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Why Does My Website Suck? – A SPN Exclusive Article

By Scott Kasun in Featured

I’ve spent considerable time over the last week bringing a new employee up to speed on a variety of topics. He’ll be performing many duties for us (such is the joy/curse of working for a smallish firm), and among those tasks will be consulting with prospective new clients about their current sites.

After I walked him through the analysis of several sites, he finally posed a question to me, “just what makes a website suck?”

That’s not an easy question to answer – at least not succinctly. The reality is that a website can fail in many ways, yet still be a success. The tricky thing is that most site owners truly don’t know if their site is failing or succeeding, simply because they’ve never established any kind of measurement standard. BUT…that’s not what we are talking about here; we’re speaking only of “first glance” evaluations of websites.

So with that in mind, here’s a list of things we look at when we evaluate the sucktitude of a website.

Design Failures
The first thing we consider is the overall look and feel of the site. For the most part, we’re trying to determine if the site looks like it was developed in the last year or two. Here’s the thing – the details that make your website look sparkly new are the very things that make it look dated quickly. Designers and programmers can sometimes get caught up in the most recent trends, which are fantastic if you plan to facelift the site every 18 months. Otherwise, they become the green shag carpet of the interwebs.

Another comment regarding design: it’s extremely subjective. The same site that makes me wince in pain elicits happy squeals from others. I get that, which is why this list stays away from criticism about color theory and other important (and more subjective) elements of design.

With that said, here are some obvious design failures:

• "Floating Island" syndrome
  For many years, websites were developed to be viewed within a screen resolution of 800×600. Today that resolution accounts for less than 1% of all screens, and 85% of all visitors use a resolution greater than 1024×768 (stats courtesy of w3schools.com). Sites that were developed for smaller screens look like tiny islands floating on a massive background. Visitors feel pity for the poor, tiny, isolated website – and it’s doubtful that’s the feeling you were trying to evoke.
• Annoyances
  Most of these items have been discussed ad nauseam (and thankfully aren’t as common as they used to be), so I won’t bother to address why they make your site suck – just know that they do:
• Splash screens or entry pages. You know, those pages that cost a ton to build and then everyone clicks the "skip this" link.
• Sounds. Any sounds. Yes, even those "super cool" sound effects when you click links.
• Gratuitous Flash or rotating images. This decade’s version of animated GIFs (shudder).
• Funky navigation. Don’t make me figure out how your navigation works – I’ll simply leave.
• Reverse text, particularly black background with white text. Ugh.
• Outdated information. In this day and age of technology and access, there’s just no excuse.
• Left aligned or full width websites
  Early websites were all left aligned or full width. Typically when you see this now, it’s on a neglected site, a government site, or a neglected government site. There are some very creative designers that can pull this off, but it’s rare.
• Cheesy stock imagery
  There’s a reason that good professional photographers make the money they do. They can see things through a camera lens that the rest of us don’t. Want to know the single best upgrade you can do to your site? Replace all the images with professional photos that are specific to your organization. It’s well worth the investment.

Functional Failures These are a little harder to quantify, but site killers nonetheless. Obvious functional issues include things like broken navigation, sites that don’t work in all browsers, malware and missing pictures.
Additional failures include:

• Narcissism
  No one cares about you, or your website. There, I said it.

  Your site visitors only care about whether or not something you have will benefit them. Answer that question FIRST, before you tell them "About Us" or about your awards or anything else. Take a look at your site’s navigation. What comes first – About Us, or information about your products and services? Most websites need to have their navigation reversed in order.

  Quick tip: when writing copy for your website, spend 90% of your time on addressing what your prospects want or need, and 10% on info about your company. When people send us copy, it’s obvious they have done just the opposite.

• No Clear Message
  Yes, the picture of the blossoming flower on your home page is evocative and inspiring. Here’s the thing – it does nothing to tell visitors who you are or what you do. Oh, and there’s this little company called Google that would also like to know what you’re about so they can help searchers find you. Much like people, the search engines will simply move on if it’s too difficult to figure out.

  Visitors should be able to determine who you are and exactly what you do in 3 seconds or less.

• No Engagement
  This is the area in which more than 90% of all websites fail. There should be clear cut call to action on the home page that encourages visitors to click and see more of your site. A call to action can be anything – a contest announcement, newsletter signup, a download, contact form, even simply driving visitors to current/updated information on your site.
• Poor Search Engine Visibility…or worse

  Some sites are built strictly for credibility’s sake; the site owner simply wants their clientele and prospects to see that they have a presence. There isn’t a need to spend extra time and money to optimize the site for the engines. But for the majority of websites, SEO is an important consideration. It’s very easy to determine what sites have had optimization done and the level of competency.

