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Adwords Keyword List : Creating An Effective List – A SPN Exclusive Article

By Dele Ojewumi in Featured

Pay per click is no doubt a very effective Internet marketing technique, if properly deployed. It is particularly effective if the right Adwords keyword list is generated and utilized.

I have only indicated Google Adwords here but the same principle applies to other pay per click services such as Microsoft advertising and Yahoo search marketing.

Keyword Matching Options

There are basically four keyword matching options under which keywords or keyword phrases are classified.

These basically are:

Broad Match
Phrase Match
Exact Match
Negative Match

Since these four keyword matching options determine which searches can trigger your ads to appear, they help you predetermine or control which search users see your ads. By applying the appropriate matching options to your keywords, you can also best meet your return on investment (ROI) goals.

I will use “green tea” as an example keyword in this post to illustrate the use of the various match options.

Broad Match

This is the default option. It allows your ad to show on similar phrases and relevant variations. Under this classification, the keywords are normally shown without any punctuation i.e. green tea. With this option, you’ll enjoy more ad impressions, clicks, and conversions but may end up with a lower return on investment (ROI).

If your ad group contained the keyword/keyword phrase ‘green tea’, your ad would be triggered to appear when a user’s search term contained either or both words (‘green’ and ‘tea’) in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations of the keyword ‘green tea’.

Your ads may, for example, show on searches for:

green
tea
buy green tea
decaffeinated green tea
oolong tea
black tea
rooibus tea
free green tea

It can be seen that the targeting is wide and may be off mark and not meet the user’s and indeed the advertiser’s intention.

To mitigate the unnecessary advertising costs that may ordinarily accrue when this match option is adopted, you can use it in conjunction with ‘negative match’ which is explained below.

You have to be careful when setting up your pay per click campaigns because many newbie Internet marketers out of ignorance, start out accumulating a huge pay per click bill by just inserting their keywords without any punctuation which is the default and represents “broad match” even though their intention is for more narrow searches.

Phrase Match

Using this match type, your ad will show for searches that match the exact phrase. In other words, your ad would be eligible to appear when a user searches on the phrase you have specified, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you’ve specified. It is more targeted than broad match, but less targeted than exact match.

Under this classification, the keywords are normally shown in quotes i.e. “green tea”. With this option, you’ll generally enjoy more ad impressions, clicks, and conversions than under the “Exact Match” option but generally less than under the “Broad Match” option. You may end up with a lower return on investment (ROI) than under the “Exact Match” option but generally with a higher ROI than using the “Broad Match” option.

Your ads may show on searches for :

decaffeinated green tea
buy green tea
green tea no calories
where to buy green tea
green tea to lose weight

but will not show for searches for :

green decaffeinated tea
tea with green color
decaffeinated tea
oolong tea
rooibus tea

Exact Match

This match type triggers your ad to show for searches that match the exact phrase exclusively.

Under this classification, the keywords are normally shown in brackets i.e. [green tea]. With this option, you’ll generally enjoy less ad impressions, clicks, and conversions than using both the ‘Broad Match’ and ‘Phrase Match’ types but may end up with a higher return on investment (ROI) than for both ‘Broad Match’ and ‘Phrase Match’ types. If you have carefully constituted a comprehensive keyword list, the traffic you are likely to receive may be more targeted to your product or service.

Your ads will be triggered for the search term :

green tea

But not for keywords such as :

decaffeinated green tea
rooibus green tea
oolong tea
buy green tea

Negative Match

This is usually used in conjunction with ‘Broad Match’ keywords. It is used to specify keywords you do not want the customers search query to be triggered for when they search for your ad. This is usually specified with a negative sign before the keyword you do not want your ad to be triggered for.

For example, if your keyword list contains the following :

green tea
-rooibos
-oolong
-caffeinated
-free

Then your ad can be triggered for

green tea
buy green tea
tea
decaffeinated green tea

but will not be triggered for

oolong tea
rooibus tea
caffeinated green tea
free green tea

In conclusion, irrespective of the matching option you use, it’s important to only use keywords that accurately describe your product or service.

