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February 22, 2011

Article Submission Trumps Ezine Ads and Google AdWords

You may have heard advice from Internet marketing gurus that ezine ads are one of the best forms of advertising. You may also have heard that Google AdWords and other pay per click search engines are one of the best advertising methods. But when it comes to marketing your web site, article submission trumps ezine ads and Google AdWords anytime.

The advantage of article submission is trust. Suppose you subscribe to an ezine in the form of an email newsletter. You’ve just sat down at your PC, coffee in hand, to read your email. There in your inbox is a copy of one of your favorite ezines, the one you read every time. Clicking on the newsletter, you see that this edition starts with a sponsor ad and then has a couple of great sounding articles and a couple more ezine ads. Sipping your coffee, one of the articles catches your attention. You read the article, and you were right. It’s a great article.

At the bottom of the article, there is a link to the author’s web site and a short biography. You notice the author has a link to pick up a free report with more information about the article’s topic. Then you notice that right below that there’s a sponsor link in an ezine ad. The sponsor’s link is for a different web site, but it also offers a free report about the same topic.

Now you might click both links. But if you could only click one, which would you choose: the one by the author of the great article you just read or the one in the ezine ad?

If you would click on the one from the author of the article you just read, you’re not alone. Most people would, wouldn’t they?

Now suppose you’re surfing around on the web. You do a Google search on a topic you’re interested in, and you follow a link to a great article with some excellent advice on the topic. Again, there is a link to the author’s web site and a link to a free report with more information on the topic.

Right beside it are five Google AdWords ads on the same topic. As luck would have it, they are also each offering a free report on the same topic.

You would still be most likely to click on the author’s link at the bottom of the article, though, wouldn’t you?

Article submission trumps ezine ads and Google AdWords because you establish a relationship and build trust with your reader. You are obviously the expert. After all, you wrote the article. And the webmaster or ezine publisher wouldn’t have published the article if they didn’t think you knew what you were talking about, right?

Years ago, I used to do direct sales in people’s homes. I learned that one of the first things you need to do is the “warm up.” You’ve just entered someone’s home, they don’t know who you are as a person, and they know you’re going to be trying to get money from them before you leave.

If you don’t establish rapport quickly, it’s difficult to overcome people’s natural sales resistance. In direct sales in the home, you do that by talking a little with people before you begin your sales presentation. They get to know you as a person, and their resistance is lowered.

Most people can’t do sales because they remain the “enemy,” the horrible sales person who wants to sell something. Let’s face it, people hate sales people!

But imagine if you could warm up to people easily – and not just one or two people, but thousands of people. Imagine if instead of selling them something, you could educate them about something that will solve a problem and be of great benefit to them. That’s entirely different, isn’t it?

Article submission allows you to do exactly this, and on a massive scale. If you submit many articles to article submission sites and article directories, many will be published on web sites and in ezines around the Internet. People will read your articles and warm up to you. Solve their problems and they’ll want more.

It’s hard to accomplish that with Google AdWords. You only have three lines and a few words to build interest and trust and to get the click. It’s also hard to achieve that with ezine ads. Even with solo ezine ads, everyone knows they are advertisements.

Article submission is the secret. Writing and submitting articles is relatively easy. Just write very helpful articles on your topic and link to your web site. Through article submission you will build your reputation. Through article submission you will gain trust. And through article submission you will get visitors to your web site that already like you, value your advice, and want to know more about what you can do to help them.

That’s already an incredible benefit, but it gets even better. Article submission is usually free, or low cost if you use an article submission service. Ezine ads and Google AdWords can be very expensive, and it is unlikely you could ever get traffic coming to your site as open to listening to you and trusting you as they will be from an article submission.

This is why article submission trumps ezine ads and Google AdWords.

Anthony Harris is an expert online marketer, trainer, and teacher. Head here to to discover how to get up to 19 checks per month, earn upwards of $519.17 per day, make more than a full time income in your online home business in 60 days or less.

8 Responses to “Article Submission Trumps Ezine Ads and Google AdWords

    I believe people are looking for relevant content and not words or ads. People also do business with those they trust. Thanks for posting!

    avatar SEO Bedford says:

    Not to mention that article marketing will help you move up the rankings for terms related to your article. All you have to do is link the article to your website using targeted keywords. But hey we all know that don’t we. LOL

    You are so right, We’ve tried the paid adds and Adwords, and the articles always trumps them. You have put this in an easy to understand perspective, right on target. The thing I like about the articles, is that they stay active. When you run out of money with Adwords and ads they are gone at the same time your money is.

    avatar Do Follow List says:

    thank share

    As a freelance writer, there is absolutely no doubt in my mind that article writing and submission to high PR websites, gives you more advertising exposure than Adwords or any other PPC service could ever match. The good thing about articles is that if you have it SEO’ed with keyword in title, first paragraph, body and conclusion, the search engines are bound to pick it up. If you have a low competition keyword phrase, even better, as you can easily get to page 1 of Google with very little effort.

    Dear Editor,
    >>> I read an article allowed on Site Pro News titled “Article
    >>> Submission Trumps E-zine Ads and Google Adwords by Anthony Harris today.
    >>> As I read through the piece he did bring out some good points.
    >>> However when I followed the link to his site I was once again greeted
    >>> by a site {like countless others} that rambled on and on about making
    >>> me a millionnaire. I can live in a dream house, work in my pajamas,
    >>> own a fabulous Porsche {unless I want a Bentley convertable} have
    >>> only the most expensive wines, coach my childrens ball teams, etc,
    >>> etc. Get the picture?
    >>> What makes that article any different fron any politician or Wall
    >>> Street tycoon telling any of us how great life is? Now I realize some
    >>> person is looking to get rich overnight, but what we may need are
    >>> articles that truly help. Believe me, we see enough of the articles
    >>> that do not.
    >>> Good Day,
    >>> Danny Freeman

    avatar Alec nelson says:

    Article submission confused me for a time but I have to say I am a big convert now and am finally starting to wean off ppc.

    avatar Alan says:

    Google are cracking down on article submissions as a way to enhance search rankings. Whilst I think it may still assist, it won’t be as effective as it once was.

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