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By Enzo F. Cesario in Featured

bloggingBlogging has this image of being something that’s quick, easy and casual. The savvy blogger is surfing the Internet, comes across the news story of the day, and dashes off an indignant commentary on the topic, his scathing wit flowing from dancing fingers into the ether of the web, going up within mere moments for all to see and appreciate.

So why is it that when I try to sit down and blog, it seems to take forever, or worse, never gets done as I continually push it aside? What the heck makes blogging take so long to get a handle on?

For an answer, I actually took a step away from the blogging world and looked at the way I handled another part of my life a few years ago – distance education.

There’s actually a lot of overlap between taking classes online or by correspondence and handling a career based entirely on your own creative input. In particular, the time management techniques that I used to handle my online classes applied just as strongly to the world of blogging as it did to the world of distance literature courses.

By Jim Daniels in Featured

SearchEnginesGetting website traffic from search engines like Google and Yahoo has to be part of your Internet marketing plan mainly for three reasons:

1. It is high quality traffic. (After all, these visitors searched using your best keywords!)

2. With good ranking you can get a lot of this traffic passively.

3. It’s free! I’ve received literally millions of visitors from search engines over the years.

This article will show you how to start your own flow of traffic from Google, Yahoo, and Bing. It all starts with a little SEO.

SEO stands for search engine optimization. It consists of strategies to help your web pages rank better in the search engine results pages (serps) for a particular search word or phrase.

SEO can be a complicated subject which is why there are so many freelance consultants and internet marketing companies offering SEO services. Some of them are quite expensive, charging thousands of dollars to get a site ranked in the top ten for your particular niche keywords.

By Toby Russell in Featured

googlelogoIn this article I’ll cover the simple mechanics of Google AdWords so you can get up and running with an account in no time. I tell you its really simple and easy to do & is possibly one of the most important tools in you Internet marketing and information publishing arsenal.

Again casting my mind back to when I was pounding the streets as an ad sales rep for a local newspaper I can remember how those advertisers who were a bit savvy would look to book the primary positions – front and back page or early right hand page – that kind of thing. In fact there was one guy, had a sports shop – I’d go & see him once a year, he’d only book front or back page slots, called solus positions in those days because they were as you’ve guessed, on their own.

I often wondered why, he always paid a premium, never tried to get a discount and likewise would never take other positions even if they were ‘good discounted deals” – then I suddenly realized what he was after was ‘targeted’ traffic – he only wanted those people interested in his merchandise to respond, no time wasters and by standing out on the page he got terrific exposure and a steady stream of people who were looking for sports gear – clever, I tell you if he was still around now he’d have been one of the first online – clever guy.

Anyway here’s how to get started with Adwords, and remember the word – “TARGETED” here we go …….

How It Works

The way it works is that Google places your ads strategically on sites that are related to your product or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.

Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy. When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.

How Much It Costs

The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive. Effective Keyword Research is Vital So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.

How To Get Set Up On Google AdWords

The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’ll willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the Google AdWords system. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites.

You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.

Here’s the Really Cool Bit – Controlling Your Cost

Here’s the best thing you set a daily budget that you are prepared to spend – word of advice here initially set it low – test it, get comfortable, see what the results are like, try a couple of ad variations – this way you don’t loose your shirt by spending too much – this is the real beauty of Google Adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in the account.

If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.

Pay per click advertising with Google AdWords is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up.

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Want to know more about Google Adwords & Other Online Advertising Methods? Get his popular Free Special Report -Chapter 12 tells you how to use PPC advertising, available at => http://www.startinternetmarketingonline.com

By Gayle Hawks in Featured

socialmedia2

Facebook, Twitter, Foursquare, GoWalla, LinkedIn…which do you use? Which ones should you use and why? Business marketing is being reshaped by these platforms and it’s important to understand their usefulness for your company and learn how to manage/monitor your company’s image with them.

There is a great deal of useful information on the Internet now that discusses the subject of social media and business. If you’re relatively new to the social media realm and you do a quick search, you’ll quickly get the feeling that you’re in over your head. But, don’t despair!

As mentioned earlier, there are many different available platforms that are attractive, viable, and easy to use for business owners. Each one offers a slightly different twist or service…making it somewhat necessary to use more than just one. In light of that fact, we thought it would be helpful to highlight the strengths for several of these marketing “game-shapers”.