So what’s worse than poor visibility? Violating the guidelines, which can get your site delisted and erase any possibility that a visitor could even stumble on it. Most site owners are oblivious to the fact that their site is breaking rules.

Feel Me
The last element to be considered is the most esoteric of all – the "feel" of a website. What is the" feel"?

It’s the connection users feel to the website, the emotions that are invoked when they visit. It’s the sense that the visual impact matches the image visitors have – or want to have – about the product or service they are after. It’s the difference between the About Us page for Wilson Sporting Goods and the About Us page for Franklin Sports.

It’s the final factor that turns site visitors into site ambassadors.

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Scott Kasun is one of the geeks at ForeFront Web, a web design firm based in Dublin, Ohio. Follow him on Twitter @forefront.

How to Get Great Recommendations on LinkedIn

By Karl Walinskas in Featured

Many small business owners know that word-of-mouth marketing via social media and direct business referrals is extremely powerful to grow their businesses. For small businesses and individuals in search of career change alike, LinkedIn can be one of your best sources of live recommendations. You simply have to know the process.

LinkedIn recommendations are great Proof Sources from other people, better in fact than most testimonials because they cannot be faked. I mean, do you really believe when you read on a website that “JR, Dallas, TX” who vouches for the business is a real person? Beachfront property—Idaho—you know the rest. LinkedIn recommendations link back to the profile of the person who recommended you, meaning that whoever is checking you out can learn about the people who think you’re great. Recommendations provide genuine 3rd party perspective about your business and your personal skills and character, and they help viewers get over the hump that stands between looking at your profile and contacting you for opportunities.

Recommendation Strategy for LinkedIn

Right in the Profile dropdown of LinkedIn is a sub-tab on managing recommendations. We talked about this before and you can view the videos for more info. You should have two objectives regarding recommendations:

1. Get them, as often as possible and as recent as possible.
2. Make them great.

So how do you do that? In order to get them, first ask the people you know and love who feel the same way about you, provided they’re on LinkedIn. The next best way to get recommendations is to give them to past colleagues, current business partners, etc. It takes you all of about five minutes to pen a recommendation for someone you’ve worked with. LinkedIn will send each person an email with the recommendation for their review, that when completed and accepted, it will post the recommendation to each person’s profile. As soon as that happens the person you recommended is automatically prompted to return the favor and recommend you. Guess what? 33-50% of them will without being asked.

Better yet is if the recommended contacts you to say thanks. Now here is your strategy to get a great recommendation (use this for website testimonials as well):

1. Say you’re welcome, and ask if the person can return the favor. He’ll say yes or something like, “I’d like to, but I really don’t know what to write.” Of course we both know it is laziness, so you take that burden off of the other person.

2. You say, “I know you’re extremely busy and this can be a pain. How about I rough up something and kick it to you in an email (or LinkedIn mail)? If it accurately reflects our work history, copy/paste it into a recommendation. If not, edit as you feel appropriate and do the same. Make sense? He’ll say yes.

3. You say, “Remember that project where we _____ because you were having that problem of ____? We implemented the ____ and if I recall, that resulted in ____.” If you have an example like that, he’ll remember. “How about I make it about that?”

What have you done? You took the burden of writing a recommendation off of the other person, while maintaining integrity by referencing a real work experience you both know occurred. Your recommendations on LinkedIn can also contain keywords, a little known fact when SEOing your profile. That’s why you writing the recommendation using the reference’s sentiment is key, because you have this SEO capacity within your control. When you get that recommendation back, it is going to be a solid one that helps your credibility and findability, not a simple generic character reference that sounds like it came from your spouse or priest.

4 Steps to Writing Superior Recommendations Anywhere

“Wait Karl, I don’t know how to write a recommendation like that?” you ask sheepishly. No worries. Use the CARE approach as outlined below. You can do this is a few short sentences:

Challenge – What was the work problem that you helped out with for this colleague, boss or customer?
Action – What action did you take to save the day?
Results – The happy ending details.
Endorsement – A hearty, personal endorsement for you with the offer to contact the person with any questions. The reality is (and tell this to the recommender), less than 10% of people influenced by the recommendation will actually bug that person expressly because of the offer. The recommendation itself says everything necessary.

