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Review Your Website Privacy Policy Before It’s Too Late

By Chip Cooper in Featured

Typical New Year’s resolutions include improving physical fitness or taming the bulge. These are all worthwhile. However, if you operate a SaaS or ecommerce website, you’d better move a review of your privacy policy to the top of your list.

Recent legal developments regarding privacy and data security have added new requirements, and the failure to comply could result in substantial liability.

Two Cardinal Rules Regarding Privacy and Data Security

As you begin your review, it’s important not to overlook the forest for the sake of the trees, so to speak. There are two cardinal rules to always keep in mind.

Rule No. 1: The fundamental purpose of a privacy policy is to disclose clearly the categories of information you collect, how you use the information, and with whom you share the information (or provide the means to access it).

Rule No. 2: The Federal Trade Commission (FTC) views a privacy policy almost like a contract with your website’s visitors. If you promise certain activities or practices in your privacy policy, but fail to deliver on a promise, the FTC says you’re liable for damages.

Ten Valuable SEO Link Building Tips

By Matt Hodgson in Featured

SEO link building is one of the most crucial methods you can use for website promotion. While on-page optimization is important, it doesn’t take you really far. Once your website is up and running, the next thing to do is build quality inbound website links, which can help your site appear higher in the search engine results pages (SERPs).

Here are valuable tips for search engine optimization link building. If you’re an expert in SEO already, these tips will remind you of the basic yet essential link building strategies.

1. Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

* The reputation and trustworthiness of the domain giving the website links. For instance, a link from cnn.com would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.

* How relevant the anchor text is to the link. This means that an anchor text saying “fish tank” would be far more relevant and valuable than a “click here” anchor text.

10 Website Traffic Ideas

By Suzanne Morrison in Featured

If there is one thing that every Internet marketer wants it is more visitors to their website. This topic has been covered in various ways in the past. As a refresher here are 10 of the most popular ways to get more website traffic.

1. Pay per click advertising. Google Adwords continues to dominate this advertising strategy. However Yahoo Marketing, 7Search, Bidvertiser, and many other paid search engines offer affordable alternatives.

2. Blogging. A well-written blog article can bring search engine traffic. It can also increase the number of subscribers to your RSS feed which can lead to repeat visitors and more traffic.

3. Social bookmarking. To bookmark your blog URL into some of the top social directories use a bookmarking sites such as Social Marker. This helps the search engines to find you and can lead to more website visitors.

4. Article marketing. This is still a great long term strategy for promoting a website. So the reader can easily find you include a link to your website in your resource box.

5. Article videos. There are services such as Article Video Robot that will convert articles into videos. You then submit it to the top shared video sites such as You Tube and Yahoo.

6. Video marketing. Google owns You Tube which gets 85% of all video traffic. Doing video marketing is a good way to show up in the search engines and create website visitors.

7. Email marketing. Anytime you send a mailing out your list you can include a link back to your website. This should include blog updates and announcing new products.

8. Publish a newsletter. These are known as Ezines and have been around now for almost 15 years online. This is a good way to provide useful information to people as well as promote products in your online newsletter.

9. Viral marketing. It is a good thing anytime you can get somebody to tell somebody else about your Internet business. Ways to create viral marketing include reports, articles, ebooks, and so on. This could also include posting the video on You Tube that goes viral all over the Internet.

10. Go offline. You can still drive traffic to your website the old fashion way including flyers, business cards, newspaper advertising, and radio. Many times this is dependent upon what your actual budget is as off-line marketing can be expensive.

These are 10 ways to get more website traffic. Rather than concentrating on one specific way if you spread your advertising tactics around your traffic will increase

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Suzanne Morrison is the owner of the Higher Search Engine Ranking website – a site that teaches you how to optimize your website content so that you receive high search engine ranking in the search engines.www.3StepsToSearchEngineSuccess.com

To Get A Better Page Rank In Google

By Design By Pixel in Featured

Getting your website to rank high in Google searches is a daunting task to say the least. There are hundreds of different factors that will determine how well your site ranks. In this article I will go over the most important factors in SEO (search engine optimization) to help you reach the number one spot!

Before we begin, please note that SEO takes a long time! Anything you do today, wont actually be visible for up to 6 months depending on how much work is needed. This is why the techniques in this article are so important; you want the best results at the end.

On Page Optimization

On Page optimizations include everything and anything that involves changing the layout and code of your site. Generally speaking, the layout and coding of your site has little effect on how Google decides to rank your site’s position, but it does however effect how Google will determine what your site is all about. A properly formatted and coded site makes it easier for the search giant to determine the importance rating of any content on your site. So lets start with the basics.

Tags: I’m including both meta tags, as well as other HTML tags such as title and heading tags, and even bold or italics. I’m not going to go over meta tags here as that topic has been beaten to death by every SEO article ever written!

View your site as a report or textbook. I’m sure your website is beautiful and full of artsy design and cutting edge CSS, but that’s NOT how Google sees it. Google only sees the text. So how does it determine which text is the important text? Heading tags!

