March 5, 2011
In July, I learned about blog “challenges” and was curious about them. From what I’d heard, website owners were having extraordinary success by participating in them. These results ranged from increased traffic, more subscribers to their lists, invitations to be guest bloggers on well-known sites, interviews for other business owners, etc. It sounded too good to be true…and like a lot of work! While I WAS blogging, I tried to be active about 2-3 times a week, not daily!
And so when a colleague of mine launched a blog challenge and invited me, I was skeptical that I could participate, though based on what I’d already heard about the benefits, I knew that I should. And I did.
The results were powerful! I’ve had a 72% increase in overall traffic to my website and a 70% increase in new visitors to the site. And this was in 31 days! But it was a bit daunting until I discovered a few “tricks” for making it easier on myself, so that I could stay excited about blogging daily.
If you’re ready to take on the challenge and increase traffic to your website, as well as explode your visibility to potential clients, then use these tips to help you leverage a blog to grow your business.
Tip #1 – Plan out some topics you’d like to talk about
Take 10 -15 minutes, sit down and just do a “brain dump” of all the things you could share with your readers. It could be lessons learned from your client interactions, questions you get from prospects and how you respond or how your clients get incredible results by taking the first step, etc.
Once you have the list, then take one, each day, to blog about. You’ll get the opportunity to teach more people and have them follow you to learn more. And where else will you find a platform to demonstrate how much you know and want to share with others – and they in turn will share what they like about it with others!
Tip #2 – Sharing is caring…
I don’t mean to get mushy here, however, sharing other people’s knowledge with your readers demonstrates that you care enough to help them learn “beyond” you. It’s natural to want to know it all and share it all so that people come to you. But your value grows exponentially when you expand THEIR knowledge by sharing more from other sources. Then you’re viewed as the “go to” resource to help people learn more and grow more. In addition, when you share someone else’s content, they will likely return the gesture. Now more people get to know who you are and what you offer.
Tip #3 – You can accomplish more than you think…
I was a little concerned about the 31 days of blogging and immediately began thinking of what I could “re-purpose” vs. create from scratch. And even then, I was nervous about “repeating” myself. And it didn’t help that I had a birthday and some travel in the midst of the 31 days! But you know what? As we all do, I rose to the occasion. You become more creative and committed when you start to see that you ARE blogging for 10 days, 20 days, etc. — consistently! It’s quite the feeling to look back and see what you’ve accomplished…so much so, that you’re committed to “not going back”. Not blogging will begin to feel unusual for me now.
Of course you should link your blog to the social media sites you participate in, like Twitter, Facebook, LinkedIn, so that more people become aware of all the great information you have to share with them!
Good luck and happy blogging!
P.S. – Here is why blogging is so cool…I re-purposed part of my post for this article…cool huh?
Chris Makell, marketing mentor/coach, is particularly skilled at guiding her service professional clients to “Think Big…Play Bigger” and successfully create 6 & 7 figure businesses. Claim your free report “5 Critical Steps to Get High Paying Clients, Today” at radiancemarketing.com/specialreport/