May 13, 2011
Having a blog is one of the easiest ways to get started making money online and one of the best things about them is that they are extremely easy to setup and create. Not only can you maintain your blog at your own pace, modern technology means that you can even blog while you are on vacation or on the move – just imagine knowing that your blog is making you money while you enjoy a holiday somewhere nice!
Of course the first step to making any money with a blog is to get one set up. The good news is that it’s possible to do this completely free of charge and that’s what we are going to take a look at in this article.
First, you need to get yourself set up with a blog. There are a couple of options – host a blog using your own domain name or get a free one hosted elsewhere. Let’s concentrate on the free blog options initially and in this instance there are really only two decent options:
Blogger is actually owned by Google, so it will generally be indexed by Google faster whereas WordPress is a free blog engine that is robust and infinitely expandable. WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories and you can also manage your sidebar links more efficiently (more about this later).
A quick word of warning. If you are thinking of using a WordPress hosted blog, WordPress tends to frown upon blogs that are too commercial and hosted on their service platform. If you want to make money from your blog or make it commercial, you may want to use a self-hosted WordPress blog which you can get from WordPress.org or Blogger.
Once you’ve gotten yourself a free blog from either Blogger or WordPress you should post some test posts and get yourself familiar with the many options that are available to you (in particular with WordPress) so that you can be sure to understand how they work and what the benefits are.
Here are some key features that you should get to know in order to make the most of your blog:
Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.
Trackback – When you post about someone else’s blog post elsewhere, your post will automatically show up in their
“trackback” section. This feature is only available with WordPress, and not Blogger blogs.
Pinging – Pinging is the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic and get easy links to your blog, which can increase your search engine ranking.
Now that you know a little bit more about the language of blogging, let’s think about the type of content you should consider blogging about in order to maximize your chance of having a profitable blog.
One key thing to understand is that the nature of the internet and people in general means that there is no limit to the type of content that your blog could have. The main difference between a blog that does well and makes money for it’s creator and one that doesn’t is going to be down to the way that you write, not what you write about. Think about the type of articles you like to read. They are usually light weight and easy to skim in order to get the gist of the content, so you want to make sure that your blog contains quality content that is easy to absorb.
Adding a personal touch to your blog posts will attract more readers and have them coming back for more by making the site feel more friendly and engaging. Avoid writing like you are preaching to the masses. Instead, concentrate on writing as if you are simply talking with a close friend, someone that is eager to learn what you have to share, someone who you can relate to. And besides, it’s also very useful to establish your own personality through your words. We are all very curious creatures, so naturally your visitors will want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog will make a world of difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name where people immediately remember your blog’s name when they need information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
One thing to remember – it can be hard to change from one blog platform to another without a large amount of work so if you are truly looking to make money with your blog, start with either a Blogger site or a WordPress blog installed on your own server (I’d personally suggest the latter).
Stefan is a UK based Internet Marketer who believes that blogging is a tool that should be in every internet marketers arsenal and as such has created an how-to guide designed to get anyone up and running a new blog as quickly as possible. Find out more about the guide at
http://cashbloggingtactics.com and more about Stefan at http://summit-marketing.com.