February 14, 2011
Check out the title of this article: ‘High Search Engine Ranking Optimization’, then a colon followed by ‘Top Google Website Ranking’. When I first used the term ‘ranking’ with reference to search engine listing positions, I was cried down by those ‘in the know’ because ‘ranking’ and ‘listing’ do not mean the same thing. Know what? I didn’t care because the people using the terms didn’t know that and it’s those I want to read my articles.
I found that stating the titles of my articles as I have done above gets me better listings for them on Google than if I focused only on the first or second part of that title. That benefits both me and the article directory. The title is legal and acceptable to article directories, and enables me to make good use of the best keywords I have found through my keyword research. If you find the two best, why use only one? Lesson #1: You should do the same!
The point is that not too long after these know-alls made their comments, my website was listed higher on Google and Yahoo than theirs were. So let them bleat and shout, but what counts for me are results and not claims or complaints about doing things right. I am going to give you some insight here into why you should not just do what others tell you to do, but should do what you find works for you. This is all legal, and no ‘black hat.’
Googlebot is Google’s ‘spider’ and it works by requesting the URL of the page it is to scan. It finds that URL from links on other web pages (websites, article directories, social networking, forums, etc), from URLs submitted via Google Webmaster Tools, or from a link on your own website.
Google lists web ‘pages’, not web ‘sites’ or domains.
When it reaches a web page it first removes the links on that page for further scanning. The page is then sent to Google’s indexing software that indexes it according to a large number of specific factors. There are algorithms that check semantic relevance to the search term used by Google’s user (LSI algorithm), Google PageRank (based on links back to the web page) and all the other factors that lead to high search engine optimization.
You will find it more difficult to get a top Google website ranking if you don’t understand how Google works, and how to take advantage of your knowledge. Knowledge is king, as they say, and knowing how Google works is one major step to that throne.
The links may then be scanned to find more pages either within your website for internal links, or within other websites for external links. By arranging for your links to be seen ‘last’ by Googlebot, it can focus on the text of your page first. Many have berated and ridiculed me for arranging my web pages and links that way, but it works!
Visitors see the links in my left hand navigation, but Googlebot finds them at the end of the page HTML. I have a trick to achieve that.
I have been ridiculed for more of my ideas, such as that the Google ‘nofollow’ attribute stops search engines visiting links. They all claim that it means only that the search engine algorithm will not give PageRank points to such pages. So much is obvious, because that was the intention of Matt Cutts who designed the attribute. However, Google Webmaster Central states:
“In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap.”
In other words, if you want Google to see your text rather than links, by adding the ‘nofollow’ attribute to these links you can stop Google following them, and focus instead on your content. There are situations where this is a very useful attribute to use to enable you to get a top search engine ranking. You can also use this attribute to maximize the Google PageRank measurement for any page you want – I generally focus on my Home Page. Get a high listing with that and visitors will easily find the other pages.
There are many other ways in which you can manipulate the way Google works for high search engine ranking optimization and a consequent top Google website ranking.
These are only two of dozens of white hat legal SEO tricks you can use to take advantage of the way Googlebot works in practice rather than what others will claim.
It is always best to carry out your own testing and acting on the basis of your results. Perhaps equally high listings on Google can be attained without doing these things, but these are what my tests have shown me to work, and I have yet to read about Google stating definitively that they are wrong.
More information on how Pete used his knowledge of how Google works to get a top Google website ranking for pages on his first three websites can be found on www.onlinenetincome.com/how-google-works.html where you also find out how you can achieve high search engine ranking optimization for your web pages.