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January 21, 2011

Why Postcard Marketing Can Work For You

marketingmix

You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past – especially when used for generating traffic to a website or sales leads.

One reason postcards work so well is because they almost always get read. Think about it. Do you remember ever discarding a postcard without at least knowing what the message was about? It’s almost impossible to do.

Postcards are small. Most are about 4 x 6 inches in size. That means your message must be brief. Plus, postcards get delivered with your message exposed and “ready to read”.

This guarantees that almost 100 percent of the recipients will actually see and at least scan your sales message …whether they intend to or not. They can’t avoid it.

Tip: Don’t to try to close sales with a postcard. In most cases, there’s not enough space on it to provide all of the information needed to close sales. Instead…

Design your postcard to attract attention to your product or service and create a desire to find out more about it. Then tell the reader to get more information from a source where you CAN close sales – like your website or by calling you.

Postcard marketing offers a number of other major benefits for marketers too – especially for new businesses and small businesses. Here are just a few of them…

1. Creating Effective Marketing Postcards is Easy

You don’t need any special skill to create a postcard that will generate a big response. The key is to set up the postcard so it can be read and understood by just glancing at it for a few seconds.

For example, start with a brief headline to get the readers attention. Then include a bulleted list of 3 to 5 major benefits followed by instructions to call you, visit your website or come into your place of business.

2. The Cost of Marketing with Postcards Is Very Low

The cost of material used to make typical 4 x 6 or similar size postcards is very low. Even the process of printing them is simple and inexpensive too.

Best of all, you can send postcards by First Class Mail in the US for about 36 percent less than the cost to send letters by First Class Mail. Currently, it costs only 28 cents per postcard. To get this reduced rate, your postcards must be between 3 1/2 X 5 inches and 4 1/4 x 6 inches in size.

Tip: You can create and print your marketing postcards with your own computer and printer for just a few cents each. This is not only cost-effective, it’s fast.

3. Postcards Can Produce Quick Results

Because postcards are simple to create, print and send, you can get them in the mail fast. Plus, they will be delivered in just 2 to 3 days if you send them by the special reduced First Class postage rate for postcards I mentioned above.

That means you can often enjoy the results generated by your postcards within a week or so of deciding to use them.

If you’ve never used postcards for marketing or haven’t used them recently, test them now. You’ll be pleasantly surprised at how well they work in the modern era.


Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You’ll find his low-cost marketing methods at: BobLeduc.com

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