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How To Write Effective Articles

By Anthony Harris in Featured

A website is only as good as its content. If people don’t want to read what is on your site, then they will not use your services, either because they don’t trust you or don’t have the patience to sort through the content to find out what your service is. It is important to have well-written, direct articles on your site to keep user interest and generate revenue.

A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out.

For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your website or online business. Here are some tips to get you started.

FORMAT THE ARTICLES FOR THE INTERNET

Online, less is more. When you’re laying articles out on your site, try to put as much negative space in as you can. Break paragraphs up and try to keep it so the user needs to scroll as little as possible to read the entire article.

Also, if you can, include pictures with the articles. The goal is to make your articles appear as short and text-light as possible, so users won’t be intimidated and not bother reading them.

KEEP THE ARTICLES SHORT AND SIMPLE

A way to make the formatting easier is to keep your articles short. Again, the object should be to require as little scrolling as possible. The Internet is called the Information Super-Highway, not the Information Back Road.

People are looking for as much from articles in as small an amount of time as possible, so help them out. Keep your sentences simple and easy to understand, without any unnecessarily long or academic words. Just be careful not to fall into the trap of writing like a child. You have to walk a fine line when writing for the Internet.

BREAK YOUR ARTICLES INTO SECTIONS

Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles. Do your best to make these headings catchy and fun, not boring chapter headings. They should draw the readers into the articles, not keep them away in fear of boredom.

USE SEARCH ENGINE OPTIMIZATION IN YOUR ARTICLES

Search engine optimization (SEO) is a mandatory skill when writing any articles for the Internet. Basically, SEO is using the same keywords over and over again in articles so that they are picked up by search engines, giving your website a higher search engine ranking. Search engines dominate the Internet, and you won’t bring much traffic to your site if you don’t use SEO. There are a number of articles and sites online that can help you write with effective search engine optimization technique. One thing to be careful of is not to use to many keywords in any of your articles. 2.5-4% is usually a good ratio. Any more and the reader will get turned off by the repetition, which defeats the purpose of SEO.

DRAFT, DRAFT, DRAFT YOUR ARTICLES

Never accept a first draft. No matter who you are, it won’t be up to your potential. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise.

Ideally, it won’t be uncommon for you to write three or four different drafts of an article before you find the one that you really like. Never be content with your first attempt.

Anyone can write effective articles for their site without hiring a costly professional writer. All it takes is practice and research. Read everything you can online to see what the writing style is. Imitation is the highest form of flattery, so find a writer or group of writers online whose work you admire and copy their basic techniques. Eventually, you’ll find your own rhythm for your articles. Having your voice on your site will add a personalized touch to your site that users will appreciate, because no one knows how to say what you mean better than you. The key is to just keep writing.

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Anthony Harris is an expert online marketer, trainer, and teacher. Head here to http://www.maverickmoneyclub.com to discover how to get up to 19 checks per month, earn upwards of $519.17 per day, make more than a full time income in your online home business in 60 days or less.

Internet Marketing: Should You Use Your Picture?

By David Jackson in Featured

Question: What do Michel Fortin, Rosalind Gardner, Marlon Sanders, Lynn Terry, Joel Comm, Lee Odden, Jill Whalen, Perry Marshall, Dr. Ralph Wilson and Shelley Lowery all have in common besides being highly successful Internet marketers?

Answer: They don’t hide behind an icon, avatar or logo. We know what they look like.

Make no mistake, there is great power in using your picture. When people can see what you look like, they feel as if they know you.

Over time, they begin to bond with you and trust you. In essence, you become their friend. And once friendship and trust are established, people will buy whatever it is you’re offering over and over and over again.

Why? Because psychologically, human beings have an innate need to connect with other human beings emotionally. Using your picture on your website and in your marketing makes an emotional connection that much easier.

The corporate world has known the importance of connecting emotionally with their customers for many decades. Need proof? Look no further than the classic tv commercials featuring Lee Iacocca (Chrysler), Dave Thomas (Wendy’s) and the adorable Rodney Allen Rippy (Jack in the Box)…three of the most popular characters in television history.

