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March 28, 2011

Facebook for Business: A Spam-Free Way to Get People on Facebook to Visit Your Site

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Okay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them?

How can you increase your exposure at Facebook without seeming like a spammer?

As I’ve said before, if you want to blatantly market on Facebook, you have a several options you can exercise without looking like a spammer. Get a Facebook Business Page, Buy a Facebook Ad, Participate in or Create a Group, or Leverage Your Profile.

Now, I’d never discourage you from doing any of these, in fact, you should do them all.

But I’m not going to write about them all here today. The first two are pretty self-explanatory. You create a business page – if you know how to build and manage a community, you’re all set. (If you don’t, still a discussion for another day.) And who doesn’t know how to buy an ad? Yes, there are more effective ways to use ads on Facebook, but at the end of the day, the basics don’t need to be covered.

Networking through groups and leveraging though? Not as common-sense based as you might think.

For now let’s take groups. It’s an easier topic, and leveraging your profile will probably take an entire day of videos, which I will discuss another time.

The reasoning behind joining groups on Facebook is simple: groups are mini-communities that have discussion boards, and often links, photo and video sharing areas, where people have agreed that they have a common interest, and want to exchange information about it.

Let’s say you teach people how to turn a $39 book into a $300 info-product with videos and audio CDs. You search groups and you find a book marketing group for authors.

Awesome, perfect market – if they’re marketing their books, they want to make more money, and if they want to make more money, your program is custom-made for them. There’s 2000 people in this group and you can just count the money flowing in…

Here is where most people go wrong. They go into a social group with an ad mentality, and start posting what are essentially, ads for their products on the wall (the general guestbook type area) or in the discussions. And it will backfire every time.

“But Tinu”, you might be thinking, if it doesn’t work, “why do people keep doing it”?

I’ll answer that, but first let’s look at why it doesn’t work.

The fastest revelation will come from the dating world. Ladies, please raise your hand if you would respond favorably to the following situation:

A guy walks up to you and says, “Hi, you’re cute, let’s have sex now.”

Anyone?

Yeah. If there’s 100 ladies in the room, maybe, MAYBE one chick has her hand up.

If I say, all desperate women put your hands down, that will drop to zero.

So why do people do it? The same reason why one in one hundred people respond. Desperation and/or just plain ignorance. Not stupidity, mind you. They just honestly don’t know the right way to do it.

And the desperate customer, you just don’t want to have. No matter what you offer them, they’ll claim it doesn’t work and ask for a refund. So, really, it doesn’t work at all.

Then what does work?

Value.

There are tons of ways to get people on Facebook to come to your site and even do business with you at some point – add value, bring value, create value, enhance value. All of them have two steps, first, make someone else’s life a little better, second, don’t look so desperate for a sale.

Let them come to you.

Everyone wants the folks at Home Depot to help them buy a light fixture, but no one wants to be sold a lamp.


Learn one more way to use Facebook for Business, completely free here: www.freetraffictip.com/ – you don’t even need to enter your email address.

4 Responses to “Facebook for Business: A Spam-Free Way to Get People on Facebook to Visit Your Site

    avatar Wesley Wise says:

    Great share! I’ve been getting some spam chats from friends but I think they are just viruses especially when you see the app word before the facebook link. Anyhoo, what about interacting with them first before giving out your sale or marketing pitch, is that alright?

    Hi Wesley,

    Yeah, there’s a lot of APP spam, but you know if you close the box in the upper right corner of the message to close it, you can block the app from posting, but not your friends.

    To your question, I typically don’t do sales or marketing pitches, period. People come to my profile and click through to my site, OR during the course of them getting to know me, they’re the ones who ask ME for advice or my services.

    I think of it like when you meet a business contact at a cocktail party. Even if you know they’re interested, there’s a smart point to talk about business, and it’s usually after they ask you a direct question.

    If you want to pitch people, the best thing is to send them to a Facebook Page that’s set up to convert visitors to opt-in prospects. That’s been my experience, anyway.

    It’s not that pitching people doesn’t work elsewhere, it’s just that Facebook is not that kind of environment. It’s like doing a sales pitch when you meet people in a bar, or when you’re invited to a party by your friends. It’s not so much a matter of right or wrong as it is, what gets results.

    avatar Moris says:

    Facebook is good platform to promote business. But it only depends upon that how you use it.

    avatar anonymous says:

    Spam is mostly not a problem for me, because I don’t publish my email, and I am careful with the services I register for.

    The only spam I get is from Site Pro News. Lots of it.

    I am not a registered user of this site. I have not given my details, and I am not stupid enough to click any unsubscribe links.

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