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Dele Ojewumi is an Internet Marketer, Chartered Accountant and Economist. He is the webmaster of http://www.homebiz-supermarket.com. Visit his blog http://www.homebiz-supermarket.com/profitable-business-ideas/ where you can get profitable business ideas to help you generate multiple streams of internet income.

How to Create an Outline For Your Article

By Shailesh in Featured

We’ve done it through junior high, it expanded through high school, then in college it became chapters. No matter how many times a person has done it, writing articles has proven to be a task many have continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced difficulty.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What sets other people apart from others towards article writing is that they are prepared and have some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write an article is creating an outline first. Creating an outline for all your articles will make you better prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body, and conclusion of your article. Here in point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting, and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline.

Do a couple of brainstorming sessions and jot down your brilliant ideas, first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing later own would be easy for you.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some additional ones as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt, but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to get frustrated. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you won’t drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep on track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool when writing articles.

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Shailesh enjoys providing useful information for people.Free Web Directory

Reaping the Rewards of Google’s Latest Algorithm Update

By San Coils in Featured

Now that the dust has settled a little around Google’s latest ‘farmer’ update, I thought it time to post up how article marketers can take advantage of it. Yes, there are lots of folks out there proclaiming it is the end of article marketing, but let’s be honest, people have been saying that for years. In fact, article marketing was dead when I first started but it doesn’t seem to have stopped it working for me.

First off, it’s worth noting that the whole purpose of the Farmer update was to enable searchers to find more high quality sites when searching for something. (You can read the official blog by clicking here.

Yep, Google figured its primary users (searchers, NOT webmasters) deserved a better user experience. And can you blame them? Personally, I hate searching for anything that really matters because I have so little faith in what I know is going to come up. Crappy, spammy websites designed to make money for the owner, not provide me with the information I need.

Therein lies the problem folks. People don’t want to read crap so if Google wants to stay in the game it has to quit serving it up. Can you imagine how long a restaurant would stay in business if the food it served was inedible? If folks are hitting the back button every time they click on one of Google’s results, that’s a powerful message that can’t be ignored. Would you ignore it if it was happening on your site? (hint – the answer to that question should be no)

Regional Website Marketing And Advertising Basics- Helping Your Customers Discover Your Company On-Line

By Greg Newell in Featured

LOCAL Internet Marketing – Your Website

You should definitely have access to a website that you are able change by yourself! It’s no longer acceptible to use a hard coded website for small business reasons. Webpages which do not change at some point, contain recent material and continue being relevant quickly sink in the search engine ranks. A small business really should take into consideration its internet site application as no more challenging to work with than Microsoft Office. There are excellent content management programs available on the market. A couple of the most well-liked include DotNetNuke which is a Microsoft backed content management system and WordPress, a popular blogging system that can be extremely effective as a small business web site. Regardless of which alternative you select, you must be able to add, modify, delete webpages and be able to add things to the menu on the site without coding.

First – KEYWORD RESEARCH

Presuming you are a traditional local company that would ordinarily use the yellow pages, the yellow page categories are a good start for locating keywords relative to your company. Once you have the overall business categories which you are convinced people might be typing into the the search engines, you can go to Google’s Free keyword tool and find an immense quantity of data for the keywords you’ve got and recommendations for others you may possibly not have thought about. Your initial keyword research is just to get an idea of exactly what the most common phrases are. As an example, you could represent an HVAC business.

Keywords could possibly include “air conditioner repair”, “furnace repair”, “heating system installment”…etc. Google will give you loads of information relative to the terms you’ll want to be making use of.

Next – LOCALIZE YOUR KEYWORDS

Upon having developed a list of keywords strongly related your small business, you’ll want to localize your list. There’s no sense in showing up in a search in Chicago if your business serves the Dayton marketplace. So as an example, in the event the general keyword is “plumber,” your localized keyword is “plumber dayton” or “plumber dayton ohio.”

Manage YOUR SITE – Helping the the major search engines find your website.

Important keywords need to show up first on the home page. Making a “quick links” area on the home page can be quite useful because it links the keywords to internal webpages within your website utilizing the keywords you are attempting to promote. This is particularly crucial.