But if marketers don’t use their picture, doesn’t it give the impression that they’re hiding something?

It could. But sometimes there are perfectly legitimate reasons why marketers don’t use their picture. For example, a long-time client of mine is hiding from her ex-husband who was physically abusive to her and her children.

Also, some marketers are ashamed of their appearance. They may have a bad case of acne, a badly burned face, a prominent scar or birthmark, or some other physical malady that they’re embarrassed about.

There may be perfectly legitimate reasons why someone chooses not to use his or her picture.

So should you use your picture on your website and in your marketing?

Obviously, that’s a personal choice. However, in addition to the trust factor, studies show using your picture also increases conversions.

Ultimately, whether or not you should use your picture, depends on what you are trying to accomplish. If you are trying to build your personal brand, as well as establish credibility and trust, then yes, you should definitely use your picture.

But all of the positives notwithstanding, using your picture certainly isn’t a prerequisite for success. After all, there are many successful businesses whose owners operate anonymously or in the shadows.

Like I said, it’s a personal choice.

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David Jackson is the owner of Free-Marketing-Tips-Blog.com – Powerful, free, marketing tips to help grow your business! http://free-marketing-tips-blog.com

To Write Great Messages To Your Email Marketing Lists – An SPN Exclusive Article

By Michael Tasker in Featured

After undertaking consistent work to increase the size of your email marketing lists through the various methods to attract targeted traffic to your website and blog, you will be letting yourself down if you did not then take advantage of this group of people who have expressed an interest in you. By utilizing proven email marketing strategies, you can reap rewards from sending messages to your list.

The first thing you have to decide upon is the use of autoresponder messages and broadcasts. In respect of autoresponder messages, these can be sequential and are timed to be sent whenever you want. The important point to note is that they should be evergreen in their nature. That is, the information provided should not be topical as once you have written them and they are part of a sequence, whether the recipient receives it today or signs up to your email list in two years time and receives it, the message will still be of interest and use to them. A broadcast can be sent at any time and is a message containing current information. This can take the form of a weekly newsletter or tip of the week.

So what should these email messages contain? There should be a mix of information and sales. The person who receives messages that help, inform and enable them to progress will be far more valued than every message that just sells. Remember, you want to build a relationship with the members of your opt in email list so they put you in a position of trust. And when you have succeeded in that, when a recommendation is made by you for a product or service, they will be far more inclined to take action than if it came from a faceless marketer who constantly offered something that can be bought.

Even though some of your messages may not contain a direct sales message, that does not mean you cannot sell. In this instance, and this strategy should be adopted in the first tranche of email messages that you send out to new list members, rather than selling a product or service you can sell yourself. You can show that you are the expert, the authority figure, the go to person by providing for free very useful and valuable information. You can provide free resources to compliment what you are talking about within a particular message. By adopting this strategy, the person who is on your opt in email list will be buying into you first and foremost.

It is a very clever and rewarding strategy, in fact, to delay profits in this way by building the relationship you have with your list members. In practical terms, you can undertake what can be referred to as the soap opera system. This is where, just like a soap opera on television, you provide information in sequential parts and ending each email on a cliff hanger as such. The reader of the email will want to know what information will be revealed in the next email and will thus be on the lookout for it. This has the effect of increasing your open rates hugely.

In these sequential messages, you need to cleverly weave into each message a hook to enforce the message that something valuable and of interest to them will be revealed in the next message. This can be a free resource or some information that will enable them to progress. These messages can build over a period of time into a recommendation for a product or service. The sequence can be a few messages or many, the exact number does not really matter. What does matter is that you have created trust, built a relationship with the list members and have now positioned yourself as a figure of authority, an expert in this niche subject.

Look at it this way. You yourself have signed up to an email list and have then been sent a sequence of emails which have provided you with information you have been seeking. There have also been free resources to help you and great tips provided. You now think this marketer knows their stuff, you feel a bond has been created and can trust them. You are very thankful for their effort and then a recommendation for a product is made. Not any recommendation but one made by this very marketer. The product is a natural fit and progression of what the email messages have been talking about. So what do you do? The answer to that is you will most likely at the least find out more about it and will be highly likely to buy it.

