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June 29, 2011

Do-It-Yourself SEO Tips for Top Ranking at Google, Yahoo and Bing

SearchEngines

Getting website traffic from search engines like Google and Yahoo has to be part of your Internet marketing plan mainly for three reasons:

1. It is high quality traffic. (After all, these visitors searched using your best keywords!)

2. With good ranking you can get a lot of this traffic passively.

3. It’s free! I’ve received literally millions of visitors from search engines over the years.

This article will show you how to start your own flow of traffic from Google, Yahoo, and Bing. It all starts with a little SEO.

SEO stands for search engine optimization. It consists of strategies to help your web pages rank better in the search engine results pages (serps) for a particular search word or phrase.

SEO can be a complicated subject which is why there are so many freelance consultants and internet marketing companies offering SEO services. Some of them are quite expensive, charging thousands of dollars to get a site ranked in the top ten for your particular niche keywords.

However, if you are running on a tight budget and can’t afford to hire a professional, you can do SEO yourself. Just follow the nine SEO strategies below. Most of it is fairly simple, it just takes time.

(When building new sites, I like to do everything myself except steps 7 & 8 below which I prefer to outsource.)

1. Choose Your Keywords Wisely

When you are planning your website’s content, you should do some research about which keywords to use. Keywords are the search terms that people use to find websites in search engines. Think carefully about your target audience and consider what they might type into a search engine when they are looking for websites like yours.

You can use tools like the Google AdWords Keyword Tool to help you with your research. When you are starting out, aim to have a list of five keyword phrases that you will optimize your website for. Once you are ranking well for these five, you can add more keywords to the list.

When using the Google Keyword tool, use the “exact match” option so you know how many people are searching for the exact terms you’re researching. The best keyword phrases to optimize for are keyword phrases with 1500 – 5000 monthly searches. Those keywords usually have just enough searches to be profitable, but not so many that the competition is too stiff to outrank.

2. Use Your Keywords in the Title Tags of Your Web Pages

A web page’s title tag is one of the most important factors for how that page will rank in the search engines. Each page at your site should use a title tag that matches the search term you’re trying to get the page ranked for. This is especially important at your main page. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.

3. Use Your Keywords in Your Domain Name

I’ve done a lot of research on this and even though not everyone agrees, I have found clear evidence that websites with exact match domains get top ranking easier than non-keyword domain sites. In other words, once you know your best keyword phrase for your niche, see if you can get the domain name that matches that phrase exactly. Go for .com then .net, then .org. If none of them are available, use a hyphen (-) between your best keywords.

4. Use Your Keywords in the HTML Heading Tags

Heading tags (e.g. H1, H2, H3, etc.) give the search engines more info about how relevant the web page is to certain search terms. Make sure to use heading tags containing your keywords at each page of your site. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in your title tag.

5. Check the Keyword Density in Your Website Text

The number of times your keywords appear in the text on your web page or blog helps search engines match the content to the appropriate search terms. This is known as keyword density. How often keywords should be used is often debated among SEO experts. Some believe that stuffing a page with keywords is beneficial to search engine rankings, while others think that ‘keyword stuffing’ is viewed as a form of spam by the search engines. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, once in second paragraph, once in the last paragraph, and once somewhere in between.

6. Setup Your Website’s Internal Linking Structure Properly

When you are planning your website or blog, make sure you have at least one text link on every page that links to your main URL. The text link should contain your best keyword or keyword phrase. As your site grows in size, so will the number of web pages that point to your main page, increasing the popularity for that page based on your best keywords. Also, when adding blog posts at your blog, be sure to hyperlink to other posts on your blog when appropriate. (Each time you do this, be sure to use the keywords you’re working at getting ranked!)

7. Grow the Number of Incoming Links from a Wide Variety of External Sites

Of all the factors in SEO, one of the most important is the number of web pages that link to the target page you are trying to get ranked well. In other words, if site A and site B are virtually identical, site A will outrank site B if there are more web pages linking to site A.

