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April 6, 2011

How to Choose the Right SEO Service

SEOptimization

So you decided to outsource your SEO, or maybe just some of it because of a lack of time. Where do you start for finding a reputable SEO service that won’t break the bank?

For starters, there are a lot of great SEO services provided by capable Warriors for hire in the Warriorforum that offer honest services.

However, there are always going to be discrepancies with what SEOs anywhere on the web offer and what you get. So how can you tell if an “SEO Expert” can really put his money where his mouth is?


1. Testimonials

This is the most important factor for gauging the honesty and effectiveness of an SEO service. Is it working for other people? If there are a lot of other individuals or businesses having great success with the service then you can probably assume the same results for yourself. However, things aren’t always this clear-and-cut. You’ll still want to look deeper in case the reviews were mostly by newbies or if there were not enough reviews on which to base a judgment.

2. Proof

Proof of the SEO service’s results goes hand-in-hand with testimonials most times. Where is this “SEO Expert’s” own site in the SERPs? They should have some sort of evidence that they can rank a site highly in the SERPs, otherwise how can they rank yours? Testimonials and case studies are definitely the most powerful form of proof since you can’t guarantee that the service provider ranked his sites with only the method described.

3. Do they Index the links?

This is actually a pretty effective way of picking out the pros from the joes. Building backlinks alone is fine, but the links need to get indexed. Any SEO professional worth his two cents is going to have some sort of indexing process built into his/her service. If you are looking at a service that doesn’t even mention indexing the backlinks then it is likely that you are not looking at a service offered by a professional. Having an indexing process integrated into the service is a must-have for SEO outsourcing, and it’s an aspect often overlooked or ignored by less savvy SEO service providers.

4. Be Wary of Profile Link Services!

I’m not saying that profile links can’t be effective for ranking or that everyone using profile backlinks is shady. Far from it, in fact there are many excellent SEO services that use profile backlinks. That being said, most of the lower quality, ineffective backlinking services that you’ll find will be primarily profile backlinking services. Think about it from their perspective: it is very easy to do with the right software and takes next to no real knowledge to automate and fulfill.

Just be cautious when approaching a service that is offering only profile backlinks for rankings.

5. Do They Address Nofollow Links?

Not every SEO service is going to do this, but a lot (not all) of the successful and effective services will address nofollow links and their presence or admission in their service. A lot of great services won’t reference this issue, but many will. Just keep it in your mental checklist of things to check for when picking out an SEO service.

6. PR Confusion

This is most common with SEOs selling link packets and profile link services. They (purposely?) confuse the issue of PageRank and exactly how it works. For instance, they’ll tell you that you’re going to get high PR backlinks because you’re going to get profile links from high PR forums. This just isn’t true. The homepage of the forum might be high, but the page that your profile link is going to be on is a brand new page with a PR 0.

Your link is not going to get any of the homepage PR. I would steer clear of anyone confusing these concepts, they’re either confused themselves or being deceptive to make sales.

Conclusion

Take your time selecting SEO services. Make sure that there are plenty of testimonials and proof of success. If there aren’t, refer to some of the other points made to see if it will be a reliable and effective service. SEO is a big topic and it’s easy to get confused or overwhelmed by the sales copy if you’re still new to it. Just follow this checklist for gauging the credibility of a service and you should have no problems getting the results you want. The difference between two similarly priced services can be drastic, make sure you get your money’s worth!


Ben Jackson is an SEO expert and enthusiast. Master SEO for Free with this SEO Course offered exclusively on www.seodiscovery.org.

5 Responses to “How to Choose the Right SEO Service

    avatar Marshjosem says:

    hi jackson, i really admire at your contribution, like m e there are many think that submitting links is a prime thing, but as you said that links have to b e indexed then only it carries weightage to your links.

    avatar Neo Symmetry says:

    Great post, for novice and inexperienced customers. I especially like the PR Confusion topic. This is a sales tactic used frequently by certain SEO companies or individuals. Although as you had said “it still can not hurt to build the profile, even if the PR is 0″. The concept of link wheel comes to play here, or also known as 3 tier linking. This is another method of building links than can eventually gain PR, but still increase your website presence. Enjoyed the reading Mr. Jackson.

    Best regards,

    Neo Symmetry

    I must admit that having to come up the hard way- never having been into internet until I set up the website and finding that my results were awfull. I started to study SEO on my own and have now found that most SEO experts that have offered their services have worse page ranks than I do! I get into their links and find that many of them are writing rubbish comments into completely non related blogs and forums and they tell me that they will put me on first page of google.
    That sort of SEO I don’t need.
    I consider myself pretty satisfied being on first page of google for almost all of my keywords (over 90%)in two diferent languages.
    I must admit I devour all your articles and always glean some new knowledge from each one.

    Visiting the company’s website is one thing that you can do if you’ll be working with experts. It is also good if you know some basic of SEO.

    Knowing how to pick an SEO is can be a very daunting task. However, the easiest way to determine their ‘value’ is to see what they have done and for whom (If that’s an option.) For instance, if you can’t find an SEO in Google for their primary search term, then why would you believe they could do such for you? Hmm? Shameless plug really, but my biggest selling point to clients is the success’ I’ve had at not only my own work, but my clients as well. Wanna find me? Easy just google ‘Florida Search Engine Optimization’ and you should find me at the top … That’s It.

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