This method of creating and sending messages to your email marketing lists will undoubtedly bring much greater reward to you than sending out random messages with a constant buy now call. It may initially appear a better way to achieve sales by continually presenting products for sale, but by delaying the profits, building the relationship and creating trust through a soap opera sequence, your efforts of mailing to your email marketing lists will be rewarded.

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Michael T’s InfoMarketingForYou.com is the go to resource to discover how to create, build an profit from a niche internet business. Now you can uncover the secrets of how to create profitable email marketing lists at http://www.infomarketingforyou.com/email-marketing/email-marketing-lists
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10 Tips For Growing Your Business

By Sharon Housley in Featured

1. Manage Accounts Receivable

Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.

2. Have A Plan

Set goals, and have a plan with a time-line to achieve those goals. Support the plan with milestones and specific intended steps you need to take to attain the specified goals.

3. Analyze Data

Determine what is working, as well as what is not working. Also, consider what may not currently be a priority, but should be! Why pay for advertising that does not result in sales? Analyze web logs and sales data, and determine your ROI (Return On Investment). Get rid of the things that are not working, and focus on the things that are

4. Adapt

Be flexible, and adapt to changing market demands and news. Small businesses, because of their size, can normally adapt far more quickly to changing market needs. So seize those opportunities quickly when they arise in your market.

5. Test New Marketing

Think outside the box and experiment with new marketing mediums and channels. Test new marketing initiatives to determine their effectiveness. By testing your marketing efforts, you may locate an under-served niche, which you can then take advantage of and claim as your own.

6. Spend Money To Make Money

Many small businesses are reluctant to spend their money unless absolutely necessary. But in most cases, you need to be willing to spend money in order to make money. Just be sure to spend wisely, and reap the rewards.

7. Consider Niches

Niche marketing can be very lucrative for small businesses. Larger companies normally go after the much wider “general” markets, while often ignoring those smaller niches, leaving them wide open for smaller businesses to take advantage of.

8. Communicate

Communicate with staff and customers. Use multiple channels to get your message out.

9. Listen

Listen to what your customers are saying about you and your products. Learn what they like, as well as what they don’t like. Cater to their needs, and learn from them.

10. Build Your Brand

Brand recognition is not built overnight, but a strong brand and brand recognition is worth its weigh in gold, and has the potential to sell products for many years. Make every effort to establish your brand in your marketplace.

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Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.

Ten Reasons Why Good Link Builders Fail

By Maria Nemenman in Featured

A good website builder knows that solid links mean solid rankings, but it’s an ever changing challenge to get them. Learn how to avoid a loss of link juice now.

Links are incredibly important in getting relevant traffic and good position in search results, but links are like any other relationship… they can go sour. Here’s a list of ten reasons why otherwise knowledgeable link builders blow their efforts. Pay attention and don’t fall into any of these traps. As a website builder you have got to get this part right or you are heading for disaster.

1. One Hit Wonder

The worse thing that can happen to websites that stumble onto a source of links or who only rely on one method of building links is for that accident or that plan to actually work. That sounds counter intuitive, but if you convince yourself that only one method is needed, you’re heading for a fall. You need to diversify your efforts and not have all your eggs in one basket.

2. Quantity Not Quality

The link builder who writes an article, spins it and then uses article submission software can easily develop 1,000 links to a web page in no time at all. The only problem is those links will be worth next to nothing. Building links is not just a numbers game. Links gain their value from the value of their source. A single link from a PR 4 is worth 1,000 links from PR 0 websites.

Using A Video Wall To Communicate With Your Customers

By Cynthia Minnaar in Featured

If you have been looking for a way to turn heads and communicate with your customers, you may have noticed the growing trend of digital technology in business places.

The cool thing about this trend is that, while it is growing, it is still in its infancy, and like the first people out there to catch on to the leverage found in the first automobiles and first computers were able to get well ahead of the pack, you still have time to grab on to this one and run with it as long as you understand the possibilities that a video wall presents.

