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April 21, 2011

SEO Benefits of Blogging

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Adding a blog to your website is a big decision, but it is something that every company should consider. A regularly updated blog can give people a reason to visit your website more often, and there are also SEO (search engine optimization) benefits to keeping a company blog.

Perhaps you’ve thought about starting a blog for your company, but you’re not sure it will be worth the extra work. Here’s a rundown of the SEO benefits to help you decide.

More Content for Search Engines

Most websites have a fairly limited number of pages, and a limited number of words per page. Adding a blog means you can regularly create rich content, and include the keywords you’re trying to rank well for in search results. You’ll be giving search engines more pages and content to crawl on your site, and more opportunity to see your important keywords.

For every blog post you write, you are giving yourself the opportunity to add content containing five to 10 new keywords. Some of these keywords could actually be longer phrases containing keywords you’re already trying to rank well for in search results.

These longer phrases – called “long tail keywords” by SEO professionals – can be easier for you to rank well for. That’s because, as a keyword phrase gets longer, there are fewer instances of it in search engine indexes. In effect, there’s less competition for top rankings in results for searches on those keywords.

For example, a gardening supplies website could add a blog that offers gardening advice. Perhaps the company wants to increase its online sales of bulbs. Of course, the website will have pages selling spring bulbs, autumn bulbs and summer bulbs. The blog could also have articles about spring bulb planting mixtures; bulb planting tools; autumn bulb soil amendments; summer bulbs for shade; and many, many more topics surrounding the word “bulbs.”

Every one of those phrases around “bulbs” is another keyword phrase. By adding lots of articles that include these phrases, the gardening supplies site would be signaling to Google that it has plenty of information about bulbs. The site’s pages would show up higher in more searches that include the word “bulbs.”

The more pages of your website you can get into the top slots of search engine results, the more potential website visitors you will have.

Updated Content for Search Engines – and People

Search engines don’t like it when we allow websites to get out-of-date. Having a blog encourages people to update their websites more often.

When a new URL is added to your sitemap from a blog entry, search engines have a reason to come back to your website, crawl its pages, and possibly adjust its rankings of your pages. If your content just sits there and is never updated, search engines have no reason to re-crawl your site.

Updating your blog frequently will give people a reason to return often to see what’s new. It also gives them a reason to subscribe to your RSS feed. If you update your blog with information about your new products – or new uses for your products – you could generate more sales.

Link Power

One of the key elements of search engine optimization is links – not just inbound links to your website, but outbound links from your site to others.

When you link to other websites, you show search engines that you are trying to provide a good user experience for anyone who visits your website by sending them to other information sources you’ve judged to be valuable. Because links are how search engines discover new Web pages, you’re also doing those other sites a good turn.

You can link to important pages on your website from your blog. Doing that signals to search engines which pages have information you think your blog readers will find valuable. While this won’t automatically shoot your pages into the No. 1 spot in search results, linking to pages within your own site will help search engines “see” the connections between your pages and their content.

Watch out for Duplicate Content

If there’s one thing you should not do with your blog, it’s duplicating content from another page of your website…or even worse, someone else’s website. Search engines try to avoid returning duplicate content in search results. If your pages are seen as mere duplicates of other web content, that can cause search engines to rank your pages lower than they would otherwise.

There are, however, times when it’s useful for your audience to republish material from another website. That’s called syndication. You should always get permission from the author, and attribute the material to the original source, with a link back to the original article. Pages with content you’ve syndicated from others may never rank as well as pages where you publish your own original content – but you’re providing a good experience for your visitors. That’s never a bad idea.

To sum up, a blog is a great way for you to keep your website content fresh, boost your rankings in search results, and give people a reason to visit your site frequently. You don’t have to be a slave to your blog, and there’s no law saying it has to be updated daily, or even weekly. Start with once a month, and grow from there.


Check out how your home page looks to search engines and people with the free Home Page Analysis. Want a deeper look at all your site’s pages? Try an AboutUs Site Report.

This article, originally published on AboutUs.org, was contributed by Kristin Page of KristyPage.net (visit). Kristin Page is a project manager at Golden Technologies, an information technology services company based in Valparaiso, Indiana. Kristin has been involved with web design since 1998 and is interested in SEO, blogging, social media and Internet marketing.

