February 11, 2011
Every website or blog needs to be collecting names and email addresses from visitors to the site. Sometimes it’s called an opt-in page or box, a landing page or a squeeze page. Whatever the name, the purpose is to not waste the clicks to your website by not getting valuable information from your readers.
Why am I collecting this information? Any seasoned business person knows that without marketing, we have no game to play. You need to be continually marketing yourself to your niche. The best way to show that you are the best solution to their problem is to send them information that addresses those problems. Then, every once in awhile, you will have the opportunity to present yourself as the solution to those problems. The most efficient way to continue to market to your readers is with email campaigns.
What information should I be collecting? A rule to go by is that by asking for as little information as possible, your reader will be more likely to provide it. At the very least, you need to collect a first name and a valid email address. You can ask for more information such as a phone number or address, however, you are reducing the likelihood of completion of the form. And remember, as you build a relationship with your reader, you can always ask for more information later.
Where do I get the code for my page? An autoresponder is an important tool for collecting this information. Most autoresponders have a free trial period so you can check them out and see which one works the best for you. The top programs on the market are Aweber, IContact Mail Chimp, and Constant Contact. If you are a member of a Chamber of Commerce, you will want to contact them and see if they are participating in a program from Constant Contact, this can save you a few dollars each month.
Please remember that your opt-in gift is not there to sell anything – only to gather information. Make sure that you are providing valuable information to your audience. You can accomplish this by compiling a short report, a video or a collection of articles. It’s best to make your opt-in short and to the point. You should also include a statement on your form that you will not distribute their emails to anyone else.
As you can see, creating a place to gather information from your reader is imperative to good online marketing of your product or service. If you would like to know more about how to create a report for your viewers, visit EasyWebContentSecrets.com