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May 26, 2011

Using Facebook Marketing Strategies For Online Business Success

Almost everyone has a Facebook account these days. Are you using yours in a way that will help grow your business or diminish it? Are you using the right Facebook marketing strategies that can significantly increase your online business? If you are using your Facebook page to play FarmVille and games you are missing an incredible opportunity.

Facebook is second only to Google with well over 500,000 visitors each day. It only stands to reason that you should be using Facebook marketing to improve your online business. What an incredible opportunity to connect and interact with like-minded people. The problem is, many new to social media are confused by the choices Facebook offers. Should they have a personal page, a fan page or perhaps a group? Let’s talk about that.

You first must have a personal page. Only after you have built a personal page can you build a fan page or have a group. You can have up to 5000 friends on your personal page. Because your page is personal and requires a user name and password to access it, the search engines do not index content on these pages. Obviously you want your content indexed by the search engine. Here’s the rub, most people who” like” your fan page never return. It’s much easier to get responsive interaction on your personal page then it is on your fan page. Therefore I recommend you actively post on both pages.

A fan page has a few things going for it. Not only do the search engines index the content on your fan page, the look of your fan page can be customized as well. You can carry on with your branding seamlessly. It’s a good idea to include an opt in box for your giveaway to bribe fans to subscribe to your mailing list.

A FB group is a great way to interact with a specific groups of people. Because it is private, only those within that group can see or access it, therefore it is great for a forum type environment for clubs and organizations. To join a group you must be invited. Google does not index content from groups.

Regardless whether you use your personal page or your fan page for your business you must build relationships, connect with people. engage and interact with them. Be an encourager; inspire others to be all they can be. Share your blog posts, give them helpful tips and hints. If you’re posts reflect a giving nature; that you truly care about others you will fill your stadium with friends and fans.

While it is important to interact with friends and fans throughout the day on a consistent basis, you can’t spend your entire day on social media. Sites like HootSuite, TweetDeck, SocialOomph and Posterous will help you organize all of your social media networks in one place, allowing you to view your streams and walls, sort and view your lists and schedule your tweets and posts in advance. This means you are free to be productive in your business, but still be highly active on social media. You will then only need to pop in and out for just a few minutes a few times a day to respond and interact with others.

Facebook makes it easy to tell your story. You can share photos, audios and videos with your friends and fans. Scheduling an event such as a teleseminar, webinar or contest is easy.

In conclusion are you using Facebook marketing strategies to improve your online business? Don’t underestimate its significance. You should be using Facebook to increase your visibility, create brand awareness and instill trust, allowing you to take your business to the next level.

To learn more about Facebook and Social Media Marketing go to to get your FREE 3 part audio training.

9 Responses to “Using Facebook Marketing Strategies For Online Business Success

    avatar David says:

    Facebook and other social media is a great way to interact with other like minded people but you have to be careful about spending too much time on them. I guess that idea is balance and the social media organizers are a great idea.

    Great post!

    avatar Bliss Ellison says:

    Very hot topic of the corporate world has been raised in the article. Yes, Facebook has modernized the concepts of e-commerce by interacting with like minded people, building relationships. I feel time is not the restriction while running a campaign on social media site, but the thing you have to stay active and responsive to your fans.

    avatar Lady Kate says:

    Facebook is playing an important role in online business marketing trend. It`s facilitating to businessmen by allowing them features and promotion plannings in their business strategies and techniques as well. As it is observed that most of the internet users are shifting from general network channels to facebook for their business growth. Flow of traffic is really high that is providing opportunities to businessmen in increasing customer/market size. The information provided by you is also important and useful in this regard Celen.

    avatar sandra says:

    facebook marketing is a great tool in business. great help in marketing strategies

    avatar Online business Cookbook says:

    I personally think there is too much focus on Facebook. I guess it is human nature to want to gather in the same place, even online, but let’s not forget that there are thousands of every type of website online and diversity id a good thing.

    avatar Online marketing strategy says:

    Online Internet marketing is a good and effective method of marketing, as it is effective and a fast mode of marketing. marketing strategies should be different in different conditions and situations.

    avatar NY Birthday says:

    Thanks for sharing this handy guide to the in’s and out’s of facebook. This is very well written, and would have been extremely helpful when we were starting out. That said, it still serves as a nice reminder of the important things to know regarding facebook.

    The recent news that Google is now indexing AJAX and JavaScript content means that the text from comments on Facebook page content will now show up in Google search results is huge! It will definitely be reshaping marketing’s focus on the way we do business in the future.

    avatar hjhche says:

    Nice Work ,Very Good info,,

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