Just like a school textbook, the most important information is ‘coded’ with clues. The title of the textbook gives the reader the first and most important clue on what is inside. Each chapter or unit of the book has it’s own heading (h1 tag), with subheadings (h2, h3, h4). The most important key terms of the chapter are almost always in bold. Your site should follow this format! To follow through with my textbook analogy, the table of contents would be your sitemap.xml file.

Link Building

Now for what really matters in SEO. If it was as simple as optimizing some meta tags and formatting the site properly, then everyone would be on the first page. For the short story, Link Popularity is what determines how well your site will rank for your chosen keywords. This means that the more sites linking to you, the more awesome you seem in the eyes of Google.

Now for the long story. Google ranks every page on every website with a rating from 0 to 10. This rating is called a PR rating, or Page Rank. To put things in perspective, Google has a PR of 10, Digg has 8, and Zakk Wylde has a PR of 4. 4 is considered a respectable PR rating, with only power houses reaching 6+.

So why’s this important? Well no one knows the actual math as Google keeps it’s secrets well, but ultimately, if a site with a PR of 4 or 5 links to you, that one link is worth more that a hundred links from PR 0 sites.

There are also many other factors that change a link’s worth. The two most important are site relevance, and the anchor text in the link. That’s right, each independent link to your site is also assigned its own value. Generally speaking, links in the footer of a site are worth far less than one in the content. The site’s relevance is important as well. If you have a site about dentistry, and a guitar store links to you, then Google will assign it less importance. However, if it was Crest linking to your site!

The anchor text is what the text of the link actually says. If someone links to your site like this “click here to read more” then Google doesn’t have any content to determine what the link is about. If the link read more like this “Dentistry Information” then Google can better determine it’s relevance.

Getting Links

So how do you get people to link to you? This is where the real life value of your site matters. You need to have content that people want to link to!

You can also comment on blogs and forums, but this isn’t very effective and can be time consuming. You can write articles and submit them to differing sites on the web. Also time consuming. What about social media? Facebook and twitter are huge right? Depending on your site, this might be a great way to get your link out there, but your site has to be ‘buzz’ worthy. I don’t see people re-tweeting or Facebooking a site on dentistry. Unless you have the best friends ever who are willing to take the hit. Lastly you can contact webmasters of other websites in your category and ask them to place a link to you on their site.

Ultimately, you need to have valuable content on your site that people will want to link to by themselves. Good luck!

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If you are looking for a great blog to read then look no farther than designbypixel.ca. We write about anything from world events to website design to movie and game reviews! You can also visit harmonicdesign.ca for premium website design.

Create Customer Loyalty and Increase Sales

By Tara Walsh in Featured

Most times when people are searching the Internet, they are looking for an answer to a question or problem that they face. Perhaps they are trying to quit smoking or are looking for tourist attractions for a family vacation.

Regardless of their need, they want to find information that is of value to them. As more competition and successful online businesses are on the web, launching an effective online marketing campaign has become increasingly important.

One of the keys to building a successful online business is to create a business that truly values and appreciates current customers and prospects. Building a strong relationship of trust is important, and starts with your first encounter with your customer and continues through each interaction or “point of contact” you have with this person. All it takes is one negative experience with a customer to lose that person’s trust, and potentially their business.

When visitors are on your website they can read your headline and decide if they are interested in reading more of the information you have on your site. They will continue reading if they are engaged and intrigued and if they are interested in learning more about what you have to say. This is a great place to start building a relationship with a customer. Understand the wants and desires of your customers so that your content resonates with readers and encourages them to read your email or come back to your site.

Creating a connection with customers and visitors to your website is an important way to gain someone’s commitment and loyalty. A loyal customer will not only be more inclined to buy from you, but will also encourage others to buy from you as well. There is nothing more powerful than “word of mouth” marketing, where customers recommend your business to family and friends. Not only is it a credible way to promote your business, with no work on your part, but it’s free!

Relationship marketing has always been an effective way to market in the offline world and now has become an integral part of the marketing mix for online marketers as well. It can be more difficult online to build a relationship without face time, but it can be achieved by implementing effective marketing methods and techniques. Effective methods and tips to help build a positive customer relationship include:

1. Ensuring that each and every interaction with your customer is a positive one.

2. Following-through on commitments and claims about products or services.

3. Offering product benefits and values that respond to the customer’s desires.

4. Treating customers as individuals who are respected and valued.

5. Listening to customers, it’s true that even complaints can help your business as you learn from mistakes and take the necessary actions to improve your business.

6. Availability and accessibility when customers have questions, concerns, or comments.

7. Providing your customers with valuable information is essential, however you don’t want to spam them and come off as invasive.

8. Making your website user-friendly and easy to navigate for new and existing customers.

9. Creating a blog about your business where discussion is more casual and inviting.

Relationship marketing is not just a fad. It’s here to stay and people want to know that they are valued and appreciated as an individual. Creating long term relationships with customers helps you business grow through word of mouth and repeat sales. It also encourages existing customers to refer their colleagues, friends, and others to your website. Never take any customer for granted. Each and every interaction with a customer is a gift and should be valued.

