June 6, 2011
One of the skills that successful affiliate marketing requires is the craft of copywriting. The most powerful copywriting doesn’t overtly sell, it captures attention and retains it. It weaves persuasion around the reader.
Here are 15 tips on how to make your copywriting a compelling read for your prospects:
Keep sentences short. The average sentence should be in the region of 16 words. Waffling will lose the attention of the reader.
Research, research, research. Know your topic – without doing research beforehand you will end up using dribble.
Benefit in the headline. Use the biggest benefit as the headline. You can always edit it later on.
Benefits will sell your product. Clearly spell out the benefits to the readers – don’t rely on their imagination. Give it all to them on the plate.
Believe in your product. You need to feel passionate about your product to sell it. This is why it’s best to stick to products that you know something about and have an interest in. Use common sense backed by enthusiasm. Explain features and what the benefits of those features are.
Vary your sentence length. Long and then short will keep the flow sweeter to read and will retain the attention of your reader.
Split long sentences. If they are getting too long, split them into two. The use of good copywriting can really boost your affiliate marketing revenue, so is well worth the extra effort.
Write for every level of reader. Remove unnecessary words and language that couldn’t be read by a young teenager. If you over complicate your writing, you will be excluding potential buyers. The goal is to write as though you are having a one to one conversation with your reader in the same room.
Brevity. Use every word and sentence to make your point. Readers won’t hang around all day waiting for you to get to your argument.
Short paragraphs. These are easier to read online and allows the reader to scan the information.
Use bullets. Again, these make the copy easy to read. Benefits of a product are ideal to list in a list with bullets.
Simple language. Don’t use jargon or technical words, you’ll lose readers this way.
Positive language. Inspire your readers by telling them what they can achieve and attain by using your products. Don’t dampen their mood with negativity.
Use bold text. Aid skimming over your text with the use of bold, sub headings and bullets.
Use power words. Words such as ‘Free’, ‘proven’ and ‘new’.
When I write my copy, I usually try to do it all in one sitting. I will then return to it several hours later to refine it. Before using the copy, I will read it aloud. If there is anything in it that makes me cringe or that I would be too embarrassed to read out to another, then I know there’s something to be fixed.
Learning how to do good copywriting takes an investment of effort. One of the best ways to learn is to study the copywriting of others and learn what you feel works well and not so well. Once you’ve nailed it, you’ll see that your profits will definitely benefit from the time spent.
Andrew Holtom is an experienced and accomplished online marketer. Andrew enjoys introducing newcomers to the profits and pleasures of internet marketing in addition to the skills required to successfully market affiliate products. To find out more about affiliate marketing and claim a free 94 page guide to starting your own online business visit www.webmarketinformation.com