Before you dive in and start using any social media service, it’s important to create a plan for your business. While you are working to develop that plan, we want to reinforce six critical components directly related to the use of social media that will aid you in developing your own use policy and guidelines:

  1. Don’t simply delegate your company’s social media plan and involvement to someone else – whether it’s an employee or an outside social media expert. As the owner of your company, you know your brand better than anyone! You understand the importance of reputation, image, and professionalism way more than any of your employees. It’s important to take a little time, learn the fundamentals, apply them to your company’s overall social media engagement plan, and find the social media systems that work best for your business.
  2. Social media is about return on engagement. It’s also a critical component to include in your relationship marketing in today’s society. Don’t expect massive interest in your products or services without some work on your part. Social media isn’t a magical, sales-boosting potion.
  3. Social media isn’t an opportunity to reinvent your brand, but to widen your brand’s reach. Remember the mantra, “if you’re not networking, you’re not working.” That is extremely evident in the online world. In social media, it’s all about connecting with people, LISTENING, and refining your products, services, and marketing approach.
  4. Read the article “10 Commandments of Modern Marketing”. http://www.clickz.com/3636027. This excellent article would be a great foundation for any company’s marketing plan across the board – not just in the social media realm, but in every facet of how to effectively market your company’s products or services. This article is helpful for both new and seasoned business owners to read and apply to their marketing strategy. Be sure to read the comments too as many good insights are in them as well.
  5. Your customers, clients, and partners are watching and reading…EVERYTHING. It’s critical to remember this! Social media is a great tool for genuine interaction with people all over the world. But, if you do it wrong, it can create heaps of trouble for you and your business. Two great examples of this are what happened with Motrin and with James Andrews from Ketchum, a PR firm for FedEx at the time. http://mashable.com/2008/11/16/motrin-moms/ http://www.davidhenderson.com/2009/01/21/key-online-influencer/
  6. Do a lot of listening. Don’t just try and shove products and services at people you’re connected with on Facebook and Twitter. Simply engage in conversation. Be genuine. When it’s appropriate, you can mention your products and services. But, for the most part focus on the “social” part. Marketing opportunities will present themselves if people see that you’re truly interested in them.

We hope these six principles will be beneficial for you as you develop your own game plan for using social media. Even if you have already incorporated social media into your company’s marketing plan, there are still many concepts and principles listed here that may be useful to you as you further refine your use of social media and as new, exciting services emerge.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Cheap Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management.

By Taylor Jordan in Featured

wp-bigWordPress is one of the most robust and extremely versatile content management systems around. WordPress could be used to design a basic blog page, or it can be used as the powerful support behind your e-commerce business. What is fantastic about WordPress is that you will be able to easily build both kinds of websites without any help; even if you do not know a single thing when it comes to building a internet site or HTML. Even so, the very best point about WordPress is that it is incredibly search engine optimization friendly. Why is WordPress is among the best web content management platforms for search engine optimization?

1. SEO Friendly Permalinks:
Permalinks are in essence links or URLs to your article. Any time you generate a post or article on WordPress, a URL is instantly created.

Word press lets you create URLs or permalinks that are made up of keywords that search engines love. This allows search engine crawlers to rank you for the keyword of your choice.

2. Search Engine Optimization Friendly Blog Post Titles:
Wordpress can be set up to automatically make the blog post titles a URL. A key word rich title utilized as a permalink to your internet site will make it easier for you to achieve greater rankings in Google and other search engines when people are searching for data or products that you have to offer.

3. The Ability to Create Tags:
Tags are similar to labels. Tags are located at the end of a article on any Word press web site and enable you to utilize keyword phrases to describe your article. At the end of this article you will likely see several words or tags at the end of the post such as “Word press”, “WordPress for beginners”, or “WordPress for SEO”. These tags or key words will let the search engines web spiders to better index your article which in turn will assist visitors who are looking for information like “word press” or WordPress for SEO to find your online site.

4. Gives You The Capability To Cross Link Content:
Word press allows you to effectively link comparable content to one another which helps with search engine optimization. Cross linking is when you create a link from one of your articles to another relevant article on your site. Using this article as an illustration, I could create a link within this article that when clicked on will bring you to another WordPress article which you may find insightful.

The link would be a key word, or keyword phrase such as “learn WordPress”. This is another WordPress tool that will help with your search engine optimization.

5. You Can Ping All New Articles or Posts:
Every time you publish or edit either a posting or a page your Word press web site will alert a number of different web sites that you have updated your website. This is called pinging and it is another very valuable aid that you can use to help your website ranking in the search engines.

6. Easy Set Up of Google Sitemaps:
Google Sitemaps comes with 2 very important advantages for website owners. Not only can it help site visitors see a outline of what they can find on your website, but it helps Google to further index and rank your website by letting Google know which blog pages are the most significant.

