June 20, 2011
Something that can be pragmatic and is found in many online income businesses, which also makes these business owners unique, is their entrepreneurial nature. What that set them apart from many other people is that they will always do things that other people are nervous to do and they are far more ready to take risks when it comes to creating a successful online business.
Unfortunately, this can lead to them leveraging their assets poorly when it comes to marketing online and information is the asset in this case. If you think about it, every single bit of content that you have created has the potential to be re-purposed to get the most mileage from it and to make it a more valuable asset. Generally it is not so much what you say but how you say it.
Because people generally are different in so many ways their ability to absorb information will also vary. Some people are only too happy to read something but others find listening or watching more preferable. Then within each of these differences there are other variables. As an example some people are happy reading one long detailed report while others prefer a series of shorter blog posts. The information may be exactly the same but the presentation of it is quite different.
Here are three reasons why it is important to re-purpose your content and make it an essential part of your online business strategy:
1. When you re-purpose your content it can save you an enormous amount of time. If for example you have created a report that you sold for $10 previously. You could take this same report and turn it into a video and offer it as a gift when someone joins your emailing list. This could save you hours of work creating or finding something totally new as an incentive and even if it takes you a bit of time to set up the video, it is still much less time than creating and planning a whole new product.
2. By re-purposing your content not only are you getting more mileage out of it, but it will also save you money as you will not need to employ anyone to do the product planning and research for you. So there is less outsourcing required which translates into money saved, and even if you outsource part of the project like making the video or audio presentation for you, by giving your freelancer the content all you need them to do is turn it into the format presentation that you require.
3. Another reason why re-purposing your content is so important is that it can be used to expand your exposure as it will have more appeal to a much wider audience and there are two different ways to achieve this. The first part stems from the fact that people absorb information differently, so when you only offer content in one medium you will only get one group of people who will pay attention to it.
By re-purposing your content you can then improve your exposure as it offers you an opportunity to reach more people, in other words those who absorb information in other ways.
If for example you create a blog post, you will begin by sharing it with the people who read your blog. By then following through and turning this post into an article spinning it and submitting it to numerous article directories you get more mileage from it. Turn it into a podcast or video and there are still more websites that you can submit it to.
Can you see the endless possibilities that you can take advantage of and how many more people you can reach just by re-purposing one piece of content? Use this method and you will be amazed by the number of places and formats that you can use which can improve your success rate dramatically.
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