EX: “Our sales were flatlined and we needed some help. We hired Karl and he came in and provided us with some innovative marketing strategies like Executive Video Interviews for our site and optimizing our LinkedIn profiles, as well as acting as interim Sales Manager for two months while we found a full-time person, who he screened and provided initial training for. Website inquiries tripled on our contact form and sales improved by 17% in the next 6 months. I cannot say enough about the impact Karl made on our business performance. Contact me if you need more details.”

This approach to creating and getting testimonials applies to the ones on your website as well. It works and will provide more credibility for your business. This process alone provides a ton of value over and above the LinkedIn optimization if you use it properly.

Summary

Many small business owners know that word-of-mouth marketing via social media and direct business referrals is extremely powerful to grow their businesses. For small businesses and individuals in search of career change alike, LinkedIn can be one of your best sources of live recommendations. You simply have to know the process. Learn the best LinkedIn recommendation strategy and 4 steps to writing killer recommendations for any business.

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Is your repeat business 75% or higher? Learn more about Selling Solutions skills to kick-start repeat business. More small business strategies for growth can be found at the Smart Blog. Smart Company Growth is a small business growth strategies firm founded by Karl Walinskas that helps companies grow sales and contain costs.

Using Video for Your Online Business Marketing

By Susan and Chris Beesley in Featured

There are many ways in which video can be used in your online business for both branding and marketing. Just think the statement “if a picture paints a thousand words” what impact do you think that using video would have on your business?

Just think about YouTube for a moment since it is the biggest video sharing site. The statistics are mind boggling (Source: Google March 2011) :-

- YouTube has more than 2 billion views every single day

- 24 hours of video are uploaded every single minute

- The average person spends 15 minutes a day on YouTube

It is pretty clear then that video is definitely here to stay and will continue to grow at a great pace. Make sure that you use video for building your online business. Let’s look at some of the ways you can use the video phenomenon to your advantage.

Improve Your URLs for Better SEO

By Kristina Weis in Featured

Your URLs provide an opportunity to let search engines and people know what your page is about. Conversely, if you don’t pay attention to your URLs, they may provide no value for your site’s SEO (search engine optimization) or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you’re spammy.

Include a few important keywords in your URLs.

A keyword-infused URL can:

* Help visitors see that the page they’re on is really what they’re looking for. Would you rather see example.com/blog/219058 or example.com/blog/cute-puppies? People will see your URL in search results, at the top of their web browser while they’re on your page, and any place where they may save the URL for themselves – like in bookmarks, or an email.

*Give search engines one more indication of what your page is about, and what queries it should rank for. A URL without keywords won’t hurt you, but it’s a missed opportunity. A competitor who’s placed relevant keywords in his URLs may rank higher than you for those keywords.

10 Biggest Internet Marketing Myths Exposed

By David Jackson in Featured

Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”

It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing myths.

1. You Don’t Need Any Money to Do Business on the Internet

You wouldn’t expect to advertise on TV, radio, in newspapers, magazines, or any other media for free would you? Yet, for some strange reason, people think they can just come online and not spend any money, and advertise their business for free. To me, that shows an utter lack of respect for the single most important communication medium since television.

Yahoo! Search Marketing – What You Need to Know

By Jason Drohn in Featured

Yahoo! Search Marketing is trailing behind Google AdWords program, we are all aware about that. However, this is exactly the reason why you should try it- few competition, lesser bid fees and a higher conversion. Online marketers/advertisers who want to test out new markets and introduce their products are slowly turning Yahoo! PPC into their new hotspot because of its affordability. Let’s find out what all you should keep in mind while working with Yahoo! PPC.

Benefit from Your Precious Click Through Rate Data: The previous click through trends are utilized to determine the quality of your ad, even though it is definitely not the sole determining gauge of Yahoo! when studying your ad.

Therefore, it means that sometimes you have to be more patient when building your campaign to get a favorable ROI with Yahoo! PPC. The trails of successful campaigns that you may have experience in the past may be exceeded by your possible victories with Yahoo! PPC. Be sure to weigh in all the factors at hand and not just on this. When you’ve decided to run a PPC campaign on Yahoo!, it’s important that you have an upfront investment ready to make sure your campaign is successful. It is important that your first deposit, upon opening your account, will not cause hardship and be prepared to cover additional costs with your campaign. The minimum amount that you need to deposit is $30. Hopefully your campaign will make money, so that is why you have to optimize it and keep track of CPC expenses.

Track Your Ads: Undoubtedly, the only way to ensure the success of your PPC campaigns with Yahoo! is to make sure you are tracking all your statistics. Yahoo! does offer some tools to help you track your stats and generate reports, but you should never rely just on those. The idea is that you want to remove keywords that aren’t responding well to advanced matches and aren’t generating positive results, which can only be achieved when you have detailed information, something which Yahoo! fails to provide. Your advanced match keywords need to be culled with a list of terms to be removed, and the only way to compile this list is with detailed tracking.