Bring Professionalism Alive

One of the most valuable things that an interactive digital displays bring to your business is quite subconscious in nature. Let’s face it -the majority of people make their decisions based on emotions, and one of your main jobs as a businessperson is to create a sense of trust with potential customers. Nothing does this more suddenly and effectively than modern-looking digital displays.

A customer lays their eyes on one of these and immediately gets this image of your company as having it together – professional and leaving no stone unturned.

It’s a great foot to start out on.

The Ultimate in Communication

To go further, video walls are a magnificent communication medium. Not only are they excellent for getting attention in the first place, but they are also great at holding it.

The newest technologies offer stunning graphics and video displays as well as a multitude of other ways to present data to viewers in way they will remember.

And the nicest thing is that it becomes a way to communicate that also cuts back on staff time wasted giving the same information over and over again. It is still important to have human communication with customers where necessary, but often, a video wall or digital sign is a way too orientate people and point them in the right direction before they ever even speak to an employee.

Control from Anywhere

With all this technology at your fingertips, you would think that learning how to use a video wall would take some serious instruction, requiring complex software programs.

For most companies, that means one person must be leaned on to keep the system running.

The best part, however, is that many of the most advanced video wall models are all run online, using easy-to-use programs. It’s not only easy to get a grasp of how it all works, but that means it can be run anywhere by anybody- all you need is a solid internet connection.

A Variety of Functions

This type of digital display is more than just a way to dazzle your customers and tell them what they need to know – it presents a wide variety of solutions that make sense for businesses across all types of industries. Even better, they can typically be tailored to fit your needs exactly, as every business is unique.

Many of these interactive displays have been found making their way into amusement parks, hotels, banks, and universities. As you can see, the implications really do reach far.

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Ready to see what a video wall can do for your business? Check out some of most amazing digital solutions on the market at www.risedisplay.com now!

Can You Make A Living Online With A Content Website?

By Ricky Weber in Featured

If you have the desire to build a website that earns enough revenue to make a living from, then you will no doubt have considered the idea of a content site, where you provide new content such as videos, images, or articles in order to attract website visitors. But it is not always easy to make money using this type of website, and depending on your circumstances it may be easier for you to make a living using a sales page or other type of online business model.

This article will show you why the content site business model is not right for all website owners looking to make money online, and the ways in which you can determine whether this internet business model is right for you.

If you are considering the idea of creating a content website for the purpose of making money, it is important to consider what your budget will be and what your time frame for creating profit will be. The main distinguishing factor between making money with a sales page and making money with a content site is this: You can begin to earn money from direct sales almost immediately and without a huge budget, however it can take months in order to build up the traffic levels on your content site to the point that you are able to earn any serious income. This means it is a long-term business strategy without immediate results, and sometimes you are required to go cash-flow negative for a few months before you begin to see any real money being made from your site.

So in order to determine whether the content site business model is right for you, you should see what your answers are to the following questions: Do you have a budget of over $5000 for your website? Can you wait, or are you willing to wait, for 3-6 months before you begin to see any real money generated from your website? Can you afford to have new content created for your website on a regular basis? If you answered “no” to any of these questions, then the content site business model may not be the right choice for you. If you are looking to see immediate results, it may be a better choice for you to use the sales page business model instead, since you can begin to get sales and earn money immediately instead of slowly building up your website traffic levels to the point that significant revenue can be generated.

If you answered “yes” to these questions, then you might be able to earn a significant amount of money by creating a content site as long as you can spend the time in the beginning to build up your traffic levels to the point that significant advertising revenue can be generated. An important part in this business strategy is to take the time in the beginning, sometimes months or even years, where you focus only on building up your visitor base (which can include being unprofitable in the beginning) before you focus on how you can take your traffic levels and make money from your visitors or users.

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Do you want to increase your search engine rankings and earn more money? Go to NinjaSeoMethods.com and discover the top three “must have” search engine optimization tools to skyrocket the success of your business in record time!

