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By Steve Duval in Featured

list-buildingList building is an important part of Internet marketing; however, many new marketers overlook this crucial step. Some simply do not understand how to go about it, while others doubt its importance altogether. Just ask any successful Internet marketer, and you will quickly learn how important an opt-in list is.

Sometimes, beginning Internet marketers confuse list building with collecting email addresses. The two are worlds apart. Anyone can collect email addresses and send out numerous emails, the bulk of which will be deleted or lost in the spam folder. However, when you build a list of prospects to which to send emails, you are building a list of prospects who are already interested in what you are selling.

This is why it is called list building. You are not simply collecting or gathering email addresses, but you are building a list of targeted prospects, which takes time. In order to get individuals to take the time to give you their email address so that you can send them marketing emails, you will probably have to give them something in return. In fact, this is one of the easiest ways to get people to consent to receiving marketing emails.

Many Internet marketers give away a free ecourse, ebook, or something along those lines as part of their list building techniques. Look at it this way; if they are on your website, they are most likely interested in the niche in which you are marketing. Give them something for free in exchange for their name and email address, and you will add a contact that is truly interested in what you are selling.

List building is about building relationships, not collecting email addresses. While you are building a list of prospects so that you can market to them through email, you must focus on building trust. You want your prospects to view you as an expert in your field, someone in whom they can believe. While you may send numerous emails without making a sale, build relationships while you are building your list and the sales will follow.

List building is something you may have to work on from time to time. Even when you have a large list, customers will come and go and so you never want to be unconcerned about building a list. Once you have a list of prospects to market to, you want to ensure that your emails will actually be opened and read. This is where the subject line comes in. Regardless of how powerful your message is, unread messages lose all of their power the moment the recipient pushes the delete button. Therefore, you must ensure that your email subject lines convince prospects to open and read your email.

If you are new at this, it may take some time and effort to write convincing subject lines. You can learn a lot just by browsing your own email inbox. Which subject lines convince you to click on the message, and which ones do you delete? Start noticing other subject lines, and use what you learn in your list building techniques.

Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online steves6figureincome.com. To Find Out More About Steve and how he can help you stve-duval.com.

By Jill Whalen in Featured

SEOptimizationHi, my name is Jill, and I’m a %#@$ stirrer!

When you’ve been in any industry as long as I’ve been in the search marketing industry (going on 16 years now), it’s easy to get bored occasionally. At those times I find myself stirring up the sh… stuff on Twitter or in comments on others’ blogs, forums, etc. You’d think at my age (I’ll be 50 this summer) I’d know better. And yet, I continue to do it. I’m not sure if it’s a conscious choice, or just a crazy compunction, but no matter the reason, I’ve been on a roll the last few weeks.

As part of my stirring, I often write what appear to be outrageous tweets and comments on a subject near and dear to SEO hearts (a few still do have hearts, you know ;) . The funny part is how quickly people will jump on a comment that seems a little “off” to them. I imagine it’s partly their own boredom or perhaps they’re trying to find the next interesting thing to blog about. Others surely just enjoy saying, “Jill Whalen has finally lost her marbles!” ;)

It’s Hard to Argue With Logic

But I love it when they challenge me on my little points of outrageousness because every seemingly nutty comment I write is backed up by a well-reasoned, logical message for which I’ve spent ages preparing — usually in the form of an article I’ve written in the past. While they can challenge the kooky sound byte by using it out of context or saying it’s so stupid or how it’s finally time to lock me up in a mental institution, they can rarely refute my actual reasoning – if and when they read it. It’s much more fun to trash what they *think* I mean.

By John Sylvester in Featured

Isn’t it somehow absurd that social media usurped tyranny in the Maghreb and the Middle East and that Facebook toppled Hosni Mubarak in the ten days that shook the world. Isn’t the real cause youth unemployment and the economic crisis aided by media?

As the protests sweeping through the Maghreb and the Middle East continue unabated, CNN cites the following reasons behind them:

In Tunisia, protesters complained about high unemployment, corruption, rising prices and political repression; in Egypt the complaints were about police corruption and abuses, lack of free elections and economic issues, including high food prices, low wages and high unemployment; in Libya, high unemployment fueled the protests, as have anti-Gadhafi groups; in Bahrain they demand the introduction of a constitutional monarchy and complain about discrimination, unemployment and corruption; in Yemen, high unemployment is fuelling much of the anger among a growing young population steeped in poverty; in Jordan, the economy has been hit hard by the global economic downturn and rising commodity prices, and youth unemployment is high; in Iraq, the protesters are angry about corruption, the quality of basic services, a crumbling infrastructure and high unemployment; in Algeria it’s about escalating food prices, high rates of unemployment and housing issues; and in Syria, opponents of the al-Assad government claim massive human rights abuses and an emergency law.

