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February 26, 2011

Content curation – Guest Blog by David Meerman Scott

An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people.

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Anyone who sometimes uses Twitter to send people to an interesting blog post or news article or video that they did not create is curating content. A retweet is a form of content curation too.

Essentially the idea is that you find things that interest you and share them. If you become known as “always finding the good stuff” people will eagerly follow you even if you don’t do much in the way of original content.

This human approach to content selection is very different than an algorithmic approach than used in a search engine like Google.

If you do online book or music reviews, you’re curating content. When you blog about other people’s work you’re curating content.

SXSW Future 15

Content curation happens offline too. At the South-by-Southwest Interactive Festival in a few weeks, I’m curating a panel discussion on social business. SXSW calls this a Future 15 because each of ten panelists gets just 15 minutes to present. I curated the ten panelists from among the thousands of panel submissions to create a unified two and a half hour session that fits together under the theme “social business”.

The SAY 100

The SAY 100, launching today from SAY Media, highlights “100 of the most interesting and influential voices online today” and is a great example of content curation. SAY Media worked with ten experts in ten categories, to discover interesting content and communities – the people that are driving discussion and influencing opinion online.

Michael Sippey, VP of Artist Development at SAY Media says: “We built Say 100 to highlight the power shift that’s happening in media from brand name sites, newspapers, magazines, etc. to individual voices.”

Here are a few:

Seth Godin curated the Say 100 business channel. You’ll recognize some familiar voices there.

Jane Pratt curated the Style channel, and picked great people like Tavi Gevinson and Scott Schuman of The Sartorialist

Clay Shirky curated the Thought Leaders channel, and picked some big brains like danah boyd, Sady Doyle and Richard Lipton.

Tina Roth Eisenberg curated the Design channel, and picked some fantastic bloggers like Will Hudson and Daniel Howells.

This is really cool stuff because now I have a bunch of hand selected blogs that are new to me to check out.

How are you curating content as a way of building an audience?

About the Author: David Meerman Scott, author of the blog WebInNow, is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing and PR, was a number-one bestseller and is being published in twenty-two languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.

2 Responses to “Content curation – Guest Blog by David Meerman Scott

    avatar Jeff Newman says:

    Thanks for your post David. I think people definitely are looking for others to help them find the best content. I think if someone in a certain niche pulls together the best content they will develop a huge following. is excellent at content curation for new media training and information. They are who I originally heard about this concept from.

    avatar Monex says:

    Good content takes time to research write and promote..But without an audience you can t justify spending the time. That is unless you can short the circuit and get great content without spending tons of time..That s where content curation gives you an edge. This article will explain the benefits of content curation and review some excellent tools.. .Content curation is the process of reviewing and filtering articles and blog posts from across the web..It is NOT stealing other peoples blog posts and placing them on your site..Every time you look at Twitter for interesting links from your network or share an important article on Facebook you re curating content.

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