Your Customer’s PIR: Price Investment Ratio

By Mark Hunter in Featured

Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right?

Price, though, is consequential in ways we may not initially consider. The price a person pays for something goes a long way in determining the perceived benefit they expect to get from it. The perceived benefit cuts two ways. First, the expectation of service goes up the more a person pays for something. Second, the perception of what they’re gaining also goes up with the amount they pay. The two are not opposites; they work in tandem and in nearly all businesses, this tandem relationship can and does work to your advantage.

Many companies, hopefully including yours, are known for delivering incredible service. This quality service may be what your customers comment upon and why they are willing to refer you to other customers. This level of service comes at a price. One of the things you always should be doing is explaining to and showing your customers how your level of service helps them.

The more you share this type of information with your customers, the more comfortable you become in seeing the value of what you offer. Having confidence in your service allows you to increase your “Price Investment Ratio” (PIR). This all has to do with what you expect customers to pay.

For the customer, the PIR is revealed when you help frame their expectations. To help explain this best, let me refer to what I call the “IBM paradox.” This is the belief people have that although you will pay more for anything you buy from IBM, you will never be fired for using IBM. What this means is there are plenty of companies that sell the exact same items and services as IBM, but at a less expensive price. Although other vendors will be less money, there is a level of safety and confidence in using IBM – so much so that it translates to a premium price that customers will pay.

The “Price Investment Ratio” (PIR) is the amount over the minimum amount a person would have to pay for something. They are willing to pay it to feel confident in what they are buying. You might say the PIR should really be the CP – the “Confidence Premium.”

There are no two ways about it – when you have great service but do not reflect it in your PIR, then you are underselling. If you are underselling, you are not making the profits you could be making.

I can hear some of you at this point thinking, “What if we don’t have a solid sense of how good our customer service really is?” In other words, maybe your company receives very few complaints, but at the same time, you are not sure if your service is at a higher caliber than what your competitors bring to the table.

In order to find out your “Price Investment Ratio” (PIR), you must do a deep dive with your existing customers to get them to tell you what your service means to them. Once you do this, you can then match up what existing customers are telling you with what prospective customers are asking you to do. When you grasp this, you begin to understand what the PIR really should be. How much “investment” is the customer willing to make in going with you instead of your competitor?

As I have often said, in the B2B arena, companies don’t buy anything, they only invest. If your customer can’t see the return on investment, they won’t invest – they won’t pay the price you want to get. When they do see the value, though, then you can feel very confident in charging a price above what your competitors charge. Don’t settle for a lower price when doing so is detrimental to your bottom line.

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Mark Hunter, “The Sales Hunter,” is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information, to receive a free weekly email sales tip, or to read his Sales Motivation Blog, visit www.TheSalesHunter.com. You can also follow him on www.Twitter.com/TheSalesHunter, on www.LinkedIn.com/in/MarkHunter, and on www.Facebook.com/TheSalesHunter.

Avoiding the Problems Associated with Keyword Ranking

By Resource Nation in Featured

When approaching SEO, there is something of a cult following which has succumbed to worshipping keywords at the Search Engine (SE) altar. The problem is that these keywords which are hailed as the end-all be-all of SE ranking are not always the most important in terms of what drives traffic. There are many ways in which you will be able to get even better results than when you have to utilize keywords for developing your website. The best thing to look at is all of the ways in which you can improve ranking without having to worry about the keywords you are using.

Along with looking at the keywords you are using, it is a good idea to pay attention to the reasons why using keywords is a bit of an antiquated system for getting SE ranking. Just like you would not want to use an 8 bit video camera for video surveillance there is no reason to keep using old technology to draw people in to your website. You will be able to get better results while spending less as long as you are willing to make some changes.

Why Keywords Can be Dangerous
When you are using a keyword to get a better search engine ranking, it is the equivalent of putting all your eggs in one basket. You will have to invest a lot of time and effort into creating content for the keyword, promoting it through different social media sites and posting to different E-zines. Once you have gone through the efforts, you can only hope that you will get the results that you were looking for. If not, it is back to the drawing board to reformulate your approach.