The common thread in all these protests across the region is steeped in high proportions of youth unemployment and corrupt, repressive regimes. And it looks likely that all these street-level Arab revolts, each having a slightly different origin but all sharing the common denominator of youth aspirations and unemployment, are a result of economic hardships and the power of new media to disseminate these events.

It was economic want and inequality as much as political repression that incited the Egyptian and Tunisian revolutions. The converging effects of population growth, climate change and energy depletion have transpired to set the backdrop for this looming and inevitable crisis.

Add to this hydrocarbon energy depletion: in its World Energy Outlook for 2010, the International Energy Agency argued that conventional oil production worldwide probably peaked in 2006, and is now declining.

Official world oil reserves had been overstated by up to one-third – implying that we are on the verge of a major “tipping point” in oil production. Perhaps as early as 2015, the contribution of Middle East oil to world energy consumption could become negligible.

This all makes perfect sense, but a report titled “Social Media and Free Expression in the Arab World” argues that several months before the unprecedented popular uprisings in Tunisia, Egypt and other countries of the region, “[people] were enabled by communication and citizen mobilisation via social media platforms – Twitter, Facebook, and YouTube — as well as mobile technology.”

Social media advocates seem to routinely and conveniently ignore the economics of the region and sternly point out that the “awakening of free expression that has now entered the body politic of Tunisia and Egypt and has helped break down the stranglehold of state-sponsored media and information monopolies in those countries.

“Indeed,” they say, “from Morocco to Bahrain, the Arab world has witnessed the rise of an independent vibrant social media and steadily increasing citizen engagement on the internet that is expected to attract 100 million Arab users by 2015. These social networks inform, mobilise, entertain, create communities, increase transparency, and seek to hold governments accountable. To peruse the Arab social media sites, blogs, online videos, and other digital platforms is to witness what is arguably the most dramatic and unprecedented improvement in freedom of expression, association, and access to information in contemporary Arab history.”

The Washington Post, in its article, “In the Middle East, this is not a Facebook revolution” contends that “the catchy notion” of a “Twitter Revolution” or a “Facebook Revolution” is being debated – and tweeted, of course – from Washington to Cairo and beyond.

While they argue that, “Few can deny that social media has enabled the most significant advance in freedom of expression and association in contemporary Arab history” and that, “during the protests, social media aggregated, disseminated and accelerated vital news and information,” the article concludes, “but in the end, Facebook and YouTube are tools – and tools alone cannot bring about the changes the world has witnessed in recent weeks…Deep-seated social ills – repression from the top and political and economic frustrations from below – are at the core of protests sweeping the Arab world, much as they have been in revolutions throughout history.

“So do not confuse tools with motivations. Thinking of this moment as a “Facebook Revolution” only demeans the challenges the protesters and populations are overcoming. Had Facebook or Twitter – or the internet itself – not been around, would the revolutions still have happened? With large segments of Arab populations unemployed, marginalised and feeling powerless to change their futures under authoritarian regimes that were increasingly out of touch, all the elements for upheaval were there; social media helped make the grievances all the more urgent and difficult to ignore.”

In 1452, with the aid of borrowed money, Gutenberg began his famous Bible project and printed two hundred copies. The printing press certainly initiated an “information revolution” on par with the internet today and printing could and did spread new ideas quickly and with greater impact. And there were revolutions as a result.
—-

V9 Design and Build (http://www.v9designbuild.com) produce tasteful web design in Bangkok, Thailand, including ecommerce shopping cart solutions, with functionality that allows owners to set up and maintain their online stores.

By Resource Nation in Featured

There are many different tactics available which can help you to gain the kind of attention you need in order to have the kind of traffic you need for your website. You are likely to go through the paces of looking up various different kinds of methods and maybe even getting expert advice from those who say that they can help you. Along the way you will come across different methods which seem as if they will help you to get more traffic for your site. The problem is that some things which look too good to be true sometimes are.