Generate or change an inner page of your site to discuss the relevant key phrase. A page in your site should be dedicated to a single keyword subject! Too many internet sites try to cram way too many keywords into a single page.

This only confuses the search engines which are trying to figure out what your web page is about. Make it easy. If you have a content management system, adding and editing a web page should be as simple as 123. Use the keywords in context on both the home page and the inner page of your site and be sure that your inner page has a hyperlink from the home page.

Market your new content

Google LOVES content…certainly good content. The moment you have finished the improvements to your site, you should then market your site content by linking to it from other web resources. These inbound links need to use the keywords you’re promoting if possible. If not, the next best thing is a direct link to the home page and the inner page.

Backlinking is often the toughest aspect of website positioning. You will discover a number of ways to build links but our favorite is to write additional articles and publish them. By doing this, you get to have additional web content material that is very relevant to your site information leading to your site.

In addition: MAPS MAPS MAPS

It’s equally essential to be certain that you have modified your local listings in the major search engines including Google, Yahoo!, Bing, and also a handful of the maps sites.

Of these, Google Maps is the most important. If you’ve executed a local search lately you’ll see the local listings predominant in the search results. Don’t ignore this. Further, these results also are used widely in mobile phone applications. Try browsing for your business using the Google iPhone app if you have an iPhone and you’ll see what I mean.

Web exposure is an constant activity. The set it and forget it concept used to work but now, your site will get buried by savvy rivals. You don’t get the luxury of an alphabetical listing either. You have to work a little harder than your competition. With a web site that you can manage on your own and perhaps a little instruction, getting your internet site to show up for specified Google searches should be part of your daily or weekly routine.

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Local Web Search Results is an Website Marketing Company located in Dayton Ohio focusing on LOCAL search engine results.. Check out their Results First program. You don’t show, you don’t pay! Local Online Web marketing Dayton Ohio.

14 Tips to Improve Your Article Writing and Article Marketing

By Trey Pennewell in Featured

Everything online requires content, and articles are just one form of content. Learning how to write articles and create content should be a focal point for anyone looking to start a business or even a hobby online, after all like the saying goes, content is king.

Here are some tips to help you write better articles:

1. Write with an end goal in mind. Different types of articles work for different reasons. If you are looking for syndication and publication on authority websites, you’re not going to want short, full of fluff 300 word articles. Instead, you’ll want to go with long informative 800-1000 word articles that actually deliver quality information on your topic, in a format that works well for ezine and authority publishers.

2. Do your research beforehand. The better you know the topic, the easier it will be to write for it. Simply by knowing your topic, you can drastically cut down on the time it takes to create informative articles your readers will enjoy. Attempt to comprehend your topic, before you sit down to write.

3. Just write. The more you write, the better you will get at it. And not just on your topic. Challenge yourself. Write on anything and everything, and your overall writing skills will improve, not to mention your typing speed. Both things will help you reduce writing time in the long end.

4. Write with the reader in mind. Instead of writing for your own purpose, think about it from the readers perspective. What is the reason they are reading your article? Are you addressing their needs and concerns? If you can get into the mind of your reader and what they are seeking from you and your writing, you’ll be better equipped to write an article they will appreciate.

5. If you are writing for back links, keywords matter. If you are writing for readers, forget about them. Keywords only help you get found in the search engines. If you are preparing high quality articles for syndication, you’ll get the readers from the sites you are published to. That’s not to say you want to go completely off topic, simply that keywords aren’t vital, and if you are writing on topic anyways, the search engines will figure out where you belong in their search results. As Google recommends, create your content for your reader, to improve your chances of ranking well in Google. In my articles, I have found that to be true.

6. Learn to craft captivating titles. Titles are one of the most important parts of the article marketing and writing battle. It doesn’t matter how informative or well written your article is, if the title doesn’t make readers open the article. Spend some time on your title. Actually focus on making it reader friendly and interesting. Your bottom line will thank you for this.

7. Write with passion. If you are bored to tears by your topic, chances are your writing is going to reflect your boredom, be dry and present less than glamorous prose. If you are in love with your topic, it will shine through your words and come across to the reader. This is one reason many suggest when you are just getting started to go with a passion. It is much simpler to write about something that you get emotional about, than to write about something you have no emotional investment in.