If you’re aiming for a flourishing Yahoo! PPC campaign, aim on the minutest areas that need improvement and don’t forget to upgrade the quality of your ads. Bear in mind that the important output of PPC advertising are the results – if you are able to attain a good ROI from impressive results, then you can call for a celebration.

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For more free tips about Yahoo pay per click, check out this article marketinghackz.com/making-your-campaign-on-yahoo-ppc-bring-in-those-profits/. Another resource that you’ll want to have a look at is http://lazyaffiliaterichesreviewed.org/. You’ll get lots of info from there about making money blogging!

25 Ways to Make Your Marketing Copy Bolder and More Intriguing

By Marcia Yudkin in Featured

Clients have asked me for help because they feel stuck in a rut when it comes to getting the attention of their audience. Many feel they know only a limited number of techniques and seem to use the same strategies and angles over and over again. They’re bored and frustrated trying the same-old, same-old repeatedly and are pretty sure recipients on their lists feel the same way.

To the rescue is this list I created of bolder approaches you can try to freshen up emails, web pages, ads and other venues for promotional copy. Along with each idea, I’ve provided an example illustrating how you might put it to work.

I. In headlines, subject lines and elsewhere

1. Ask a weird or provocative question.
Whoever Heard of 77,000 Opt-ins From a Single Email?

2. Play up an emotion.
Take Command of Your Email Inbox.

3. Refer to current events.
Avoid Being Blindsided by a Blizzard.

4. Issue a challenge.
Can Your Widgywidget Pass the Steamroller Test?

5. Use a line of dialogue.
Pssst, Your Benchmarks Are Outdated.

6. Cite a specific number.
Here’s Why 45,682 Managers Trust Us.

7. Confess something.
We’re Embarrassed to Admit It, But…

8. Present a quiz.
Take the Readiness Roadmap Quiz.

9. Highlight case study results.
How Apoxya Achieved 458% ROI.

10. Quote a client.
“Helpful. Hard-nosed. Hassle-free.”

11. Say what the reader is probably thinking.
Why Can’t Metrics Be Simpler!

12. Guarantee something.
Quicker Payback – Guaranteed.

13. Connect to social trends.
Help Green Your Marketing Department.

14. Promise to get rid of an annoyance.
No More Compliance Hassles.

15. Compare before and after.
Before: 25½ Passwords. After: Just One.

16. Name the exact audience you’re targeting.
For the Manager Not Confident About Reaching This Year’s Targets.

17. Create suspense.
To Be Unveiled at the TTT Tradeshow…

18. Invoke imagination.
Imagine All Your Emails Effortlessly Organized.

II. Within your copy

19. Use un-businesslike language.
Time to cut the crap, wouldn’t you say?

20. Use vivid metaphors or similes.
When your to-do list feels like Grand Central Station.

21. Include surprising but true facts.
Only one government contractor in five knows that…

22. Compare costs/other factors to everyday items.
Solve your IT headaches for less than it costs to treat everyone on your team to a double latte.

23. Make predictions.
Prevent next year’s biggest risk now.

24. Tell a story.
When one of our clients took our new RXV234 back to the office, his IT manager at first refused to install it. Two days later he became an evangelist for it. Here’s why.

25. Write from an unexpected perspective – for example, from the night cleaning crew or the daughter of someone who now gets to go home from the office at a reasonable hour.

One fairly conservative corporate client surprised me at the number of items on this list he became excited about trying. Remember, the goal is to wake up the reader from their slumber of disinterest and to get them paying attention. Unexpected language, suspense, mysteries, relevance and promises are just a few of the techniques that belong in your expanded bag of tricks. Try being different, informing and entertaining without giving offense, and you’ll not only awaken your prospect, but also re-energize your own excitement about your product.

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Veteran copywriter and marketing consultant Marcia Yudkin is the author of Persuading on Paper, Meatier Marketing Copy and 13 other books. Besides mentoring marketing departments in copywriting skills, she runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. Participants learn no-hype marketing writing skills and business savvy. For more information, go to www.yudkin.com/become.htm

SEO Article Writing: What Can Tom Hanks Teach You About Link Building?

By Steve Shaw in Featured

If you are totally confused as to what people are talking about when they talk about building links and doing article marketing, and if you are a fan of the movie “Cast Away” with Tom Hanks, then I’ve got a beginner-friendly article that just may drive things home with you.