One of the things you will likely hear about if you are looking in to SEO marketing methods is article spinning. Spinning articles is something which is fairly new to the scene and not many web developers quite know what to do with it. They are interested in it because it is supposed to have many great benefits, but at its core it seems problematic. It is a good idea to take a good close look at everything that spinning articles has to offer you before you make a decision as to whether to use it or not. While it is not preferred by all, it does have merit and can help to drive traffic.

What is Article Spinning?
Before you can make any decisions about article spinning, you will need to know what it is that you are dealing with. Article spinning is a method by which you can take one article and turn it into several different articles. The concept is to change different words within the article so that they are unique enough to pass copyscape and other plagiarism checking programs. The changes are to concentrate on different keywords. Changes are made within every sentence to create as many different articles as are needed.

Methods for Spinning Articles
The most often used method for spinning articles is to use a spinning program. The program will identify the words which can be spun and will produce the different versions of the articles for you. If you are looking to get specific keywords from the different spun articles, you can manually enter them instead. One way or another, you will likely run the articles through some kind of software to produce the different articles you will need for different applications. Software is chosen by how much automation you want as well as the level of change you are looking for between articles.

What to do with Spun Articles
Once the article has been spun and you have several articles, you will likely submit them to different article directories. The idea is to make sure that you are able to submit to as many directories as possible to create the kind of SEO ranking you desire. In most cases you will use software which will submit your articles to the different directories you normally submit to. You can choose software which will ask you for the directories you want to submit to or you can choose to allow the software to choose for you.

Why Spun Articles Are Popular
There are many who prefer to use spun articles when promoting their websites. The reason for this is because it allows them to get more exposure without having to write a lot of articles. This can save time and money. You can take a few hours to write a well-crafted article on any subject like GPS vehicle tracking and a few more hours to spin it into a hundred articles. A process which normally would take days to accomplish can now be completed within the time of a regular work day. The amount of traffic the spun articles is based on the quality of the original article more than the spin quality as it is about the message more than the words.

Cautions about Spun Articles
Some believe that spinning articles is nothing short of acceptable plagiarism. Even if the original article is yours, you did not do any work to create the other articles spun off of it. The algorithms for the search engines are being changed to stop from spinning articles resulting in higher search engine placement. In fact, the search engines would rather punish those who use article spinning to gain the attention that they want.

It is also important to note that often when the articles are changed by spinning that the grammar of the article can be changed. It will no longer read as if it was written by you. You will still have to invest time into editing and reading all of the articles as you do not want to use subpar content.

Choosing what is Right
It is important for you to consider wisely whether you will use article spinning or not. Even if you are afraid of the consequences of the search engines, spinning does work for now to get better rankings.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from GPS vehicle tracking to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a GPS tracking device, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

By Elmar Sandyck in Featured

webtrafficWe discussed earlier the first golden rule in keyword research about finding relevant keywords for your niche. Now that we have obtained our relevant keywords, we now proceed to the second golden rule:

Finding High Traffic Keywords

The only time you actually welcome high traffic is if you generate it because of relevant keywords that drove people to your website. It’s a fact that some keywords generate high levels of traffic while other keywords generate low levels of traffic. Receiving little traffic is not enough and is disappointing.

One of the best ways of improving your traffic that will really make a significant difference is by using the Market Samurai keyword tool.

Let’s discover how this works.

When you enter a word or phrase in the search engine box of Google, for example, it will then generate page results that will display related articles to your chosen keyword or phrase. Generally, a high percentage of people will choose to explore the website ranked number one. A smaller percentage of people will choose to explore the number two ranked website and so on.

According to Market Samurai, the average breakdown of these percentages is as follows:

The number 1 ranked website receives 42% of clicks

The number 2 ranked website receives 12% of clicks

The number 3 ranked website receives 8% of clicks

The number 4 ranked website receives 6% of clicks

The number 5 ranked website receives 5% of clicks

The number 6 ranked website receives 4% of clicks

The number 7 ranked website receives 3% of clicks

And the remaining clicks are shared between all the other sites listed in Google.

Clicks refer to the number of times people actually clicked through your website upon seeing it in the Google page rank results. Clicking through the link will, of course, direct them to your site, ergo, providing traffic. (Just imagine the stark difference in percentages from the number 1 ranked website to number 2. A whopping 30%!)