7. Ability to Create Categories:
Categories help you to automatically arrange your content on your web site. Think of categories like folders or maybe, a directory. Guests to your website can find any blog post that you have ever published on your web site, or any product that you want to sell easily because WordPress lets you create a category. If you have visited web sites where you can easily select a list of subjects or products based on type, that web site has set up categories. As you’ve probably suspected, search engines love it when website information is well organized and this will also help with the indexing of your blog site on Google, or any of the major search engines. A suggestion for you: Use keywords that your audience is searching for as categories to make it simpler for people to discover you. Having a web site that is SEO friendly is a breeze because of the resources built in to Word press.

If you really want to make it simpler to be discovered on the internet, Word press is a an effective search engine optimization tool that you can not do without.

Taylor Jordan writes for Tools For Social Media, http://www.ToolsForSocialMedia.com and Social Media For Business: http://socialmediaforbusiness.tumblr.com/ Check out more search engine marketing tips.

By Ashley J Downs in Featured

googleplacesLike most small business owners with their first website, I didn’t immediately understand the importance of keywords and search engine optimization when it comes to being found by customers who live virtually on your doorstep. And that’s where Local SEO is a key factor.

Statistics have shown that most customers will buy from businesses located within five miles of their base. It’s almost as if they trust a business more if it has a local physical address.

I now know that the key to getting on the front page of Google for local keywords is to rank in the seven-pack list of Google Places pages with one of those red balloons These are the websites that Google is giving away for free to those businesses that they recognize as being the ‘go to’ places for a particular service/product in that location.

Google makes the decision as to who gets into the top seven by the relevance of the website’s description to the search term, its proximity to the center of the location and how often they have seen that business mentioned in a variety of local listing directories/social media platforms. That’s what makes the difference between the award of a red balloon and a red dot.

However, as a small business owner with no knowledge of SEO, local or otherwise, I was not aware of the thinking behind the selection. I knew I had to have a Google Places page but, over the months, there was conflicting advice as to the best way to get one.

Some experts advised that an existing Google Places page should be claimed immediately to stop any mischievous competitor from taking it and messing around with the phone number or address whilst others suggested that it was better to get all the information needed to complete the various demands for company information and then claim it.

Still more said that, if Google had not already deemed you worthy by preparing a Places page for you for free, then you should just create your own and another group insisted that was wrong and you should promote your online presence until the big G had been nudged into noticing you.

The one thing that they all eventually agreed on was that you shouldn’t try to influence Google or any potential customers by stuffing keywords into the Title of your business listing. Sadly, it was too late for me because, by then, I had already submitted my entry with explanatory keywords after the main name of the business.

The next thing that became a consensus was that you needed to have an absolute address. PO Boxes and virtual addresses would not do at all since verification was now done via postcard and no proper address meant no possibility of proving that you did do business from that address. However, again, this became a fact after I had entered a second entry (with an incomplete address to preserve my anonymity as a home worker) because Google Places seemed to have eaten my first.

Two months later, I typed my keyword and location into the Google search box and discovered that both entries were now showing – and that neither had the correct details. To my consternation, one had a big red circle with a letter and the other the standard red lettered balloon.

That’s when I met someone who did know what they were doing and, under their guidance, we were able to start again and do things properly, in the right order, so that Google could present me with my own free website showing all the required information for local customers to get in touch.

The red balloons of Google Places are the key to getting found online. To find out more, go to http://lollipoplocal.co.uk/google-places For Essex Local SEO advice you can trust, visit http://lollipoplocal.co.uk

By Amy Dubin in Featured

videomktgMost small business owners barely have time to manage their social media presence and conventional marketing. Suddenly, video seems to be taking over, and every business must have videos to share on their own website and YouTube.com.

Making videos can sound expensive and daunting, but the process can be much easier – and cheaper than you think – if you assess the project properly.

1. First of all, does video make sense for your business?

You probably don’t need to make a video for your company unless you sell a product that’s complex or difficult to explain.

For example, if you sell socks, you really don’t need a video to explain what socks are, or demonstrate how they’re worn or explain why you’d want socks. Unless your socks are very upscale and you really feel the sheen of the yarn and beauty of the designs won’t show up well in still photos on your website, I wouldn’t likely recommend you bother with video.

“Helpful Tip: Assess your current marketing efforts. If you have plenty of business coming in, and your site is working well for you, hold off on video until you’re ready to kick your marketing up a notch.”

By Gayle Hawks in Featured

socialmediamktgThe term social marketing has been used to describe two different things. The first thing it is used to describe is a process of marketing to improve the social condition of the world. The second definition is used to describe the process of using social networking sites and online tools to market a company. I will be using the second definition as my focus for this article.

