links led me to find a slideshow about the Susan G. Komen foundation and its marketing strategies which I also found fascinating and quite informative. From that slideshow I found other slideshows that gave me equally compelling information and reaffirmed what I learned in the previous two slideshows.

Now, there are a few key points to take away from this experience:

Links to other related topics create further interest in the reader Linking my page to other resourceful web pages is important because not only and I branching out, but I am also giving my reader another avenue of information. If the reader is going to go on and find another source of information, it is best to provide them with a link that will take them to the information that you believe is the most relevant to the topic that you have already provided.

Learning good marketing strategies from already successful companies is a good idea Why start from scratch? Very rarely do individuals in the modern world bake a cake or make frosting from scratch so why should they build their marketing strategies from scratch either? The best thing about successful companies is that they can and do teach smaller, less established companies the secrets to their success. So if those successful companies are sharing this insanely valuable information, why aren’t you there soaking it all in? If the content presented is duplicated through another totally unrelated example, then it is more likely to be true.

Credibility is the name of the game. In order to establish oneself as the expert in the field there must be certain criterion that are met. One important criterion is that one’s peers are finding the same conclusions and presenting similar information. If this is happening, the information presented is more likely to be accurate. Customers love accuracy because that means that they can trust the information giver.

In previous blogs and articles, we’ve talked about the importance of creating valuable and informative content. This example only reaffirms that concept. The attraction of these slideshows is the valuable and accurate information presented in them. I learned something from these and I will likely return to view more content posted by these people. I also referenced two of the slideshows that I viewed in this blog. Do you see how beneficial it is to provide great content?

For this and other articles from MyMark, please go to www.MyMark.com/blog. MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit www.MyMark.com today to learn more!

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