SEO Traffic

However, lest you get disappointed with a “more or less” results for the traffic you want to achieve and the actual traffic your website is actually getting through your manual efforts, Market Samurai has the nifty tool SEO Traffic (SEOT) which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword. SEOT features a trends column which provides a visual representation of the monthly traffic trends for each keyword. The graph always provides twelve months of trend information. It is also particularly useful for identifying keywords that are very seasonal.

There are actually easy steps that you could follow in this tool that helps you identify high traffic keywords and are worth targeting:

Set a traffic filter. In SEOT, all you have to do is just click the plus sign (+) next to SEO Traffic and enter a minimum traffic value. The suggested traffic value is 80.

Any keyword or keyword phrases that do not have the potential to deliver at least 80 visitors a day to the number 1 ranked website in Google will be weeded out.

Set a Phrase to Broad match filter of 15%. Also discussed in the first golden rule, this is used to filter out any misleading terms from Google.

Relevant keywords? Check.

High traffic keywords? Check.

What else is in store in keyword research? Find out what’s the third golden rule in the next post!

Find Out How Elmar Sandyck Uses High Traffic Keywords To Establish A Very Profitable Online Business By Visiting www.InternetMastermindStrategy.com.

By Gabriel Meriwether in Featured

SEOptimizationIf you’re just starting out in SEO, you’re going to need authority linking to get you in the game. An authoritative site can leverage anchor text links much more than a site without much authority. In other words, if an authoritative site has 100 external links and the non-authoritative site has the same 100 external links, Google will favor the authoritative site. Depending on the degree of authority, Google may even place the authoritative site higher even if it has only 10 anchor text links opposed to the other site’s 100.

The most effective technique I’ve found to get authority is guest blogging using leads found on MyBlogGuest.com. Here you can find a large quantity of high quality sites interested in accepting guest blogs. It’s really quite simple. MyBlogGuest is a platform that connects blogs that want guest content with bloggers who want to post guest content in exchange for a few links to their site.

Cold Calling Blogs

Cold calling (emailing) blogs is another tactic you can use. This method can work, but it’s so inefficient that it may not be worth your time. However, I recently tried a tool called Ontolo which takes a lot of the grunt work out of finding good blogs in the first place. Ontolo takes keywords that you would use to search for websites, and then produces thousands of sites that can all be ranked according to the site’s authority. Then, the program provides email addresses, twitter accounts, contact pages and more, taking out the time consuming process of finding all that information on your own.

While it’s an excellent tool that saves a lot of time, I’ve personally found that my cold calling response rate doesn’t justify the cost of the program. It may be different in your market. Even if you don’t use the program, you can find some outsources to do Ontolo’s work for you. Use Google blog search or preferably, Technorati, because you can search by authority. Also, when comparing sites side by side, I’d suggest using the MOZ score. Google tool bar page rank is a poor indicator of ranking because it is so rarely updated.

Anchor Text Linking

Authority is good, but without specific anchor text links pointing to your site you’re going to have a hard time ranking for your chosen keywords. The best thing you can do a get a high quality syndication list. Find your partners you use for authority and ask them if they’d be interested in receiving syndicated articles. Also, you can use more traditional methods such as ezinearticles.com or Buzzle, but you may have to wait a long time before good sites pick them up. Over time though, ezinearticle and Buzzle can be beneficial.

Gabriel Meriwether is a guest author for www.brooksidepatiofurniture.com which specializes in outdoor chaise lounge chairs.

By SEO Daddy in Featured

Hello Peeps!

As promised the next installment in the Rik Pennington story, his meteoric rise to Google’s Top Ten for a generic search term – ‘Wedding Photographer.’ It now pretty hard work for me to generate good quality links on a monthly basis, I have exhausted most of the avenues known to me. I have scoured the competitors’ websites with forensic tools to discover the juice bits of their success. I needed to find a SEO top-up to compound the hard work put in and maintain Rik Pennington’s Photography Website on page one of Google. What I was really looking for was a slow-release SEO-Multivitamin and I definitely found the perfect one for this project.

