June 10, 2011
Ever since the early days of home computer technology — when computers weighed as much as a welter weight boxer, and stored an impressive 128K of RAM — data backup has been of major importance.
It’s amazing how far we have come over the past three decades. Now we are in the most exciting time for computers, with an internet that has trillions of websites indexed, and where the average Joe can buy a server stack and create his own basement website at his parent’s house.
Yet no matter how modernized we become; no matter how compact and automated we may be today, there is one important command that you must never forget: back up your data. Then as now, if you don’t you only have yourself to blame if tragedy strikes. In a world of data center failures (like the recent epic Amazon failure, which took social media giants like Reddit and Quora offline for hours), it’s not just about backing up your data. It’s about ensuring that its uptime is always present and that you have options should something serious take place that threatens or compromises it.
With that in mind, here are the Top 10 reasons why your website needs a data backup plan.
1) People accidentally delete important files all the time. This is increased if more people have access to those files.
2) Most websites have data that is constantly changing. Therefore you should be backing it up as often as once or twice a day to ensure that the integrity and relevance of the data is never compromised.
3) There are many different ways to locate easy, dependable website data backup. These services range from traditional secure off-site storage services to co-location and managed co-location cloud-based backup solutions. These are all well worth the money – especially when compared to the potential value of data lost forever.
4) Many websites have Word Press or Blogger back ends. These all come with a data backup plan, but many users fail to implement them. Laziness is no excuse. It takes just a minute to set it up.
5) For sites that have databases (stores, forums, etc.), this data is constantly changing as well. It should have differential backups scheduled throughout the day so that no information is ever compromised.
6) Most data backup plans scan the files first, to ensure they are safe and clean. At that point, they are then backed up. This protects you in the event that, say, a virus or hacker sweeps through your servers corrupting files and infecting them.
7) The best way to think about a data backup plan for your website is by comparing it to any insurance that you might buy. You have health insurance in case you get sick, but what about if your data gets sick? Welcome to the 21st century digital world, where you need data insurance as well. That’s what backup is.
8 ) DVDs, DVRs, CDs, backup drives… they can all fail at some point; malfunction, corrupt files and so forth. A data backup plan ensures that you have a foolproof method of obtaining any data you have ever created.
9) Peace of mind. You spent how many years creating that blog, populating that website or designing that forum, and it’s all gone in a minute? Not with backup, it isn’t.
10) The only way to truly know that your data is safe is by backing it up. It’s the only clear cut solution to preserving your information in today’s store-it-fast, use-it-even-faster world.
If you website doesn’t have a backup plan for any of the details listed above, it may be a great place to start and begin creating a ‘Plan B’ for your website in case anything were to ever happen.
Troy Ireland enjoys writing about SEO, SEM, and Social Media and is the CEO of 360 Enterprises and The SEO Agency which can be visited at http://theseoagency.com. Follow The SEO Agency on Twitter for more tips and information on Internet Marketing.