It is also fair to remember that when you are investing in the different keywords, you are making a guess as to what the right keyword will be. Even with good research, all you essentially have is an educated guess about what kinds of keywords will get you the results you are looking for. There is still no guarantee that you will be able to get the results from the SE ranking community that you are looking for. Often this will mean running SEO campaigns on several keywords at once hoping that at least one of them will pan out and cover the losses on the other ones.

It is also a good idea to bear in mind that there is no way to be able to guarantee that even with successful SE ranking that you will get the results you are looking for. There are so many other people looking to do the same thing as you are. They might have slightly less effective methods in terms of SE ranking, but far more effective tactics in terms of directing traffic and getting higher Click through Rates (CTR). Since these are the things which it is really all about, it makes you wonder what will actually help you to get the results you are looking for.

How to Get Better Results
There are a few different ways in which you will be able to get the results that you are looking for. One of the best ways that you can do this is to stop concentrating on one keyword at a time. Instead, try to spread out your efforts among many. You can even looking to using LSI terms to get better results. The idea is to make sure that the keywords you are using are inter-related and that the LSI terms you are using are created solely for use along with the page you will be using them on.

You might also try to use long tail keywords. These are the keywords which are very specific to the subject that you are promoting and are less generic. The result is a keyword which is still highly searched, yet is not something which might show up in different kinds of websites as well as those trying to promote the keyword. You will only be competing against those who are using the same long tail keywords. These will garner more specific results to what it is that you are offering.

Play with the Analytics to make sure that you are always getting the results that you are looking for. Ignore the placement on the SE ranking and instead pay attention to the amount of people who visited your site and the reason why they found it. You can focus more attention on those which are not performing where you would like for them to be. You can also make sure to look at why the ones which are performing well are performing the way that you want them to. This way you will be able to recreate the same style throughout your site.

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Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from video surveillance to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a business security system, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

Content curation – Guest Blog by David Meerman Scott

By Debralee in Featured

An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.

Have your say

Anyone who sometimes uses Twitter to send people to an interesting blog post or news article or video that they did not create is curating content. A retweet is a form of content curation too.

Essentially the idea is that you find things that interest you and share them. If you become known as “always finding the good stuff” people will eagerly follow you even if you don’t do much in the way of original content.

This human approach to content selection is very different than an algorithmic approach than used in a search engine like Google.

If you do online book or music reviews, you’re curating content. When you blog about other people’s work you’re curating content.

SXSW Future 15

Content curation happens offline too. At the South-by-Southwest Interactive Festival in a few weeks, I’m curating a panel discussion on social business. SXSW calls this a Future 15 because each of ten panelists gets just 15 minutes to present. I curated the ten panelists from among the thousands of panel submissions to create a unified two and a half hour session that fits together under the theme “social business”.

The SAY 100

The SAY 100, launching today from SAY Media, highlights “100 of the most interesting and influential voices online today” and is a great example of content curation. SAY Media worked with ten experts in ten categories, to discover interesting content and communities – the people that are driving discussion and influencing opinion online.

Michael Sippey, VP of Artist Development at SAY Media says: “We built Say 100 to highlight the power shift that’s happening in media from brand name sites, newspapers, magazines, etc. to individual voices.”

Here are a few:

Seth Godin curated the Say 100 business channel. You’ll recognize some familiar voices there.

Jane Pratt curated the Style channel, and picked great people like Tavi Gevinson and Scott Schuman of The Sartorialist

Clay Shirky curated the Thought Leaders channel, and picked some big brains like danah boyd, Sady Doyle and Richard Lipton.

Tina Roth Eisenberg curated the Design channel, and picked some fantastic bloggers like Will Hudson and Daniel Howells.

This is really cool stuff because now I have a bunch of hand selected blogs that are new to me to check out.

How are you curating content as a way of building an audience?

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About the Author: David Meerman Scott, author of the blog WebInNow, is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR, was a number-one bestseller and is being published in twenty-two languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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