Article Submission

The most important aspect of article submission is where you submit your articles. Submitting good quality articles to reputable Article Websites is still a good way to generate trusted targeted back-links. The article site needs to be well regarded and known to employ a stringent human editing process before publishing your article. Google likes trusted sources, informative article, unique content, human reviewed, 2-3 clean back links; happy days all round. Googlebot gets what it hungers, fresh content and more importantly you get your hard earned back-links. It’s easy to find out where you should be submitting, just use your search skills, find the best on Web and get writing and submitting. But be aware; this is a time-consuming process but you will see the rewards: Rik Pennington has! :)

Automatic Article Submission Software

I’m not too sure about this one! I just can’t see the point in submitting the same article with the same title, copy and links to 100+ different Article Websites of questionable merit. It goes against everything I have read about duplicate content and my own ethics. My opinion is the links you manage to gain from this process are not worth the considerable effort you have to endure during the submission process and may be damaging to your link power and overall authority. That said, I am more than happy to hear any of your views regarding this approach and be persuaded otherwise. The jury is still out for me on this one!

Spinning Your Way To The Top

Now, this is the story of how I discovered my SEO-Multivitamin. Somebody asked me “do I spin because if I don’t, I really should be….” Odd, I thought… To start with, was I meant to be going to the gym and hopping onto a bike for an hour; how was that going help my SEO efforts? How wrong could I have been! After researching the concept related to SEO, I got the picture. Using a handful of articles, spinning the copy and submitting the spun versions to different article websites. Yet another way to tick Google boxes for content. Varied titles, spun/rewritten/different content whichever way you look at it! Google allegedly makes the rules, it’s your job to push them. If nobody pushed the envelope, there would be need for rules. There is never going to some harmonious Internet Utopia where all is fair. SEO is akin to the capitalist model, driven by competitiveness and greed. That’s just the way it is and the way it will always be. You see this is a fallacy but the truth is that it is not Google who writes the rules; the rules are written by those at the cutting edge of SEO. Google only reacts accordingly to produce informative and representative results; thus keeping the advertising juggernaut running at full speed. It’s all about the ‘money honey’! Search is just the vehicle. Remember every vehicle eventually runs out of gas and new and better ones come along. That’s a theory from the cycle of history; but that’s a totally different story.

Let’s get back to the cutting edge of SEO and what tools I have used to maintain Rik Pennington Photography website in ‘Google’s Top Ten’ for the generic term ‘wedding photographer’. Now the goal at this stage of Rik Pennington’s development has been clearly defined by my R&D mentioned above. I need to write articles, I need them to have individualistic qualities and I need links, clean fresh powerful links! So I’m looking at different tools and reading the over inflated claims to get you #No.1 in 3 weeks, etc, the list goes on… To be quite frank; any of you out there who have been duped by the hype and parted with good money and seen little return, well I feel for you. But we all know that if it sounds too good to be true, then its utter bull! Don’t go down that road!

Well I heard about this one on the grape vine and it ticked all of my boxes and more importantly it ticked Google’s stringent boxes as well. I had finally found the slow-release SEO-multivitamin I was hunting for; to compound the hard earned gains I had made for Rik Pennington. Brad Callen’s SEOLinkVine; this really is a nifty and cleverly thought-out concept for link building and growing your authority online. More importantly SEOLinkVine’s approach is, in my opinion, 100% ethical. If you don’t know who Brad Callen is and more importantly the contribution he has made to the SEO world, look him up. His reputation speaks for itself and his SEO software products are up there with the best on the market. SEOLinkVine is a clever take on what many of us have been looking for. Article creation tools, article spinning tools, you can spin every aspect of an article, synonyms, words, sentences, paragraphs and even the links themselves. Throughout you can monitor your rewrite percentages. Once this process if complete the opportunities for publication are endless. Propagation to a network of blogs globally, target by your category/neighborhood choices. What more could we as SEO’s ask for? More importantly it’s what the search engines are looking for; unique, well written, informative content, it’s a win-win all round. SEOLinkVine is composed of 2 sections ‘Get Content’- ‘Give Content’; and everything in life comes down to a bit of give and take! I’m sure you would all agree on this one. Not only can you offer your articles to an ever expanding global network controlled and monitored by SEOLinkVine, but you can also contribute to growth of the network by receiving fresh, relevant content to your Blogs.

On submission, the backend marries your articles with possible publication locations defined by your categorization choices. Your articles are only going out to the market sectors (neighborhoods) defined by you. Then the potential publisher can review and decide if your content is relevant to their Blog and has the last word on whether or not to publish your article, your UNIQUE ARTICLE, every time! Happy Days indeed!