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Tara Walsh has an MBA in Marketing, is a Marketing Executive at a multi-billion dollar corporation, and is an Entrepreneur. She is also a devoted wife and mother. Want to learn more about how to create customer loyalty? Visit Tara’s Blog at => www.tarawalsh.com.

My Computer Runs Slow–Will Registry Repair Fix It?

By John Mowatt in Featured

Your computer runs slow and is behaving erratically is it? It freezes more often and even crashes at times and you may have to shut it down.This is a common scenario with windows PCs, and it suggests that you need to do some registry repair. Never fear,with just a little bit of effort you can correct this problem. A quality registry repair tool can restore your machine to normal operation in just a few minutes of work

When a computer is new it is a great delight to use. Everything works perfectly and it is running as fast as its processor can work. Exactly how fast it runs depends on the processor of course. If you have a Celeron chip it will be considerably slower than a dual core fast machine.The amount of memory is also important to fast running. More memory gives the operating system plenty of available space to get on with the job, so if you have 4 gigabytes of memory the machine will work faster than a similar computer with 1 gigabyte especially when the memory is close to maximum use.

Hard drives are all of relatively big capacity these days, and will in fact more than meet the needs of the avarage user. However even a big hard drive can be overloaded if enough videos, audios and photos are uploaded to it. To provide top performance a computer must have a fast processor chip, a big capacity hard drive and adequate memory for the use intended. Even moderately priced entry level machines have harddrives of 160 gigs or more now, at least 2 gigs of ram and fast processor chips. These machines are capable of very good performance unless the hard drive becomes overloaded with an excessive amount of videos, photos or audios which consume a lot of space.

If you are purchasing a new computer do not buy anything less than a good fast processor. The dual core processor is used in most mid priced computers now and anything less is slow by comparison. The processor cannot be upgraded to a faster chip later, so it is wise to start out with a good one. The additional cost is relatively small and the fast chip will save you many hours of work time during the lifetime of the computer.

It is a fact however that all Windows PCs slow down with use as they get older. This is the result of an accumulation of surplus materials in the registry. Windows PCs all use a registry which is really a massive database which the operating system uses to run the computer. When this registry is overloaded with file fragments, partially downloaded programs, and other material including malware and viruses, the operating speed becomes slower since the operating system has to search through all this junk material in order to locate the files it needs to run the computer. At this point the only way to correct this problem is to perform a thorough registry cleaning by using a registry repair tool to edit out all the junk.

A number of registry repair tools can be downloaded from the internet which can do this job. A quality registry cleaner application can do this work fast and with efficiency, and will very quickly put your computer back into good fast running order in just a few minutes time. After trying out a number of registry repair tools we noted that the best of them will do a much better job than some of the others. One particular registry cleaner we found was able to detect up to double the number of errors located by some others. A number of registry repair tools are advertised as “free” but are not really free. They perform a free scan for you, and show you the errors found in your registry, but they then require payment to remove the problems. It is a fact that pretty well all registry repair applications on the internet will give you a free registry scan and will tabulate the results for you to examine. It is then your decision as to what you want to do. You can remove the errors manually if you have the necessary skills and knowledge, but for the average user this is fraught with danger. The registry is the home of all the files which the operating system uses to run your computer, and if you remove or damage any of these you could be in for big problems. In the worst case the computer is disabled, and it may be necessary to reinstall the operating system to get it working again.

This is not a good time to experiment, It is far safer and easier to pay a reasonable price for a quality registry cleaner and have the registry cleaning done in a safe and efficient manner. You will have the application installed on your hard drive and can use it regularly to keep your registry in good order and your computer running smoothly.

It is good practice to run it at least once per month to keep your computer running at optimum level. Get the top registry repair tool available and use it regularly to keep your computer running at full speed.

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Would you like to know which registry repair tool our tests found to be best of all of them ? Would you like to be offered a free registry scan to fix your slow computer? Would you like lots of free information about fixing a slow running computer? Go to our website www.bestregistryrepaironline.com and at our blog you will find more interesting articles about registry repair http://mycomputerrunsslow.blogspot.com.

How to Use Facebook for Your Small Business

By Kandice L. Day in Featured

Leveraging Facebook to generate leads, increase site traffic, and even make a little money is every small business owner’s goal. But in most cases, it’s not as simple as getting on once a week for an hour, posting a bunch of ‘interesting’ information, and getting on with your life hoping that the leads will start flowing in. Facebook is a remarkable tool for creating a ‘buzz’ about your small business and inviting new friends to check out your services, but done in the wrong way Facebook can also hurt your overall brand image.

Facebook reaches millions upon millions of people: 500 million to be exact. And 200 million Facebook users are mobile, getting their Facebook fix from their Android, iPhone, and Windows devices. According to the Facebook Press Room, in 2010 the average Facebook user was connected to 80 community pages, groups, and events; created 90 pieces of content each month; and shared more than 30 billion links, news stories, blog posts, and pictures.

Marketing your business on Facebook is no longer a ‘maybe we’ll do it this year.’ It’s nearly a requirement to establish your brand as credible, available, and trending. We’ve put together the top three things you must do on Facebook to be successful, as well as the top three things you absolutely should not do on Facebook. Let’s start with the bad news first and end with the good news.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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