Social marketing made a big splash in the world of Internet marketing just a few years ago. New Internet activities like blogging, video clips, and other viral marketing devices caught on quickly, and soon outpaced established online advertising methods like keyword ads and banner ads. Because of this new trend in online advertising, many companies have begun to broaden their marketing campaigns to include social marketing strategies.

Facebook, Twitter, Foursquare, and GoWalla
These social media sites are receiving the most attention these days from online marketing experts for companies large and small. The power to influence yielded by these websites is immense. There are many excellent articles that have been written detailing good methods and strategies to employ for companies large and small who desire to engage the public using these sites. Even if you’re not actively marketing your company on these sites, it’s important to maintain a presence on them so that you can monitor what is being said about your business and about your competitors.

Blogging
Blogging is still one of the most popular social marketing strategies currently being used by companies and websites to attract customers and web traffic. Blogging is a web log that provides readers with a periodic posting of information. This information is written by a topic expert and usually relates to the focus of the website or a company’s products and services. In order to be successful, a blog needs to be formatted as a discussion or informative article, it needs to include links to the site’s product and services pages and it needs to offer a way for readers to leave their comments and carry on discussions with the blog writer(s).

Viral Video
Another popular form of social marketing is the use of video. This marketing strategy involves uploading fun or interesting video clips to a website, such as YouTube and Vimeo in the hopes that people will like it and tell other people to view it and pass it on. This creates word of mouth advertising that can spread like wild fire. Think about the effects of some of the popular videos that you know of (“Charlie bit my finger!”, “United Breaks Guitars”, and a host of others. Videos, when they’re effective and truly go viral can generate millions of views.

eBooks
An older, but still effective form of viral marketing is the eBook. An eBook is basically a short manual or basic “how to” guide that is offered free of charge to people who complete a requested task. For example, you can offer an eBook to people who sign up for your website’s newsletter or who enter a drawing on your site. The main purpose of giving away an eBook is to attract people to your website, however, it can also help you to develop an opt-in mailing list for your company. In order for an eBook to be a successful social marketing tool, it will need to provide valuable information.

Social marketing online is an ever changing, evolving landscape. It’s important to engage, participate, and monitor what works and what doesn’t work. Most importantly, social marketing allows your company to have a direct link with customers and potential customers. It allows you to directly engage your niche audience and strategize a method to reach them that is beneficial for your company and for them as customers.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we’re eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management.

By Kristina Jaramillo in Featured

linkedin1Lots of people are “different” these days. But are they really thought leaders?

1. In most cases, you can’t tell one coach, consultant or expert in a particular industry from another. They practically use the same language to describe themselves and what they do.

2. If you look at the articles on their blog and those they distribute within the different groups – you’ll notice that they provide the same old information as everyone else.

Now, look at your profile. Look at the content you provide. Now, take an even closer look. Then go into LinkedIn and view others in your industry.

So how different are you? Are you ready to differentiate yourself

5 Ways to Differentiate Yourself On LinkedIn

1. Create a headline that…

a) Grabs instant attention
b) Proves to me your value
c) Makes me want to know more about you.

For example, check out these headlines…

* From Skip Weisman’s profile: Client Admits Losing 5 Million Dollars Because of Poor Workplace Communication! Could You Be Making the Same Mistakes? Notice how this headline makes you stop and think – “Wow, if Skip uncovered the reason why a client lost 5 million dollars, I wonder how much money he could stop me from obliviously losing.”

* From Judith Lindenberger’s profile – Discover why Bristol Myers Squib, American Express & AstraZeneca invest in this WSJ featured HR expert, & Consultant – Notice how Judith sets herself apart by mentioning the large company names she works with and by showing that she is a Wall Street Journal featured expert. She is adding credibility elements.

2. Stop making your summary sound like “An About the Author” section. For example, I recently completed a Live Video Profile Review for an immigration lawyer and this was his summary…

Carlos Batara is an attorney who specializes in immigration law. A large percentage of his practice is focused on immigration trials and appeals.

Carlos was the former chairperson for the American Bar Association Solo and Small Firm Division, Immigration Law Committee. Throughout his career, he has served on many local, state, and federal government boards and commissions. He speaks professionally on a variety of immigration and political issues.

This sounds like it should be on the back of a hardcover book in an about the author section. The only thing missing is “Carlos lives in New York City with his wife and two dogs.” It does not make me want to learn anything more about him as an individual or businessman. It’s even in third person which does nothing to help the reader relate to him on a human level. How can you make a connection with some like that?