8. Don’t proof read and spell check as your write. Stopping and changing your mind frame from creation to editing can interrupt your flow of thought. Instead focus on getting the thoughts and ideas down, and then go back and do the spelling and grammar checks. You’ll find your mind thinks and writes that much quicker by using this method.

9. Focus on quality. There will forever be the debate over quality and quantity. Few take into consideration that quality will naturally breed quantity, through syndication and other methods. If you are consistently providing high quality articles, publishers will love utilizing your content and do so on a regular basis. And the more publishers that take notice of your work, the more targeted traffic you will be getting. Much more targeted traffic then that coming from article directories and other such places.

10. Turn off your word count tool. Stop checking the word count and simply write until the idea has been fully explained to the reader. If that takes 300 words so be it. If it takes 1000, then let it. Stopping the flow of ideas simply to stay in line with a word count is a sure fire way to leave your articles lacking that finished feel.

11. Read. Yes, read. The more you read and the more you expand your horizons, the better your writing will be. Simply taking in the written word, exploring and understanding other writing methods and formations will help you in your own writing. It can also help you increase your vocabulary and find styles that really reach out and grab readers by the eyeballs.

12. Check out what the competition is doing, and do it better. If your competition is providing lackluster articles, that barely wet your taste for the subject, go above and beyond, and your readers will notice. By knowing what kind of content you are trying to compete with, you can improve your own skills and marketing mindset.

13. Use the language of your target audience. If you are writing for highly educated people, your writing should reflect that. If you are writing for mass appeal, stick to relatively lower level writing, think grade 8 levels. If a grade 8 student could read and interpret what you are saying, you have succeeded. If they cannot, you may want to revise your writing style and language.

14. Understand that writing is a skill. And as such, needs to be constantly worked upon. Malcolm Gladwell stated in “Outliers” it takes 10,000 hours to master something. Master writing by continually working on it and the improvement of your skills. And by the time you reach 10,000 hours of work, you’ll have mastered the skill and no longer need others tips and technique to make your writing vibrant and a success.

Hopefully these tips will help you master article writing and marketing. In the end, all that matters is that you actually do it. No amount of tips or tricks are going to help you if you don’t just get started and get that writing underway. Begin writing and over time your skills and abilities will improve, and your writing will reflect your growing knowledge and skills. Writing starts the same way for everyone, with a blank page waiting to be filled. Get started filling yours today.

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To make your article marketing more profitable, get your copy of, “Article Marketing Secrets: Turning Words Into Dollars”: http://thephantomwriters.com/ebooks/article-marketing-seo.html. If you are looking to increase your writing speed consider, “How To Write Articles Fast In 20 Minutes or Less Without Sacrificing Quality”: http://thephantomwriters.com/article-writing-guide/. For general marketing tips, subscribe to our twice-weekly: http://thephantomwriters.com/karmaonline

What Every SaaS Website Should Know About Net Neutrality

By Chip Cooper in Featured

If you operate a SaaS (Software as a Service) website that provides streaming content, or if you’re a consumer who is concerned about price levels and availability of streamed content, then you should be tuned in to the debate over net neutrality. The outcome may substantially affect your business and your pocket book.

Are you a little confused about what net neutrality is all about? Welcome to the club. Issues in the net neutrality debate are complex and somewhat obscure.

The best way to begin an understanding of the net neutrality debate is to focus on two fundamental drivers of the debate.

First, The Background

Content is king on the Web.

For example, one only has to look to the explosion of mobile device apps. Recent predictions project revenues for mobile device app sales to surpass revenues for mobile phone calls in the next two or three years. Mobile apps stream data and content.

And consider the data and content streamed by Google and YouTube to your computer.

Issues regarding access to, and delivery of, all this content and data give rise to the commercial issues in net neutrality Driver No. 1.

Driver No. 1 – The Commercial Case For Net Neutrality

Traditional phone and cable companies control access to the Web. They provide the “on-ramps” or the “pipes” for access to the Internet.

One of the key concerns of net neutrality advocates is the fear that phone and cable companies might interfere with access to websites and discriminate in pricing, resulting in a decrease in competition and higher prices for consumers. Although to date there is little evidence that this is a problem on the Web, net neutrality advocates nevertheless are concerned that the perceived problem may become real.