Other factors that help are having a variety of links and multiple links from high PR sites. (PR stands for page rank, a weighted value Google gives to pages based on their authority.) If site A has links from a wide variety of places such as social bookmarking sites like StumbleUpon and Digg, niche blogs, web 2.0 sites like Squidoo and Hubpages, article directories, etc., it will outrank site B with the same number of links all from one source.

Of course getting lots of links to a site can be time consuming. That’s why you may want to outsource this task. You can do so at odesk.com, guru.com, elance.com and many other places. Just be sure to hire link builders with a good track record and lots of positive feedback. Also be sure to instruct them properly and let them know you need links from a wide variety of sources, and have them apply
strategies 8 and 9 below.

8. Grow the Number of Incoming Links From External Sites Slowly and Consistently

Don’t go too fast with your link building campaign. Getting a few dozen links a week or even 10 a day is OK, but if Google sees 1000 new incoming links to your site the next time they update their database, you’ll likely move down the serps, not up.

9. Use Your Keywords in as Many Incoming Links as Possible

While you don’t want all the links to your site to use the same keyword or keyword phrase, you do want to focus on using your best keyword or keyword phrase for most of your links. Remember, SEO is all about proper site setup and link building. If the top ranked web page at Google for your best search term has say, 200 incoming links, you can outrank that page when you get 201, provided you have all or most of the other strategies explained today in place as well.

In closing…

Internet marketing can be inexpensive if you do things like SEO and email marketing yourself.

If you use all of the SEO strategies shared in this article, you will improve your ranking in the search engines. Depending on the niche you’re in, you could go right to the top of the serps within a matter of months!


Get more do-it-yourself strategies like these from Jim Daniels at http://www.bizweb2000.com – he’s been making a living online since 1996 and can show you how to do it too.

43 Responses to “Do-It-Yourself SEO Tips for Top Ranking at Google, Yahoo and Bing

    should be useful before panda update!

    avatar B. Friendly says:

    Google just announced a new update coming up.

    avatar seoruchi says:

    Thanks for sharing this information, that was a nice article about the SEO, it has all information that we should have for doing the effective SEO, this includes all the major points.

    avatar seoruchi says:

    Broken Links

    Your website should be free from broken links. And if you find any broken link in your website fix them immediately. And if you see your website is not linked properly by other websites or blogs in your niche, you should request them to fix the link pointing to your website.

    avatar php2ranjan says:

    Do not make lots of backlinks in a short time whitout to be very relevant!!You will get the sandbox effect!

    Nowadays, optimizing images is becoming more and more important in SEO (Search Engine Optimization). A lot of people use Google image search to find images for a variety of topics. the Image optimization plays a very important role in the SEO

    avatar seoruchi says:

    Another way to generate quality links and traffic is by removing the rel=”nofollow” attribute on your blogs. In doing this, it will give you an opportunity to join do follow communities and also you can get additional amount of traffic

    many people think that the can be done quickly, SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. We need to keep up your effort

    avatar David Moran says:

    I attest to this. I has to be a long process that needs to look natural. Sudden bursts of back links are a no no.

    In On page seo optimization some webmasters says that search engines has been changed the algorithm and they did not use meta tags for search queries and if you don’t have any meta description of your blog then google will generate automatically a description and shows it in the search result page ! is that true ?

    avatar 2aspirerpo says:

    Thanks for the article , definitely it has given a lots of information about the and the must useful tips which can be used for the SEO, great job done thanks a lot

    Great info you have. :)

    Thank you, for shared great road map for beginners.
    ersineser from istanbul.

    avatar Anto Mathew says:

    Nice concise article. You explained the important aspects in a simple way.

    I just bookmarked this. Written by someone clearly in the know, the information comes from the user’s point view which I found to be incredibly useful. In a day when anyone can publish just about anything, it’s encouraging to see that experts are still out there, and are willing to share their experience and knowledge. SEO Marketing Company

    avatar Arsenal says:

    Nice I am trying to rank in these search engines and need all the advice i can get

    avatar Amy says:

    Very helpful advice! I just made a few changes to my website and look forward to seeing the seo results.

    avatar Online Menia says:

    Thanks for giving very important topics. I shall follow your topics.

    avatar VIVEK KUMAR says:

    Thanks for the tips, This is very help full guide, i’m in process of implementing some of the above techniques.

    avatar Fozo says:

    Vey helpful indeed! I have started to optimize my website but I got kinda stuck. Thanks for the tips!

    avatar Bhavesh says:

    Its realy great information provided by you.. As for my small company it is very helpful to upgrade my website at my end.