As a new website owner you know that a brand new website is awfully lonely. Your website sits by itself on the world wide web like a gorgeous but deserted island sits in the middle of the huge ocean.

You’re sort of like Tom Hanks in the movie “Cast Away” when he was stranded on that deserted island.

When you first launch your website, likewise, no one knows that it’s there. You post information and you think you might as well be talking to yourself. You start to go stir crazy after a while because you want someone to interact with, kind of like Tom Hanks did in that movie.

Remember how that volley ball he found became his closest confidant? Let’s not let it get that far…

New website owners can learn a lot about building a successful website by the way Tom Hanks handled his isolation problem in the movie “Cast Away”.

You Can’t Survive Without Links

I supposed Tom could have lived on that island all by himself indefinitely, but the thought of it was torture to him. He said to himself: “I can’t live like this–I need to get in touch with civilization.”

In the same way, you say about your website, “I want people to find out about my website–I can’t just sit here twiddling my thumbs waiting for a random person to accidentally come by. I need to take action…”

Tom’s Raft Is Like Your Links

What did Tom do to solve his problem? He built a raft. His plan was to build a raft and then use the raft to put him in touch with civilization.

For Tom, his very survival was riding on the success of that raft. If the raft wouldn’t float or if it was not sturdy enough to withstand the waves of the sea, then he would either die out in the ocean or be permanently stranded on his little island.

The links that you build when you submit articles are like the raft that Tom built. How is that?

1 - The raft was a means of traveling from one point to another.

Similarly, a link is a means of traveling from one spot on the internet to another. If you click on any link, it will take you from the page that you are looking at to another location on the internet.

When you create links to your website, you are creating a means of transporting visitors to your website. Without this method of transport, your website will remain unknown and isolated.

2 - The raft positioned Tom so that he would be noticed by others.

Tom built his raft and set out on the high seas. For a long time there was no one in sight, but eventually his raft floated beside a huge cargo ship that noticed him and pulled him out of the water.

Likewise, the links that you build when you submit articles put your website in a position of being noticed by Google and the other search engines. Search engines evaluate your links to determine what your site is about, what words it should rank for, and where to place your site in their rankings.

Then, the search engines bring your website to the attention of people who are searching for the type of information that you have at your site.

Google is the huge cargo ship.

The cargo ship united Tom with his family and friends. Google unites your website with the people who you want to become your customers.

Getting Connected Takes Time…

Tom floated around on the raft for a long time before his raft was noticed by the cargo ship.

In the same way, you start building links by submitting articles, and even after you build links to your site, you will also “float around” waiting for Google to notice the links that you have created. It can take somewhere from three to six months for Google to calculate the new links that you build and adjust your website’s ranking.

During that time of waiting, like Tom, you just need to be patient.

I hope this unconventional link building illustration has been helpful to you in understanding what links are and why it’s important that you build them for your website.

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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to www.autoblogit.com for more information.

Learn SEO – Search Engine Optimization Tips To Drive Traffic

By Preston Mane in Featured

If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

Basic SEO Techniques Internet Marketing

The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-5%

2. Meta keywords tags

3. Meta description tags

4. Keyword in the title

5. Use H1, H2 and H3 tags throughout the page

Using these five factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing on page optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

Top SEO Techniques That Will Help Drive Traffic

Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links

2. Use other traffic sources other than Google, Yahoo and Bing

3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count.

There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Organic SEO Tips

Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.

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I am an Internet Marketing Consulting who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

The Google Post Panda Debate and Fallout – A SPN Exclusive Article

By Titus Hoskins in Featured

Lately, like many full-time webmasters, I have been spending a lot of my time dealing with the Panda/Farmer Update – Google’s major Algorithm Changes which they did in February with further adjustments in the months following. This update was a major “game changer” since even some very prestigious sites saw their rankings drop and the debate/fallout is still continuing as I write this material.

Figuring Out “Exactly” How Google Ranks Web Pages Has Become the “Holy Grail” of SEO.

Webmasters and marketers have been debating these “ranking factors” for over 10 years now and that discussion will continue far into the future or for as long as Google remains the dominant search engine on the planet.

Of course, I have formed my own opinions and views on this matter, mostly from the information I get from running 9 or 10 websites. But mainly I derive the majority of my beliefs from observations of some major “keyword battles” which I have been fighting for about as long as Google has existed.

In other words, I have been competing for some major keyword phrases in Google for years. I have been closely tracking and monitoring these keywords over the long haul. I have had some of those valuable keywords on the first page of Google for over 6 or 7 years – many of them in the top spot.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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