This concern has led to the recent adoption of net neutrality principles by the Federal Communications Commission which has the effect of ushering in government regulation of the Web for the first time.

A good example of the commercial case for net neutrality is a hypothetical situation involving Netflix. Netflix sells its movie streaming service to consumers for approximately $10 per month. Netflix’s service competes with cable companies that offer movies on demand for $5-7 each. So, there’s a clear pricing advantage in favor of Netflix (even though the nature of the services differs). Hypothetically, if the cable companies were to ever discriminate in pricing to Netflix, the pricing could be passed on to consumers resulting in on-demand cable movies being less expensive than Netflix’s streamed movies. Netflix could go out of business if this hypothetical situation were to actually occur.

The net neutrality principles would address this hypothetical situation. In addition, the net neutrality principles would prevent phone and cable companies from blocking Internet content and online services from rival companies or providing preferential treatment to paying clients.

Driver No. 2 – The Political Angle

There is a political angle with net neutrality, and this is the basis for most of the passion from both advocates and opponents of net neutrality.

To understand the political angle, it’s important to gain insight into the movement known as “media reform”. The media reform movement is essentially a liberal, progressive movement that opposes media outlets that are controlled by corporate interests which are not aligned with progressive objectives.

One of the key figures in the media reform movement is Robert McChesney, a University of Illinois communications professor who, in 2002, founded the liberal lobby Free Press that was funded primarily by a network of liberal-leaning foundations. Robert McChesney has stated that his goals include getting rid of “media capitalists” in the phone and cable companies and debunking the myth of a “liberal” bias in the mainstream media.

Understandably, conservatives fear that one of the primary targets of the media reform movement is the elimination of conservative talk radio and cable TV based on a theory similar in some respects to the long-defunct “Fairness Doctrine”. Conservatives fear that government control over the Internet in the form of the net neutrality principles is merely the first step toward government control over conservative talk radio and cable TV outlets.

It’s easy to see how these political differences stir up considerable passion from advocates and opponents of net neutrality.

Conclusion

The two drivers discussed above do not include all of the relatively complex issues involved in the net neutrality debate; however, they are helpful in understanding the commercial and political factors that drive much of the debate.

It’s too early to tell where net neutrality will take us. Because the stakes are high, it’s important for SaaS websites and consumers of online content alike to stay tuned as the debate continues.

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Leading SaaS Attorney Chip Cooper has automated the process of drafting Website Legal Forms. Use his online drafting service to draft your SaaS Agreement, Website SaaS-Account-Membership Agreement (Click-Wrapped), and your SaaS Reseller Agreement. Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/saas.aspx

SEO for Mobile Websites – A SPN Exclusive Article

By Warner Carter in Featured

Mobile Web usage is growing stronger every day. The popularity of this service is one of the main reasons behind the smartphone’s dominance of the mobile communications market. On-the-go Web access is also proving to be one of the most sought-after conveniences of Web users today.

The mobile-friendly versions of popular social media sites and search engines have long enjoyed high visitor traffic. Blogs and business websites are starting to cash in on the trend, acknowledging how the population of mobile Web users can significantly change site traffic and possibly contribute to revenue. Many SEO experts recognize the quickly-rising percentage of users who access the Web through their mobile phones.

Basic Mobile SEO

There is a notion that mobile SEO is a separate branch of SEO. While there are slight differences between both concepts, the two processes have a similar goal: to help websites rank in search engine results and dominate their respective niches.

The first thing you should keep in mind when doing mobile SEO is that the process is still based on traditional SEO principles. The proper usage of keywords, tags, and anchor links is as important for mobile websites as it is for regular websites. However, you should remember that mobile search engines often consider a site’s speed and its ability to be rendered well on a particular phone.

Creating a mobile version of your site and venturing into mobile SEO can help you capitalize on the growing mobile Web user population. Businesses and companies are at risk of losing revenue when they take mobile SEO for granted. With smartphones and tablets selling like hotcakes these days, there’s no reason for you not to take advantage of the trend and enjoy success for your business.

