April 20, 2011
If you have been around the world of internet marketing for any amount of time you have likely heard of something called SEO. Basically that just stands for Search Engine Optimization. In the world of computers everything gets an acronym and this one basically just means that your blog or website is set up in such a way that it is friendly to Google and the other major search engines. It allows the search engines to find your content and return your sites in their results when people search for things online.
Every second there are millions of searches being done all over the world for everything from Aardvarks to Zebras. Somewhere in all that are people who are searching for products and services that your business could provide for them.
If you are using a WordPress blog, which is what I recommend to all my clients, you have the benefit of a massive library of plugins to help you with your SEO. In the old days we had to do all of this by hand by going into the code of a site and changing things around. Now we have great plugins to help us.
The best plugin that you can get for your blog is one called All in one SEO. This plugin is free and is easy to download from the WordPress site. When you download it you will need to go into the options page and make some minor setup changes and then every time you make a post or create a page on your site you will be able to list the keywords, create a summary description of the post and make keyword rich titles. The rest of the work is done by the plugin. No need to go in and start writing code.
The next essential plugin that you should have is called XML sitemaps. This plugin allows you to create a sitemap for your blog that is friendly to the search engines. Site maps are very important because these are the quickest way for Google to index your site and learn what all is available from you. With a great site map your site can be indexed much faster than without one. This plugin is 100% free.
I often say to my clients that cars run on gas and the internet runs on words. No one TYPES a photo into Google. You type words and that is what makes your site able to be found by the search engines. At the same time human beings love pictures and video.
We are much more inclined to watch a video than we are to read pages and pages of an eBook. So when you have photos on your site you need this plugin. This plugin will allow you to attach what is called metadata to each of the photos that you put up on your site. So if you have a photo that is associated with a post that you have made the photo will get the title and keywords associated with it as well. This will allow this photo to show up in Google Photos and allows your blog to have better SEO in general. The plugin is called SEO Friendly Images and it is free.
If you have always wanted to know how to make more money with your business using the internet then I have a special gift for you. I have written an eBook on how to get the search engines to love your website/blog. I am offering it to you for free. Check out my blog and sign up for the free eBook here http://TheLocalBusinessGuru.com/ Free SEO eBook, don’t delay this may go away soon!