3. Stop making your experience section sound like a resume. Use this area as a way to show prospects exactly what you can do for them. For example instead of just saying HR Consultant (which resembles a boring resume that no one wants to read), here are some of the positions we created for Judith Lindenberger…

* HR Expert Specializing in Helping Companies & Global Corporations Avoid Million Dollar Lawsuits

* HR Expert, Consultant and Trainer Now Offers 25+ Training Solutions for HR Executives & Leaders

We didn’t just put a listing of current and past jobs along with a basic description of some accomplishments. We made sure that the position headline and the copy that followed it drew in the reader and enticed them to read more about her. We focused on what Judith is doing right now to help clients – because that’s what your prospects want to know.

4. Get testimonials that show specific results – Yes, you should get happy when you get testimonials like:

“You guys are my secret weapon and you deliver BIG results which is why I keep coming back.” — Robert Smith, Author of “Million Dollar Press Releases: Guide To Boosting Profits Using Free Publicity”

However, does a testimonial like this differentiate you? No! It doesn’t describe the big results. It doesn’t get specific. When you get testimonials and LinkedIn recommendations like the one above, you need thank the client and then ask questions that lead them to a more specific recommendation. This way, you can get testimonial like this:

“150 New Subscribers, Four New Coaching Clients, $6,259 In Immediate Profits, And Two Media Interviews!” Leveraging the full power of LinkedIn® has been the “secret ingredient” that has, in just the past 5 months, taken me further toward achieving “authority” status as a website conversions expert than I moved in three years PRIOR.” Adam Hommey – Founder, Help My Website Sell

5. Create content that sets you apart. For example, you’ll find controversial articles on Skip’s LinkedIn profile and blog like:

Debate 1: Teamwork Is A Myth And That There Must Be A Focus On “I” In Team

Debate 2: The Communication Model Taught During The Last 40 Years Is A Bunch Of Crock!

Notice how Skip is not following the generally accepted model. He’s differentiating himself. If your want to be a thought leader then you need to stop following every one else and make yourself stand out from the rest. You cannot be afraid to do something different or go against common thoughts, philosophies or mindsets. You have to let loose and share information that others keep hidden from others unless they pay thousands of dollars.

Now, start differentiating yourself and make yourself the thought leader in your industry. If you need help, check out these new Instant LinkedIn Marketing Templates and Instant Article Writing Templates at http://www.InstantLinkedInMarketingTemplates.com

LinkedIn Marketing Expert Kristina Jaramillo creates online marketplace opportunities for small business owners and executives who want to become the trusted source in their industry. Now, you can learn how with her new free special report revealing the top 14 mistakes professionals make on LinkedIn and the opportunities they are missing. Get this information for free at: http://www.GetLinkedInHelp.com

By Nancy Gibbins in Featured

googlelogoGoogle Adwords Interest is certainly an *interesting* concept in respect to getting more relevant eyeballs on your ad. The program essentially allows advertisers to stalk their potential users based not only on their search habits or the site they are currently visiting, but also other information. What other information at this point seems to be unclear. That having been said, my best guess would include other sources of information about internet users gleaned from the other sites we are visiting – Gmail, Buzz info, groups or blogs we read and sites we +1.

From where I’m standing this is a fantastic way to continue to reach the desired audience, even when they aren’t on a site that is relevant to their interests. It’s a way to stay in their face which is good when reaching the right person is the ultimate goal.

There are a few things I’m curious to see play out as the program progresses and more widespread analytics start to stream in. First what will this mean for Click Through Rate and how this will affect overall CPC? Second, will this lead to stronger conversion rates for Display Network campaigns? And finally, how will this affect mobile search? We will have to wait and see on all points.

If this particular way to reach users seems vaguely familiar to you, then you would be correct. This is the advertising model for Facebook PPC. The main difference is the incredible reach that Google has through search partners and the display network as well as more points of information Google has access to thanks to all of its ancillary products.

Google has been working like the little engine that could in trying to get into the social network business with products like +1, Google Buzz and the Facebook-esque Google Friend Connect launched in 2008. They just can’t seem to make it happen like Facebook can. No bother though, Google’s juxtaposition of advertising reach and personal information about users will more than likely win the race.

So now what to expect? Perhaps bedfellows Bing and Facebook will be launching their own version for the MSN Display network.

Nancy Gibbins Roberts is the found and chief strategist at Jump Marketing in Atlanta, GA. With more than 20 years experience in bringing businesses to the web she is an authority on analytics and strategic interactive marketing.

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