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February 2, 2011

To Get A Better Page Rank In Google

Getting your website to rank high in Google searches is a daunting task to say the least. There are hundreds of different factors that will determine how well your site ranks. In this article I will go over the most important factors in SEO (search engine optimization) to help you reach the number one spot!

Before we begin, please note that SEO takes a long time! Anything you do today, wont actually be visible for up to 6 months depending on how much work is needed. This is why the techniques in this article are so important; you want the best results at the end.

On Page Optimization

On Page optimizations include everything and anything that involves changing the layout and code of your site. Generally speaking, the layout and coding of your site has little effect on how Google decides to rank your site’s position, but it does however effect how Google will determine what your site is all about. A properly formatted and coded site makes it easier for the search giant to determine the importance rating of any content on your site. So lets start with the basics.

Tags: I’m including both meta tags, as well as other HTML tags such as title and heading tags, and even bold or italics. I’m not going to go over meta tags here as that topic has been beaten to death by every SEO article ever written!

View your site as a report or textbook. I’m sure your website is beautiful and full of artsy design and cutting edge CSS, but that’s NOT how Google sees it. Google only sees the text. So how does it determine which text is the important text? Heading tags!

Just like a school textbook, the most important information is ‘coded’ with clues. The title of the textbook gives the reader the first and most important clue on what is inside. Each chapter or unit of the book has it’s own heading (h1 tag), with subheadings (h2, h3, h4). The most important key terms of the chapter are almost always in bold. Your site should follow this format! To follow through with my textbook analogy, the table of contents would be your sitemap.xml file.

Link Building

Now for what really matters in SEO. If it was as simple as optimizing some meta tags and formatting the site properly, then everyone would be on the first page. For the short story, Link Popularity is what determines how well your site will rank for your chosen keywords. This means that the more sites linking to you, the more awesome you seem in the eyes of Google.

Now for the long story. Google ranks every page on every website with a rating from 0 to 10. This rating is called a PR rating, or Page Rank. To put things in perspective, Google has a PR of 10, Digg has 8, and Zakk Wylde has a PR of 4. 4 is considered a respectable PR rating, with only power houses reaching 6+.

So why’s this important? Well no one knows the actual math as Google keeps it’s secrets well, but ultimately, if a site with a PR of 4 or 5 links to you, that one link is worth more that a hundred links from PR 0 sites.

There are also many other factors that change a link’s worth. The two most important are site relevance, and the anchor text in the link. That’s right, each independent link to your site is also assigned its own value. Generally speaking, links in the footer of a site are worth far less than one in the content. The site’s relevance is important as well. If you have a site about dentistry, and a guitar store links to you, then Google will assign it less importance. However, if it was Crest linking to your site!

The anchor text is what the text of the link actually says. If someone links to your site like this “click here to read more” then Google doesn’t have any content to determine what the link is about. If the link read more like this “Dentistry Information” then Google can better determine it’s relevance.

Getting Links

So how do you get people to link to you? This is where the real life value of your site matters. You need to have content that people want to link to!

You can also comment on blogs and forums, but this isn’t very effective and can be time consuming. You can write articles and submit them to differing sites on the web. Also time consuming. What about social media? Facebook and twitter are huge right? Depending on your site, this might be a great way to get your link out there, but your site has to be ‘buzz’ worthy. I don’t see people re-tweeting or Facebooking a site on dentistry. Unless you have the best friends ever who are willing to take the hit. Lastly you can contact webmasters of other websites in your category and ask them to place a link to you on their site.

Ultimately, you need to have valuable content on your site that people will want to link to by themselves. Good luck!

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10 Responses to “To Get A Better Page Rank In Google

    avatar peter karam says:

    i would love to have better rank in google

    avatar Hussain says:

    Nice post it give some better results to get some better rank in google asap.If follow properly.

    avatar marbie design says:

    Would a comment on a highly ranked site not be valuable link, if I use my company name?

    avatar Hera says:

    Amazing stuff. You have pretty much put all this in a nutshell. SEO guys wan to charge loads of monies. WHY! when you can do it yourself. Ok will take a little time tho…

    avatar Matt Warnick says:

    well then …what would be considered “valuable content”?

    avatar Cameron says:

    Awesome post, super useful!

    avatar dev says:

    This is very helpful article

    Thanks for sharing is article

    Nice suggestions, however you should also mention the rel nofollow fact. For further information you can check this video at the the Google Webmaster Central offical channel where Matt cutts talks about it.

    avatar sapna agrwal says:

    Nice post Thanks for sharing Read more at:

    avatar Andreas says:

    This article is not entirely correct. You claim that Google (or search engines in General) just see Text content.
    This can be proven as false by just having a look at the Webmaster Guidelines. They state: Don’t hide your CSS and JavaScript as this allows us (google) to determine the way your site and navigation works.
    So for an example: A site entirely based on Javascript (i.e. a single page with refreshing content through AJAX) will still be indexed with its varying content. This goes well beyond being a “Text only” approach.
    If we just have a closer look at how indexing works, you might understand that a single spider runs an instance of lets say Chrome (for Google) or IE (for Bing), loads the web page into a container, and after the Page Load Finish event (Page is fully loaded) it starts tearing (or evaluating) the content apart, inclusive JS and CSS.
    The CSS specifically because you might hide content from real users, but add keywords to your page targeted at the Search Engine Spiders….
    Another factor is the “Above the pagefold” content, this can only be determined in modern web design by looking at a webpage in its complete entity, and not only on the text. 🙂

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