February 26, 2011
When approaching SEO, there is something of a cult following which has succumbed to worshipping keywords at the Search Engine (SE) altar. The problem is that these keywords which are hailed as the end-all be-all of SE ranking are not always the most important in terms of what drives traffic. There are many ways in which you will be able to get even better results than when you have to utilize keywords for developing your website. The best thing to look at is all of the ways in which you can improve ranking without having to worry about the keywords you are using.
Along with looking at the keywords you are using, it is a good idea to pay attention to the reasons why using keywords is a bit of an antiquated system for getting SE ranking. Just like you would not want to use an 8 bit video camera for video surveillance there is no reason to keep using old technology to draw people in to your website. You will be able to get better results while spending less as long as you are willing to make some changes.
Why Keywords Can be Dangerous
When you are using a keyword to get a better search engine ranking, it is the equivalent of putting all your eggs in one basket. You will have to invest a lot of time and effort into creating content for the keyword, promoting it through different social media sites and posting to different E-zines. Once you have gone through the efforts, you can only hope that you will get the results that you were looking for. If not, it is back to the drawing board to reformulate your approach.
It is also fair to remember that when you are investing in the different keywords, you are making a guess as to what the right keyword will be. Even with good research, all you essentially have is an educated guess about what kinds of keywords will get you the results you are looking for. There is still no guarantee that you will be able to get the results from the SE ranking community that you are looking for. Often this will mean running SEO campaigns on several keywords at once hoping that at least one of them will pan out and cover the losses on the other ones.
It is also a good idea to bear in mind that there is no way to be able to guarantee that even with successful SE ranking that you will get the results you are looking for. There are so many other people looking to do the same thing as you are. They might have slightly less effective methods in terms of SE ranking, but far more effective tactics in terms of directing traffic and getting higher Click through Rates (CTR). Since these are the things which it is really all about, it makes you wonder what will actually help you to get the results you are looking for.
How to Get Better Results
There are a few different ways in which you will be able to get the results that you are looking for. One of the best ways that you can do this is to stop concentrating on one keyword at a time. Instead, try to spread out your efforts among many. You can even looking to using LSI terms to get better results. The idea is to make sure that the keywords you are using are inter-related and that the LSI terms you are using are created solely for use along with the page you will be using them on.
You might also try to use long tail keywords. These are the keywords which are very specific to the subject that you are promoting and are less generic. The result is a keyword which is still highly searched, yet is not something which might show up in different kinds of websites as well as those trying to promote the keyword. You will only be competing against those who are using the same long tail keywords. These will garner more specific results to what it is that you are offering.
Play with the Analytics to make sure that you are always getting the results that you are looking for. Ignore the placement on the SE ranking and instead pay attention to the amount of people who visited your site and the reason why they found it. You can focus more attention on those which are not performing where you would like for them to be. You can also make sure to look at why the ones which are performing well are performing the way that you want them to. This way you will be able to recreate the same style throughout your site.
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