Of course, it’s understandable if you’re a little skeptical about mobile SEO’s abilities in making your business more successful. The Web provides a lot of articles on how mobile SEO can benefit small business, especially those that cater to localized markets. You can use these articles as resources for the basics of mobile SEO. You can also contact a professional SEO provider, in case you’re interested in the method.

Mobile SEO Keywords

Web designers usually overlook keywords even if they are aware that they are designing a mobile website. If you can’t design your own mobile website, make sure to hire a designer who is knowledgeable about SEO. Your working relationship with your web designer is a critical part of your mobile SEO strategies.

If you’re thinking of optimizing your mobile website using the keywords for your regular website, think again. Smartphones and tablets are structurally different from laptops and desktop computers. Typing on a mobile phone or dealing with an onscreen keyboard is said to be a big factor for users to choose shorter keywords. These users may search for keywords that are more concise. Experts call it the “rush search.”

Before consulting your Google Mobile Keyword tool, keyword analysis must be completed. First, you have to revisit and restudy your target market and niche. You have to think from a different perspective and put yourself in a mobile Web user’s shoes. List down all the possible keywords, regardless of competition, length, and strength, then get some recommendations from your customers, friends, and colleagues.

Then, jump into AdWords and use they Mobile Keyword tool. Look for keywords Web users are actually searching for. Just like typical keyword research, you have to know the strength of every keyword you are going to use.

What’s the point of researching keywords without consulting Adwords and the Mobile Keyword tool first? This helps you re-associate yourself with your business and market. Some SEO experts forget the essence of knowing their market because of the vast availability of keyword tools. They always end up choosing high-ranking keywords without even considering major factors that may affect their business. For example, if you’re selling secondhand or used Chanel and Hermes items, you would not want to mistakenly choose the keyword ‘brand new designer bags’, just because you were distracted by the long green bar that indicates its rank.

Basically, you should have a mobile version of your website if you want to jump into the mobile SEO bandwagon. However, if you’ve already established a strong domain authority, creating a new domain may affect your site negatively. Instead, use a sub-domain to retain your current domain authority and link juice. The mobile version of your website should always be in XHTML or Basic XHTML format. This is where you can use your new mobile keywords.

Have a mobile search self-test and analysis If you’re not familiar with mobile searching, you can do a self-test of how it works. Knowing the search engine is like studying your battlefield. You have to recognize the competition, the competitors, the rankings, and the current situation. Accessing some mobile websites can give you ideas on what you can do for your own website.

Investing in Mobile SEO

Some think that mobile SEO is only for businesses that have secure markets. There are business owners who opt to do mobile SEO to show success, because the process often requires more financial resources. On the other hand, some business owners choose to venture into mobile SEO to strengthen their promotion strategies, because they know the importance of having a mobile presence today.

The Future of Mobile SEO

The future of mobile SEO greatly relies on manufacturers of mobile phones and computers. As long as these companies design and produce smartphones and tablets, mobile SEO’s future is secure. 2011 starts the decade of the mobile Web, and this fad is yet to fully boom. As long as technology and Web giants such as Apple, Microsoft, Google, and Yahoo! exist, there’s no end in sight for mobile SEO.

Additional mobile SEO reminders:

• Submit your site to major mobile search engines for quicker crawling and indexing.
• Put relevant keywords in the title tag, headers, body text, and anchor text, and make sure you integrate these keywords into your website’s content.
• Promote your mobile website in social media sites.
• Check how your site looks on different smartphones and tablets, and be open to revisions and improvements for your mobile site.

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Warner is interested in everything about discovering and learning new things online. He works with the only for SEO Resellers outsource resource Endless Rise

The New (and Ancient) Social Network

By Doug Rogers in Featured

You’re punished! Go to your room!!

For those of us who grew up during the Leave-It-To-Beaver or Brady-Bunch generations, these words resonate as an all-too familiar admonishment for the wrong doings of Theodore Cleaver, Jan Brady, and millions of other kids in America. It was the common penalty for the common misdeeds of the day. And being banished to the lonely solitude of one’s bedroom, isolated from one’s friends and family, was a powerful and effective consequence. Yet for today’s youth, being sent to one’s room would be met with no more than a shrug of the shoulders. In fact, most kids would probably be confused by their parents’ punishment choice of sentencing them to the most comfortable,
pleasurable, and socially connected place in their entire world – their own bedrooms.

