January 24, 2011
Too many internet developers feel as if all they have to do is provide the right information and the right SEO marketing and everything else will take care of itself. In fact, many consumers are looking for good customer service to help them in making decisions as well as to help in resolution for the problems that they might be encountering. By making sure that your website has the right amount of focus placed on customer service, it is possible for you to make sure that your website will be able to give your consumers everything that they are looking for in order to return.
Customer service can be accomplished in a few different ways when dealing with websites. First, you can offer those who are visiting your site the ability to interact directly with a customer service representative. You can also allow your customers to ask questions through a phone number which goes to a live call center. Another way that you can offer better customer service is to provide a forum on the website which allows your customers the ability to sound off about things which are bothering them or to ask questions. The more you provide your customers online, the more effective your customer service program will be.
Talking Directly with a Customer Service Representative
When customers land on your website, it is a good idea to make sure that they have the ability to talk with someone in customer service directly. While there are programs available which can fake this kind of interaction, it is a better idea to make sure that someone is live on the other end of the chat. Providing answers to questions about products, services or even navigation will help to improve the feeling that a client or potential client will feel towards your business and help to increase the chances that they will do business with you.
Call Customer Service
It is important to offer a phone number which your customers can call if they have problems. You can employ the use of call center companies to make sure that the phone lines will always be open to those looking to contact your company. A telephone answering service will make it possible for your clients to feel as if your company cares about the service that they receive. By giving them the feeling that you care, you make it possible that they will do business with you again in the future.
Provide an Interactive Forum
Forums are becoming more popular because they allow the customers the chance to sound off about anything that they want to. They can promote or denounce your company. While it may be tempting to sensor the content which is submitted to the forum, it is a chance for your company to come out ahead publicly on what would normally be a one sided conversation. You can provide solutions of suggestions which will help those having problems with a product of yours to not have the problem anymore. In some cases, it will give you the opportunity to show your willingness to replace a bad product.
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