    Great and informative article related to SEO. it’s most important for new SEO guys.

    avatar Daniel says:

    Fantastic article(post) Jim.

    You covered a lot of ground, and included some of the most important ranking, as far as the proper application of SEO is concerned.

    I think from personal experience, diversifying, traffic sources to gain wider exposure, along with regular post updates, is an effective method for gaining greater site ranking and the subsequent traffic flow associated with this.

    avatar çelik kapı says:

    Çelik kapı sizi evinize dışarıdan gelebilecek her türlü tehlikeye karşı korumaya yönelik 2 mm sac ile üretilen bir kapı çeşitidir. Güvenlik ve sağlamlık açısından ahşap yapılı kapılara oranla tartışılmayacak dercede önde olan çelik kapı, sizin ve ailenizin en üst seviyede güvenliğini sağlayacaktır.

    avatar Technology says:

    The Birch of the Shadow

    I believe there may well be a couple duplicates, but an exceedingly useful list! I’ve tweeted this. Lots of thanks for sharing!

    Ataşehir kurye acil evrak gönderimlerinizde bir telefonla adresinize gelmektedir. Ataşehir ve çevresinden İstanbu’un tüm semtlerine hızlı evrak gönderimi yapılır.

    avatar sanal market says:

    Sanal Market sektöründe gıda, kozmetik, temizlik ve binlerce ürün seçeneğini sipariş vererek adresinize getiriyoruz.

    Hazır web sitesinde seo uyumlu özel tasarımlardır. Toplu web sitelerde ise en uygun fiyatlarla satılmaktadır.

    avatar akşam urları says:

    Anadolu’dan ve yurtdışından gelen misafirlerin özellikle tercih ettikleri, günün yorgunluğunu, eşsiz İstanbul Boğaz manzarasıyla atmak isteyen herkesin güneşin batışı ve müthiş Boğaz manzarası eşliğinde tercih ettiği tekne turlarımızdandır.

    avatar Ally says:

    Good information, thanks

    avatar PixelTurk says:

    Awesome! I am trying to rank in Google and these search engines so need all the advice i can get :)
    web tasarım @ istanbul

    Almanya’ya gitmek isteyen Türk vatandaşlarının tüm vize işlemleri hızlı ve ekonomik olarak çözüm getiriyoruz.

    avatar italya konsolosluğu says:

    İtalya’ya turistik ticari veya aile ziyareti amaçlı tüm vize işlemleriniz yapılmaktadır.

    İtalya’ya turistik ticari veya aile ziyareti amaçlı tüm vize işlemleriniz yapılmaktadır.

    avatar webtasarım says:

    Thanks for the article , definitely it has given a lots of information about the and the must useful tips which can be used for the SEO, great job done thanks a lot

    thanks for infermations.

    avatar karot says:

    Duvar kesme ve beton delme işlemleri karot hizmetleri teşekkür eder.

    bu yazıdan öğrenilecek şey çok. Teşekkürler.

    avatar karotcu says:

    türkiyenin heryerine karot hizmetleri

    if you see your website is not linked properly by other websites or blogs in your niche, you should request them to fix the link pointing to your website.

    avatar Adam Chris says:

    Thanks for sharing this information, that was a nice article about the SEO, it has all information that we should have for doing the effective SEO, this includes all the major points.Hope this link SMstudy help you for the quality of Information Accuracy.

    avatar fantazicim says:

    fantazi giyimde uygun fiyat ve en moda iç giyim.

    I see someone saying it was relevant before Panda… I think this article is one of the best SEO I read. It is still relevant. I own this website Translation Services Company, and I use SEO strategy similar to this article and it works really well. Thanks for sharing!

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