By now it’s cliché to state that today’s youth is the most socially connected and culturally aware generation in mankind’s history. The statistics bear out what we already intuitively know: these kids are wired in. Over 85% of teens have their own cell phones. Even for kids between ages 10 and 14, cell phone ownership exceeds two-thirds. Three-quarters of kids between the ages of 8 and 18 have TV’s in their rooms, and the rate of bedroom TV’s for kids under 12 is 55%, and growing fast. As for computers, we know that (at least) one-third of kids have their own desk-tops or laptops with Internet access. And that doesn’t count the “smart phones,” or “X-Box Live” systems (where you can merrily engage in simulated mortal warfare with a fellow teenager somewhere in, say, Europe).

SEO Course: Backlinking Your Way to the Top

By Ben Jackson in Featured

What is a Backlink?

What’s all this hoopla over backlinks? Every SEO forum and blog you stop by is constantly touting the power and necessity of backlinks so they must be a pretty big deal! So what exactly is a backlink? Simply put, a backlink is a link on another website (external) that leads to a page on your website. For instance, a link on this page to a page on another website would be a backlink for THAT webpage.

How do Backlinks Help us Rank?

Think of it like this: backlinks are human citation. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like. A page with more links of a higher quality than others will rank higher. The part about quality is really important. It’s not just about who has the most backlinks, it’s about where those links are from.

Accountability – The Third Key Element Of Successful Internet Marketing

By Graham Bray in Featured

In my series on the key elements of successful internet marketing I’ve left accountability to last. This does not mean that it the least of the three – if anything, it is the most important. I’ve always found that to really achieve my best, whether it be in work, sport or internet marketing, I need to be accountable to somebody!

Accountability really means ‘to be responsible for your actions.’ We need somebody to hold us to account, to check how we’re doing, to step in and offer us praise and encouragement when needed.

A simple example of accountability is losing weight. The concept is easy – you eat less and / or exercise more. But sticking to a restricted calorie eating regime is very difficult; there are just too many distractions out there! However, if you’re a member of a slimming club then you are fully aware that every week you will be accountable to other members. They will be able to check on your progress, and they will know if you’ve been cheating.

The slimming club is a very powerful model of accountability, and one which can be extended to other areas of our lives. Internet marketing is no different, and I really feel that there is a gap in the market for ‘accountability mentors’. Starting out as an internet marketer is very challenging, and over 95% of those who start out on the internet journey never actually achieve their first sale.

There are many, many ‘gurus’ out there who want to take your money and sell you the next shiny system, but there are very few who will actually hold you by the hand and guide you through the various processes. I find this lack of guidance for newcomers enormously frustrating – many people would really benefit from somebody ‘looking over their shoulder’, offering tips and advice, and making corrections when necessary.

Early on in my internet marketing adventures I was fortunate enough to be taken under the wing of an ‘expert.’ This guy really knew his stuff, and he also knew how to mentor me. The weekly phone calls were eagerly anticipated, and I would always make sure that my homework was done.

My mentor would never accept any payment (how rare is that in internet marketing?) but just asked that I would write him a testimonial – how could I refuse? A little while later I checked his site and there were hundreds of absolutely glowing testimonials. The guy had touched the lives of many people in many different ways.

I recently checked his progress and it was wonderful to see that his website has been voted the number 1 internet marketing service online.

So the key word is ‘accountability’. If you’re really serious about progressing in the world of internet marketing then find somebody to mentor you. Visit the forums and discussion boards, ask questions, see who’s taking an interest in what you’re asking. Don’t be afraid to seek out a mentor – I’m sure that many marketers would be flattered to be considered worthy!

I was fortunate in that I received my support for free.

Expect to pay something for good support – in the end the benefits could be enormous!

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Graham Bray is an enthusiastic internet marketer, and for nearly five years he has been developing websites as part of his Multiple Income Pathways. To learn more about internet marketing and how you can download a *free report* visit his blog at http://www.easierinternetmarketing.com

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