But it doesn’t stop there, once your articles are out in the network, you can monitor your progress in real-time and over time with a clever little App. It will track the keywords you are targeting, how many times each article is published, your progressive back-link growth and your PageRank if that is of interest to you?

SEOLinkVine in this case was used to sustain Rik Pennington’s positions in Google’s Top Ten for the term ‘Wedding Photographer’ and has been an excellent ‘seo service’ to employ. There is no reason why you shouldn’t use this software during the infancy of your SEO project development and gain early back-links for your embryonic website giving you the advantage over your competitors. Keeping you topped up will generate a near daily stream of one-way back-links.

In my opinion this is the most complete, user friendly article delivery mechanism I have found to date and it works! The claims by Brad Callen and his team are not exaggerated. SEOLinkVine does what it says on the tin and does it very well indeed.

Controlled Article Propagation

In a nutshell we can gain slow release daily link top-ups, compounding our achievements and staving off the opposition, which is definitely an SEO-Multivitamin worth looking into.

Next week, I will reveal the biggest gun of all in my SEO arsenal when it comes to conquering the pinnacle of Google’s search results.

The SEO Daddy is a very successful professional SEO Consultant. He runs www.frame13.com an SEO Company in the UK. He covers every industry online and specializes in Wedding Business SEO. This article covered the use of SEOLinkVine on Rik Pennington’s meteoric rise and sustaining his presence at to the top of Google for the generic term ‘Wedding Photographer’.

By Andrew Collinson in Featured

facebook-iconEveryone knows Facebook has become huge. It’s now the second ranked website after the mega-Google itself. It is the biggie in social media and this gives us a clue as to how it should be treated when we are hunting for business. Too many people are rushing onto Facebook making “friends” with as many people as possible then pitching products to them.

If you want to be successful on Facebook then there are certain rules you must abide by. Plan to make exactly zero dollars on Facebook. Yes, you read that right, zero. What you have to imagine is that being on Facebook is like being at a party. You go to a party to meet and make friends and find out about people. What are their interest hobbies and past times. They tell you about their families.

Have you ever been to a party where there is someone there trying to sell a product to people. You get this a lot with network marketers. They have just joined an opportunity and have been told to “make a list” of everyone they know.

Well even if they have just met you at a party as far as they are concerned you are in their warm market and you have earned the right to be pitched to by them.

People treat Facebook like this and are forever pitching products and wonder why people won’t listen.

So you must treat Facebook like an article on Ezine.The first part is where you give value. Learn about people and what interests them. Then they will become interested in you and what you say.

Going back to the party analogy someone may be at the party and they need a plumber. Now if you had been talking to someone and told them you were a plumber and then they told the person who is looking for one; that is the moment you can pitch. They have given you permission to pitch so do it. You could say this part is like the resource box of Ezine.

No one invites you to pitch on Facebook so don’t do it. You can create a Fan Page with a link to your product but again people will go to your fan page because they are interested in you and what you have to offer.

So, when you are on Facebook take time to get to know people. The quickest way to get noticed is to make friends with people with whom you share an interest. Say you are a dog owner. Look for people who also own dogs and talk about that.

When you send a friend request it is vital you send a personal message with it to show you have at least read some of their profile. Don’t just send off fifty friend requests one after another.

Do Facebook the right way and you will build an audience.

For even more help with internet marketing sign up for the Six Figure Mentors 7 Day boot camp at whoisandrewcollinson.com.

By Matt Schoenherr in Featured

articlewritingToday, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing,” here is a quick definition:

In exchange for a little sweat and focus, an article author (you) shares their wisdom and experience with the world by posting their short article of advice or insight to blogs, social media, and article publication sites. Within those articles are one-way links leading back to the author’s own website, raising the website’s “authority” karma with the search engines and increasing qualified web traffic.

You Are the Expert

Here is a little mental preparation for you. I want to make sure you are looking at article marketing – and yourself – through the proper lens.

When you produce articles, it is your goal to encapsulate gems of experience-hardened wisdom and share them with the online community. In doing so, you:

1. Help to advise those who are seeking that knowledge, and you
2. Position yourself as an expert on the topic. (Important!)

By Matt Hodgson in Featured

socialseoSocial media websites have spread like wildfire over the past couple of years. Today, people spend more time on Facebook, Twitter or other social network sites than on any other type of website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It’s not surprising to find so many businesses utilizing Facebook Web promotion these days.

In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business’ advantage.

Social Media SEO

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