21 Responses to “SEO Benefits of Blogging

    Great article! Thanx for good advice!

    avatar Tim Barker says:

    I think the summary in the article is particularly useful, it is true many people get put off from blogs because they think they must be updated every day. (including myself)

    I would also like to reiterate the point made in the article about outbound links. These seem to be overlooked as everyone is fighting to get inbound links. I have one website with only 135 inbound links, and no ranking whatsoever, In fact I have deliberately not optimised it as an experiment. It has a google rank of 3 though. I worked out that this is because the home page has outbound links to other related sites for information reasons only, a service to my visitors if you like. Google loves this of course. Outbounds may not get you on page one but definitely helps your PR.(if you see what I mean)

    Another good bi-product of a blog is that you have a ready made article to submit to article directories for inbound links.

    Furthermore, the value of having a comments section on a blog goes without saying.

    Finally, You know, I dont’t mind admitting that most of my knowlege on SEQ has come from SitePro articles, either indirectly or directly. Here is another good article.

    Very good article. Good advice that we all can use. Thank you!

    avatar Ecomers says:

    Some great basic advice and information. Very helpful.

    Hi Kristin; I’ve been thinking about doing it for some time; I think your article has given me the final push to start.
    Thans a lot

    You can add a feed reader widget to your index page to display content from your blog either as headlines or as headlines with a little content.

    It’s a simple way of keeping your index page interesting without having to go into the backoffice to change it. There are a load of free ones available. Feel free to ask me about them.

    avatar Derek Jones says:

    This article has good advice that everyone should follow…Thank you Kristin for publishing this!

    Some sound advice, a great and useful article, thanks.
    I’ll look forward to reading more. Martin

    avatar Russ Alman says:

    Very good summary of SEO benefits of blogging. Also, keep in mind the human factors of blogging.

    Blogging builds trust and perceived authenticity of your website. It adds a face to your business and increases top-of-mind awareness.

    avatar Dele | Profitable Business Ideas says:

    This article contains some good points on maintaining a blog.

    I however disagree with a statement in the conclusion to the effect that you can start a blog initially by posting on a monthly basis.

    I think even at commencement, anything short of posting at least once weekly is not likely to have any significant effect.

    Thanks Kristina for posting this great article.I learnt from your article that Blogging is one of the SEO’s great strategies.
    Thanks once again.

    This is really nice information but i would like to add few more thing here. As per my experience by writing blog for my website i started generating good no of inquiries. Blogging is not easy as it looks like because it required lots of time, passion & value. If your articles are not valuable you are just writing it to rank on few long tail keywords then no one is going to come again & read your articles. So before starting blogging personally or for your business you have to be careful about few things.

    1. Your Goal
    2. Your Targets

    If you have value in your blog articles then it will became easier for you to build a good blog readers database in short span of time. You can start with by writing one-2 articles in a week.

    Happy Blogging.

    avatar Chandana says:

    SEO Benefits of Blogging it is like paid contents free here Thank you for sharing

    avatar Tim Barker says:

    I think the comment Dele made is valid. However, the summary of the article, i feel, is really encouraging and positive. It is true for best results – blog everyday and it is of course important to have some sort of motivation or passion for your blog. After reading the article I have reconsidered having a blog but I know i will not have time to keep it regularly updated. Perhaps that is the point of a blog though – keeping it fresh!

    avatar Relookinfocom says:

    Very useful article. I was looking for an article just like this relating blogging to getting more visitors from organic searches.

    Thank you.

    avatar SEO Bedford says:

    I have been evangelizing about the benefits of blogging to organic rankings for quite some time. For me a blog is one of the most powerful and cost effective online tools available out there. Needless to say that you can implement a blog for simply nothing to your website but I do recommend you have the layout redesigned to match your website theme.

    Blogging is a huge asset to any website, good website related content that keeps people coming back to read more as well as the links back to your website.

    Thanks for the great article.

    avatar Ozio Media says:

    Sending traffic to your website and increasing its ranking among search engines is arguably one of the biggest benefits of adding a blog to your business website. Blogs are a great place to get visitors to your website to interact. Besides posting SEO ladled information, you can ask for and receive opinions from clients, run a survey or poll, and find exactly what it is your clients want and expect from you.

    Blogs contains anchor texts that are linked to the main website. This helps the companies promotes themselves and the best way to interact with possible customers.

    avatar keresooptimalizalas kiskapu says:

    It’s useful nowadays?

    avatar Google,SEO says:

    Useful things I learned good work.

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